Evaluation: Question 3:What have you learned from your audience

feedback?

Target Audience - Part 1The target audience for my music video is quite clearly the normal target audience of pop music – teenagers, mainly female. Like the majority of pop tracks, Tonight I Let You Go by The Colours is about love and the relationship between two people. As we have not strayed from the forms and conventions of ethnicity (white), age (young adult), gender (focused on the male performer), sexuality (heterosexual), costume (casual, fashionable look), and social class (higher working class to middle-class), the target audience is similar to that of most pop tracks (as aforementioned, teenagers, mostly female).

As these images show (left, a Justin Beiber fan and below, fans lining up to see One Direction), the target audience for boy bands in the pop genre is a mostly female teenage audience – as it is for The Colours, a boy band from the pop genre

Target Audience - Part 2I have established who the target audience is, now I will establish more about them and what media texts they are influenced by.

Their media interests are usually mainstream – often they will watch programs such as soap operas (EastEnders, for example). My music video uses typical housing estates, like the ones seen in soap operas, as locations – this links my music video to this type of TV show, and therefore the mutual target audience.

In addition, the hypodermic needle model (the associated diagram is shown below) applies to this target audience. The hypodermic needle model suggests that we as an audience are passive, and that our behaviour and thinking is affected by the creators of media texts. Teenagers, the common target audience of mainstream media such as my music video, are in the stages of developing their thoughts, morals and lives – they are easily influenced, and so the hypodermic needle model applies. My target audience often consumes mainstream media, and is affected by it.

Facebook Feedback Part 1

Social media is a big part of modern culture, and is used as a significant part of marketing for most forms of media. For example, the thriller film Animal Kingdom used social media sites such as Facebook to allow people who were interested in the relatively small film find information on the film easily. They would then share this information with other people who they are connected to on Facebook. Essentially, this results in free and effective advertising. I used Facebook to show people my music video and gather feedback as it would allow my friends, and then their friends (and so on) to see the music video and potentially give me feedback.

The comments I received on Facebook – from my target audience of teenagers - were mainly positive. I will assess each comment individually:

This comment implies that the editing of my music video worked well with the music video, and therefore fitted the genre well.

The next piece of feedback compliments my use of cross dissolves. I tried to use cross dissolves to add sophistication to my music video and develop the narrative past forms and conventions of music videos and the pop genre (with the cross dissolves connoting dreams and flashbacks), so this is a great piece of positive feedback.

The next comment says how I have portrayed the pop genre well. This is very encouraging, as I have tried to use several conventions of the pop genre in order to increase the appeal of my music video to my target audience, e.g. the focus on the main performer – the boy – as the face of both my music video and the brand.

For the next comment, camera steadiness was identified as an issue. With better technology, such as rolling camera, this could be fixed. As with Timothy’s comment, the transitions achieved their effect and were praised.

Facebook Feedback Part 2

Questionnaire Feedback Part 1

Questionnaire Feedback Part 2

Questionnaire Feedback Part 3Question 1 of the questionnaire I handed out concerns how well my product reflects its genre of music. My music video is form the pop genre, and I have used many forms and conventions of the pop genre to establish this. The soap-opera like locations and generic representations of aspects such as age, gender and ethnicity target my package at a pop image and subsequently pop target audience.

The graph on the left shows that the feedback I received is positive in terms of how well I have reflected the pop genre with my package of products. All of my responses indicate a successful association with the genre, and as this is what I was trying to achieve by using forms and conventions of the pop genre, this is a good sign.Questionnaire 1 Questionnaire 2 Questionnaire 3 Questionnaire 4

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Questionnaire Feedback Part 4Question 2 concerns how well I have promoted the artist of the track. By using close-ups and a focus on the main male performer – who represents the artists – in my package, I have utilized Gaze Theory (that looking at the main male performer often with close-up shots would make him the main focus of the gaze – look – of the audience) to make the artist of the track I have used - The Colours – the main focus of my package. Because of this, I would hope that my audience feedback would be positive for this aspect of my package.

My audience feedback was very positive – two 5/5s and two 4/5s. This tells me that my use of Gaze Theory to make my artist the focus of the package has worked as hoped. The convention of the pop genre to make the artist the focus of the products and marketing has translated over to my products as intended.Questionnaire 1 Questionnaire 2 Questionnaire 3 Questionnaire 4

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Questionnaire Feedback Part 5The next question of my questionnaire, question 3, asks about the standard of the graphics, text and finish of my digipak. For my digipak, I tried to produce something that conformed to some forms and conventions of the pop genre while also adding a dynamic, stylish and eye-catching feel with my use of black and white and a more creative font that I edited with graphical effects to enhance its aesthetic appeal (for some of the digipak). The contrast between the creative-looking black and white font and the bright font used for the logo of The Colours (which uses a font similar to pop artists such as Coldplay, a similar artist) creates a distinct look that I used to improve the text and finish of my digipak.

The graph of my audience feedback shows that the effects I tried to create and use to improve the graphics of my text and finish of my digipak worked well. The text and finish of my digipak has clearly been well received, as three members of my audience gave these aspects of my digipak a 4/5 and one person gave them a 5/5.Questionnaire 1 Questionnaire 2 Questionnaire 3 Questionnaire 4

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Questionnaire Feedback Part 6Question 4 of the questionnaire asked my audience for feedback about the quality of the graphics and print finish of my magazine advert. I went for a simplistic and stylish look on my magazine advert, using only a black and white image of our striking lyric card shot (which is a modernised version of the iconic lyric card shot in the music video for Bob Dylan’s Subterranean Homesick Blues) and a few pieces of text. As in the digipak, I used the logo I made for The Colours as a contrast to the dynamic use of black and white. This effect differentiates the magazine advert from similar magazine adverts in the pop genre while the bright text for the logo of The Colours ensures that the link to the pop genre is still present.

The graph of the response of my audience to this question is very positive. With high scores from all members of the audience, the effect I was trying to achieve seems to have been as successful as I hoped.

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Questionnaire Feedback Part 7The fifth question of my questionnaire focuses on well the Britishness of my package is established. With the use of the iconic signifier of contemporary Britain that is the red postbox, as well as texting teenagers, housing estates, casual clothing, cars, traffic and traffic lights, and urban areas there are many strong representations of contemporary Britain in my package.

On the left I have shown the graph of the results I received from my audience feedback. This aspect of my package was received more negatively than the four questions preceding it, with two 4/5s and two 3/5s. My audience did not seem quite as aware of the signifiers of contemporary Britain as I hoped, and they mentioned that in verbal comments when they were giving me feedback.

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ConclusionIn conclusion, while certain aspects - such as using steadier shots and improving the clarity of the signifiers of contemporary Britain (and therefore the Britishness of the package) – could be improved, the general tone of my audience feedback was very positive. Due to my audience feedback, I feel that if I recreated my package, it would be even better as I now know which parts of my package were successful and which were not as successful.