fair trade final
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A Report By: -
Akash Gupta
Fair Trade
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Acknowledgement
I, Akash Gupta from FBM, 3rd semester (2008-2012),thank my advisor Mrs. Nandita Abrahem for being a guidinglight through out the module. She was always there tocorrecting me. Her mentorship has made me to give my level
best efforts in the project. On every stage her help andproper cooperation make the report submitable. I would liketo thank her once again for her unconditional support,showing me the right track and for making me accomplishmy project.
I would also like to pay my special thanks to Mr. O.P.
Yadav, Mrs. Roopa Mehta, Mrs. Swapna Das and Mr. FahimYahya and many others for giving me their precious timeand kind cooperation. I would like to give special thanks toSuhani Upphal for her unconditional support. Ans also Iwould like to thank my classmate, friends and all those whohave given me advices and encouragement.
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Declaration
This is to certify that Report entitled Fair trade which
is submitted by me in partial fulfillment of the requirements
for the degree of B.A. (Hons.) In Fashion Business and
Management, Pearl Academy of Fashion, Naraina, Delhi
comprises only my original work and due acknowledgement
has been made in the text to all other information used.
Date________________________________.
Approved By:
____________________________________.
Submitted By:
Akash Gupta
(80153)
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Certificate
This is to certify that Report entitled Problems in PAF
(Wi-Fi) which is submitted by Akash Gupta (80153) inpartial fulfilment of the requirements for the degree of
B.A.(Hons.) In Fashion Business and Management, PearlAcademy of Fashion, Naraina, Delhi is a record of thecandidate own work carried out by him under mysupervision. The matter embodied in this report is originaland has not been submitted for the award of any otherdegree.
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Table of Contents
Acknowledgment ................................................................................................................ 2
Declaration ........................................................................................................................... 3
Certificate .............................................................................................................................. 4
Aim of the Report ................................................................................................................ 6
Fair Trade .............................................................................................................................. 6
Basic Principals ................................................................................................................... 7
Main Actors ........................................................................................................................... 9
History of Fair Trade ...................................................................................................... 11
Requirements as trade partner .................................................................................. 13
Fair Trade India ............................................................................................................... 15
Standards ............................................................................................................................ 16
Interviews .......................................................................................................................... 18
Conclusion .......................................................................................................................... 23
Annexure ............................................................................................................................ 24
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Aim of the Report:
To get a deep understanding of fair trade, how it is emerged andsustaining in the economy.
To know about the fair trade practices, values and why it is not sopopular in India.
To study a producer of fair trade, an organization of fair trade, and a
non fair trade certified organization.
FAIR TRADE
The term fair trade was originally used by those who supported theconcept of social justice, which can be defined as the belief thatjustice would be determined by whatever the strongest thought itshould be. This is specifically intended to identify the relationshipsbetween different aspects of international trading and some of thereasons it became necessary to put some constraints on the productsthat are being traded.
Definition of Fair Trade
Fair Trade is a trading partnership, based on dialogue, transparencyand respect that seek greater equity in international trade. Itcontributes to sustainable development by offering better trading
conditions to, and securing the rights of, marginalized producers andworkers.
Fair Trade organizations (backed by consumers) are engagedactively in supporting producers, awareness raising and incampaigning for changes in the rules and practice of conventionalinternational trade.
Source: http://www.springerlink.com/content/n31743t478063442/
The essence of Fair Trade
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Fair Trades strategic intent is:
Deliberately to work with marginalized producers and workers inorder to help them move from a position of vulnerability to securityand economic self sufficiency
To empower producers and workers as stakeholders in their ownorganizations
Actively to play a wider role in the global arena to achieve greaterequity in international trade.
Source: www.fairtrade-advocacy.org/.../FAIRTRADEDEFINITIONnewlayout2.pdf
Basic principles
The basic principles and strategic intent, which the members of theFINE if it is not important take it out only put what you knowand understand and feel group endorse, form the basis of their workand underpin the criteria/standards used for monitoring by thedifferent networks. The first principle describes Fair Tradeorganizations and distinguishes these organizations from othercommercial organizations that are involved in Fair Trade through thepurchase of products labeled under the FLO certification system.
