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    A Quick Brief etchbee creative group, established in October 2010, is of companies that was a resultant of unique business idemission is to create a selection of brands that lead their pand services to regional and international recognition.

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    Our Br

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    A creative agency that entices itself with

    every client. They treat each brand with and understanding.

    Everything is online, divice is engineersneed of its clients, from online user expedesktop applications.

    The need of the right selection of modelsspot conversational experts and becomeambassador. Pearls & Feathers gives you

    With the calibre of creative output, why the public, similarly giving our partners more captivated and concentrated mediu

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    JoRavers.com, a Joint Venture and an onElectronic Dance Music, catering to nearegion hosts music downloads and podc

    X Recordings is a record label for the reproducers staffed with the regions favoulabel is set to sail on the beginning of 20

    Hosting a roster of the greatest artists in t

    Management boasts off its massive expegive you an unforgettable musical exper

    ThisFrequency.com, The first and the ononline radio station in the Middle East aroster of only the regions best and the m

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    Lets Get To Business...

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    The Evolution of the B- based

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    Boutique ,doesnt necessary mean young, it mostly means

    And thats who we are, we are a group of taand experienced creative people w

    concentrated in value, quality creativity in ourWe are solely focused in generating bi

    But... If we occupy this page with informationus... You will still not know who we re

    A creative agencys work speaks louder than

    WHO ARE WE?

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    Define a set of unique goals andobjectives of a campaign or brand.There has to be a single mindedmission to any campaign or brand.

    Research is the one of the mostimportant elements in generatinga clear understanding of what themarketplace is. We dig into thesmallest detail of the market andmake sure we dont leave anythingbehind.

    Determine a set of mind blowingcreative and unique ideas that areelastically usable throughout allmodern mediums. The elastic ideais what gives you the position youdeserve.

    Design a product that works withincontext and within brand. Weunderstand your brand, and yourposition in the marketwe will workhand in hand to make sure we coverall your needs.

    Evolve a big idea market, if it doesnt LCreativity also extenand production.

    Reinforce the Big market and make suron its feet by using thcommunication med

    HOW DO WE MAKE THE PRODUCT

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    WHEN DO WE WORK WITH YOU?

    Ours elective numberof services gives youmany reasons to startworking with us.

    Advertising / Creativ Brand Consultancy BelowTheLine / Online Solutions / P Photography Film Production Print Management &

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    If we left it to technology, wed be m

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    Define a set of unique goals andobjectives of a your product. Therehas to be good reasoning behindevery task we put.

    Research is the one of the mostimportant elements in generatinga clear understanding of what yourbusiness is all about. We dig into thesmallest detail and make sure wedont leave anything behind.

    Determine a set of mind blowingcreative and unique ideas that cancreate the perfect user experiencefor your product. The interfaceproduction is what gives you theproduct you deserve.

    Design a product that works withincontext and within brand. Weunderstand your brand, and yourposition in the market we willwork hand in hand to make sure wecover all your needs.

    Test the most deliour process. is testinganswer to our selves

    - Does it Work- Does it Look- Is it easy to u

    Rollout & Run. Wthe keys in our pockeall yours, we will trainthey are completely ainterface and be profi

    HOW DO WE MAKE THE PRODUCT

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    WHAT IS THE PRODUCT?

    CONTENT

    MANAGEMENTSYSTEM

    Connectivity

    InterfacExperie

    CMS is an software systemthat is developed to keep allyour information, and givesyou an easy to use interfaceto update and manageyour product

    All our developments are

    developed with a base toConnect. Your productcan connect to most of the top social mediumsgiving you a goodmarketable ground.

    Your Produmany interfaWeb ApplicApplication?Mobile Ap

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    Please take your timeand look through ourcase studies.

    WHAT DID WE DO?

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    Al Wahda MallSeasons of lifestylesOutdoor

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    No other television offers a viewing experience like the Viera Full HD3D Plasma. It combines 3D technology and HD clarity with addedvisual depth to take you into a 3D world thats almost too realistic.

    WARNINGCHARACTERS MAY

    APPEAR CLOSERTHAN THEY AREON SCREEN

    r l i i r i i ri l i i r lll I i l l ri i

    i l i rl l r li i

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    Join the most exclusive community!

    www.royal-drive.com18 20 March 2010

    Feel the redcarpet treatment, see the eclectic lifestyle that youown. If youare an ownerof one of the top supercars, thenJointhe exclusive community ofRoyalDrive!

    Formore information anddetailsplease visit ourwebsite orcalluson +97143174964

    Join the most exclusive community!

    www.royal-drive.com18 20 March 2010

    Feel the redcarpet treatment, see th e eclectic lifestyle that youown. If youare an ownerof one of the top supercars, thenJointhe exclusive community ofRoyalDrive!

