european perspectives on economic social and demographic challenges - markku markkula
TRANSCRIPT
27th March 2015, Palais du Luxembourg
Paris France
Opening session – Smart Homecare: European perspectives on economic, social and demographic challenges
Markku Markkula
President of the European Committee of the Regions CoR
By 2060 a Structural Paradigm Change
• the population of young people throughout the EU-28 to decrease by 9 %
• the working-age population (15-64) by 15 %, while
• the number of elderly people is expected to increase by a huge 79 %.
Source: CoR Study on active ageing: local and regional solutions http://cor.europa.eu/en/documentation/studies/Documents/
Active-ageing-local-and-regional-solutions/EN.pdf
CoR Guidelines about Active Healthy Ageing
1. Healthy ageing requires a structural paradigm change, as older people must desire and maintain the ability to play an active role in society, while society must in turn encourage and accommodate this.
2. Healthy ageing is about enabling older people to enjoy a good quality of life. Healthy ageing strategies should then create the conditions and opportunities for older people to have regular physical activity, healthy diets, social relations, participation in meaningful activities and financial security deriving from a flexible pension system and related retirement policies.
3. Healthy ageing can therefore not be achieved through a single initiative, but requires a range of actions and approaches at individual and societal level that work together to achieve this outcome.
4. The CoR aims at concretely involving political decision makers in the EU debate on these issues, which we consider crucial to increase a sustainable social, economic and also territorial cohesion;
Painting the Big Frame CoR has defined the following guidelines:
1. Europe needs pioneering regions to be forerunners in implementing the Europe 2020 & Smart Specialisation and through that to invent the desired future.
2. Lifelong learning and the full use of ICT are cornerstones for this change of mindset towards entrepreneurship and innovation.
3. We need the dynamic understanding of regional innovation ecosystems where public, private and third sector learn to operate together. Modernize Triple Helix.
4. We need methodologies to mobilize public private partnerships and encourage especially people participations: user-driven open innovation & living labs.
5. We need to speed up the change by scalability & implementation. European partnerships with universities at the core need to be used as the drivers.
Smart Secialisation in Practice: Helsinki Region
Spearhead industries
Enabling knowledge & technologies
Innovation platforms
Innovation policies & funding
SMART VALUESMART SPECIALISATION SMART SUPPORTSMART PLATFORMS
Invest in strengthsNew combinations
Strategic change managementCo-creation approach
Smart CitizenWelfare CityDigitalising Industry
Human Health Tech
Urban Cleantech
INTERFACES INTERFACES
RIS3 - SPEARHEADS
All Permeating Drivers of Change: Digitalization & Open Innovation Platform
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Group
Family
Working life
RDI
Business
COMMUNITY
SOCIETY
Policies, legislations& funding
NETWORKING and CO-CREATING
LEARNINGLaurea HealthHub and Helsinki Region ”RIS3”
From top down to BOTTOM UP
TRANSITION
SUSTAINABILITY
VALUE CREATION
”WELFARE CITY”
Helsinki RIS3
”SMART CITIZEN”RIS3
INDIVIDUAL
Person as a holistic being in transition
Laurea Co-Designing with Finnish Care Innovation and Design Companies and PAs for Better (e)Health and
(e)Wellbeing Solutions
Laurea student start
up
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Active Life HomeThe frame for the “big picture” integrated to real life practices
Objectives from the perspective of City management:
To develop a research and technology based, participative welfare service concept, which supports the care of elderly people, and improves their quality of life
To develop a virtual, centralized welfare service concept in order to find a solution for regionally specific challenges together with higher education, public-, private– and third sector organizations
Market Research and MarketingMarket Research and Marketing
Innovation project: Use cases, Architecture, Protocols, Decision Algorithms, Service Models
Innovation project: Use cases, Architecture, Protocols, Decision Algorithms, Service Models
LaureaHealthHubAn innovation and pilot platform for eHealth solutions and related services:
• the virtual and physical spaces /environments enable user centric way to find out solutions (e.g. for elderly people´s health and wellbeing)
• On-going joint process for defining and co-creating joint action themes and vision• Physical space of real hectic action for research with experiments, demos and prototypes• Demo days & social media, other forms of effective communication, virtual reality• Passionate key persons, networking, processes, platforms, focus on boundary objects
CoR Study Visit to Active Life Village & Caring TVSeptember 2010
Different actors with different roles, needs and responsibilities
• Elderly persons are customers of organizations which provide home care or care home services.
• Providers´ nurses access the data collected by the devices used by the elderlies
• Use of the data can make care services more intelligent• Devices send data to their vendors´servers• Vendors servers provide a user interface to access data.
Users are nurses, elderlies or their family members• Access rights are governed by device vendors´ or care
service providers system administrators
Nurse
Organization
Elderly Customer
Family
Admin Vendors Researchers Many others
We Need Systems Thinking & Integration & Different Devices
Integration is needed:• Holistic view of the customer• Combine data from different
sources to make more intelligent analysis and decisions
• Alarm handling in a coherent way• Integration at home level to save
costs and to control equipment• Rules management based
on multiple sources of data• Coordinated device
management
Different devices for different purposes:• Collect data about customer
• Activity & Walking on floor• Location & Sleep• Medication take
• Different triggers to alarm• Press button• Outside virtual fence• Detect condition• Fall down
Smart Technology, Health & Wellbeing at Home Environment
Person living at his/her own home
New virtualeServicesand eContacts
Home CareSolutions
Peer Groups
Smart technologies
Family eContacts
eHomeCaree24h
Automatic dosering,Alarms &Reminders & Acknowledments e.g. by SMSs
Location tracking (GPS, GPRS)Automatic alarms, two way speechCall button
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Summary: Based on the Laurea Living Lab Experiences
1. Facilitates R&D projects based on co-operation with companies, third sector, public sector & HEIs hereby working together with end-users and students
2. End-users and customers are drivers and developers from the early beginning & during the whole R&D process
3. Students are developers & creators of new professional knowledge together with other actors
4. To facilitate professional knowledge creation and rich interaction Laurea has several development environments, labs and test beds
CoR points out that the traditional product chain concept with its fixed phases and production factors is becoming blurred, because the reality is based on complex interactions in globally networked ecosystems. Technologies play a key role as enablers for new, sustainable approaches. We need innovative and high-quality pioneering activities and replication of results across Europe. The regions are ready to start experimenting and rapid prototyping, which is a key for success.