The networks in membership of FINE ensure that their individualcriteria/standards reflect the principles below:
(1) Fair Trade organizations
Fair trade organizations have a clear commitment to Fair Trade asprinciple core of their mission. Over and above their operational FairTrade activities they differentiate themselves by:
Providing financial, technical and organizational support to
producers
Awareness rising in North America and South America
Campaigning for changes in the rules and practice of conventionalinternational trade.
(2) Trading partnership
To see trade as a mutual beneficial partnership based on dialogue,transparency and respect:
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(5) Process of sustainable development
To promote long term improvements in the economic and social
opportunities of small producers and wageworkers and in theenvironmental practices of their organizations through:
- Strengthening small producers organizations
- Strengthening the ownership and the participation in decision-making of producers and workers
- Providing support for training, capacity building and humanresource development, especially of women
- Actively encouraging better environmental practices and theapplication of responsible methods of production
Source: www.fairtrade-advocacy.org/.../FAIRTRADEDEFINITIONnewlayout2.pdf
The main actors in Fair TradeFrom the producers to the consumers, there are five main actors infair trade:
Producers: These are the key actors in fair trade. Producers have themaximum impact on the society if they follow the fair trade practices.In older days the produces indulge them selves in lot of illegalactivities like child labour, forced labour, not paying enough wagesand many more. A lot of produces have changed because of thepressure from buyers.
Fair trade importing organizations: Fair trade importingorganizations that buy food and handicrafts from disadvantaged and
excluded producers. They focus on improving market access andstrengthening producer organizations. In Europe, they sell theirproducts through World Shops, local groups, campaigns, andwholesale and mail order catalogue. Along with the sales of FairTrade products, the importing organizations raise awareness amongconsumers and they campaign for changes in the rules and practiceof conventional international trade.
Fair trade labeling initiatives: Fair trade labeling initiatives aim to
enlarge the market for fairly traded products by offering theseproducts access to the mainstream market (supermarkets, etc.) and
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at the same time giving consumers an independent guarantee of fairtrade standards. At the moment, there are labels for the followingproducts: coffee, cocoa, tea, honey, sugar, orange juice and bananas.
World Shops: World Shops sell fair trade products. They, along withfair trade importers, organize joint campaigns to promote fair tradeand change the rules and practice of conventional trade. They co-operate with fair trade importers in inviting industry and trade toadopt the fair trade model by, for instance, putting a number ofcertified fair trade products on the market.
Fair Trade criteria: -
Fair Trade implies the respect of the following broad criteria:A fair price is ensured to the producer. This cost provides a livingwage that also covers the cost of production. Long term co-operation, allowing producers to finance thedevelopment of their communities. Good working conditions with adequate health and safetyprocedures for all workers. Democratic working processes define the make-up of producer-led co-operatives and workers associations. Respect and promotion of human rights, especially those ofwomen, children and people with disabilities. Ecologically sound production.
Source: www.euforic.org/docs/200505041421012106.pdf?&username/sany
Umbrella organizations (FINE) in Fair Trade are:
FLO INTERNATIONAL - the world-wide umbrella organization of 17national labeling organizations, an independent certification bodywhich sets Fair Trade standards and monitors producer and tradercompliance with Fair Trade criteria. At the present time, FLOstandards exist for 14 products ranging from coffee to footballs,produced in 48 countries of the South. In development are standardsfor more tropical fruit and cotton and textiles. The Fair-trade label isthe international guarantee that producers and traders of a given
product have met the standards of Fair Trade. Regular companies or
http://www.euforic.org/docs/200505041421012106.pdf?&username/sanyhttp://www.euforic.org/docs/200505041421012106.pdf?&username/sany -
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alternative trading organizations can use the label. It can be found onproduce, such as coffee, tea or bananas, on sale in 17countries inmainstream supermarkets as well as in specialized 'World shops'.The estimated retail value of Fair-trade labeled products is in excess
of 200 million Euros per year.
IFAT (INTERNATIONAL FEDERATION FOR ALTERNATIVE
TRADE) - a network of alternative trading organizations (ATOs) andproducer organizations in Africa, Asia, Europe, Latin America, NorthAmerica and the Pacific Rim, established in 1989, working to improvethe livelihoods and well being of poor people through trade.IFAT is a coalition to promote Fair Trade and a forum for theexchange of information. It links and strengthens handicraft and
agricultural producer organizations from the South and ATOs fromboth the North and South. It brings people together in partnership todiscuss Fair Trade issues. Key goals are providing networkingopportunities, information and technical and business support,improving market access on Fair Trade terms, and engaging ineducational, campaigning and lobbying activities.
