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Evaluation Feedback Question 2: How effective is the combination of your main product and

ancillary texts?

Throughout our three products, the trailer

magazine cover and poster, we felt it was

important that we created a cohesive brand

image in order to replicate the film noir genre.

Use of Typography (Appearance, size, font size,

italics, bold etc)

After researching our chosen neo-noir films, we

decided that we would take inspiration from the

Sin City title font that appears large and bold

with red colouring. This can be seen as a modern twist on neo-noir, something we wanted to achieve. We

interpreted it in our own way, by finding Alfred Hitchcock style

typography. By doing this we adhered to the film noir genre as hemost famously created Psycho. In order to fit the themes in our

film (mental illness and romance) we decided to create a large black

title, with a bold mustard yellow background. Therefore this meant

that the main colours to promote our film were black and yellow.

The bold yellow background with black titling can be seen

throughout the trailer, but for our promotional poster we adjusted

this so that the title was in fact yellow against the dark colourings of

the posters image. The font itself is bold, to emphasise the bold and

dominant nature of Johns schizophrenia, and we also made it large

enough to fit the screen horizontally to heighten the impact the

illness has on Johns life.

This typography cannot be seen on our final magazine cover, and

this is because we chose to replicate our magazine as one of Ws

magazine editions. In order to replicate this, we decided to adhere

to the classic and sophisticated font that they use on their

magazines. It can therefore be suggested that the typography on the

magazine has characteristics of a classical neo-noir film, in contrast to the original modernised idea we hadfor our production. Although it can be suggested that this typography was not something we wanted to

use or go for, it can be argued that we have

challenged our concept more, and created a more

feminine aspect to the nature of the magazine to

focus on the female lead.

Colour Scheme/Palette- Tone, Hue, Saturation

Our chosen colour scheme was very simplistic and

minimal in order to adhere to the film noir genre. In

the trailer itself we converted the footage to black

and white. This gave it a classical aspect to the

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typical neo-noir norm, and we also did it as it made our footage look much more professional and

sophisticated to help emphasise the overall piece. Due to the themes in our storyline, the black and white

shots helped to heighten the darkness and also the occasional light themes in the story. After converting

our trailer to black and white, we felt that there needed to be something more in order to help create

more of an impact to the final outcome, so we decided to use a mustard yellow insert. This yellow

implicated the theme of mental illness, and created a more unusual vibe to the trailer, something we

wanted to achieve. We liked the yellow as we felt it worked well, so we went on to replicate this onto ourpromotional poster. We felt by making the films title on the poster we were displaying the cohesive brand

image, as the audience would hopefully be able to recognise the exact same font as well as the same

mustard yellow signature look.

For the magazine cover, we decided to use simplistic bold and light colours in order to create the same

characteristics and tones of the film noir genre. The magazine includes white and grey colouring, and this

enhances a classical nature and more professional overall image. We felt that this created a brand image in

the sense that this was a more feminine side to the storyline overall and we created an image in order to

emphasise Veras character as a femme fatale and the importance of her in the storyline.

Use of Main Marketing Image

Our main image for our promotional poster is an image of John holding a drink in a bar. In order to

adhere to the theme of mental illness and schizophrenia, we put a specific filter on the overall image that

created a small tile effect, making the image appear distorted. This distortion emphasised Johns

schizophrenia and created a more disturbing nature to the film noir genre. The image was taken in a pub,

and the prop of the alcoholic drink explores the unified marketing image and theme of alcoholism that was

a recurring theme in our storyline for The Last Drink. We were really happy with this image because we

felt it didnt give too much away of the storyline, and also created a sense of intrigue to the product.

In relation to creating a sense of intrigue and not giving too much away, we felt the image we used for our

magazine cover did this too. This is because we decided to use our female character for our cover, rather

than go to the stereotypical norm and photograph the male lead, which could give a lot of the storyline

away and not intrigue our target audience as much. Also our chosen magazine W is a female magazine

therefore by using our female actress we were reaching out to wider female demographic and hopefully

creating a larger target audience. In this way we have created a unified brand image as we have created a

theme of intrigue both through the magazine cover and the promotional poster.

Effect of Marketing Products- Shock, Create Intrigue, Relate to Target Audience

Following on from the idea of intrigue, our storyline creates a sense of intrigue overall due to Johns

schizophrenia and battle of alcoholism. In result of this, we tried to reflect t he distortion of Johns mind in

the promotional poster with the blurred tiled filter that we put on the photograph. This distortion made it

unclear as to what the storyline of the film was about, so if some audiences saw the poster before the

actual trailer it could be argued that due to this mysterious element and filter to the poster they would be

encouraged to watch the trailer.

Our magazine cover was in the style of womens magazine W, and we did this in order to widen our target

audience. It can be argued that the age demographic for W typically, would be aged 20-45, and this means

that by using this magazine we are widening our target audience to the extent that we can appeal to other

members in society through the brand image of Veraon the front cover.