The FAIRTRADE Mark is the only independent consumer guarantee of a better deal for producers in the developing world.

7 million people - producers, workers and their families - currently benefit directly as a result of Fairtrade.

The FAIRTRADE Mark means:

•Farmers receive a fair and stable price for their products

•Producer groups receive a premium to invest in

improving their communities and businesses

•Greater respect for the environment

•Small farmers have a stronger position in world markets

•A closer link between shoppers and producers

Fairtrade means… A fair and stable price for producers

“…we can buy pens and notebooks so children can go to school. We have bought seeds and fertiliser to grow vegetables and improve our family’s diet.”

Sira Souko Cotton farmer,Batimakana, Mali

Fairtrade means… Extra income to invest in bringing about change for the future

Farmers at Mabale Growers’ tea factory in Uganda used some of their Fairtrade premium to build a road for the local community enabling easier access to local markets.

Fairtrade means… Producers are working to protect their environment

Coffee farmers in one co-operative in Costa Rica are protecting the rainforest with new coffee driers that run on recycled coffee bean husks and organic material, rather than using firewood.

Fairtrade means… Small farmers have a stronger position in world markets

“For us small producers, we are very committed to Fairtrade. It is our means of survival here in the Dominican Republic. We see Fairtrade as being part of a big family.”

José PeraltaBanana GrowerASOBANU, Dominican Republic

More people buying more products in more places

…more often!

Growth in number of producer groups supplying the UK

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2005 2006 2007

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Fairtrade quiz

• 1. Name one way that farmers benefit from Fairtrade

• 2. How can you identify a Fairtrade certified product?

• 3. Which two UK supermarkets now sell only Fairtrade bananas?

• 4. Name two of the five goals a town must meet to be awarded Fairtrade Town status

Fairtrade quiz

• 5. In which year did Fairtrade certified roses become available in the UK?(a) 1994 (b) 2002(c) 2004 (d) 2006

• 6. How many cocoa beans can be found in a cocoa pod?(a) 20-30 (b) 30-40(c) 80-90 (d) 100-110

Fairtrade quiz

• 7. From which country do Fairtrade certified footballs come?

• 8. Name an airline that is launching Fairtrade tea and coffee on its flights

• 9. Name four products with the FAIRTRADE Mark that you might see when you are out shopping

• 10. Name two Fairtrade flavours which the ice cream company Ben & Jerry’s produce for the UK market