catalog - affinity connection · 2017-10-12 · data-driven direct marketing friend-raising for...

FRIENDRAISINGCATALOG

(800) [email protected]

Contact :2160 Sandy DriveSuite DState College, PA 16803

Affinity Connection, Inc.

Affinity Connection combines robust data with powerful storytelling to drive our donor communications. As a result, we don’t need to hire staff and we get a return on our investment.

“

ˮ

One-stop, results-driven, “friend-raising” leads to successful fundraising. Your library’s solution to growing donors and dollars

YO UR L IBRARY ’S

GROW YOUR DONORS & DOLLARSIn today’s competitive communications landscape, it’s not enough to be clear and concise. You have to connect.

Have you struggled to hire the right person or staff for marketing or fundraising? Why hire one person when you can hire an entire team for less? Why rely on freelance designers, writers, printers, or ad agencies that are not outcome-based?

Affinity Connection is a direct-marketing and communications solution for non-profits, associations, and affinity groups offering services designed to get results.

Whether your goal is to increase contacts in your database, to accelerate your annual fund, to improve your online presence, to enhance communications, a partnership with Affinity Connection can maximize your outreach to potential donors and constituents.

By integrating content, data, direct mail, online giving, and more, we streamline interactions and give your donors a personal, meaningful experience that engages them with your mission.

Our one-stop shop delivers marketing strategies designed to increase revenue, decrease expenses, and alleviate administrative headaches. Are you ready to connect with more donors?

GregGreg Woodman, CEO

[email protected] Free: 800-598-4050 x131814-237-0481 x131

2017

FU

ND

RAIS

ING

SU

CCES

S CA

TALO

G

2

Community Name

What do you do? For whom do you do it? How will you get it done?

Affinity Connection

• Raise money• Keep people connected• 50/50 partnership providing 80% of the work

• Use technology to promote member engagement

• strengthen relationships be-tween donors and organizations

• motivate people to promote causes they care about

• manage customer information• facilitate community connec-tions

• use storytelling to inspire giving • 1-on-1 personalization• creates emotional connections for member organization

• help groups build community and achieve financial health

Membership/Affinity Groups, Non-profits and businesses:• Greek• Alumni Associations• Education Foundations• Catholic/Private • Public Libraries• Fire Companies

• By direct mailings• Database management• Storytelling• Processes• Social media• Events• Client interactions• Creative writing and design

Mission Statement

Affinity Connection provides strategic, data-driven “friend-raising” programs that grow donors and donations for nonprofit and membership-based organizations. Integrated platforms for data, direct marketing and giving streamline the donor experience, making every interaction personal and meaningful.

FUN

DRAISIN

G SU

CCESS CATALOG

3

DATA-DRIVEN DIRECT MARKETINGFriend-raising for effective fundraising

Database ManagementYour database is your organization’s most critical asset. Affinity Connection uses premier database software to manage contact information, gift history, contact logs, and more. Robust reporting allows ongoing analysis of your solicitation efforts, helping you cultivate your best donors and establish a culture of giving that supports your annual fund, events, special funds, or major fundraising efforts.

Market ResearchAn ongoing dialogue with donors, volunteers, and other stakeholders is a critical piece of the direct marketing puzzle that is often overlooked. Focusing on the needs of your organization without incorporating the priorities of your donors won’t get the best results. We bring these important points of view to every component your communications program.

Content DevelopmentGetting the best results from your communications program requires content that resonates with your key stakeholder groups. We complete a creative discovery process with you, and focus on the point of view of your donors and prospects to create content that motivates giving.

CommunicationsMulti-channel, results-driven direct marketing programs are built on frequency, consistency and meaning. Our team directs and executes your program, allowing your staff and volunteers to stay focused on mission-critical activities.

Donation Processing*Our third-party donation processing partner is fully bonded and insured, and provides fast, secure and accurate recording and processing of gifts received through U.S. mail or online, by check or credit card. We also handle fulfillment for donor acknowledgments so your donors receive a timely, accurate ‘thank you’ and tax receipt. *not available to all clients

Reporting & AnalyticsYou get what you measure. Direct response marketing is about results, from donors and dollars to opens and clicks. Weekly and monthly reports and a comprehensive quarterly review help keep you on track or identify midcourse corrections to increase the return on your investment.

FUN

DRA

ISIN

G S

UCC

ESS

CATA

LOG

4

STAKEHOLDER AUDIT Deep dive discovery of board, staff, donors, and other stakeholder groups, plus database and communications, including:

✓ Up to 30 personal/telephone interviews; online or print survey

✓ Analysis of existing database

✓ Assessment of current communications program

✓ Full report with summary of key findings, SWOT, key message recommendations, and 12-month plan for database and communications program

DATABASE SERVICESConnect your donors to their information

SECURE STORAGE AND SET-UP✓ Hosting and maintenance of all donor, prospect,

organization, donor and volunteer records

✓ Consolidation of records into one secure, robust software system

ONGOING UPDATES✓ Updates to individual records with return or

forwarding information

✓ USPS National Change of Address processing for mailings

✓ Crosscheck of mailing list against other relevant data (additional fees may apply)

LIST PURCHASE✓ New contact specified by the criteria that best

match your donor profile (additional fees apply)

Affinity Connection uses premier database software to manage contact information, gift history, contact logs, and more. Robust reporting tools allow deep dive into donor trends and ongoing analysis of your solicitation efforts.

