Evaluation Question 3:

What have you learnt from your audience

feedback?

When producing an ad campaign it is incredibly important to take your audience in to

account. This can help to mould your poster, trailer and film to something your target

audience will prefer. By doing so will create a bigger audience for the film and also

categorises the film into a sub-genre when correctly advertised through the ad campaign.

We gathered our audience feedback from people within the ages of 17-19 which is part of

our target audience. We then screened our trailer and asked our audience a series of

questions such as ‘List three elements from the trailer that you don’t think worked or that

could improve’. This audience feedback was ideal as its part of our target audience as well

as being useful to improve the ad campaign. A positive of this target audience is that teens

are likely to go to the cinema because they have a lot more free time on their hands.

The feedback received from the ad campaign was very helpful and I took every piece of

criticism constructively. From the comments I realised that common things were popping up

like; something jumpy, level out the audio and faster shots to build tension. But one

comment that stuck out to me was, ‘random parts with no music’; this made us think the

audio needs to flow better. I didn’t receive much feedback for my poster and magazine but I

was told to alter the text of both my poster and magazine cover to the same fonts to keep a

house style for the film. The majority of the positive feedback was associated to the good

location, looked realistic and the idea of a hand held camera was quite creative. It was good

to gather positive feedback as well because we didn’t want to alter anything that the

audience found good.

After all audience feedback was received I looked to see where the common areas needed

improving. I then acted upon these problems for example, the trailer needed to consist of

something jumpy. So we created a scene at the end when the audience will least expect it.

Another common problem was the flow of the music, so we made our soundtrack continue

throughout the trailer to ensure fluidity but made sure it didn’t interrupt any other scenes.