fair and lovely final

A MARKET SURVEY ON CONSUMER USAGE AND SATISFACATION REGARDINGFAIR & LOVELY IN CUMBUM TOWN A Report Submitted to Madurai Kamaraj University in Partial fulfillment of theRequirement for the Award of the Degree ofBACHELOR OF BUSINESS ADMINISTRATION

By,

A.R.UDHAYA NILA [Reg.No: B2220260]Under the Guidance of

L.SARAVANA PRIYA, M.Sc., B.Ed., M.B.A.,

DEPARTMENT OF BUSINESS ADMINISTRATION

Hajee Karutha Rowther Howdia College[Re-Accredited with A Grade by NAAC]

UTHAMAPALAYAM- 625 533.

FEBRUARY-2015

CERTIFICATEThis is to certify that this project work on A MARKET SURVEY ON CONSUMER USAGEAND SATISFACTION REGARDING FAIR & LOVELY IN CUMBUM TOWN is the bonafide record of work done by A.R.UDHAYA NILA (REG. NO.B2220260) of Hajee Karutha Rowther Howdia College, Uthamapalayam in partial fulfillment of the requirement, For the award of the Bachelor of Business Administration.

Head of the DepartmentSignature of the Guide

Viva-Voce examination was conducted on.................................At Hajee Karutha Rowther Howdia College, Uthamapalayam-625 533.

External Examiner

ACKNOWLEDGEMENT

First of all, I wish to thank Hajee.M.SHEIK MOHIDEEN, President Of Our College.Our Sincere thanks to Hajee. M.DHARVESH MOHIDEEN, B.Sc., Secretary and Correspondent of our College, who gave me a good life through Admitting in Our College.

I take this as a great opportunity to express my heartful thanks to theManagement Committee and our principal Hajee.

I Would also like to express my sincere thanks to Associate Professor And Head of the Department Mr.A.ABDUL HAKEEM, M.Com., M.B.A.,M.Phil., Ph.D., who encouraged me to do this report.

I thank my guide Mrs. P.KAVIMANI M.Com., M.B.A., M.Phil.Who gave me this valuable guidance and helped me to finish this projectReport successfully.

I also thank all the staff members of the Department of Business Administration for their support in completing this project.

I also express my thanks to My Parents and Friends who helped me to complete this project.

A.R.UDHAYA NILA (Reg. No. B2220260)

DECLARATION

I hereby declare that the project work on A MARKET SURVAY ON CONSUMER USAGE AND SATISFACTION REGARDING LION DATES IN CHINNAMANUR TOWN done for the partial fulfillment of the degree of Bachelor of Business Administration is my original work and that it has not previously formed the basis for the award of any other Degree, diploma, fellowship or any other similar titles.

Date:Place:UthamapalayamSignature A.R.UDHAYA NILA (Reg. No. B2220260)

CONTENTS

S.NoContentsPage No.

