everybodys talking
DESCRIPTION
A basic introduction to Social Media for HR practicionersTRANSCRIPT
Everybody’s TalkingSocial Media and Social Networking
Agenda
Shift Happens
The Internet Evolution
Web 1.0 – static search
Web 2.0 – social media
Web 3.0 – semantic
web
Going Social
Social Media
• Asynchronous• Dialogue driven• Content driven
Social Networking
• Community driven
• Relationship based
• Credibility expected
Platforms
• Blogs• Forums• Social Networks• Virtual Worlds• Wikis
Characteristics
• Transparent• Dynamic• Credible• Conversational• Shared • Participative
The Social Web
You are here!
Brand Management
Customer Service
Recruitment Brand
Research
Dialogue
Public Relations
Marketing/WOMM
Mapping the Social Web
Influencing the conversation
Conversation is occurring right now
Social media is Everywhere on the Web
Social Media is about Social
Social Media is supported by various tools
Your company is part of the conversation
Risk Factors
GM / The Apprentice ads
Comcast technician video
Kryptonite “invulnerable” lock
YouTube
Social Media Starfish
Social W
eb
Personal Social Networks
MySpace
Ecademy, Ryze, Xing Hyves, Friendster
Microblogging
Identi.ca
Plurk
Jaiku
Twitter• 140 character limit• “I love subs”• Time suck• Google/Twitter• All time / Real time • Twitter Revolution?
Sansolo Speaks: “Taking it to the Tweets”
I have never really understood Twitter. I honestly can’t fathom who would care to hear my most banal thoughts spilled out in increments of 140 characters at a time. Now I think I was wrong.
We all have to consider what is happening in Iran and wonder what this means. Incredible as it may seem, web-based communication vehicles like Twitter, Flickr, Facebook and good-old web sites are fueling a revolution. There’s something extraordinary in the Tweets from Tehran, where the senders are constantly aware that their protests will likely result in a beating, arrest or even death.
…it has to make you consider what kind of power these websites could produce. On the positive side, Twitter and the like could become the ultimate connection to shoppers and associates; on the negative it could be used for organized retail theft, consumer protests and Lord knows what else.
Political Tweets
SMS / Chat
SMS • Text messaging
Chat clients
• AIM• Google Talk• Yahoo! IM• Facebook Chat• Meebo
Mobile• iPhones• Blackberry• Twitter
E-mail/Bac’n
E-mail• Constant
Contact• iContact
RSS • Feedburner
Opt-in • aWeber
Audio / Podcasts
BlogTalkRadio
Odeo
iTunes
Skype
Jott
BlogTalkRadioOdeoPodcastsiTunesSkypeJott
Audio/Podcasts
Audio / Podcasts
iTunes
BlogTalkRadio
Podcasts
Odeo
Skype
Jott
Social Web
Wikis WikipediaWikispaces
Collaborative Tools
Google DocsZimbra Zoho
“White Label” Social
Networks Ning Groupsite
Blogging
Huffington Post TechCrunch Engadget Boingboing Mashable
Social Web
Research Tools LinkedInMeetup
Go2MeetingTwtvite
Eventbrite
Photos / Presentations
FlickrPicasa
SmugMugSlideshare
Video / LivecastingYouTubeVimeoooVooSeemic
Hulu
BloggingCompanies who blog include:
GoogleMicrosoftWalmartAmazonMcDonald’sWhole Foods
Events
Brand Management
Virtual Worlds
Social Tools
Aggregators
2008 Social Recruiting Starfish
2009 Social Recruiting Starfish
Recruiting
Glassdoor.com