The story of every organizations lives in the hearts and minds of its stakeholders. You can’t grow donors and dollars without answering these questions:

MARKET RESEARCHUnderstand your donor perspective

Who are your key donors and influencers?

Do you have accurate and meaningful data on these stakeholders?

Why are your donors choosing or not choosing to support you?

Is your story aligned with your donors’ story?

How do you move forward to make the most impact?

1

2

3

4

5

SURVEYS & INTERVIEWS✓ Relevant questions to understand

your stakeholders

✓ Available for print or online

✓ Reporting & analysis of responses

DONOR PROFILES✓ Phone interview with five key

questions to discover motivations and experiences of your top donors

✓ 750-1,000-word donor story for publication

FUN

DRAISIN

G SU

CCESS CATALOG

5

DONATION PROCESSING AND ACKNOWLEDGEMENTSOur third-party donation processing partner is fully bonded and insured, and provides fast, secure and accurate recording and processing of gifts received through mail or online, by check or credit card, depending on your preferences.

✓ Opening, recording and processing all incoming mail

✓ Gift processing

✓ Gift tracking

✓ Customized acknowledgement letter personalized by donor, or postcard with gift amount suitable for tax receipt

✓ Distributed within two weeks of donation processing

✓ Email acknowledgement capability available

REPORTING AND ANALYSISOur third-party donation processing partner is fully bonded and insured, and provides fast, secure and accurate recording and processing of gifts received through mail or online, by check or credit card, depending on your preferences.

✓ Weekly transaction reports (combined with database and processing services)

✓ Monthly reports including member contact information, donor/gift listing/current year honor roll of donors, and giving trends

✓ Comprehensive quarterly review

Our third-party donation processing partner is fully bonded and insured, and provides fast, secure and accurate recording and processing of gifts received through mail or online, by check or credit card, depending on your preferences.

PROCESSING & ANALYTICSKeeping secure, accurate, robust records

FUN

DRA

ISIN

G S

UCC

ESS

CATA

LOG

6

ASK FOR DETAILS

DIRECT RESPONSE & COMMUNICATIONS: DIGITAL

The Hub of Your Community

WEBSITE ONE-TIME SETUP FEE✓ Needs assessment for capabilities

✓ Custom content development with copywriting and layout into selected design template

✓ Database and donor systems integration including searchable directory, user profiles, online giving and event registration

✓ Dynamic honor roll of donors

✓ Content Management System

✓ Integration with social media accounts

✓ User-generated content capabilities

✓ Monthly site analytic reports

✓ Robust platform with integrated email marketing

Create a one-stop, mobile-friendly space for online giving, database management, event registration, news and more for your donors or members.

MICROSITE SERVICES✓ Seamless integration with your current

website

✓ 3-5 page microsite for hosting donor-specific content and facilitating user interactions

✓ Copywriting/editing and image collection

✓ Procurement and packaging of user-generated content

All powered by

FUN

DRAISIN

G SU

CCESS CATALOG

7

✓ One-to-one data-driven messaging

✓ Content development

✓ Mobile-responsive email template

✓ Procurement and packaging of user-generated content

✓ Bounce management

✓ Marketing analyticsMONTHLY ELETTER COMMUNICATION CREATION AND DISTRIBUTION

EMAIL MARKETINGFrequency, consistency and meaning drive resultsOnline and mobile giving are growing; reach your donors where they are.

FUN

DRA

ISIN

G S

UCC

ESS

CATA

LOG

8

I know a great value when I see one! Please detach and return lower portion in envelope provided.

Please accept my contribution at the Readers’ Circle: � $25 Explorers’ Circle: � $100

following giving level: Researchers’ Circle: � $50 Discoverers’ Circle: � $500 � Other $______________

� Check enclosed made out to Schlow Centre Region Library

� Charge to: � VISA � MasterCard

______________________________________________________________

Name as it appears on card

_______________________________________________ ______________

Card #

Exp. Date

Do you wish to be listed in our donor acknowledgements? � Yes � No

If so, how would you like the recognition to read?

_______________________________________________________________

(For example: Bob & Jane Smith In Honor of … or In Memory of … )

Schlow Centre Region Library

211 South Allen Street

State College, PA 16801

<Date>

Dear <salutation>,

Books give us powerful connections to other worlds, both real and imagined. They move and

motivate us, opening our minds and hearts to laughter, empathy, inspiration and joy. Your love

for your favorite book is something you carry with you for life.

Sharing your love for books is as easy as making a gift to Schlow Centre Region Library.

Schlow welcomes everyone in our community to use our vast resources at no charge. Books,

fi lms, computers, technology, training, discussions, storytimes, and more make Schlow a

destination for nearly 320,000 people every year.

As demand for Schlow’s services grows, we need support from library patrons like you. Since

2008, the library has lost $774,000 in state aid due to budget cuts. Because of your generous

support, the library can provide resources like e-books and our children’s programs despite our

community’s growing demand.

