talking accessibility
DESCRIPTION
My presentation on accessibility and inclusivity at the Content Strategy ForumTRANSCRIPT
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Let’s talk accessibility
Irene Walker
@1rene
because content strategy is inclusive
CS Forum 2011London
{Or: #contentstrategy hearts #accessibility}
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Michael - 18, student, blind
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Harriet – 66, retired, has RSI
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UNDERSTAND THE ISSUESJanet – 30, swimming teacher, deaf
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Carlos – 28, attorney, has dyslexia
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Not enough content practitioners are talking about accessibility
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News siteseLearning sites
Online banking
Sports results
Multimedia
eCommerce
Social networking
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Accessibility is about lifting barriers
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Managing expectations
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Accessibility is not a checklist – it’s an ongoing commitment.
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What is accessibility? Why should I care?
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All disabilities that affect access to the web
Visual
AuditoryCognitive and neurological
Speech Physical
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Also, access for people who don’t have disabilities
Visual
AuditoryCognitive and neurological
Speech Physical
Older peopleNew web users
Low bandwidths
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Accessibility is the capacity of ANY user, regardless of ability or disability, to access the same content and information.
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Accessibility and the law
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“All decision-makers need to understand the legal reasons for designing accessibly, and the legal liability for ignoring the issue. This is especially important since ignorance of the law is not a defense.”
- Cynthia Waddell
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Australia
New Zealand
Hong Kong
CanadaJapan
Singapore
Brazil
USA
Countries with accessible web design laws or policies
Korea
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European countries with accessible web design laws or policies
Italy
Luxembourg
Portugal
Austria
Belgium
France
Germany
Ireland
Norway
Sweden
United Kingdom
Denmark
Holland
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Business advantages
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Accessibility means
business
Increased usability
Search engine optimisation
Less development time
Direct cost savings
Wider clientele
Optimised mobile content
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Okay. We get it. What now?
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Sew accessibility into your content strategy processes
Assessing user goals
Briefing writers
Managing change
Testing content
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Evangelise accessibility
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Content strategists are modern storytellers
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Fact or fiction?
Most people will experience some degree of disability in their lifetime.
Photo credit: © Boy_W
onder
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Fact or fiction?
Accessibility is expensive.
Photo credit: © Boy_W
onder
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Fact or fiction?
Accessibility improvements limit the user experience for users without disabilites.
Photo credit: © Boy_W
onder
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Thanks for listening
Irene Walker
Let’s start talking accessibility more
Irene Walker
@1rene
CS Forum 2011London
{And remember: #contentstrategy hearts #accessibility}