facebook ~social networking and business~
DESCRIPTION
SOWK388 presentation Unit2TRANSCRIPT
![Page 1: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/1.jpg)
Facebook~Social Networking for Business~
![Page 2: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/2.jpg)
"Social networking“ has been around forever.
![Page 3: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/3.jpg)
Here are the 10 Most Popular Social Networking Sites
![Page 4: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/4.jpg)
What is Facebook?
![Page 5: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/5.jpg)
Spend time on Social Network Sites
![Page 6: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/6.jpg)
How long we spend time on Sites
![Page 7: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/7.jpg)
Who is using Facebook?
Most
Least
![Page 8: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/8.jpg)
High income people spend greater time on Facebook more than Low income people.
![Page 9: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/9.jpg)
How often we check Facebook
![Page 10: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/10.jpg)
![Page 11: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/11.jpg)
Now, you know How Facebook is popular.
![Page 12: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/12.jpg)
Fascinating points of facebook business
• Facebook makes it possible to be advertised by word of mouth.
• People trust what their friends say more than what advertisements say.
• The costs of inbound marketing are 62% less than traditional marketing.
![Page 13: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/13.jpg)
The effects of being a fan
![Page 14: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/14.jpg)
Fascinating points of facebook business. Cont.
![Page 15: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/15.jpg)
Get many “Like”
• The number of “Like” means how many people recognized that one.
• Therefore, for a good business, the number of “Like” is important.
![Page 16: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/16.jpg)
Then, how people gather many “Like” for their business.
![Page 17: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/17.jpg)
TO GET MANY “LIKE”• Need to make sure who is the target: gender, age,
location, etc.
(To decide the target makes easier to plan of advertisements)
Ex)
• Create the good connection with users for gathering users feelings or opinions.
![Page 18: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/18.jpg)
TO GET MANY “LIKE”, CONT.• Test more than one advertisement to check users’
reaction.
Show some types of advertisement to the same user.
• Change only one spot of advertisement to clear what changing infects users.
Ex) Change the pic
![Page 19: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/19.jpg)
TO GET MANY “LIKE”, CONT.• Use coupon to get users’ interest
If user is able to share coupon with his/her friends, it is more effective to spread out.
• Use friendly and simple words to explain about events.
• Use photo or videos to get more attention from users
• Create the Q & A system for users.
Ex)
![Page 20: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/20.jpg)
THE EXAMPLE OF SUCCESS• Papa John’s waged campaign which give users a free medium cheese pizza with a $10 online purchase for becoming a fan.
• About 48 hours after start the campaign, Papa John’s succeeded to get new 250,000 friends.
![Page 21: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/21.jpg)
Facebook is a good method to develop business.
![Page 22: Facebook ~social networking and business~](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557cd3f4d8b42a556b8b46d8/html5/thumbnails/22.jpg)
THANK YOU