Your tax-deductible gift to Schlow will help us maintain our hours of operation, continue our

popular programs, and purchase the new materials that our patrons rely on. Your support will

be recognized on our Honor Roll of Donors at www.supportschlow.org, and makes you eligible

for special events and communications as one of our valued supporters.

Thank you for considering a gift that will enrich our community. Please update your email

address on the enclosed form so we can keep you informed on how your gift is making a

difference.

Sincerely,

Catherine Alloway, Library Director

P.S. Your fi nancial contribution to the library is tax deductible to the extent the law provides.

Schlow Centre Region Library is a 501(c)3 organization, and gifts of stocks or bonds may offer

additional advantages. Please contact the library at (814) 235-7814 or visit

www.supportschlow.org for more details.

Board of Trustees

Marilyn Byers,

President

George Henning,

Vice-President

Richard Kalin,

Treasurer

Cecelia Merkel,

Secretary

Nicole D’Aulerio

Lynn Myers

Del Scott

David Thiel

Maureen Welesko

How Your Gift Helps:

• $25.00 buys one

new hardcover book

• $50.00 buys one

new e-book

• $100.00 funds one

preschool storytime

session

• $500.00 keeps a

public computer

running for six

months

“The kids’ section is amazing and we spent many a wonderful afternoon there…”

—Jenny and Serge Ballif

Sincerely,

Catherine Alloway, Library DirectorCatherine Alloway, Library Director

Sincerely,Sincerely,


� Please check box if your address is incorrect on

the reverse side and indicate change(s). �




DIRECT RESPONSE & COMMUNICATIONS: PRINTDirect-Response Fundraising

APPEAL LETTERS EVERYTHING YOU NEED FOR SUCCESS:✓ Creative brief discovery

✓ Editorial direction and project outline

✓ Copywriting/copyediting to meet your objectives and incorporate the donor perspective

✓ Secure images and photography

✓ Layout into customized design

✓ Response/remittance device

✓ Project management and print production

✓ Various formats and sizes available

Our experienced team relies on a proven discovery process to uncover your goals and create content that will resonate with the point of view of donors and prospects. Print projects utilize high levels of segmentation to assure that each recipient has a personal, meaningful experience with your story.

825-069 NDOver ➯

Dear <salutation>,

Healthy communities are like farms, gardens, and

woodlands: they need certain basics to grow.

Libraries help your community prosper by planting seeds of lifelong

learning, fertilizing connections between people, and shedding light on ideas and

resources. Libraries do this inside a physical building and also online with the world.

Your donation to the countywide appeal will keep libraries open and

vibrant, buzzing with programs, classes, and resources. Unlike other states and counties, the

libraries in Wayne County depend on private gifts to meet half of their operating needs each year.

Even small gifts matter, like single drops of rain from a storm add up to keep roots fresh. You can

choose to give once, or you can make small gifts over the course of a year that will add up. Just $5 or $10

every month will sustain us. Visit our homepage at www.waynelibraries.org to become a Sustaining Donor

by setting up a direct debit from your bank account on a schedule that you choose.

If giving by check, you can choose to give to operating needs, to a special technology fund we have established,

or to both, because both are important. One focuses your gift to meeting present needs, the other focuses

on the future. The role of technology in libraries is growing, not waning, as the Internet becomes a utility

for education, exploration, economic opportunity, and even economic necessity as job applications and state

benefits shift to online access instead of paper. Libraries are the community gardens for technology access,

providing bandwidth, computers, and staff assistance. Donations to the Tech Fund will help all seven libraries

meet the need for equipment, resources, and training into the future, wherever the technology goes. You’ll see

on the donation slip that you can designate your donation to one or more libraries, to countywide services,

and/or to the technology fund.

We look forward to counting you as a supporter of Wayne Library Alliance this year!

Sincerely,

Louis LaBarWayne Library Alliance Board President

P.S. Keep our community resources growing by making a gift today.

Yes! I want to help! Please accept my gift in the amount of:

q $1,000 q $500 q $250 q $100

q $50 q $25 q Other

If you would like to designate your contribution to benefit one or more libraries and/or the Technology Fund, please indicate the

amount(s) by library / fund:

Bethany $_______ Hamlin $_______ Hawley $_______ Honesdale $_______

Lakewood $_______ Newfoundland $______ Pleasant Mount $______ Technology Fund $_______

(Note: If no designation, donations will be used for countywide services)

Checks should be made payable to the “Wayne Library Alliance”

To donate by credit card or by direct debit, please visit

www.waynelibraries.org homepage.

Detach and return lower portion in envelope provided

Please verify your address and other contact information

on the reverse side.*

Countywide Library Appeal

PO Box 269

Honesdale, PA 18431-0269

The official registration and financial information of Wayne Library Authority dba Wayne Library

Alliance may be obtained from the Pennsylvania Department of State

by calling toll-free, within Pennsylvania, 1-800-732-0999. Registration does not imply endorsement.