1Introduction

2Company Profile

3Product Profile

4Objectives of the Study

5Research Methodology

6Data Analysis and Interpretation

7Findings

8Limitations

9Suggestions

10Conclusion

11Bibiliography

12Annexure

LIST OF TABLESS.NOPARTICULARSPAGE NO

1CONSUMER USAGE OF FACE CREAM

2RESPONDENTS OPINION ABOUT PREFERENCE OF BRANDS

3RESPONDENTS PREFERENCE ABOUT THE TYPES

4KNOWLEDGE ABOUT THE PRODUCT

5RESPONDENTS OPINION ABOUT THE BETTERMENT OF ADVERTISEMENT

6REPONEDENTS OPINION ABOUT THE PLACE OF PURCHASE

7RESPONDENTS OPINION ABOUT THE QUANTITIES OF PURCHASE

8FACTORS INFLUENCING TO BUY

9RESPONDENTS OPINION ABOUT THE QUALITY

10AVAILABILITY OF THE PRODUCT IN OUR AREA

11YEARS OF USAGE

12RESPONDENTS OPINION ABOUT THE USAGE PER DAY

13RESPONDENTS OPINION ABOUT THE SIDE EFFECTS

14RESPONDENTS FEEL ANY MERITS OF USING FAIR & LOVELY CREAM

15KINDS OF MERITS

16RESPONDENTS FEEL THE CHANGES IN FACE

17RESPONDENTS OPINION ABOUT MODIFICATION IN FAIR & LOVELY CREAM

18KIND OF IMPROVEMENT

19SATISFACTION TOWARDS THE FAIR & LOVELY FACE CREAM

LIST OF TABLESS.NOPARTICULARSPAGE NO

1CONSUMER USAGE OF FACE CREAM

2RESPONDENTS OPINION ABOUT PREFERENCE OF BRANDS

3RESPONDENTS PREFERENCE ABOUT THE TYPES

4KNOWLEDGE ABOUT THE PRODUCT

5RESPONDENTS OPINION ABOUT THE BETTERMENT OF ADVERTISEMENT

6REPONEDENTS OPINION ABOUT THE PLACE OF PURCHASE

7RESPONDENTS OPINION ABOUT THE QUANTITIES OF PURCHASE

8FACTORS INFLUENCING TO BUY

9RESPONDENTS OPINION ABOUT THE QUALITY

10AVAILABILITY OF THE PRODUCT IN OUR AREA

11YEARS OF USAGE

12RESPONDENTS OPINION ABOUT THE USAGE PER DAY

13RESPONDENTS OPINION ABOUT THE SIDE EFFECTS

14RESPONDENTS FEEL ANY MERITS OF USING FAIR & LOVELY CREAM

15KINDS OF MERITS

16RESPONDENTS FEEL THE CHANGES IN FACE

17RESPONDENTS OPINION ABOUT MODIFICATION IN FAIR & LOVELY CREAM

18KIND OF IMPROVEMENT

19SATISFACTION TOWARDS THE FAIR & LOVELY FACE CREAM

INTRODUCTION

INTRODUCTION

Obsession for fairness has been there forever, its as old as the civilization. Scenario today is not too different but has only gone deep and far. "Fair, convent-educated, beautiful bride wanted"-screams the matrimonial section of a reputed newspaper or a magazine. The minds of the masses have been interpellated with the bombardments of such 'ideological apparatuses' for eons and most people in India hardly notice anything grievously abnormal with statements like these.

Not to mention the scores of inputs coming from a certain quarter who want to help the "fair sex" get fairer through home remedies and special face packs which give the politely termed "dusky" girls a chance to illuminate their skins miraculously in a few days. After all, let's face it- this kind of colorism, a fetish for the fair skin has existed in India for a long time, but what is significant is the fact that it is mainly gender sensitive. This craving to have lighter skinned brides and categorizing the "other" as the 'dusky lot' is directed only towards women in India, with the underlying idea that the future of such "olive skinned" or dusky women is at stake, especially in the marriage market.

It's no major revelation that the skin-lightening obsession in Indian society is more prevalent among women than men. If a woman is fair-skinned, she is automatically beautiful, no matter how many coats you could hang from her nose. If a woman is dark-skinned, she'd have almost no chance of winning the Miss. India contest, even if her personality were as top-notch as her plastic surgeon.

Men, on the other hand, have never had to obsess over their complexion, largely because they're judged more by their earning power than their looks. A single doctor who advertises himself as "tall, dark and handsome" would get far more attention from women than a single writer who's "tall, fair and unemployed."

The situation may be changing though - and not necessarily for the better. A recent survey commissioned by the Media Researchers Users Council (MRUC) found that 32% of fairness cream users in India are men! Yes, men are using products such as Fair Glow, Fairever, and Fair & Lovely, trying hard to prove that women are no longer the fairer sex. Instead of getting women less obsessed with complexion, our society has managed to get men more obsessed. If this continues, you'll soon see new beauty products such as Fair Guy, Fairmale, and Fair & Hairy.

