fanattik leadership program

FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved

LISA MAYERFANATTIK p: 513.833.4866e: [email protected]

BRANDOVERVIEW

Fueling the potential of students worldwideFANATTIK

http://www.fanattik.com


mailto:[email protected]



Educate, Collaborate, Inspire...

Our mission is pretty simple: give college students across the country a unique educational and entrepreneurial experience, the tools, and the opportunity to test their ideas.

Part business, part education, part fashion, part marketing, part design...The College Campus Program is a revolutionary integration of all areas needed to build a successful brand…built and managed by students.

This innovative Campus Program provides students with a platform to test their ideas, develop project management skills, and work independently & in teams.

Fueled by a common passion to initiate social and environmental change around the planet, Student Teams benefit from the unique skill-set each individual brings to the whole. Some students will explore interests in sales and marketing, others will get creative with apparel and promotional materials design. Some students will gravitate toward the financial aspects of business management, while others will excel in the high-energy role of planning live and on-line sales events.

It’s all part of the FANATTIK Campus Program experience!




STUDENTCOLLABORATION

Involve Students in the design, sales and marketing process to inspire, educate and build an iterative community of creators.

+ Co-Creation

CONSUMER LED

COMPANY LED

STANDARDPRODUCT

PERSONALIZEDPRODUCTCoCREATION

YOUTUBEUser-Generated

Content

IKEACo-Production

Mass Production

NIKE IDMass Customization

WIKIPEDIAMass Collaboration

Co-Creation amplifies our expertise to build on what students want to see in their apparel. This happens through continuous engagement with student teams and iterative creation.




STUDENT

Students in the program draw inspiration from their shared passions and interests in the global community and then collaborate with other students, consumers and with marketing and design teams at FANATTIK. What’s not to love? Students learn about the brands and social causes that inspire them most and then apply their ideas to real world business.

Educate, Collaborate, Inspire




FANATTIK provides:

• Online training and Management tools• No upfront costs (we handle all design, technology, production and payment collection)• National support for strategy, sales, marketing and promotional materials• Network with other schools to leverage collective knowledge

Campus teams utilize an online management tool to manage all details for their projects. This is an easy way to keep all information, communication and content organized.

• Announcements• Schedules• Project Management• Contacts

5

Getting Started is easy



FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved6

STUDENT INVOLVEDMARKETING & DESIGN

MikeJOHNSON

• FEATURED DESIGNER *

Mike is a Graphic Design student. Being involved in the program has given Mike the

opportunity to pursue his passion of designing fashion for a good cause... And getting to

see your friends wear you creations doesn’t hurt either.

AGE:CAUSE:

PET:FAV COLOR:

PERSON TO MEET:

22Wildlife ConservationPug named SparkyNavy BluePete Wentz

YO

UR

SCHOOL

HE

RE



FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved7

E-COMMERCE+ ONLINE DESIGN LAB

A mix of On & Off Campus Retail, Online, and PopupFANATTIK will work with students to utilize various channels for marketing and distribution of their designs for student organizations, clubs and even collegiate licensed apparel. This support will enable students to fundraise for their student organization while raising money for a cause along the way.




CASE STUDY 1UC Berkeley (Cal)Course Name: Introduction to Social Entrepreneurship

During the winter of 2010 at UC Berkeley (Cal), the FANATTIK Campus Program was implemented into the Center for Entrepreneurship and Innovation through a unique club driven by and for the students! This club used the Campus Program to involve students in learning key fundamentals in social entrepreneurship through their focus on the socially responsible apparel brand Edun Live, founded by Ali Hewson and Bono of U2. Students not only gained exposure to entrepreneurship, but also learned skills relevant to various areas of business such as design, marketing, e-commerce and business operations.

Students were able to build partnerships with clients from a variety of on campus organizations, departments and local businesses. During their time in the class, the student team managed over 10 projects from start to finish, including:

Model UN Annual UC Berkeley Conference- Students designed the annual event shirt for all attendees at the annual UC Berkeley Model UN Conference of 2010. This kick-off project was a huge success as it exposed the Edun Live brand to students at UC Berkley and the other colleges in attendance.

Cal Day Spirit and Outreach Event- The students were so inspired they even designed their own shirt to launch at this campus event with over 16,000 students. At Cal Day, they sold out of their apparel proving that hard work and inspiration goes a long way! The overwhelming success and feedback from the event confirmed their desire to establish a student organization on campus. This innovative student brand, “EthiCAL Apparel” is a new socially responsible apparel option for students at Cal.




CASE STUDY 2

The FANATTIK Campus Program was launched during the fall of 2009 at Oregon State. This exciting program exposed students in the College of Business to real life marketing, sales, design, operations, finance and project management. Students not only learned how to sell this socially responsible apparel brand into various sales channels on campus, but also learned more about the importance of social networking in the brand - and how EVEN Facebook can be relevant to EDUCATION. Students discovered that by understanding the lifestyle of their consumer they were able to successfully sell and market their brand. Types of consumers that the student’s targeted successfully were:

• Fortune 500 corporations• Small businesses• Campus organizations• Campus departments• Schools (K-12)• Colleges (nationally)

Oregon State University (OSU) Course Name: Intro to Business



JOIN the Movement


Involving students in the design, sales and marketing process to inspire, educate and build an iterative community of creators.

CONNECTLISA MAYERVice Presidentp: 513.833.4866e: [email protected]





fanattik leadership program

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