    Formore information anddetailsplease visit ourwebsite orcalluson +97143174964

    T H E LA P O F

    L U X U R Y

    R o ya l D r ive co m

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    www.royal-drive.comwww.royal-drive.com

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    SHEZAN HOTEL & RESTAURANT

    SHEZAN

    SHEZAN HOTEL

    SHEZAN RESTAURANTS

    SHEZAN HOTEL APARTMENTS

    SHEZAN FITNESS & SPA

    SHEZAN

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    Designed for Change

    Premium automotive foiling for vehiclecustomisation, protection & window tinting.

    FF_ProductBrochur _ 0410 (fir t t .indd 1

    FF_Productrochure_90410 (first set).indd 5/19/10 5:44 PM

    FibraFoilwas designedfor change. Theseautomotivefoilsallowyou tochangeyourcarscolourwhilstretainingandprotectingitsoriginalpaintwork.Non-permanent,thefoiliseffortlesslyremovedallowingyoutocustomiseyourcaragainandagain.

    Engineeredto guarantee100%opacity,ensuringthe sameopticalappearanceandsurfacestructureasyourcar.

    Thefoilalsoactsasashield,protectingyourcarsexistingpaintworkfromstonechips,abrasionsandUVbleaching.

    Choosefromover1000colours,designsandeffects.

    FF_Product rochure_ 90410 (f irst set ).indd 8 5/19/10 5:44 PM

    Designed for Change

    F F_Product rochure_ 90410 (fi rst set ). indd 4 5/19/10 5:44 PM

    Shieldyourcarfromtheelementswiththishighperformanceprotectionfoilthatcoversyourcarsbodyworkwithoutchangingitscolour.

    TheMiddleEastisaharshdrivingenvironmentwherestonechips,sandabrasionandUVbleachingcandamageyourvehicleandeffectitsresalevalue.FibraShieldcanprotectyourcaragainstthesenegativeimpactswhilstpreservingitsoriginallacquerandpaintwork.

    Longlastinganddurable,thefoilcanbeeasilyremovedleavingnotrace,justpristinepaintwork.

    F F_Product rochure_ 90410 (fi rst set ). indd 10 5/19/10 5: 45 PM

    A car will take you rom A to B......but style will take you anywhere

    Acaris morethanamode o transport.Itsasymbolo taste,arefectiono styleanda

    re erencetoonessuccess.AtFibraFoil,wehavethe acilitiesyouneedtotrans ormyourcarintoanexpressiono yourindividuality.

    FF_Product rochure_ 90410 (f irst set ).indd 3 5/19/10 5:44 PM

    FibraDesign oilingtechnology letsYOUcreatecustomiseddesigns oryourcarthatrefectyourpersonaltasteandstyle.

    Usingstate-o -the-artprinting technologysuperiortoany airbrushingorpaintjobs,FibraDesigntechnicianscandigitallycreate,printandapplyanydesignto yourvehicle.

    Choose romcrestsand sportingstripestoartistictattoos,orprovide uswithyourownpersonaldesigntoturnyourcar intoapieceo art.

    FibraCrystalFoils

    Fi b raD es ig n a l s o o ers a c ry s ta loil,madeup o thousandso tiny crystalstogiveyourcarthatextrasparkleandbling.

    FF_Product rochure_ 90410 (f irst set ).indd 9 5/19/10 5:45 PM

    Thisquality oilwrappingandfnishingsystemallowschangingitsoriginalpaintwork.Non-permanent,the oilunlikepaint,ise ortlesslyremovedallowingyoutocus

    Customisation,ProtectionandW

    Availableinover1000Colours

    AppliedbyexpertGermanDesi

    Get Automotive Creativ

    F F_Product rochure_ 90410 (fi rst set ). indd 5

    FibraGuardisapro essionalwindowtintingflmdevelopedspecifEast.Theflmo ersupto98% heatrejectionand85%nightclearyourvehiclesinterior romheatde ormation.

    Transparent lms work asa protective barrierbetweeny o u an d y o u r carw i n d owinthe event o an accident.Complete with advancedanti-burst properties,the flmholdsglassinplace,protectingy o u an d y o u rp as s eng erswithinthe vehicle.

    Re f e c tive lms shievehicle romthe suns

    Thishighly e ective oil pro98% heat rejection,protey o u rcar s i n t e ri o r ro mdamage.Choose romred,borange,green,purple,brogoldandsteel flmcolours

    F F_Product rochure_ 90410 (fi rst set ). indd 11

    3 6 4 5

    Toll Free

    Lambourghini LP670 - SVfoiled in Purple Matt

    www. brafoil.com Mobile: +971-50-50 50 545 sales@ brafoil.com

    *Terms&ConditionsApply

    5 YEARSWARRANTY

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    u t Tr r _L m u r hi ni .i n 1 1 : 5

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    The Bookend

    Inspired by Arabic calligraphy anddesigned to frame the event. Simple.Fluid. Contemporary. Distinctive.

    The Wordmark

    A marriage of clean contemporary font and Abu Dhabi masterbrand font.

    THE SOLUTION

    Create a unique, ownable and fexibleBrand Identity or Abu Dhabi Art, a newannual international art- air based in the

    UAE capital.

