facebook pages redesign: how to make the most of it

1 1 Confidential © 2014

Facebook’s new Page Layout How to Make the Most of it April 2014

Confidential © 2014


contents §  What’s New

§  The New Look §  Customizations §  Watch Lists

§  Next Steps for Brands


The New Look •  Page posts are wider, so content is more

visible (especially pinned posts)

•  Photo posts are now rectangular (versus square), and look the same on pages as they do in the newsfeed

•  A list of pages that are similar to the page users are on is automatically displayed after users click “Like”

•  The “Like” button is on top of the cover photo, making it slightly less visible

•  Apps now live in 2 places on the page – in the “more” drop-down button and in the left-hand column

OLD PROFILE NEW PROFILE

http://on.fb.me/1rxL5rH


Pages are more customizable The display and order of tabs can be changed under ‘Manage Tabs’. The “about” tab cannot be moved, but the “photos” tab can be moved or removed altogether. IMPLICATION: Brands can choose to make campaign-related apps more visible during campaigns. Brands can also prioritize other sections, depending on current objectives. Sections that appear in the left-hand column can also be customized. IMPLICATION: Brands can once again choose to highlight sections depending on current objectives, such as campaign apps or house rules when contests are running.


You can keep a closer eye on competition Brands can add up to 5 competitor pages in their “Pages to Watch” section, only visible to Admins. Watching these pages will allow admins to see: •  Percentage increase or decrease of

people who like the competitor page •  Number of times the competitor page

posted •  Amount of engagement the competitor

page received

IMPLICATION: Brands can keep a closer eye on competitors within the platform – this can be useful for competitor reporting.*

Admins receive a notification whenever their page is added to another page’s watch list. The notification does not disclose the name of the page that added them.

•  Note: This information will not take media buys into account, which should be noted whenever using this data


Checklist: make the most of the new layout q Page post width has increased to 511px (up from 410).

Photos should be sized to 1200 x 1006 to render best in rectangular format across desktop newsfeed, timeline and mobile devices.*

q Think about rearranging tabs and left hand sections to highlight different features and content on your page

q Keep an eye on competitors and category players with Watch Lists.

*Facebook has not released updated official specs, 1200x1006 suggested based on iris testing


THANKS Questions? Thoughts? Nikki Siegel, Senior Community Manager [email protected] Amy Brown, Social Strategy Director [email protected]

facebook pages redesign: how to make the most of it

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