Airloyal- Ad:Tech Event Leela Ambience, Gurgaon. Haryana. India

(19th – 20th March 2015) A Concept Presentation

Airloyal- Ad:Tech Event Leela Ambience, Gurgaon. Haryana. India

(19th – 20th March 2015) A Concept Presentation

Ad: Tech Details •  Dates : 19th & 20th March 2015

•  Venue : Hotel Leela Ambience, Gurgaon. Haryana. India

•  Nature of Event : B2B

The Brief •  To design an innovative, stylized exhibit for Airloyal.

•  To make the exhibit attractive so as to increase footfalls.

•  To have interactive experience with the visitors so that they have a top of mind recall of the brand and its services both at the exhibit and the party .

The Thought •  In life, its all about earning your rewards for all the hard work one

puts in.

•  Ladooo.com is a sure shot winner in reaping the rewards in the mobile advertising world.

•  It’s a win win situation for all.

The Design - Inspiration •  Youthful

•  Trendy

•  Informative

•  Utility

The Design

Exhib

it Des

ign

The Experience •  At the Exhibit :

–  Attractive models in branded outfits would disseminate information regarding brand Ladooo. Their jewellery would also intricately customised.

–  Hosts & Hostesses distributed Ladooo boxes and would invite visitors towards the Airloyal exhibit.

–  Customised T-shirts, branded power bank would be disseminated from the exhibit.

•  At the party : –  FlashMob dancers in Ladooo branded outfits would cause an eye catching performance

amidst the audience. They would then later invite the guests to join them. –  Coaster, Tent Cards and Branded stirrers would be designed to accentuate the branding

inside the party venue. –  A Gift box stand would be created for guests to take selfies.

Colla

terals

& A

ttire

Give

away

s

Bag Inserts Motichoor ke Laddoo Female T-shirts

Branded Power Banks Branded Nutella Male T-shirts

Party

Coll

atera

ls

Tent Cards Coasters

Stirrers Selfie Stand

Even

ing E

ngag

emen

t

Raja Hussain Founder & CEO, Airloyal

Prince Anand Director, We MediaWorks

“The   designing   of   the   Kiosk   and   showcasing   the   relevant   message   in   and   around   the   exhibit     was   done  convincingly   and   up   to   client’s   expecta=ons.   Demo   zones  were   accordingly   designed   to   share   informa=on  amongst   the   visitors.  We  were   happy   to   deliver   an   end   to   end   solu=on   i.e.   conceptualizing   the   exhibit   to  collaterals  and  other  event  touch  points.  We  also  were  a  part  of  the  Ad:  Tech  Event  Party  held  on  the  19th  March,  2015  for  which  we  were  able  to  manage  to  engage  and  enthrall  the  audiences”  

From

the D

irecto

rs “We   spoke   with   several   event   management   companies.   But   when   we   came   across   We   MediaWorks,   we  connected;   they  were   able   to  understand  our   vision.   The  next   two  weeks   aPer   that  was  quite   intense.  We  worked  on  crea=ve  with  mul=ple  rounds  of  revisions  =ll  we  got  what  we  wanted.  We  MediaWorks  team  was  pa=ent  and  suppor=ve  through  out  the  process.  At  the  end,  they  delivered  extraordinary  results  for  us.  There   are   a   number   of   cases   where   they   have   gone   beyond   the   brief   and   surprised   us   posi=vely.   They  organized  well-­‐trained  booth  staff  and  helped  us  host  one  of  the  most  happening  party  at  the  event.    We  would  definitely  work  with  them  again  and  I  recommend  their  services  to  anyone  looking  at  organizing  a  high  impact  event.  All  the  best  to  We  MediaWorks  Team.”  

Thank You