Most users of fairness creams probably consider themselves dark-skinned. But "dark" and "fair" are relative terms. The woman calling herself "very fair" in a matrimonial ad may be darker than the woman calling herself "medium-complexioned," but fairer than the woman calling herself "as fair as Snow White."

Underneath the entire propaganda lurks the phallocentric idea that appearance is the only tool that a woman has to navigate the job market, thereby denying her even a miniscule portion of subjectivity. Thus the race/color question intricately merges with sexism which compels women to be beautiful, fair and lovely- the only means of survival left for her in the society.

While on the topic I just cant resist pointing out the fact that some of our best actresses like the Late Smita Patil, Shabana Azmi,Nanditha Das are all dusky women, arent they beautiful. If you still dont agree then how about the unquestionable Glam queen of Bollywood, the Ultimate Rekha, she isnt the fairest(again as in skin color) of them all. Even on the international scene Naomi Campbell, Janet Jackson, Halle Berry....I can go on the list is endless of people who have proved that Black is also beautiful.

COMPANY PROFILE

COMPANY PROFILE

Hindustan Unilever Limited (HUL), earlier called Hindustan Lever Limited (HLL) was established in 1933 as Lever Brothers India Limited. Hindustan Lever Limited (HLL) is India's largest Fast

Moving Consumer Goods Company, with a customer base of 2 out of every 3 Indian in the category of Home & Personal Care Products and Foods & Beverages. The company has combined volumes of about 4 million tonnes and sales of Rs.10, 000 crores. HLL is also one of the country's largest exporters; the Government of India has recognized HLL as a Golden Super Star Trading House.

HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products TypePublic

HeadquartersMumbai , India

KeypeopleMr.Harish Manwani ,Chairman Douglas Baillie, CEO

IndustryFMCG

ProductsTea, soap, detergents

Employees41,000

ParentUnilever

Websitewww.hul.com

HISTORY

Helping people get more out of lifeIn the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was 'to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products'. This was long before the phrase 'Corporate Mission' had been invented, but these ideas have stayed at the heart of our business. Even if their language and the notion of only women doing housework has become outdated. In a history that now crosses three centuries, Unilever's success has been influenced by the major events of the day economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout we've created products that help people get more out of life cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves.

Balancing profit with responsible corporate behaviorIn the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and created products with a positive social impact, making hygiene and personal care commonplace and improving nutrition through adding vitamins to foods that were already daily staples. Today, Unilever still believes that success means acting with 'the highest standards of corporate behavior towards our employees, consumers and the societies and world in which we live'. Over the years we've launched or participated in an ever-growing range of initiatives to source sustainable supplies of raw materials, protect environments, support local communities and much more. Through this timeline you'll see how our brand portfolio has evolved. At the beginning of the 21st century, our Path to Growth strategy focused us on global high-potential brands and our Vitality mission is taking us into a new phase of development. More than ever, our brands are helping people 'feel good, look good and get more out of life' a sentiment close to Lord Leverhulme's heart over a hundred years ago.

TIME LINE

19th century: Although Unilever wasn't formed until 1930, the companies that joined forces to create the business we know today were already well established before the start of the 20th century.

1900s:

Unilever's founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstrips the supply of raw materials.

1910s:

Tough economic conditions and the First World War make trading difficult for everyone, so many businesses form trade associations to protect their shared interests.

1920s:

With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created

1930s: Unilever's first decade is no easy ride: it starts with the Great Depression and ends with the Second World War. But while the business rationalizes operations, it also continues to diversify

1940s:

Unilever's operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in research and development.

1950s:

Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emerging economies around the globe

1960s:

As the world economy expands, so does Unilever and it sets about developing new products, entering new markets and running a highly ambitious acquisition programme.

