What kind of media institution might distribute your media product and why?

Joe Chapman

What is a media institution?

• Media institution: any organisation resposible for the production, marketing, distribution or regulation of media texts.

• Some institutions:• IPC• Future• Bauer

Bauer Media• Within my magazine I am trying to emulate features of other

music magazines• E.g. Elements of my magazine have similarities to kerrang!

Bauer Media

• The publisher of ‘Kerrang!’ is Bauer media, who also produce Q and MOJO, they have a target demographic with all these magazines being based around rock music. However Bauer media have other magazines, which they publish which are not about rock music at all, this could show that music magazines are not top priority and are just a niche market!

Some tables about Bauer mediaApril 2012 – September 2012

Average issue Readership (AIR) Adults (000’s)

Women's Weekly

closer 1,395

Grazia 390

Heat 1,177

More! 388

April 2012 – September 2012

Average issue Readership (AIR) Adults (000’s)

Men’s Magazine

Classic Cars 436

FHM 881

Today’s Golfer 281

ZOO 310

Bauer Media Music Market DataApril 2012 – September 2012

Average issue Readership (AIR) Adults (000’s)

Music Magazine

Kerrang! 345

Q` 377

MOJO 220

Which publisher for AMPED?BIG vs SMALL

• One reason why i would want to go with a big publisher is because they could distribute and get my product ‘out there’ for example, Bauer media connect and engage with 19,000,0000 consumers every week, with the most influential brands in the UK.

• Bauer Media is very large media company with over 90 brands across different styles of medium, some brands include: Kerrang!, RiDE, TRAIL, GRAZIA, MATCH!, BOX TV, Sea angler and Zoo.

• I really like Bauer's size and understanding of different forms of medium and how successful some of the products are. For example, Kerrang! Is not only a magazine, it also comes as Kerrang! TV, Kerrang! Radio, Kerrang.com and also the Kerrang! Tour. This span of media not only generates revenue but it also keeps fans interests alive in all forms of medium, therefore giving the audience continuous involvement in what they are interested in.

Why would Bauer accept AMPED?

• As I have emulated the general style and theme of kerrang as well as looking at similar music style/sub-genres it would be beneficial to create a competitor of the same style within the same company, this would mean that whether people buy AMPED or Kerrang! The revenue made still goes to Bauer media, of course the individual writers and editors would have competition but it would be healthy competition as all proceeds would go to Bauer media in the end