CREATIVEGROUP

TM

TM

eom creative group

eom creative group is about design, function and execution. Our experiences span numerous industries, from fashion to automobiles to food & wine, biomed and global non-profit initiatives. Everything we do for our clients is predicated upon our client’s vision. It is our job to experience that vision and manifest it.

www.eomcreative.com

Please contact:Cyndie Wooley Design, Production, Illustration415.233.3211 chwooley@eomcreative.com

!ABOUT

Client Services:Strategic planningAccount managementProject managementBrandingCreative directionTechnical/Medical IllustrationCopy writingGraphic designWebsite designWebsite programminge-commerce sitesAdvertising

TM

eom creative group

The Workeom creative group is about web and app design

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eom creative group

Art direction

Webdesign

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eom creative group

Production

CI

Design

TM

eom creative group

Branding

Webdesign

TM

eom creative group

CI

Webdesign

TM

eom creative group

Branding

Graphics

CI

Webdesign

TM

eom creative group

CI

Webdesign

TM

eom creative group

The Workeom creative group is about brochure design and identity

TM

eom creative group

Art Direction

TM

eom creative group

City of Fremont3300 Capitol Avenue, Bldg AFremont, CA 94538

T 510.284.4000

www.ci.fremont.ca.us

City of Milpitas455 East Calaveras BoulevardMilpitas, CA 95035

T 408.586.3000

www.ci.milpitas.ca.gov

City of San José200 East Santa Clara StreetSan José, CA 95113

T 408.535.3500

www.sanjoseca.gov

City of Santa Clara1500 Warburton AvenueSanta Clara, CA 95050

T 408.615.2200

www.santaclaraca.gov

Sponsored by the Metropolitan Transportation Commission. Designed by Arup.Printed on 100% post-consumer recycled paper with vegetable-based inks.

Planning for BART to Silicon ValleyCorridor Vision, Local Action

HOMES PER STATION

JOBS PER STATION

Planning for BART to Silicon Valley

About The Diagram

Fremont Warm Springs Milpitas Berryessa Alum Rock Downtown San Jose Diridon/Arena Santa Clara

Extending BART from Fremont to the Silicon Valley is a major public investment that can also serve as a catalyst for Smart Growth in the region. This investment will be maximized by

encouraging transit-supportive communities near the stations with housing and jobs within walking distance of BART. Bay Area transportation leaders at the Metropolitan Transportation

Commission have created objectives for station-area planning in the corridor.

A vision for the corridor has emerged that embraces signifi-cant housing and job growth and yet remains sensitive to existing neighborhoods and historical resources. Each of the four cities with stations along the BART to Silicon Valley Corridor – Fremont, Milpitas, San José, and Santa Clara – has been working hard within its community to meet these objectives and find the right mix of uses around its stations.

The corridor cities are seeking to leverage the BART invest-ment to support their downtowns, to transform station areas into vibrant communities, and create diverse housing and employment opportunities. These transit-oriented communi-ties, in turn, will provide additional riders for the BART system. Yet cities also realize that station-area planning must be thoughtful and respectful of existing neighbors.

The planning and implementation that has taken place in the BART to Silicon Valley Corridor underscores the idea that a corridor approach to transit-oriented development is flexible and can accom-modate individual differences among stations. Taken as a whole, the Corridor exceeds the Metropolitan Transportation Commission’s housing target of 3,850 houses within a half-mile radius of BART stations. This sends a clear message to regional, state, and national policymakers that the investment in BART to Silicon Valley is being supported by coordinated and compatible local land use planning.

Existing Jobs

Future Jobs

Existing Housing

Future Housing

Existing Housing

Existing Jobs

Future HousingHousing Target (3,850 housing units)

Corridor AverageJobs

Corridor AverageHomes

Future Jobs

The diagram below illustrates existing and future levels of development at each station. Semi-circles indicate the number of homes and jobs that are located within a ½-mile radius of each station today and estimated for year 2030. The diagram indicates that individual stations vary significantly in terms of homes and jobs.