1970s:

Hard economic conditions and high inflation make the '70s a tough time for everyone, but things are particularly difficult in the Fast Moving Consumer Goods (FMCG) sector as the big retailers start to flex their muscles.

1980s:

Unilever is now one of the world's biggest companies, but takes the decision to focus its portfolio, and rationalize its businesses to focus on core products and brands.

1990s: The business expands into Central and Eastern Europe and further sharpens its focus on fewer product categories, leading to the sale or withdrawal of two-thirds of its brands

21st Century:

The decade starts with the launch of Path to Growth, a five-year strategic plan, and in 2004 further sharpens its focus on the needs of 21st century-consumers with its Vitality mission.

PRODUCT PROFILE

PRODUCT PROFILE

Product of Hindustan Unilever

21

Kwality Walls Ice Cream Hamam Lifebuoy Rexona Lux Liril Moti Soaps Breeze Lipton Tea Brooke Bond Tea Bru Coffee Pepsodent Fair & Lovely Close Up Surf Rin Wheel Laundry Detergent Kissan Annapurna Pond's Vaseline Lakm Clinic Plus Clinic All Clear Sunsilk and Lux Shampoos Vim Ala Bleach Domex Pureit Water Purifier

ONE OF THE MOST FAMOUS PRODUCT OF HINDUSTAN UNILEVER

History:The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 the launch of Fair and Lovely was met with much enthusiasm. In 1988, the brand went international, and is now available in 40 countries. Fair & Lovely was launched in 1978 in India. (Pretty Old Product) Fair & Lovely is sold in over 30 countries worldwide. These include countries across Asia, Middle East and Africa. Fair & Lovely does not contain Alcohol. All the oil & fat used in Fair & Lovely products are of vegetable or synthetic origin only. Fair & Lovely doesnt contain any harmful ingredients. All Fair & Lovely ingredients have been safety cleared and are all approved for cosmetic products as per local regulations. All the ingredients used for the base are all widely used in personal care products globally and approved by agencies like the BIS (Bureau of Indian Standards) which work together to protect the skin from darkening and gently, safely lightening the skin.

With the consumers brand is also growing,With the modernization of consumer, brand is also modernizing,With the transformation of women, brand is also transforming with their changing needs.

The tube of Fair and lovely has its presence in many homes whether they are rich or poor, rural or urban. It is thefavouriteof women of different age groups ranging from college going girls (even school girls) to older women. Fair and Lovely has dominated the market for long period of time and nowadays also it is doing pretty well despite the increased competition both from domestic and international brands. All this is because of loyal customer base it has created through great marketing efforts of the company.With a pack of Fair and Lovely, the companydoesn'tonly sell the product but also hopes.

SUCCESS STORY OF BRAND

The success of a brand depends on various factors such as right product at right time to right consumers with right marketing efforts. There were various advantages for Fair and lovely such as, it has backing by strong company like HUL, which is always considered to be acumen of marketing. Furthermore, it was first product to be launched of this kind in India. This Brand also focuses on a specially designed marketing drive for villages.

ADVERTISEMENTS

Advertisement has always been a great marketing mix for Fair and Lovely. The advertisement shows the whitening effect on its cover only by showing a face six times in whitening progression, as woman becomes fairer she is even more happier depicted by showing two pictures of woman as before use and after use. To verify, instrument such as fairness meter is given along with the pack.

The TV commercial of Fair and Lovely also shows highly depressed women and after use of Fair and Lovely she fulfill her dreams and meet with happiness

MARKETING IS DIVIDED INTO THREE PHASES

CONTROVERSIES

Initially, the advertisement campaign which was launched by Fair and lovely was somewhat biased toward darker skin and attracted a fair share of controversies with people blaming that fair and lovely mixed beauty with fairness. But now the advertisement campaign which is focused on fulfilling the dreams and "transforming the women. HUL did not create prejudice, it already existed there. It used it to increase selling of its product.

