fair n lovely
TRANSCRIPT
Fair n Lovely
Why there is need for fair skin
People will not talk , affecting our Confidence
SELF ESTEEM
Skin care Category overviewThe skin care market is at a primary stage in
IndiaPenetration level of this segment in India is
around 20 per centIn skin care- sub category Skin Whitening- 80% contributors are femalesMales constitute 20 percent of the total sales
for fairness creams in India.
Market SizeRs. 3,465 crore Skin care market in India
Market size for fairness cream in India was estimated to be Rs.800 crore.
Market growth rate ranges between 15 - 20% on a year-to-year basis.
Key PlayersPlayer Brand Product Category
HUL Fair & LovelyFair & Lovely Menz Active
Cream
Cavin Kare Fairever Cream
Godrej Fair Glow Soap
Emami Naturally FairFair & Handsome
Cream
Paras Freshia Cream
Others Himalaya's Fairness Cream Shahnaz's Fair One Ozone's No-Marks, etc
Cream
HINDUSTAN UNILEVER LIMITEDHLL- HULHUL – India’s largest consumer product
company formed in 1933 by Lever brothers in India
HUL- market product leader in India (Fair n lovely)
Skin care Products -HUL
Fair n LovelyVaselineLakmePonds Aviance
Fair and LovelyLaunched in 197576 percent of the market shareSouth Contributes largest in sales (36%)West and North Contributes 23% in sales
approximately.East contributes 18% in sales.
TrendsFair n Lovely Foundation aims at economic
empowerment of women across India.
Supports in areas of education, career and enterprises.
People – Target GroupTarget market is:Young Women aged 18- 35Middle class (Urban and Rural)
Marketing Mix – 4 P’s
Products
PriceFair & Lovely Anti Marks – 25 gm = Rs. 43/- - 50 gm = Rs. 80/- Fair & Lovely Skin Clarity – 50 gm = Rs. 65/- Fair & Lovely Multi Vitamin – 25 gm = Rs. 35/- - 80 gm = Rs. 96/- - 50 gm = Rs. 66/-Fair & Lovely Ayurveda – 9 gm = Rs. 7/- - 25 gm = Rs. 35 /-Fair & Lovely Winter Fair – 25 gm = Rs. 37/- - 50 gm = Rs. 68 /-
PlaceRetail outletsCosmetics StoresChemistsHyper marketsSuper markets
Distribution NetworkHUL products are distributed through a network
of 4000 redistributors of stockiest covering 6.3million retail outlets
PromotionTV CampaignFairness MeterFair n Lovely scholarship program 2007 on R
world
Porter’s Theory
B.C.G.
P.L.C.
Thanks