Expanding Your Organization’s

Fundraising Base

Yma Gordon-ReidPhilanthropic ConsultantGlobal Women’s SummitMay 7, 2011

Key Fundraising Strategies- Diversification

is keyPublic

agencies, Government

Funding

Private foundations and banks

Volunteers and in-kind

support

Individuals and

unrestricted dollars

Fees for services

Sources of support• Government or state support• Large but inconsistent, data

heavyPublic Dollars

• Foundations, Banks• Program-focused, not always general

supportPrivate Funding

• Large and small gifts• Unrestricted dollars for salaries and

general needsIndividuals and

events • Loan and program fees, rental income• Helps to diversify budget and build

valueFees for Service

• Builds network of support• Valuable in-kind contributionsVolunteers

Circles of ConnectionPOSSIBILITIES

PROSPECTS

DONORS

STAKEHOLDERS

Build the Funding Relationship

Establish Connection

Introductory grant or

pilotCreative

Partnership

Sustained advocate

board, advisory

Identity and Networks

Create an Identity• Marketing• Visibility

Tap into Networks• Business

Networks• International

Women’s Groups

Utilize technology• Electronic

Newsletters• Social media tools

Organizational PreparationMake your Organization more

attractive to donorsWhat’s your story? make your

mission stand outWhat’s your impact? Data, Data,

DataDon’t hide! Websites or publications

are important to visibility

Donor EngagementOnce your donor is connected..Be clear about your goals and abilityBe specific about your askBe knowledgeable about the donor’s interestBe prepared to provide good proposal and clear financials

Engagement is key to long-term success

Keep the Donor engagedKeep in touch, whether or not you receive the grantAcknowledge the giftProvide clear and timely reportsInvite donors to events and in advisory capacity

Creative Fundraising

“Friend” and fundraising events

Online or mobile text giving

Collaborations that attract interest

ResourcesFoundation Center- www.foundationcenter.orgEuropean Foundation Center www.efc.be Glass pockets www.glasspockets.orgNonprofit fundraising

http://managementhelp.org/ (nonprofit fundraising tab)

Contact- ymagordon@gmail.com