MEETING DEMANDS OF CONSUMERS

Positioning of brand keeps on changing with evolving customers. Initially advertisements were focused on aspiration of girl getting the right man, but as aspirations kept on changing, advertisements have also started evolving about achieving career, status, self achievement etc. This can be supported by Airhostess ad, Ayurveda ad, Cricket ad of Fair and Lovely. Fair and Lovely has always listened to their customers needs and has changed accordingly thus becoming one of the favourite brands of its followers.

When to Use?

Fair & Lovely should be used 2 times a day preferably after washing the face so as to ensure that dirt, dust and grime are removed from the skin prior to applying the product.

WHAT FAIR & LOVELY SAYS ABOUT THEIR PRODUCTS?

More than the benefits given by our technology/products are reversible (that is once the product application is discontinued), the consumer will revert back to their initial color/skin state within a few weeks. This is what makes our technology safe and unique. The Fair & Lovely gets absorbed into the skin as soon as you rub it in gently. Fair & Lovely avoids leaving oily look. Fair & Lovely says that their products are suitable for all skin types and are not known to have any side effects. Here are the photos of my Fair & Lovely Multi vitamin CreamThere are 4 variants of Fair & lovely are available in the Market:Fair & Lovely Multi vitaminFair & Lovely Ayurvedic CreamFair & Lovely Anti MarksFair & Lovely Menz Active

OBJECTIVES OF THE STUDY

OBJECTIVES OF THE STUDY

Primary objective To find out the customer satisfaction level of the Fair & Lovely Fairness Cream in Cumbum Town.

Secondary objectives To know customer preference and needs about the purchase of the product. To know the product usage and availability in the market. To make suitable suggestions for the improvement of production and marketing of Fair & Lovely Fairness cream. To study about People expectations, Pricing factors, price variation of Fair & Lovely Fairness Cream.

RESEARCH METHODOLOGY

RESEARCH METHODOLOGYResearch methodology is a basic plan, which guides the data collection and analysis phases of the research project. It is a framework, which specifies the type course of the data collection periods.Data collectionData collection is the process of collection the data by structured questionnaires enquiry. The data used in this survey are: Primary data Secondary dataPrimary DataPrimary data are generated when the research using personal investigates a particular problem at the hand primary 3 methods can collect data.SamplingSampling means where only few units of population under study are considered for analysis is called sampling. It is a process of obtaining the information about an entire population by examining only a part of it.Sampling TechniquesSampling techniques used in the survey was random sampling.Sample SizeThe sample size taken for survey is 100 respondents.

Basically samples are two types1. Probability or random sampling2. Non-probability sampling

1.Probability SamplingA probability sample is also called random sample. It is chosen in such a way that each member of a universe have a known chance of being selected. Systematic sampling Stratified sampling Cluster sampling2.Non-Probability samplingThe Non-Probability sampling the chance of and particular unit in the population being selected is unknown since randomness is not involved in the selection process an estimate of the sampling error cannot be made. But this does not mean that the findings obtained from non-probability sampling area questionable value. If properly conducted their findings can be as accurate as those obtained from probability sampling. In our survey, I have followed random sampling method.Secondary DataSecondary data are those data, which are collected from some earlier research work. This data are printed in nature. Booklets, statistical, information, etc.Questionnaire methodIn this method a question considering list of question airing pertaining to the survey is prepared. There are blank spaces for answers. The questionnaire is sent to the respondents who have expected to write the answers in the blank spaces.Tool for AnalysisThe contact method used in the survey is percentage analyzed method.

DATA ANALYSIS AND INTERPRETATION

DATA ANALYSIS AND INTERPRETATIONThis is an attempt to organize and summaries data in order to increase results.Usefulness in such a manner that enables the researcher to relate critical points with the study objectives. Sometimes these organizing and summarizing of data requires the use of summary statistical measures.Such as percentage averages and disappears since most marketing data are collected through the use of samples, the reliability of the summary estimates is required to be determined.In this survey the collected data are analyzed and interpreted by the percentage analysis method.