NEWS! - Established in 1994. It co-ordinates the co-operationbetween World Shops in Europe. It is a network of national
associations of World Shops representing 2,500 shops in 13 membercountries: Austria, Belgium, Denmark,Finland, France, Germany, Ireland, Italy, Netherlands, Spain, Sweden,Switzerland, United Kingdom. NEWS! Initiates and co-ordinates jointcampaigns and awareness raising activities of the European WorldShops (for instance the annualEuropean World Shops Day in May) and supports theprofessionalization of national associations of World Shops. The aimof NEWS! Is the promotion of Fair Trade in general and the
development of the World Shops movement in particular.
EFTA - an association of 11 Fair Trade organizations in 9 Europeancountries: Austria, Belgium, France, Germany,Italy, the Netherlands, Spain, Switzerland and the UK, established in1990. The core business of EFTA is to make Fair Trade importingmore efficient and effective. EFTA provides services to its members,like information exchange on products and producers, encouragingbilateral cooperation and the development of a common database. A
second core activity is advocacy and campaigning: raising awarenessof decision-makers and the general public by focusing on concrete
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examples like coffee, cocoa or rice and by proposing concretesolutions to redress the imbalances and to improve trade policies.
Source:related:www.traidcraft.co.uk/OneStopCMS/Core/CrawlerResourceServer.a
spx?resource=7523
History of Fair Trade
The early history of Fair Trade is linked to Christian faith-basedgroups, as it is they who originated this movement. Most peopleagree that it all started in the United States. What is now TenThousand Villages and other associations first sold handcrafts made
by disfavored people in the 1940s. To be more specific, it is creditedto Edna Ruth Byler to be the first Fair Trader. By 1940 she wasvolunteering in her Mennonite community and traveled to PuertoRico; she met there some women living in poverty who were able toproduce a quality linen needlework. Six years later, she herself, alongwith her colleague Ruth Lederach, took some items to a Mennoniteworld conference in Switzerland and sold them there, becoming thefirst persons to actually trade fairly.For a number of years she sold the needlework from the trunk of hercar, devoting her time and energy to this cause. Their first shop wasopened inAkron (Pennsylvania, U.S.A) back in 1958.Later on, in 1968, this activity became "SELFHELP: Crafts of theworld" and opened the first american World Shop in Bluffton (Ohio,U.S.A.) in 1972. They became financially self-sufficient and someyears later, in 1996, changed their name to Ten Thousand Villages,which still keeps blooming nowadays.
Just to highlight major milestones:
1946 In United States, founders of what is now "Ten ThousandVillages" organization buy needlework from Puerto Ricoproducers and sell them in their USA homeland
1958 The first World Shop opens its doors in Ohio, United States
1969 The first European World Shop opens in Breukelen, theNetherlands
1989 The first Fair Trade certified label, "Max Havelaar", is issued in
the Netherlands
http://www.fair-trade-hub.com/world-shop.htmlhttp://www.tenthousandvillages.com/http://www.tenthousandvillages.com/http://www.fair-trade-hub.com/world-shop.html -
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Requirements of the organizations of the fair trade
Selection of the trade partners
Trade partners of the fair trade are preferentially jointly organized small
producers in the handicraft and in the agriculture as well as disadvantagedand suppressed female workers and workers in factories and Plantagen.
Social requirements at trade partners
The requirements at trade partners, who are independent small producers,are aligned to their existence safety device and to its responsible personco-operation. On the other hand requirements aim at trade partners with
dependent persons employed at the observance and improvement of theindustrial laws, the job conditions and the social, ecological and
economic surrounding field.Fair trading terms
The paid price is to make remuneration possible, which goes beyond thedirect satisfaction of the material needs and contains a contribution forthe future safety device. The total output of the fair trade must lie clearlymore highly than those of the commercial trade.
Long-term trade relations
Long-term trade relations are an important guideline for the fair trade andmust be therefore contractually embodied. Long-termness in the relations
is ensured, if the trade runs off in connection with dialogue, transparencyas well as product and system information.
Monitoring
The application of the guidelines of the fair trade have to be examinable
transparency and. The monitoring must consider the developmentbeginning and the beginning of the partnership trade relation. It must bepayable, and the costs may not load the small trade partners superproportionally.