PACK OF 25 SEEDS

Wayne C

ounty

Seeds o

f Gro

wth100%


1406 Main Street

Honesdale, PA 18431

www.waynelibraries.org

Schuylkill Valley Community Library

1310 Washington Road

Leesport, PA 19533Thank you! Your generous support helps those in

our community who depend on the library.

Yes! I want to support the Schuylkill Valley Community Library!

Name:

Please accept my contribution of: ❏ $500 ❏ $250 ❏ $100 ❏ $50 ❏ $25 ❏ Other $_______

❏ Check enclosed, made payable to Schuylkill Valley Community

Library or give online at www.berks.lib.pa.us/ssv

❏ We sometimes publish the names of our donors. Please check here if you would

like your donation to remain anonymous

❏ Please check box if address is incorrect and indicate change(s) on

reverse side.➯

There is no other resource in our community where people have access to all of these

programs, and much more, at absolutely no cost to them.

<Date>

Dear <salutation>,

Last year, more than 27,000 people from our community visited the Schuylkill Valley Community Library – mothers

sharing story time with their children, job seekers using our computers, teens working on school projects, and senior

citizens socializing in our community space.

Beyond books: Technology at the library

The library provides access to computers with Internet and printers for anyone in our community who needs them.

We also have several iPads, and we are always striving to keep up with technology.

Did you know that the Schuylkill Valley Community Library has a 3D printer? As we learn to use this cutting-edge

technology, children in our community learn along with us. We’re excited to see what the printer can do, and even

more excited to ignite the spark of learning in children.

The 3D printer is part of our “media room” with tools for photography, video, and graphic design, including:

• A green screen and lighting for video

• A machine that converts VHS tapes to DVD

• Access to Adobe Creative Suite, professional graphic design software

• A light box for taking professional-quality photos

For school projects and presentations, or to preserve personal memories, these resources teach skills that both

children and adults can use throughout their careers and lives.

871-001

Detach and return lower portion in envelope providedOver to Keep Reading ➯


Leesport, PA 19533

Alton Moyer enjoying

story time at the

Schuylkill Valley

Community Library

Our leadership team was able to harness a renewed passion

for the benefits of brotherhood and to compel its fellow

brothers to pay it forward. More than 85% of its $3.34M were from pledged contributions.

“

ˮ—Fraternity volunteer

Thomas Beaver Free Library

205 Ferry Street

Danville, PA 17821

www.tbflibrary.org

Dear <Salutation>,

What if I told you that your library card is the most valuable card in your wallet?

Not only does your Thomas Beaver Free Library card provide you with access to the latest bestsellers, traditional classics, and an array of

opportunities beyond our book stacks, it serves as a community resource for residents of all ages—all at no cost.

With your library card, you can:

· Access online resources, like important forms, job listings, and tax documents, through one of our public computers or laptops

· Receive one-on-one training on your personal e-reader or tablet

· Connect with friends at Bookworms Book Club, Mill Street Writers, or our new Bridge Club

· Download audio books for your morning commute or family road trip

· Develop the literacy skills of the youngest members of your family through programs for children and young readers

· Send your toddlers to Story Time or Music and Movement

What other card in your wallet offers so much to so many?

With your annual support, the library can continue to provide the free resources, tools, and programs that benefit you and all residents in

Montour County. We rely on financial contributions from members of our community to continually expand our offerings and activities for you,

your family, and your neighbors.

Will you help us keep the “free” in Thomas Beaver Free Library by making a donation this year?

· While every gift makes an impact, your donation will be maximized if you contribute during Raise the Region March 9-10.

Through this community-wide fundraising initiative, your gift could be matched to allocate even more dollars directly to our

library.

· Or, if you prefer, you can return the enclosed envelope with your contribution today.

Your support is important to maintaining Thomas Beaver Free Library as a valuable resource in our community.

Best Regards,

Judit Gori

President, Thomas Beaver Free Library Board of Trustees

<<P.S. Thank you for being a loyal patron of the library. We’re asking for your financial support to keep Thomas Beaver Free Library as a valuable

resource to our community.>>

What other resource in our

community offers so much

to so many?

FUN

DRAISIN

G SU

CCESS CATALOG

9

1DonegalAthleticClub.org

Leadership, Dedication, TeamworkA COMMUNITY CAMPAIGN FOR DONEGAL STUDENTS

Best Days Ahead A Community Campaign for the Centre Region Active Adult Center

FALL 2016 / bishopguilfoyle.org / 1

Purple&Gold

LOCAL FOOD GUIDE 1LOCAL FOOD GUIDE 1

Ayrshire Ambassadors Quarterly 1

✓ Content development

✓ Copywritingthatincorporatesdonorpointofview

✓ Response/remittancedevices

✓ Printproductionmanagement

✓ NCOAcheck,CASScertification,labeling,sorting and mailing

Affinity Connection has a proven history in publishing. Today, organizations need to raise community awareness and involvement more than ever.

I know a great value when I see one! Please detach and return lower portion in envelope provided.