Percentage Analysis MethodPercentage analysis method to a specified kind of ratio percentage is used in making comparison between two or more series of data percentage to describe relationship.

Research DesignA marketing research design specifies a procedure for conducting and controlling the research project. The choice of particular research design would follow from the problem. As such there is no single best design. However, any marketing research study must explicitly state its plan about collecting and analysis data.

DATA ANALYSIS

TABLE: 1CONSUMER USAGE OF FACE CREAM

SERIAL NUMBERPARTICULARSNUMBER OF RESPONDENTSPERCENTAGE

1Yes100100

2No--

Total100100

Source: Primary Data

Among the 100 Respondents 100% of the Respondents are using Face cream.

CHART: 1 CONSUMER USAGE OF FACE CREAM

TABLE: 2RESPONDENTS OPINION ABOUT PREFERENCE OF BRANDSSERIAL NUMBERPARTICULARSNUMBER OF RESPONDENTSPERCENTAGE

1Fair & Lovely7272

2Ponds white beauty1212

3Garnier1616

Total100100


Among the 100 Respondents 72% of Respondents are using Fair & Lovely face cream. 12% of Respondents are using Ponds White Beauty face cream. 16% of Respondents are using Garnier face cream.

CHART: 2RESPONDENTS OPINION ABOUT PREFERENCE OF BRANDS

TABLE: 3RESPONDENTS PREFERENCE ABOUT THE TYPES


1Advanced Multivitamin3853

2Anti Marks1825

3Winter Fairness1622

Total72100


Among the 72 Respondents 53% of Respondents are using advanced Fair & Lovely multivitamin cream. 25% of Respondents are using Fair & Lovely Anti marks cream. 22% of Respondents are using Fair & Lovely Winter Fairness cream.

CHART: 3RESPONDENTS PREFERENCE ABOUT THE TYPES

TABLE: 4KNOWLEDGE ABOUT THE PRODUCT


1Advertisement3548

2Magazines1217

3Friends2535

Total72100


Among the 72 Respondents 48% of the respondents get knowledge about Fair & Lovely Cream through Advertisement. 17% of the respondents get knowledge about Fair & Lovely Cream through Magazines. 35% of the respondents gets knowledge about Fair & Lovely Cream through Friends.

CHART: 4KNOWLEDGE ABOUT THE PRODUCT

TABLE: 5RESPONDENTS OPINION ABOUT THE BETTERMENT OF ADVERTISEMENT


1Yes3447

2No3853

Total72100


Among the 72 Respondents 47% of the respondents says that the advertisement is enough for this brand 53% of the respondents says that the advertisement is not enough for this brand

CHART: 5RESPONDENTS OPINION ABOUT THE BETTERMENT OF ADVERTISEMENT

TABLE: 6REPONEDENTS OPINION ABOUT THE PLACE OF PURCHASE


1Whole seller1217

2Retail shop5069

3Departmental stores1014

Total72100


Among the 72 Respondents 17% of the respondents purchases from Whole seller. 69% of the respondents purchased from Retail Shops. 14% of the respondents purchases from Departmental stores.

CHART: 6REPONDENTS OPINION ABOUT THE PLACE OF PURCHASE

TABLE: 7RESPONDENTS OPINION ABOUT THE QUANTITIES OF PURCHASE


125g2028

250g2230

380g3042

Total72100


Among the 72 Respondents 28% of the respondents purchase 25g pack. 30% of the respondents purchase 50g pack. 42% of the respondents purchase 80g pack.