However, when averaged across the corridor – as shown here to the left – the corridor’s future housing will far exceed the MTC housing threshold (the blue dashed line). Thus the corridor meets the intent of the MTC Transit Oriented Development Policy. And although there is no target for jobs, this corridor will also see a major increase in the number of jobs near BART stations.

Brochure design

Infographics

TM

eom creative group

Brochure design

Infographics

Medical illustration

AMERICAN ACADEMYOF OPHTHALMOLOGY

The Eye M.D.Association

O P H T H A L M O L O G Ym o n o g r a p h s

OPHTHALMOLOGY MONOGRAPH 7Intraocular Lenses: Basics and Clinical Applications

NEWFrom the Ophthalmology Monographs Series

Electron microscope photograph of liposomes magnified 26,000x

LipoSpray™ consistently

enhances bioavailability

and speed of onset.

LipoSpray’s more

efficient penetration

results in greater

concentration in

the bloodstream.

LipoSpray is the

most effective delivery

system for nutritional

supplements and

pharmaceuticals on

the market today.

BIOZO

NEBIO

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®®

TM

eom creative group

Inferior Green indicates leads II, III, AVF

• InferiorInfarctwithSTelevations • PosteriorInfarctwithSTDepressionsand/ortallRwave

Blue indicates leads V1, V2

Anterior

I AVR V1 V4

II AVL V2 V5

III AVF V3 V6

Anterior V3,V4

Septal V1,V2

Inferior II,III,AVF

Laterial I,AVL,V5,V6

A combination of infarcts such as:• Anterolateralredandyellow• Inferoposteriorgreenandblue• Anteroseptalredandblue

Morethanonecolorshowsabnormality

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Color Coding ECGs

Red indicates leads V1, V2, V3, V4

• AnteriorInfarctwithSTelevation• LeftAnteriorDescendingArtery

(LAD)

• LateralInfarctwithSTelevations• LeftCircumflexArtery

Yellow indicates leads I, AVL, V5, V6Lateral

Posteriorwww.medtronic.com

EKG at a GlanceA quick guide to understanding EKGs:

•EKG Wave forms: ischemia, injury, infarction•The 4 major infarct areas on the 12 Lead• Identify the occluded arteries common to the area•Differentiate ECG changes reflecting ischemia, injury and infarction•For additional reference:

12-Lead ECG: The Art of InterpretationTomas B. Garcia, MD, FACEPNeil Holtz, BS, EMT-Pwww.12leadecg.com

• V1andV2mayalsoindicateseptalinvolvementwhichextendsfromfronttothebackoftheheartalongtheseptum

• RightCoronaryArtery(RCA) • RCAand/orLCVArtery

Medtronic, Inc.3576UnocalPlaceSantaRosa,CA95403USATel:707.525.0111

LifeLine Customer SupportTel:877.526.7890Tel:763.526.7890

Product ServicesTel: 888.283.7868Fax:800.838.3103

EuropeMedtronic Intl. Trading SARLRouteduMolliau31CasePostaleCH-1131TolochenazSwitzerlandTel: 41.21.802.7000Fax:41.21.802.7900

CanadaMedtronic of Canada Ltd.99HerefordStreetBrampton,OntarioL6Y0R3CanadaTel: 905.460.3800Fax:905.460.3998Toll-free:800.268.5346

Asia PacificMedtronic Intl. Ltd.49ChangiSouthAvenue2NasacoTechCentreSingapore486056SingaporeTel: 65.6436.5000Fax:65.6776.6335

Latin AmericaMedtronic USA, Inc.DoralCorporateCenterII3750NW87thAvenue,Suite700Miami,FL33178USATel: 305.500.9328Fax:786.709.4244

Innovating for life.