Please accept my contribution at the Readers’ Circle: � $25 Explorers’ Circle: � $100

following giving level: Researchers’ Circle: � $50 Discoverers’ Circle: � $500 � Other $______________

� Check enclosed made out to Schlow Centre Region Library

� Charge to: � VISA � MasterCard

______________________________________________________________

Name as it appears on card

_______________________________________________ ______________

Card #

Exp. Date

Do you wish to be listed in our donor acknowledgements? � Yes � No

If so, how would you like the recognition to read?

_______________________________________________________________

(For example: Bob & Jane Smith In Honor of … or In Memory of … )




<Date>

Dear <salutation>,

Books give us powerful connections to other worlds, both real and imagined. They move and

motivate us, opening our minds and hearts to laughter, empathy, inspiration and joy. Your love

for your favorite book is something you carry with you for life.

Sharing your love for books is as easy as making a gift to Schlow Centre Region Library.

Schlow welcomes everyone in our community to use our vast resources at no charge. Books,

fi lms, computers, technology, training, discussions, storytimes, and more make Schlow a

destination for nearly 320,000 people every year.

As demand for Schlow’s services grows, we need support from library patrons like you. Since

2008, the library has lost $774,000 in state aid due to budget cuts. Because of your generous

support, the library can provide resources like e-books and our children’s programs despite our

community’s growing demand.

Your tax-deductible gift to Schlow will help us maintain our hours of operation, continue our

popular programs, and purchase the new materials that our patrons rely on. Your support will

be recognized on our Honor Roll of Donors at www.supportschlow.org, and makes you eligible

for special events and communications as one of our valued supporters.

Thank you for considering a gift that will enrich our community. Please update your email

address on the enclosed form so we can keep you informed on how your gift is making a

difference.

Sincerely,


P.S. Your fi nancial contribution to the library is tax deductible to the extent the law provides.

Schlow Centre Region Library is a 501(c)3 organization, and gifts of stocks or bonds may offer

additional advantages. Please contact the library at (814) 235-7814 or visit

www.supportschlow.org for more details.

Board of Trustees

Marilyn Byers,

President

George Henning,

Vice-President

Richard Kalin,

Treasurer

Cecelia Merkel,

Secretary

Nicole D’Aulerio

Lynn Myers

Del Scott

David Thiel

Maureen Welesko

How Your Gift Helps:

• $25.00 buys one

new hardcover book

• $50.00 buys one

new e-book

• $100.00 funds one

preschool storytime

session

• $500.00 keeps a

public computer

running for six

months

“The kids’ section is amazing and we spent many a wonderful afternoon there…”

—Jenny and Serge Ballif

Sincerely,

Catherine Alloway, Library DirectorCatherine Alloway, Library Director

Sincerely,Sincerely,


� Please check box if your address is incorrect on

the reverse side and indicate change(s). �




Schuylkill Valley Community Library


Leesport, PA 19533Thank you! Your generous support helps those in

our community who depend on the library.

Yes! I want to support the Schuylkill Valley Community Library!

Name:

Please accept my contribution of: ❏ $500 ❏ $250 ❏ $100 ❏ $50 ❏ $25 ❏ Other $_______

❏ Check enclosed, made payable to Schuylkill Valley Community

Library or give online at www.berks.lib.pa.us/ssv

❏ We sometimes publish the names of our donors. Please check here if you would

like your donation to remain anonymous

❏ Please check box if address is incorrect and indicate change(s) on

reverse side.➯

There is no other resource in our community where people have access to all of these

programs, and much more, at absolutely no cost to them.

<Date>

Dear <salutation>,

Last year, more than 27,000 people from our community visited the Schuylkill Valley Community Library – mothers

sharing story time with their children, job seekers using our computers, teens working on school projects, and senior

citizens socializing in our community space.

Beyond books: Technology at the library

The library provides access to computers with Internet and printers for anyone in our community who needs them.

We also have several iPads, and we are always striving to keep up with technology.

Did you know that the Schuylkill Valley Community Library has a 3D printer? As we learn to use this cutting-edge

technology, children in our community learn along with us. We’re excited to see what the printer can do, and even

more excited to ignite the spark of learning in children.

The 3D printer is part of our “media room” with tools for photography, video, and graphic design, including:

• A green screen and lighting for video

• A machine that converts VHS tapes to DVD

• Access to Adobe Creative Suite, professional graphic design software

• A light box for taking professional-quality photos

For school projects and presentations, or to preserve personal memories, these resources teach skills that both

children and adults can use throughout their careers and lives.

871-001

Detach and return lower portion in envelope providedOver to Keep Reading ➯


Leesport, PA 19533

Alton Moyer enjoying

story time at the

Schuylkill Valley

Community Library

CUSTOM PUBLICATIONSDirect mail magazines, postcards, invitations, and more.

A Community Newsletter from North Pocono Public Library

1315 Church St., Moscow | www.lclshome.org/npocono Fall 2013

The North Pocono Public Library recently achieved a major milestone with the Grand Opening of a new 8,400-square-foot facility on a nine-acre parcel in the center of the North Pocono community. We have worked carefully and with purpose to create a welcoming environment where emerging technologies co-exist comfortably with long-standing, traditional library services.

