getting ready forgg-day-of-giving.s3.amazonaws.com/york2020/...peer to peer fundraising use your...
TRANSCRIPT
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Getting Ready For
May 1, 2020
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Agenda
● The Basics
● Benefits to participating
● 2019 Results
● Intro to GiveGab - your 2020 Give Local York Platform!
○ The GiveGab Basics
○ Key Features and Resources
● Registering for Give Local York
● Next Steps and Questions
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The Basics
● www.givelocalyork.org
● 12 AM - 11:59 PM May 1, 2020
● Every nonprofit conducting their own unique campaign on the day
● Any IRS recognized nonprofit serving York County
○ Must be verified to accept tax deductible donations and be
registered in the state of Pennsylvania
● Nonprofit trainings, tools, templates, and guides offered to optimize
efforts
● At least $20,000 worth of prizes will be up for grabs!
● Douglas Knight Special Prize
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Benefits of Participating
● Learn to utilize digital fundraising tools and modern
software
● Re-Engage with your existing supporters
● Increase visibility by connecting with a larger community
● Utilize the Giving Day to reach other internal goals
● Motivate donors to make a greater impact with prizes and
match incentives
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2019 Give Local York Results
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Transparent Pricing
5.2% + $0.30
3% Platform Fee
+2.2% Credit Card Fee + $.30 per transaction
=
● Registration Fee
○ $150 Through 2/14
○ $200 After 2/14
● Donors ALWAYS have the option to
cover all fees on behalf of your
organization
● Last year, 92% of donors covered the
fees!
● GiveGab Platform Fee is capped at
$20 per transaction
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Who is GiveGab?
GiveGab’s mission is to make it incredibly
easy for fundraising professionals to be
great at their jobs!
Designed for cause-based
organizations, community foundations,
higher education institutions, and public
media outlets, GiveGab offers a
complete suite of products and services
including Giving Days, everyday giving,
and year-round fundraising solutions.
GiveGab provides a quick and easy way
for fundraising professionals to raise
money online.
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Quick Guide To GiveGab
● Safe, secure, and reliable platform
● Ultimate donor experience
● Mobile responsive
● Easy-to-use donation form
● Immediate “Thank You”
● Dedicated platform support team
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Secure & Reliable
● Partnered with Stripe - PCI Level 1 Payment Processor for
donation processing and direct deposit of funds
● All participating organizations verified as IRS and
state-recognized nonprofits
● Fail-safe redundancy plans for Give Local York website
● Complete transparency with nonprofits and donors
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Building Donor Trust
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Easy & Accessible
● On Average 61% of all emails
are opened on a mobile
device
● Your Giving Day is completely
mobile responsive on every
page
● Donors can give easily on any
internet enabled device
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Simple Donation Processing
● All major credit cards accepted
● Securely processed through
Stripe
● Donors always have the option to
cover all fees on your behalf
○ On average, between 90-95% of
donors choose to cover all fees on a
Giving Day
● Option for donors to schedule
monthly recurring donations
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Give, Give, and Give Again
GiveGab’s Gift Basket makes it quick and convenient for donors to
support as many causes in their community as they like!
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Instantaneous Donor Delight
● Customizable Thank You Emails that
come from your organization
● Add your own text, photo, or video!
● Sent immediately after the gift is made
● Includes your organization’s EIN and
donation amount to act as a
tax-deductible receipt
● Social Share & Fundraising links
encourage further online engagement
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How can my organization participate?
www.givelocalyork.org
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Your Preparation Checklist
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Your Preparation Checklist
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The Basics
● Logo
● Tagline
● Website
● Causes
○ Select up to 3!
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Telling Your Story
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Highlighting Impact
● Custom Amounts
● Unique Descriptions
● Optional Photos
● Unlimited Giving
Levels
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Personal Gratitude
● Write your own custom
thank you message
● Add your own photo
or video
● Sent immediately to your
donor’s email when they
make a gift
● Comes directly from your
organization’s contact
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Peer to Peer Fundraising
● Use your supporters, board members,
volunteers and staff to expand your
organization’s reach
● Each individual creates their own
fundraising page and every dollar they
raise goes toward your organization’s
totals!
● Organizations with fundraisers raise on
average 3.4x more than organizations
without fundraisers.
● Admins can easily create and manage
pages for them if needed!
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Free Agent Fundraisers
● Fundraise on behalf of the entire York
Community!
● Donor is able to choose which nonprofit to
support
● Great for engaging donors with all different
interests!
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Matches Challenges
● 1:1 Match: each online donation will
be matched dollar for dollar
● Challenge: Funds will be added to
your organization’s total once a set
goal is achieved.
● Organizations with matching funds
raise on average 4.5x more than
organizations without a match or
challenge!
● Watch GiveGab’s Matching Training
video
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Leveraging Support Areas
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Leveraging Support Areas
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Viewing & Sharing Your Profile
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Tips, Tools, and Resources
● The Nonprofit Toolkit has
everything you need to plan,
prepare, and promote Give
Local York and reach your
goals!
○ Customizable Templates
○ Communication Timelines
○ Give Local York Graphics
○ Helpful resources for your
board members, volunteers,
and fundraisers
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Support Team
● Visit Our Help Center
https://support.givegab.com/
● Send us an email at
● Chat with GiveGab’s Customer
Success Team whenever you have
questions or need a hand
○ Look for the little blue chat bubble!
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Your Next Steps
● Register for Give Local York
● Follow Give Local York on Social Media!
● Watch your inbox for important emails
● Sign up for upcoming training sessions
● Check out the Nonprofit Toolkit
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Questions?May 1, 2020