Evaluation Question 3‘What have you learned from your audience feedback?’

• I have learnt a great deal from the audience feedback I received from our trailer, mostly that people thought it was a successful product that followed the typical conventions and codes a horror trailer should, but was still original enough to stand our from the crowd.

• Although it was too late to act on some of the feedback we received, from what people in our target audience said, I believe that our trailer was a success.

• Some aspects of the trailer that were praised is the editing, originality in the plot line and the music.

• We did not receive muchconstructive criticism but as these comments on Facebook were from our target audience,I think they are a reliable source.

• As I posted the link for the traileron my Facebook page, this way an easy way of sharing my product with the audience, through doing this, I used the principle of web 2.0.

Magazine Feedback• I received feedback from my class on my magazine front cover. Most

people in the class thought it looked professional and well edited.• However the issue of the magazine not having some sort of advertising

label or an eye catching poof on the page was brought up, so I went back and acted on this, adding in a circle advertising the new film The Great Gatsby.

• By doing this, I was in touch with mytarget audience and in result I thinkit makes my magazine look more professional. It is also something that follows the conventions of a film magazine.

Film Poster Feedback• Before starting on my poster, I did many photo shoots to find the right

photo to fit both the genre of the film, but also fit in with the conventions of a film poster. Around three weeks before the trailer shooting, I had our main actress do a photo shoot for a possible poster image. From my research I had seen that many posters used an image of the main character from the film as a device as the audience will recognise the actor, and therefore the film.

• However when I went to edit the photos from the shoot, I thought the background and the lighting would look more the part on a magazine front cover.

• I went out again and this time took a few pictures of the location for the asylum in the trailer, and when I edited this image, I thought it fit in more with a film poster.

• I again asked people in my class if they preferred the image of the character or the image of the location, and it was clear that this audience preferred the edited picture of the asylum location.

This is the image I used for my magazine cover in the end, as the feedback I got suggested that it would look better that way.

I took this picture and edited it in Photoshop to give it a darker and spookier effect, the feedback I got from it showed that this was more fitting than the image of the character.

Poster Feedback• When showing my audience my final film poster,

the response I got way very positive with people saying that it looked professional and that from the colours and image used, they wanted to know more about the film.

• From the use of image suggested by the audience in the first place, people said that it was eye catching and it fit the genre of a psychological horror very well. The audience also appreciated the subtle use of the discoloured walls as the background, and that although the layout of the whole poster is simple, it is effective.

• I was concerned that the title was too large in comparison to the image and the credits at the bottom of the page, but I was told that it was largeenough to be eye catching, but not too large to take up the whole page.

Overall Feedback• The audience made it clear that it was simple to see the connection

between all three products and know that they are from the same production package, therefore letting me know that I had been successful in establishing synergy in my work.

• Some people said that after seeing the trailer, it was easier to spot other aspects featured on the magazine cover and the film poster, such as the asylum building which is featured on both the poster and in the trailer and the wooded/grassy area that is featured in the trailer and the magazine cover.

• By hearing this, I think it was a good idea to use a few of the same settings and images in each product.

• Also the fact that these images are quite subtle and the audience still recognised them as being similar means that the audience was engaged with what they were watching, indicating that I had created successful products.

Overall Feedback• From my overall feedback I can conclude that;

• I have created a successful production package that is recognisable through the synergy used.

• The effects and conventions used follow the typical conventions of the genre required, a psychological horror.

• They are seen as professional products that conform to media conventions.

• That through audience feedback, preferably the target audience, products can be improved a lot.