Thanks to contributions from corporate sponsors, loyal patrons and generous families, we have reached 85% of our $3.2 million goal for the Building for Today, Investing for Tomorrow capital campaign. With $2.7 million raised, we have successfully built our new facility, moved our inventory and welcomed the public through our grand opening on June 22nd.

The beautiful new facility has something for everyone, from a children’s area with a 10-foot reading tree for our littlest patrons, to a dedicated Young Adult space, to a 90-seat community room for use by the library’s growing list of programs (see the list to the left) and by community groups.

As you can see, the North Pocono Public Library is about so much more than just books. It is our mission to promote literacy, strengthen families, and provide a sense of community within our region. As a local resident with so much to gain from the library’s services, you are an important part of our equation.

We are counting on your support to ensure NPPL remains a sustainable asset that enriches the lives of people in our community. There are still opportunities to help raise our last $500,000 for our campaign, which will help accelerate our ability to make the facility debt-free. Perhaps even more importantly, we’re in need of your donations and participation on a smaller but long-term scale to ensure that NPPL remains a cornerstone of our community year after year. Please consider making a gift this year – and every year – as we launch our annual fund. Read inside for ways you can show your support.

If you haven’t already visited the new library, come in to take advantage of the many programs, services and activities it has to offer. And, in the traditional library sense, be sure to check out a book or two, too.

New North Pocono Public Library Opens Its Doors Offering Much More than Just Books, NPPL Features Programs and Services to Enrich the Lives of Community Members

By Susan Jeffery, Director of Library Services

EventsHealthy Eating for the Holidays Monday, Nov. 18th at 6:30 p.m. Join us for a demonstration and tips on how to make delicious and healthy meals during the holidays with Registered Dietitian April Rudat.

Children’s Christmas Party Saturday, Dec. 21st at 11 a.m. Christmas music and a story, snowman building, crafts and holiday treats!

Get InvolvedCommunity Programs at the New North Pocono Public Library

• NEW! Computer Classes – check the library’s website for dates and times!

• Monday Morning Breakfast Book Club (Once Monthly)

• Tuesday Morning Preschool Storytime

• Tuesday Afternoon Mexican Train Game

• Thursday Evening Book Club (Once Monthly)

• Friday Morning music and stories for infants and toddlers

• Friday Afternoon Bridge Club• Tutoring and Test Proctoring

Coming Soon!

• Health and Wellness Programs New for 2014

• Planning for your Retirement – Understanding Social Security

• Children’s Winter Reading Program

• Children’s Community Play• Cabin Fever Adult Reading

Program• 1st Annual Read-A-Thon• Teen Gaming night on our state-

of-the-art video game system• Tween Craft Hours• Tai Chi Classes in 2014

FUN

DRA

ISIN

G S

UCC

ESS

CATA

LOG

10

PACKAGES: Convenience and unmatched value. It’s our job to know your organization’s unique goals and challenges, and it’s our years of experience with clients large and small that helped to shape the fundraising packages.

BUNDLE SERVICES AND SAVE

Package Features Jumpstart E-Package Foundation Connection Package Package Package

Database Management

Setup (one-time fee) Storage/Hosting/Maintenance/ Updates/Reporting/Analysis Data Acquisition/List Services

List Purchase (additional fee) Market Research/Content Strategy

Email Survey Communication

Website Setup (one-time fee) Monthly eLetters/Analytic Reporting 2 Direct Mail Newsletters 3 Email Fundraising Appeal Letters 1 Direct Mail Fundraising Appeal Letter 2 Direct Mail Fundraising Appeal Letters & 1 Lapsed Donor Appeal Donation Processing

Setup (one-time fee) Processing/Monthly Reporting & Analysis Donor Acknowledgement Letters (email/print)

Build your own custom package. Select the products and services from the features chart, then call us for pricing. Most of the items listed here are also available separately, as well as our Pilot Program Stakeholder Audit, Full Extensive Stakeholder Audit, Eblasts, Media Releases and Byline Articles.

FUN

DRAISIN

G SU

CCESS CATALOG

11

The Connection Package includes three direct mail solicitations, supported by a frequent and consistent email marketing campaign that’s tied directly to a robust website platform. The market research component will help drive effective content development for all the outreach included in this package. Your staff will not be burdened with tracking and processing donations, updating address records, or generating reports. We’ll take care of it all, and make recommendations along the way.

PACKAGES

THE CONNECTION PACKAGE

COMMUNICATIONS

• 12MonthlyEmailNewsletters • 2DirectMailNewsletters • 3 Direct Mail Fundraising Appeal Letters

• Customized Website

CONTENT DEVELOPMENT

• MonthlyContentCreation

DATABASE

• Secure Database Storage • PerpetualDatabaseUpdating&

Cleaning • List Purchase (Additional Fee)

MARKET RESEARCH

• 1 Email Survey

DONATION PROCESSING

• DonationAcceptanceandProcessing • DonationAcknowledgement

REPORTING & ANALYTICS

• Benchmarking • DonationMetrics • Website Metrics • Email Metrics





















Coming Soon!



























Coming Soon!







Dear <salutation>,

The future starts at our libraries, now more than ever. We aren’t just books and computers waiting quietly, we are actively partnering with others to improve the local economy, health, and lifelong learning.

