facebook medicion

© 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.Brought to you by

Dennis Yu, CEO, Blitzlocal

&

State of Social Marketing

© 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.

Does Facebook matter?

YES!!


Impact of Facebook Like Buttons


Impact of Facebook Like Buttons

When users like something on Facebook, ,it publishes a full news feed story on their wall


You choose a measurable goal

1

With your creatives, we implement

Facebook ads and applications

3Testing and

learning cycles with

weekly reporting

4

We develop a strategy to

achieve that goal

2Project

completed,next steps

5


So how do you measure?


Affinity – Weight – Time Decay


Comment Share

Photo Video Wall Post

Like



Clicks

Shares

Fan Count

Source of Fans

Fan Conversions

Engagement Per Post

Reach

Influenceable Audience

Impressions

Engagement Rate

Ads

Apps

The Facebook Engagement

FunnelAWARENESS

Target customer clicks on an ad

LIKETarget customer clicks like

PERMISSIONSFan clicks to allow all Required

permissions

SHAREEngaged fan clicks to

share with friends

ENGAGELoyal customers repeatedly

visit the site for morecontent or fun

BUYEngaged fan makes

a purchase orcall-to-action

Downloads


FacebookHome Page

User

Like It

Interact withthe Fan Page

Perfect Ad

Fan Page

2

Facebook OpenGraph

Connections

Likes

Interests

Extrapolate user data

Location Facebook Ad Generator

FacebookAd Multiplier

Facebook Ad Optimizer

+13

4

1

+2 +3

5

6

7

89

10Bad

Good

Good

+90% CTR

11

User Profile Page12

Friends

Ad >> Good/Bad?

Facebook Optimization


User

User Profile

Like the Page

Fan Page PointsBased Game

Home Page

3

4

67

2

5

Post Quality Score

News feed Suggestions

1

Friends

Newsfeed Optimization


ads

The average user has 130 friends

people146,510

TVCogeco

1,127people

TVCogeco


Social Media Scoring Platform

Data Collection Mechanism

Scoring Algorithm

Visualization & Insights

logo


Engagement

Liking a Facebook page

Giving an email address

Following on Twitter

1 5 5 5 5

Subscribing a YouTube channel

Making a purchase

10

Liking a Facebook Page

Giving an email address

Following on Twitter

Subscribing a YouTube channel

Active user

Making a purchase

TOTAL

User A 16

User B 11

User C 6

User D 21

Active user

POINTS


Influence

200 Friends on Facebook

Twitter follower

60 followers on Twitter

1 5 5 5 5

YouTube subscriber

Post 5 times a day

10

200 Friends on Facebook

Twitter follower

60 followers on Twitter

YouTube subscriber

50 subscribers on YouTube

Post 5 times a day TOTAL

User A 11

User B 21

User C 11

User D 11

50 subscribers on YouTube

POINTS


Influence vs. Engagement

INFLUENCE ENGAGEMENT

Points 0 3 6 912 15 1821

21 18 15 129 6

3 0

User A

User B

User C

User D


Email NotificationPre-made ad campaign

More details

Engagement Rate

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CTR

Email NotificationPre-made ad campaign

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facebook medicion

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