CHART: 7RESPONDENTS OPINION ABOUT THE QUANTITIES OF PURCHASE

TABLE: 8FACTORS INFLUENCING TO BUY


1Quality3042

2Smell1216

3Skin suit3042

Total72100


Among the 72 Respondents 42% of the respondents preferred for its Quality. 16% of the respondents preferred for its Smell. 42% of the respondents preferred for its Skin suit

CHART: 8FACTORS INFLUENCING TO BUY

TABLE: 9RESPONDENTS OPINION ABOUT THE QUALITY


1Excellent3042

2Better4055

3Poor23

Total72100


Among the 72 Respondents 42% of the respondents feel about the quality is Excellent. 55% of the respondents feel about the quality is better. 3% of the respondents feel about the quality is Poor.

CHART: 9RESPONDENTS OPINION ABOUT THE QUALITY

TABLE: 10AVAILABILITY OF THE PRODUCT IN OUR AREA


1Yes6489

2No811

Total72100


Among the 72 Respondents 89% of the respondents say that the product is easily available in our area. 11% of the respondents say that the product is not available in our area.

CHART: 10AVAILABILITY OF THE PRODUCT IN OUR AREA

TABLE: 11YEARS OF USAGE


1Above 3 years3042

21-3 years2230

31 year2028

Total72100


Among the 72 Respondents 42% of the respondents are using this product above 3 years. 30% of the respondents are using this product about 1- 3 years. 28% of the respondents are using this product for 1 year.

CHART: 11DURATION OF USAGE

TABLE: 12RESPONDENTS OPINION ABOUT THE USAGE PER DAY


1Once a day2535

2Twice a day4562

3More than 2 times23

Total72100


Among the 72 Respondents 35% of the respondents are applying Fair & Lovely once a day. 62% of the respondents are applying Fair & Lovely twice a day. 3% of respondents are applying Fair & Lovely more than two times.

CHART: 12RESPONDENTS OPINION ABOUT THE USAGE PER DAY

TABLE: 13RESPONDENTS OPINION ABOUT THE SIDE EFFECTS


1Yes1014

2No6286

Total72100


Among the 72 Respondents 14% of the respondents says they have a side effect after using this product. 86% of the respondents says they have no side effects after using this product.

CHART: 13RESPONDENTS OPINION ABOUT THE SIDE EFFECTS

TABLE: 14RESPONDENTS FEEL ANY MERITS OF USING FAIR & LOVELY CREAM


1Yes6692

2No68

Total72100


Among the 72 Respondents 92% of the respondents say that there are merits in this cream. 8% of the respondents say that there are no merits.

CHART: 14RESPONDENTS FEEL ANY MERITS OF USING FAIR & LOVELY CREAM

TABLE: 15KINDS OF MERITS


1Brightness2535

2Softness2737

3Smell2028

Total72100


Among the 72 Respondents 35% of the respondents feel that the brightness is the merit. 37% of the respondents feel that the softness is the merit. 28% of the respondents feel that the smell is the merit.

CHART: 15KINDS OF MERITS

TABLE: 16RESPONDENTS FEEL THE CHANGES IN FACE


11-10 days2535

210-20 days3549

320-30 days1216

Total72100


Among the72 Respondents 35% of the respondents says that change happens in 1-10 days 49% of the respondents says that change happens in 10-20 days. 16% of the respondents says that change happens in 20-30 days.

CHART: 16RESPONDENTS FEELS THE CHANGE IN FACE

TABLE: 17RESPONDENTS OPINION ABOUT MODIFICATION IN FAIR & LOVELY CREAM


1Yes5272

2No2028

Total72100


Among the 72 Respondents 72% of the respondents says that the product is needed to improve. 28% of the respondents says that no need to improve this product.

CHART: 17RESPONDENTS OPINION ABOUT MODIFICATION IN FAIR & LOVELY CREAM

TABLE: 18KIND OF IMPROVEMENT


1Package1521

2Reduce the price2230

3Advertisement3549

Total72100


Among the 72 Respondents 21% of the respondents says that the package must be improved. 30% of the respondents says that the price must be reduced. 49% of the respondents says that the advertisement must be improved.