To help small businesses and entrepreneurs, we’ve launched “Getting out of your foxhole.” These events move around the county, encouraging folks to meet up, ask questions, share ideas, and learn how others succeed in today’s economy. As part of this effort, please join us on October 21st, 9 a.m. to 3 p.m., for a Business Showcase: Invisible Biz edition. Discover local people who are providing goods and services but are off the beaten path. The Showcase will be held at the Park Street Complex, 648 Park Street, Honesdale, and is presented in partnership with the Wayne County Commissioners, the Chamber of the Northern Poconos, and WEDCO.

Here are more exciting ways to satisfy your curiosity at our libraries: • Need inspiration for a new career path? Check out the Hawley Library’s Unique Pathways program

featuring speakers whose own careers have taken unexpected directions.

• Creativity and construction combine at the Community Library in Hamlin with its Lego Club.

• Launching interest in STEM (science, technology, engineering, math) was easy at the Bethany Library where 5th-8th graders built and fired their own rockets, and everyone can play with STEM materials.

• After a long absence, Pleasant Mount Library again offers children’s storytime and playtime, bringing early learning and mom mental health closer to home.

• Lifelong learning happens at Northern Wayne Library with monthly programs on a variety of topics from local history to Internet fraud, canning and herbs to crafting.

• Technology took a major boost in Newfoundland this year where the library offers four new computers and three new laptops as well as wireless Internet.

• Connecting across generations to something completely fun, artistic and expressive, the WCPL in Honesdale is holding a mini Comic Con (comic book convention) in October.

These diverse and wide-reaching programs are made possible by the same people who enjoy them: you, and other generous individuals, families, and businesses who believe in the value of a strong community library.

Your generosity has helped keep our libraries strong and successful. Increasing your contribution if you can will help the curious of all ages and contribute to a brighter future for us all.

Sincerely,

Amanda Schmalzle Wayne Library Alliance Board President

920-009 Over ➯

“The future belongs to the curious.The ones who are not afraid to try it, explore it, poke at it, question it and turn it inside out.”—ANONYMOUS

Please accept my gift in the amount of:

$500 $250 $100 $50

$25 $10 Other

If you would like to designate your contribution to benefit one or more libraries and/or the Technology Fund, please indicate the amount(s) by library / fund:


Lakewood $_______ Newfoundland $______ Pleasant Mount $______ Technology Fund $_______(Note: If no designation, donations will be used for countywide services)


To donate by direct debit, please visit www.waynelibraries.org homepage.


Please verify your address and other contact information on the reverse side.

Countywide Library AppealPO Box 269Honesdale, PA 18431-0269

The official registration and financial information of Wayne Library Authority dba Wayne Library Alliance may be obtained from the Pennsylvania Department of State by calling toll-free, within Pennsylvania, 1-800-732-0999. Registration does not imply endorsement.


1406 Main StreetHonesdale, PA 18431www.waynelibraries.org

“The future belongs to the curious. The ones who are not afraid to try it, explore it, poke at it, question it and turn it inside out.” —ANONYMOUS

Dear <salutation>,













Sincerely,


920-009 Over ➯



$500 $250 $100 $50

$25 $10 Other













Dear <salutation>,













Sincerely,


920-009 Over ➯



$500 $250 $100 $50

$25 $10 Other













12 Monthly Email Newsletters

2 Direct Mail Newsletters

3 Mailed Appeals Customized Website

Drive engagement and donations

FUN

DRA

ISIN

G S

UCC

ESS

CATA

LOG

12

12 Monthly Email Newsletters

Customized Website

Dear <salutation>,













Sincerely,


920-009 Over ➯



$500 $250 $100 $50

$25 $10 Other













Dear <salutation>,













Sincerely,


920-009 Over ➯



$500 $250 $100 $50

$25 $10 Other













Dear <salutation>,













Sincerely,


920-009 Over ➯



$500 $250 $100 $50

$25 $10 Other













3 Appeals

Designed for GrowthThe Foundation Package includes three direct mail solicitations, supported by a frequent and consistent email marketing campaign that’s tied directly to a robust website platform. Perfect for groups or organizations with a high percentage of email contacts!

PACKAGES

THE FOUNDATION PACKAGEDesigned to drive your fundraising

DATABASEMARKET RESEARCHCONTENT DEVELOPMENT

COMMUNICATIONS•12MonthlyEmailNewsletters

• 2 Direct Mailed Fundraising Appeal Letters&1LapsedDonorAppeal


DONATION PROCESSINGREPORTING & ANALYTICS

“We knew we needed to raise a substantial amount of money over a period of time. We knew it couldn’t be done easily. We’ve got a board of directors that all have full-time jobs. They can’t be out there soliciting and making phone calls. We also don’t have the

experience. We knew we needed a professional to help us and to show us the way. ˮ

FUN

DRAISIN

G SU

CCESS CATALOG

13

12 Monthly Email Newsletters Customized Website

Online & Digital MarketingEnhance your presence online and electronic communications with a package that includes a donor-centered website, monthly emails, and management of your email database and electronic giving records. This package is ideal for organizations who need to ramp up their online and email activity in support of a solid traditional print program, or for groups whose donor base can support an online fundraising program. In addition to reporting donations, we’ll provide web analytics and email metrics.

