executive seminar

8/3/2019 Executive Seminar

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IMPACT OF I T ONCOMMUNICATION

SOMESH NAUTIYAL

SEMINAR ON EX. COMM.

PGPPE + MBA(FEB11 )

RAI BUSINESS SCHOOL

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MEANING

Information Communication Technology (ICT) is a term thatdescribes types oftechnologythat are used specifically forcommunications.

ICT focuses more on technologies that deal withcommunication, like cell phones, the Internet etc.

The field of Information Communication Technology has takenoff in the last decade.

At the end of 2010, the world had morethan 4 billionmobilephone users,and close to one-fourth oftheworld'spopulationhad accessto the Internet.

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IMPACT ON COMMUNICATION

Communication, the exchange of ideas, has become faster,easier,and moreefficientdue to advances in technology.

The area of information technology is responsible for the

developmentand maintenanceof technology.

Technology-based communication involves computer softwares, hard wares, Internet applications and operatingsystems.

E-mail is a popular form of communication for academicinstitutions and businesses.

Schools and businesses usually have an IT department or atleast one IT professional.

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IMPACT OF I T ON ORGANIZATIONAL

COMMUNICATION Communication technology has had both positiveand

negative effects on organizational communication(same).

Communication technology, like email and teleconferences,makes organizational communication easilyaccessible.

Communication technology lets our manager better collectdataaround the workplace, allowing him/her to make moreinformed decisions.

Electronic communication, like online forums, gives outerpersons a place to complainabouttheir work.

Increased accessibility of organizational communication cancomplicatethe boundariesbetween our work life and homelife.

The impact of electronic communication on organizationalcommunication depends on how managementimplementsthetechnologyinthe workplace.

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INTERNET: A REVOLUTION

It was only in the 1990s that the Internet became a popular means ofcommunication.

Different surveys today suggest that thirty-sevenpercentof people

worldwide are using the Internet, or simply the Net.

The Web, as it stands today, has allowed global interpersonalexchange. People separated by vast distances, can use the Web toexchange, or even mutually develop, their most intimate and extensivethoughts, or alternately their most casual attitudes and spirits.

Emotional experiences,political ideas,cultural customs,musical idioms, businessadvice,artwork,photographs,literature,can all be shared and disseminated digitally with lessindividual investment than ever before in human history.

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DIFFERENT MODES OF

COMMUNICATIONS(INTERNET) improvements and additions are constantly being made to

existing devices to maintain the highest quality ofcommunicationpossible.

There are many types of communication available; the choicedepends on whereyou are,how muchtimeyou haveandhow muchyou prefer to pay.

CELLPHONES

SKYPE

INTERNET MESSAGING

TWITTER

E-MAIL

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COMMUNICATION IN BUSINESS Businesses can communicate efficientlyand inexpensively

on the Internet.

Businesses require timelycommunications.

With the global reach of the Internet, businesses are able toachieve their communications objectives faster and cheaperthanever before.

EMPLOYEES- new product launches, feedback etc. SUPPLIERS - new product set-ups, or to get feedback on

existing products. The Internet tools include email, interactivewebsites, Supplier Relationship Management etc.

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CONT

D

CUSTOMERS- Businesses communicate with their customerson products, marketing and sales by online payments at theire-stores, and receive feedback and requests for technicalsupport on their products. They use email, social media and

customer relationship management applications to achievetheir communications objectives

INVESTORS- For a publicly listed company, communicatingwith the investment community is part of doing business.Using email, social media, webcasts, and interactive websites,

a company can communicate financial information toshareholders, provide disclosure documents to regulatoryauthorities , and help to analyze their stock.

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Thank

You

executive seminar

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