Source : http://www.economy-point.org/f/fine-40087.html
Worldwide, fair trade sales total $400 million each year.In North America, fair trade retail sales totaled $35 to 40 million in1998.Of $3.6 trillion of all goods exchanged globally, fair trade accounts foronly .01%. Fair trade businesses return 1/3 to 1/4 of profits back toproducers in developing countries.
According to the National Labor Committee, Haitian sewingclothing for the U.S. market may earn less than 1% of the retail price.
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Sales for Ten Thousand Villages, the largest fair trade organization inthe United States, grew from nearly $3 million in 1985 to nearly $12million in 1998. Ten Thousand Villages' Canadian operationsreported another $3 million. Combined, that represents the creation
of the equivalent of 12,500 full-time jobs for disadvantaged artisansand farmers. Of its $5.2 million in sales for 1998, SERRV Internationalreturned nearly $2 million directly to producers. North Americanconsumers pay $4 to $11 a pound for coffee bought from growersearn $1.12 to $1.26 a pound. Sixty to seventy percent of the artisansproviding fair trade hand-crafted products are women. Often thesewomen are mothers and the sole wage earners in the home.
FAIR TRADE IN INDIAFair Trade Forum India (FTF-I) is the National network for FairTrade in India. The Forum is working with nearly 1,00,000
marginalized producers including artisans and farmers through its70 member organizations from all regions of India. Capacity building,market access, alliance building & advocacy, monitoring and FairTrade promotion are the broad areas of activities of the Forum. FTF-Iis the member of WFTO (World Fair Trade Organization) and thecountry office of WFTO-Asia. Fair Trade Forum India is involved inexpanding the reach out of Fair Trade to more and moremarginalized producers and thereby contributing effectively to theefforts to reduce poverty in India.Source: http://www.fairtradeforum.org/about_us.asp\
What is Fair Trade Forum - India ?
Fair Trade Forum - India is a national network of VoluntaryOrganizations, Producer Cooperatives, Producer / artisan groups anddevelopment organizations involved in income generation activities,facilitators of fair trade, Alternative Trading Organizations,Intermediary and support services organizations and promoters offair trade concepts etc. Fair Trade Forum - India is a registerednational organization, a nonprofit society with its constitution and
by-laws governed and managed by an elected Executive Committee.
http://www.fairtradeforum.org/about_us.asp/http://www.fairtradeforum.org/about_us.asp/ -
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The National Administrative Secretariat functions from Chennai andday to day affairs are managed and administered by the ExecutiveDirector. Fair Trade Forum - India is a member of the Asian FairTrade Forum and shares concerns with International Federation for
Alternative Trade (IFAT).
Fair trade India commits:1)To work as link and connect the fair organizations.2)To uplift the concept of fair trade3)To take up advocacy, lobbying and campaigning on Fair Trade
matters and related issues with all concerned.4)To ascend fair trade market for the members with in the
national and international boundaries.
5)To build awareness amounts the members of fait trade, so thattheir productivity can rise.
6)To facilitate and promote development and market promotionactivities towards better and efficient Fair Trading of theproducts.
Fair Trade standards in India
1. Creating opportunities for economically disadvantaged producers
Fair Trade is a strategy for poverty alleviation and sustainable
development. Its purpose is to create opportunities for producers who
have been economically disadvantaged or marginalized by theconventional trading system.
2. Transparency and accountability
Fair Trade involves transparent management and commercial relations todeal fairly and respectfully with trading partners.
3.Capacity building
Fair Trade is a means to develop producers independence. Fair Trade
relationships provide continuity, during which producers and their
marketing organizations can improve their management skills and theiraccess to new markets.
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4.Promoting Fair Trade
Fair Trade Organizations raise awareness of Fair Trade and the
possibility of greater justice in world trade. They provide their customers
with information about the organization, the products, and in whatconditions they are made. They use honest advertising and marketingtechniques and aim for the highest standards in product quality and
packing.
5.Payment of a fair price
A fair price in the regional or local context is one that has been agreed
through dialogue and participation. It covers not only the costs of
production but enables production that is socially just and
environmentally sound. It provides fair pay to the producers and takesinto account the principle of equal pay for equal work by women and
men. Fair Traders ensure prompt payment to their partners and, whenever
possible, help producers with access to pre-harvest or pre-productionfinancing.