PACKAGES

THE E-PACKAGE

Your website is the hub of your community where donors, members

and friends can interact with each other and their organizations. Integrate your website with

email marketing, digital appeals, and donations!


COMMUNICATIONS•12MonthlyEmailNewsletters

• 3 Fundraising Appeal Emails



3 ElectronicAppeal Letters

FUN

DRA

ISIN

G S

UCC

ESS

CATA

LOG

14 THE JUMPSTART PACKAGEKickstart your results with a direct solicitation.

PACKAGES

Cleaning up the database made the biggest impact for our

organization. Affinity Connection worked to improve our data,

track down alumni,and build the database in a system

we can use.ˮ

“


COMMUNICATIONS• 1 Direct Mail Fundraising Appeal


1 Mailed Appeal



schlowlibrary.org

CURIOUS?

What are you curious about?

Whether it is current events, child development, investments, cooking, music,

technology, languages, or entertainment - you can �nd it at Schlow Library - in

person or online. There are so many formats and so many OPTIONS available

for readers and learners like you!

Schlow Library has been a staple in the community for 60 years! We look forward to

being here for 60 more… for you and any curious learner in the community who

visits the website or comes through the doors. You make an impact on the future

every time you give to Schlow.

Will you make a year-end gi�?

Thanks to supporters like you, your generosity keeps Schlow at the heart of the community and at the forefront of a

changing world.

As the year comes to a close, your Library still needs help to continue the great services offered to our community.

There are ever-increasing costs to maintaining an excellent staff, expanding the collection, and increasing the variety of

resources in a changing digital age.

Generous donations from library-lovers like you are vital to the future of Schlow Library. By investing in Schlow

Library, you are investing in the well-being of the community and opportunities for all who live in the Centre Region.

You are our champions!

We appreciate your profound trust in us. Please consider continuing or even increasing your

gift this year in honor of Schlow’s 60 years in the community.

Sincerely,

PS: The Library continues to grow to meet your changing needs. We’ve taken the tradition

and longevity of Schlow Library and meshed it with new electronic resources for the

changing times. Your support is vital to the next 60 years…

Maureen Welesko, PRESIDENT,

SCHLOW LIBRARY BOARD OF TRUSTEES

Nancy Eaton, PRESIDENT,

SCHLOW LIBRARY FOUNDATION

I know a good value when I see one!

On average each item in circulation at Schlow costs $30. How many items can you support this year?

Please make checks payable to

Schlow Library Foundation.

To make a donation via credit card, please use the

secure web portal at schlowlibrary.org/donate.

I’d like to learn about the

Bella Schlow Legacy Society.

Please accept my contribution of: 1 item ($30) 2 items ($60) 4 items ($120)

8 items ($240) 12 items ($360) Other $_______

“Libraries are a place for

communities to connect to ideas and

explore our curiosities!”

2017 ANNUAL FUND DRIVE • B

Please check if the address is incorrect and indicate change(s) on the reverse side

Return Service Requested

Schlow Fall Appeal v7b

.pdf 1 9/21/17 1

2:20 PM

If it’s time for your annual solicitation, or your annual fund needs an extra midyear push, consider the Jumpstart Package. This package cleans your data, adds new prospects through a list purchase, and brings new insights and innovation to your solicitation piece. In addition to processing donations and database updates, we’ll also provide ongoing reporting on the results and overall analysis of the effectiveness of the messaging and format.

Targeted & Effective Marketing

FUN

DRAISIN

G SU

CCESS CATALOG

15

WHY CHOOSE AFFINITY CONNECTION?

Single Source Solution

Your entire communications platform is in capable hands, and you can oversee its success through our one-stop shop..

Expert Team

Why hire one person with limited expertise when you can hire a team of experts in direct response marketing?

Proven Results

Our aim is to get you the best return on your investment and help you achieve donor and dollar goals.

Unmatched Value

Reduce stress on volunteers and staff so they can stay focused on mission critical activities; get better results for less with our ROI-driven solution.

1

LET’S TALK!

View a demonstration of our website product. Meet your Affinity Connection team.

Get our PRICING CALCULATOR to explore your custom combinations of our products and services.www.affinityconection.com

YOUR MANAGING EDITOR

An Affinity Connection specialist — works to keep each project “on message,” developing key points from the point of view of your donors, and driving them home to achieve the best results.

DOWNLOADABLE GUIDES

Go to www.affinityconnection.com to Sign up for our Downloadable Guides. While you’re there, take our Fundraising Fitness Test.

FUN

DRA

ISIN

G S

UCC

ESS

CATA

LOG

16

[email protected]

Email

P :(800) 598-4050 Toll FreeP : (814) 237-0481 LocalF : (814) 237-4296

Phone

2160 Sandy DriveSuite DState College, PA 16803

Address

Affinity Connection Friend Raising to Fundraising Success Catalog

What will you do with the increased donations we can raise for you this year?

catalog - affinity connection · 2017-10-12 · data-driven direct marketing friend-raising for...

Documents