    THE OBJECTIVE

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    1 9 2 2 N

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    Associa tes ponsors:

    Principals ponsor:

    Ar t is all

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    Emira tesPalac e, Abu Dhab i

    Organisedby:

    w w w.abudhabiar t fair.ae

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    T h e r e g i o n s m o s t v i b r a n t n e w a r t f a i r .

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    m o d e r n & c o n t e m p o r a r y a r t f a i r f e a t u r i n g w o r k f r o m s o m e o f t h e w o r ld s l e a d i n g

    g a l l e r ie s c o m p l e t e w it h s p e c i a l e x h ib it i o n s , p e r f o r m a n c e s , w o r k s h o p s a n d

    c u l t u r a l e v e n t s .S e e r e v e r s e fo r t h e f u l l e v e n t p r o g r a m m e .

    S o b e p a r t o f t h e f u t u r e o f a r t w e l l s e e y o u i n A b u D h a b i .

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    Emira tes Palace, AbuDhabi

    w w w.abudhabiar t fair.a e

    19 22 No vember22 - 19

    Emira tes Palace, Abu Dhabi

    Organised by:

    Associatesponsors :

    Principalsponsor:

    THE COMMUNICATIONS ELEMENTS

    programmegui de

    P.O.Box126888,AbuDhabiUnitedArabEmirates T+97126908207www.abudhabiartfair.ae

    06MuseduLouvre TheFuneralsofMonnaLisa

    07

    TheFuneralsofMonnaLisawerecreatedaftertheLouvreMuseumsproposal,whichconsistedininvitingacontemporarypainterwhowouldexposehisownvisionofamasterpiecefromtheLouvrecollection.YanPei-Ming,FrenchartistoriginallyChinese,well-knownforhiscelebritiesportraits,(Mao,BruceLee,MarylinMonroe),choseMonnaLisa-LaJoconde-immediately,notonlybecauseitsreproductionfeaturedinpaintingmanualsheusedtostudyinShanghai,butalsobecausethispainting,whichsymbolizestheLouvrethroughouttheworld,becameaveritableicon.InYanPei-Mingsopinion,theonlywaytoofferanewlifetothepaintingandmakeitmoreattractiveistoburyitwithdignity.

    TheFuneralsofMonnaLisaarepaintedwithadominantwhite;colorassimilatedtomourninginChina.Thelandscapeinthebackgroundisdevelopedhereontwobigcanvasesscatteredwithskulls.LaJocondeispairedwithmoreintimistportraitsoftheartistsfatherandtheson;thepainterhimself.Oneisdeadbutremainspresent,whiletheotherlivesbutisrepresentedatthemorgue.Theoverallviewofthefivecanvasescomposesataleofdifferenttemporalitiesbysurroundingthefamouspaintingandthepainterslife:thecycleoflifeanddeath,thestrengthoffiliation,therebytherenewedpowerofpainting.

    YanPei-MingwasborninShanghaiin1960.HelivedinChinauntiltheageofnineteenwherehepaintedportraitsofMao.Hethenleftfor Francein1980andenrolledattheFineArtsSchoolofDijon,in1988-9andpursuedhisstudiesattheInstituteofHigherStudiesinPlastic

    ArtsofPariswhileheresidedattheVillaMedicisin1993-94.In1999,YanPei-Mingexhibitedavastpicturegalleryofchildrenportraits(LeRetable,logedesmtissages)atthePanthon.In2005,heparticipatedtotheYearofFranceinChinaandexhibitedattheMuseumofFine

    ArtsinDijon,ShanghaiandGuadandong(Canton)lHommagemonpre(Tributetomyfather).In2007-8,theMaeghtFoundation(Saint-Paul-de-Vence)welcomedhisPortraitsdartistes(ArtistPortraits).

    TheFuneralsofMonnaLisawereexposedintheXIXthCenturypaintingsgalleriesattheLouvreinspring2009,justaftertheexhibitionof PabloPicassosfamousworksinspiredbytheFemmesdAlger byEugneDelacroix.

    ToexhibitYanPei-MingsworkinAbuDhabiisonceagainassertedasapowerfulsymbol.AsymboloftheLouvrespresencestartingtodayintheUnitedArabEmiratesanditsengagementtocreate,withtheotherFrenchmuseums,asingularanduniquemuseumthatwillbear itsnamefor30years.Asymbolofthe Louvresuniversaldimensionremindedhere,whilewearefacingglobalization,showingathinlinkbetweenitsprestigiouscollectionsandtheartisticcontemporarycreationbyreminding,withstrength,thepowerofthegreatartwork thatbindspeoplefromdifferentnations.ThemuseumoftheLouvre,affirmsitselfasanessentialelementandfounderoftheculturaldialoguesinthebeginningoftheXXIstcentury.

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    2009 .

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    : 22 -19

    :

    Date:

    1922November

    Location:

    Dome,EmiratesPalace

    Lanyard

    Unisext-shirt

    Shoppingbag option2

    Front Back

    VIPbag

    FrontFront Back

    Regularbag

    Front Back

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    THE EVENT

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    www.etchbee.com