CHART: 18KIND OF IMPROVEMENT

TABLE: 19SATISFACTION TOWARDS THE FAIR & LOVELY FACE CREAM


1Fully Satisfied72100

2Not Satisfied00

Total72100


Among the 72 Respondents 100% of the respondents are fully satisfied toward Fair & Lovely Cream.

CHART: 19SATISFACTION TOWARDS THE FAIR & LOVELY FACE CREAM

FINDINGS

FINDINGS 100% of the Respondents are using Face cream 72% of Respondents are using Fair & Lovely face cream. 47% of the respondents get knowledge about Fair & Lovely Cream through Friends. 64% of the respondents feel about the quality is Better 36% of the respondents preferred for its Skin suit 64% of the respondents purchased from Retail Shops. 64% of the respondents purchase 50g pack. 89% of the respondents say that the product is easily available in our area. 42% of the respondents are using this product above 3 years 57% of the respondents are applying Fair & Lovely twice a day. 86% of the respondents say that no side effects after using this product. 89% of the respondents say that there are merits in this cream. 44% of the respondents feel the brightness 53% of the respondents says that change happens in 10-20 days 72% of the respondents say that the product is needed to improve. 46% of the respondents say that the advertisement must be improved. 100% of the respondents are fully satisfied toward Fair & Lovely Cream.

SUGGESTIONS

SUGGESTIONS The company should consider the advertisement must be improved. The company should concentrate about the varieties must be increased Useful compliment should be given to attract the customers. The company must maintain the quality of the product.

LIMITATIONS

LIMITATIONS The survey was limited only to Cumbum town. The survey was conducted only among limited size of samples. Some respondents feel irritated to answer the questions. I have faced many difficulties while gathering dates.

CONCLUSION

CONCLUSIONFrom the field survey, I came to know about the consumers preference and their needs of FAIR & LOVELY CREAM. This survey method is the best method for collecting information regarding the product and opinion of the customers.Market survey is essential to start any business. So each and every graduate should have the knowledge about the market condition.I have gained a broad knowledge during this survey. I hope this survey experience will be a step to build up my carrier in future.

BIBLIOGRAPHY

BIBILIOGRAPHY

MARKETING- Dr.N.RAJAN SANJITH R. NAIRMARKETING RESEARCH -A.MUSTAFA

WEBSITESwww.fairandlovely.inwww.google.com www.hul.com

QUESTIONNAIRE

A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION REGARDING FAIR & LOVELY CREAM IN CUMBUM TOWN

Name:Age:Occupation:Sex: Male FemaleQualification:Address:

1) Do you use face cream?1) Do you use face cream? Yes No 2) Which brand of Fairness cream do you use? Fair & Lovely Ponds White beauty Garnier3) If Fair & Lovely cream, which type of Fairness cream do you use? Advanced Multivitamin Anti Marks Winter Fairness4) Where did you get the knowledge about Fair&Lovely cream?Advertisement Friends Magazines 5) Is advertisement is enough for this product? Yes No6) Where did you purchase this product? Whole seller Retailer Departmental store 7) In which Quantity do you purchase every month? 25g 50g 80g8) What makes you like this product? Quality Smell Skin suit 9) What is your opinion about the Quality of Fair& Lovely Cream? Excellent Better Poor 10) Is the product available in your area? Yes No 11) How many years you are using Fair & Lovely Cream? Above 3 years 1-3 years 1 year12) How many times a day u apply this cream on your face? Once a day twice a day More than 2 times13) Do you feel any side effect during the usage? Yes No14) Is there any merit in using Fair& Lovely cream? Yes No15) If yes, what merits?Brightness Softness Smell 16) In which duration you feel the difference in your face? 1-10 days 10-20 days 20-30 days17) Do you want any modification of this product? Yes No18) If yes, what kind of change you want? Package Price reduction Advertisement 19) Do you satisfy towards the fair & lovely face cream? Yes No 20) Your suggestions if any___________________________

fair and lovely final

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