AcademiaMedical Education

EKG at a Glance

Inferior Green indicates leads II, III, AVF

• InferiorInfarctwithSTelevations • PosteriorInfarctwithSTDepressionsand/ortallRwave

Blue indicates leads V1, V2

Anterior

I AVR V1 V4

II AVL V2 V5

III AVF V3 V6

Anterior V3,V4

Septal V1,V2

Inferior II,III,AVF

Laterial I,AVL,V5,V6

A combination of infarcts such as:• Anterolateralredandyellow• Inferoposteriorgreenandblue• Anteroseptalredandblue

Morethanonecolorshowsabnormality

Not

for d

istr

ibut

ion

in Ja

pan.

© 2

012

Med

tron

ic, I

nc.

All

right

s re

serv

ed.

Prin

ted

in U

SA. U

C201

2058

50IE

4/1

2

Color Coding ECGs

Red indicates leads V1, V2, V3, V4

• AnteriorInfarctwithSTelevation• LeftAnteriorDescendingArtery

(LAD)

• LateralInfarctwithSTelevations• LeftCircumflexArtery

Yellow indicates leads I, AVL, V5, V6Lateral

Posteriorwww.medtronic.com

EKG at a GlanceA quick guide to understanding EKGs:

•EKG Wave forms: ischemia, injury, infarction•The 4 major infarct areas on the 12 Lead• Identify the occluded arteries common to the area•Differentiate ECG changes reflecting ischemia, injury and infarction•For additional reference:

12-Lead ECG: The Art of InterpretationTomas B. Garcia, MD, FACEPNeil Holtz, BS, EMT-Pwww.12leadecg.com

• V1andV2mayalsoindicateseptalinvolvementwhichextendsfromfronttothebackoftheheartalongtheseptum

• RightCoronaryArtery(RCA) • RCAand/orLCVArtery

Medtronic, Inc.3576UnocalPlaceSantaRosa,CA95403USATel:707.525.0111

LifeLine Customer SupportTel:877.526.7890Tel:763.526.7890

Product ServicesTel: 888.283.7868Fax:800.838.3103

EuropeMedtronic Intl. Trading SARLRouteduMolliau31CasePostaleCH-1131TolochenazSwitzerlandTel: 41.21.802.7000Fax:41.21.802.7900

CanadaMedtronic of Canada Ltd.99HerefordStreetBrampton,OntarioL6Y0R3CanadaTel: 905.460.3800Fax:905.460.3998Toll-free:800.268.5346

Asia PacificMedtronic Intl. Ltd.49ChangiSouthAvenue2NasacoTechCentreSingapore486056SingaporeTel: 65.6436.5000Fax:65.6776.6335

Latin AmericaMedtronic USA, Inc.DoralCorporateCenterII3750NW87thAvenue,Suite700Miami,FL33178USATel: 305.500.9328Fax:786.709.4244

Innovating for life.

AcademiaMedical Education

EKG at a Glance

Brochure design

Infographics

Medical illustration

TM

eom creative group

The Workeom creative group is about illustration

TM

eom creative group

3D Illustration

TM

eom creative group

Medical Illustration

TM

eom creative group

Client: Brooks/Cole, Thomson LearningSherwood/ Human Physiology, 5th edIllustrations / Adobe Photoshop

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Chemical level

Cellular level

Tissue level

Organ level

Body system level

Organism levelTrabecular meshwork

Conjunctiva

Episcleral vein

Ciliary body

Iris

Lens

Aqueous flow

Schlemm canal

Collector channel

Normal Aqueous Flow

Trabecular meshwork

Conjunctiva

Episcleral vein

Ciliary body

Iris

Lens

Aqueous flow

Schlemm canal

Collector channel

Primary Open-Angle Glaucoma

Medical Illustration

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eom creative group

Technical Illustration

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eom creative group

Illustration

TM

eom creative group

Coming soon • eom creative group in Paris. • eom creative group in Venice, California