6.Gender Equity
Fair Trade means that womens work is properly valued and rewarded.
Women are always paid for their contribution to the production processand are empowered in their organizations.
7.Working conditions
Fair Trade means a safe and healthy working environment for producers.
The participation of children (if any) does not adversely affect their well-being, security, educational requirements and need for play and conforms
to the UN Convention on the Rights of the Child as well as the law and
norms in the local context.
8.Child Labour
Fair Trade Organizations respect the UN Convention on the Rights of the
Child, as well as local laws and social norms in order to ensure that the
participation of children in production processes of fairly traded articles
(if any) does not adversely affect their well-being, security, educational
requirements and need for play. Organizations working directly withinformally organized producers disclose the involvement of children in
production.
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9.The environment
Fair Trade actively encourages better environmental practices and theapplication of responsible methods of production.
10.Trade Relations
Fair Trade Organizations trade with concern for the social, economic and
environmental well-being of marginalized small producers and do not
maximize profit at their expense. They maintain long-term relationships
based on solidarity, trust and mutual respect that contribute to the
promotion and growth of Fair Trade. An interest free pre payment of atleast 50% is made if requested.
Source: http://www.fairtradeforum.org/what_is_fair_trade.asp
Over the past few years a number of brands, retailers, andexport house have approached Trans Fair USA about the potential ofextending the Fair Trade certification system beyond its currentproducts to the garment sector. As Trans Fairs expertise liesprimarily in agricultural products, Trans Fair commissioned a studyto better understand the potential of applying Fair Trade standards
to garment production.
The main objective for this phase of the project is to know whybuyers and exporters have became so conscious about fair trade. Asthe consumer has become very sensitive and aware about this issue,they consider fair trade practices as an important aspect to emphasison. Im interested in knowing in what are the major changes theymade after they started to implementing the fair trade practices.Moreover what are doing to get the maximum credit for the fair
trade? Ill also try to know is there is the same applicability of fairtrade in the supply chain. I want to reach every person from top tobottom to know that to what extent they are following the fair tradepractices.
Here are the high lights of the conversation done for collecting theprimary information from various people associated with fair tradein various aspects
Interview 1Name of the person- O.P. Yadav
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Designation- Program Director, Fair Trade Forum India
Conversation Highlights
When did the concept of fair-trade emerged in India?- Well, it stared in mid 60s but it boomed in late 70s. And from thatpoint of time it kept on rising. But still there is a long run to cover.
Up to what extend fair trade is practiced in India?
- It will be very hard to define that in terms of percentage or in figure,but there is significant growth in the no. of fair trade manufactures inIndia. People slowly started realizing the value of the term Fair intheir trade. And with we have a market that has demand of fair-tradeproducts, it is still not in India, but in Europe it is massive.
How do you monitor the working of your members?- We dont really monitor the working, there are separate bodiesmade by the International Fair Trade Forum, they keep a check on
the fair trade producers. The national and regional fair trade bodieshas nothing to do with it.
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What is your prime focus when you certify any industry from fairtrade?- The 10 principals, Out these we have 4-5 principals, which are not
negotiable at any cost.
What are your criteria to announce someone as your member or fairtrade?- Its a long process, we have lot of legal formalities involved in it.
How are you different from other companies which have excellentCRM policy and they are also doing fair trade?- There are a couple of companies, which have the finest CRM in the
world, but the reason for existence of a fair trade forum to sustainfair trade and fair trade manufactures. On the other hand forcompanies the CRM is more like a strategy to be in the limelight or itis just consider as a part of their working. Moreover fair trade is away bigger than CRM of any company, it covers socio-economicissues, cultural issues and environmental issues. Where as CRM dealsin particular issues and problems that had some relation with theirindustry.
What could be the possible benefits and limitations to a certified fairtrade manufacture?- Most of the companies use this as a strategy to pull customers, likeNestle you know they their one product certified from fair trade thatis kit-kat, and they sell thousands of non-certified products but stillthey advertise them selves as a fir trade certified company. The samegoes to Marks and Spencer they sell fair trade certify coffee, and theyn no. of food products in their store, but they only highlight their fairtrade certified coffee.
