evento adtech & data 2016 - geolocalização - andré ferraz - in loco media
TRANSCRIPT
geolocationAndre Ferraz
in Brazil57,8 smartphones
millions
eMarketer 2015
should be mobile
12% - 20% from the total budget
SMOX Study Mobile Marketing Association 2016
in Brazil
2,7%is the reality
eMarketer 2016
desktopmobile
mobile
changing_technology is
who
who when
who when how
who when how where
#millennials buy
Sorry, I’m busy
Purchase decisions
SHOPPING
SALE
recognize the need for ads, and are willing to share them only.
Millennials
Yahoo Content Marketing Ingestion Study April 2013
in-app adssells more
Sociomantic: Campaign Research 2016
Sociomantic: Campaign Research 2016
70%Conversion rate
+50%Sales
Mobile all the time
pre-purchase
34%4x
use smartphone in-storeto look at reviews
more likely to visit comparison shopping sites
Alliance Data Systems research 2016
purchase
84%53%
use their smartphones while in line to purchase something
of millenials retail purchases are made in-store
Alliance Data Systems research 2016
post-purchase
65%16%
are comfortable making online purchases with their phones
share an item via social networking
Alliance Data Systems research 2016
location is everything
pre-targeting
inloco
retargeting
Why not beacons?it doesn’t scale
Reach
Hardware
Bluetooth
the market solution
"We automatically do what would only be possible with 180 million beacons, at a cost of 1.8 billion dollars"
Andre Ferraz
How Brazil can teach the world to make mobile?
Global impact
monthly locationdata points
250 billion
Mondelez
Criola
Hyundai
of mediaMeasurement
In Loco CRM
Fraude
Detection of
Media
wreath for funeral
Thank you :)[email protected]