facebook pages vs. facebook groups

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Facebook Groups vs. Facebook Pages

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Facebook Groups

vs.

Facebook Pages

What is a Group? Groups are a bit different than Pages. Facebook's groups are like

clubs in the offline world. Administrators can invite members to join

via Facebook mail and email, and public groups can be found via

Facebook search.

You can set join permissions on groups so that they are either

open to anyone, closed (where users must get administrator

approval to join) or secret (invite only).

Groups have administrators that manage the group,

approve applicants or invite others to join. Administrators

can also appoint “officers” who are nominally in charge –

however, being an officer doesn’t mean the person has the

ability to administer the group.

Which is best for businesses and brands?

Groups are great for organizing on a personal level and for

smaller scale interaction around a cause or activity. Pages are

better for brands, businesses, bands, movies or celebrities who

want to interact with their fans or customers without having

them connected to a personal account, and have a need to exceed

Facebook's 5,000 friend cap.

What is a Page? According to Facebook, Pages were created when they noticed that people were trying to connect with brands and famous artists in ways that didn't quite work with personal Facebook profiles.

Personal Profiles - This is a user's personal page, listing their friends, interests, group memberships and recent activity on the site. Users can control which parts of their profile are visible to others.

Pages - Facebook users can create Pages allowing fans of an individual, organization, product, service or concept to like or subscribe to the page posts and updates. Pages look and behave much like a user's personal private profile, but they are also integrated with Facebook's advertising system, allowing owners to easily advertise to Facebook's users.

• When someone becomes a fan of your Page, your information cycles through their News Feed. Personal users can also see which Pages their friends are fans of on their Timeline.

• Pages sort of have two walls Timelines, one that displays the Page’s status updates, and one just for fans to write their own messages.

• You must have a personal profile to be a Page Administrator.

Awesome Page Examples

Advice for setting up a Page:

Choose a great username.

Give the key details in the About section.

Capture attention with a fantastic cover photo visual.

Choose an appropriate profile photo.

Ask your Facebook friends to like your Facebook Page.

Let’s look at some examples of effective Facebook Pages.

L.L. Bean

Why It's Awesome:

• Focuses on the customer

• Posts updates with cool photos, videos

and tips for outdoor adventurers

• Includes tabs dedicated to their free

shipping policy

• Includes “Base Camp” where customers

can post photos using specific hashtags

• Includes “Join the Conversation” tab

where you can get on their mailing list or

follow their other social media accounts

Intrepid Travel

Why It's Awesome:

• Provides a great user experience

• Includes special tab to meet and connect

with other travelers

• Includes tab that shows trip and tour

reviews

• Includes tab that lets users search and

book trips without having to leave their

Facebook Page

Threadless

Why It's Awesome:

• Creates a fantastic user experience that

doesn't require the user to leave Facebook

• Tons of great images posted on their Page

• Cover photo features different t-shirt

designs

• Instagram app prominently placed at the

top of the Page

• Carries over important functionality from

their website

• Allows users to vote for t-shirt designs and

enter design contests

Nutella

Why It's Awesome:

• Sets expectations for fans and meets them

• Includes special tab, whimsically titled

“Nutiquette,” which outlines the rules of

the Facebook Page

• Shares a ton of great images

• Generates a huge amount of engagement

Zappos

Why It's Awesome:

• Maintains reputation of great customer

service on the Page

• Fully takes advantage of Facebook's new

call-to-action button feature with “Shop

Now” button at the top of Page

• Includes a L.E.A.F. app on their Page,

where users can also learn about their

“green team”

National Hockey League

Why It's Awesome:

• Prioritizes the things users care about

most when visiting their Facebook Page:

photos and videos

• Includes live streams and contests to win

tickets

• Constantly putting out relevant news

stories

• Creating compelling visual content that get

high levels of engagement from their fans

Tough Mudder

Why It's Awesome:

• Creates content to help recruit and pump

up participants

• Keeps content fresh and up-to-date

• Creates a Facebook Event for every event

• Posts crazy pictures and videos to their

Page to keep people hyped up

St. Jude Children's

Research Hospital

Why It's Awesome:

• Creates volunteer- and donation-driven

content

• Posts highly engaging photos and status

updates

• Posts feature personal stories of patients

who benefitted from the generosity of

Facebook fans

• Offers apps that allow you to donate,

browse careers, make holiday gifts and

more

Burt's Bees

Why It's Awesome:

• Uses Page as a source for market research

by polling fans with questions about flavor

preferences, product names, etc.

• Gives customers the option to vote, see

results, and/or share their opinion on their

own Facebook profiles

• Includes coupon tab that gives customers

opportunities to save money

Easy Lunch Boxes

Why It's Awesome:

• Post fun photos, videos and tips like

“lunch box hacks”

• Includes apps that let users ask questions,

sign up for their newsletter, follow their

blog and search for recipe ideas

• Contains clear branding

• Effectively displays the utility of the

product

Gold's Gym

Why It's Awesome:

• Features #LegacyInTheMaking link front-

and-center, which allows fans to join the

Legacy of Strength group

• Includes handy gym locator app

• Keeps engagement high by posting lots of

content, which features members’

inspirational fitness journeys

• Makes their fans the heroes

Sources

• Greenstein, Howard. "Facebook Pages vs Facebook Groups: What's the Difference?"Mashable. N.p., n.d. Web. 31 Aug. 2013.

• http://blog.hubspot.com/blog/tabid/6307/bid/28441/The-15-Best-Facebook-Pages-You-ve-Ever-Seen.aspx

• "Facebook Help Center |

Facebook." Facebook Help Center |

Facebook. N.p., n.d. Web. 31 Aug.

2013.

• Louise Jett