Why is the demand of fair trade products is good in EuropeanMarkets and almost negligible in India?- This certainly is the ugly truth, but we cannot shut our eyes fromreality. The major flaw here is that we are unable to position thatwhat is fair trade in the minds of Indian people, if you go out fromhere and ask a random person What is fair trade, I dont think hewill be able to answer that. So here is the point of awareness amongthe people or consumer of India. There is a major fault of fair trade
manufactures here say if we have 70 fair trade manufactures then allthe 70 are going in 70 different direction. For some manufactures it
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has a different meaning and the rest it has a different meaning. Weneed to make a collective effort to bring awareness about this issue inIndia.
Interview 2
Name of the person- Roopa Mehta
Designation- Director, Sasha (Fair trade organization)
Conversation Highlights
How are you associated with fair trade?
- I am the director of Sasha.
What is Sasha?- Its a NGO working for upliftment, of fair trade craftsman andproducers in all India. We can assume that its a baby organization
that parent organization Fair Trade Forum India or we can say itsthe regional fair trade forum.
How is the demand of fair trade products?
- Ahh, Its pretty good in European countries, especially in the lastdecade it has a sizeable growth. We account it to $ 4 billion. But if we
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comparewith the demand of fair trade products from normal products, than itis not a remarkable position.
Maam there are four major players in fair trade produces, worldshops, organization and Buyers, which of them get the maximumbenefit?- Every one, which directly or indirectly are equally benefitted. Wecan not categorize these segment, because none of these organizationhad a aim to make money.
Can the fair trade certification misused?- Oh, yes it can. It can attract and deceive the masses. Some
companies are using it as a tool to attract buyers, some to attractconsumers and few as a USP of there product. So the motto of fairtrade does not get accomplish.
Further detail of the conversation in given as a recording inAnnexure.
Interview 3
Name of the person- Swapna DasDesignation- General Manger, Equitable Marketing Association
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Conversation Highlights
What is Equitable Marketing association?- Its a co-operative society, which deals in leather products, musicalinstrument, silk scarves, candles, wooden product, palm and coconutwood, terracotta articles and few more product range.
When did your organization get fair trade certification?- Long back, its been ages around 34 years ago. We are one of theoldest entities that got fair trade registration.Who are your major buyer countries?
- Many of European countries, but for now our major buyer isAustria.
What benefits your workers get with you, or how are they differentfrom workers working in a normal industry?- There a couple of advantages that our workers got, these are trimlypayment, less work length, continuity, hygienic working conditionetc.
Did you face any trouble in implementation of fair trade policies?- There were a little difficulty in the initial stage, but later the
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functioning becomes a part of schedule and to maintain it is not aproblem.
How often the community or buyer comes to inspect your company?
- There is no such duration, sometimes in months, sometimes inweeks. It is random.
Interview 4
Name of the person- Fahim
Designation- General Manger, Hometex International
What did your company deals in?- We are mainly into home furnishings, and a little in garments.
Why are you not fair trade certified?- Because our market does not demand it.
What could be the possible threats for you, if you get fair tradecertification?- Nothing as such, we are not fair trade certified does not necessarymeans that we are indulge into lot of unfair trade practices. Its just
that we will be having a certain set of rules to follow after getting the
certification from fair trade.
Do you want to get fair trade certification in future?- Certainly, as it leaves a good impact on to the business. It will alsohelp us get buyers. We will get a certification if our current buyer askus to do so.
CONCLUSIONAfter interviewing people and learning enough about fair trade.
I can come to a conclusion that fair trade is restricted to a particularcommunity; they are unable to position it to the masses, but stillthere are changes. The revolution is yet to come. Now I have a decentknowledge and understanding about fair trade. I understand what isfair trade, what are their values, how they work, what they stand for,what are the supporting organization, how the producer are workingand many more things. Why is it considered as global issue becausethe awareness level in the low in a common man. It has good level ofawareness in the European countries, but in the rest of the world it is
still about to come. My suggestion could be that if the efforts werenot made in the same direction the level of achievement would be
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very limited. People indulged in fair trade must synchronize andshould made a collective effort. Fair trade practices also shows howresponsible a person is.
ANNEXUREBUSINESS CARDS
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DISC RECORDED CONVERSATION WITH MRS. ROOPAMEHTA
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Picture of Mr. Surendra Shahi, User Support Manager
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Pradeep Krishnappa, The Ants (Fair Trade Producer)