graham group creative infusion

CREATIVE INFUSION.

You know it and I know it. In this business it’s all about the Work.

Sure, you’ve got your research and your focus groups.Your brand consultants and marketing gurus.

After all, you gotta know where you’re going and who you’re going after.

But in the end, it’s the Work that gets the girl.

In this business every thought we think, every dream we dream, every thing we do, revolves around the Work.

Making it better. Making it smarter. Making it work just a little harder.

More than a shot in the arm, we give you a full-blown creative infusion.

THE CLIENT: Louisiana State Library Campaign promoting the LPB series “Jazz”

THE CHALLENGE: Create an exciting design for multiple collateral pieces promoting

the Ken Burns Jazz series using limited color.This included a poster, tickets and

invitation to the premiere.

OUR THINKING: The pieces needed to capture the essence of the time, while still

feeling modern and fresh.We chose a very bluesy blue and black as the main colors.

This may seem obvious, but it worked so well in duotones to capture the cool, smoky

feel of early jazz clubs.The type design was a nod to the 30’s, using bold block lettering.

WHY IT WORKED: Our design made the collateral pieces and the event “feel”

important.There was already buzz about Burns’ jazz project, but these pieces created

a buzz of their own and soon became “collectable.” The event was a sell out and

the rest is Ken Burns history.

L O U I S I A N A C E N T E R F O R T H E B O O K presents

STATE LIBRARY OF LOUISIANA 1-888-487-2700 WWW.STATE.LIB.LA.US

WITHMEMORIESHERMAN LEONARD

FRIDAY

7 2000A

PR

IL

7 PM

FREEOPENA

ND

EXHIBITION

DATES 1-30AP

RIL

2000

TO THEPUBLIC

EXHIBITION

RECEPTION

WILL DISCUSS HIS MEMORIES &PORTRAITS OF CHARLIE PARKER, DIZZY GILLESPIE, AND OTHER JAZZ LEGENDS.

THE BILL GRIMES TRIO WILL PERFORM.

EX

HIB

ITIO

NP

OR

TR

AIT

S

ANOF HERMAN

LEONARD

PHOTOGRAPHER

4TH AND SPANISH TOWN ACROSS FROM THE STATE CAPITOL

STATE LIBRARY OF LOUISIANA701 NORTH 4TH STREET BATON ROUGE, LOUISIANA

INCLUDES

RADISSONHOTEL & CONFERENCE

CENTER BATON ROUGE

DINNER

JAZZ

WITH

KEN BURNS & FRIENDS

THURSDAY

6 2000

225 342-4922

888 487-2700 call for ticket information

AP

RIL

6PM

ALVINBATISTE QUINTET

PERFORMANCE

&

ACCLAIMED FILMMAKER

KENBURNSWILL DISCUSS HIS JUST COMPLETED EPIC

DOCUMENTARYON THE HISTORY OF AMERICAN JAZZ

UNDERWRITTEN BY

HIBERNIA NATIONAL BANK

CREDIT: DIZZY GILLESPIE AND BILLIE HOLIDAY BY HERMAN LEONARD

UNDERWRITTEN BY

COMMUNITY COFFEE

VIE

WIN

G

HO

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S

MONDAYFRIDAY

8:00 AM4:30 PM

4TH AND SPANISH TOWN

ACROSS FROM THE STATE CAPITOL

STATE LIBRARY

OF LOUISIANA

701 NORTH 4TH STREET

BATON ROUGE, LOUISIANA

VIE

WIN

G

HO

UR

S

MONDAY

FRIDAY

8:00 AM

4:30 PM

FREE

OPEN

AN

D

TO THE

PUBLIC

EXHIBITION

RECEPTION

EXHIBITION

DATES

1-30APRIL

20

00

WILL DISCUSS HIS

MEMORIES AND

PORTRAITS OF

CHARLIE PARKER,

DIZZY GILLESPIE, BILLIE HOLIDAY,

DUKE ELLINGTON AND OTHER JAZZ

LEGENDS AT THE OPENING RECEPTION

MEMORIES

HERMAN

LEONARDPHOTOGRAPHER

PORTRAITSEXHIBITION

OF

AN

WITH

KEN BURNS & FRIENDS

LOUISIANA CENTER FOR THE BOOK

presents

225 342-4922 888 487-2700

FOR TICKET INFORMATION

RADISSON HOTEL & CONFERENCE CENTERBATON ROUGE

THURSDAY

6 2000A

PR

IL

6 PM

ENJOY DINNERAND MUSIC WITH CELEBRATEDFILMMAKERKEN BURNSAS HE DISCUSSES

HIS EPICDOCUMENTARY

JAZZ

UN

DE

RW

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N B

Y

HIB

ER

NIA

NA

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NA

L B

AN

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WITHMEMORIESHERMAN LEONARD

HERMAN LEONARD’S PORTRAITS OF

CHARLIE PARKER, DIZZY GILLESPIE,

BILLIE HOLIDAY, DUKE ELLINGTON

AND OTHER JAZZ LEGENDS HAVE

BECOME A UBIQUITOUS PRESENCE

IN CONTEMPORARY CULTURE.

MANY WILL BE PRESENTED IN KEN BURNS’

FORTHCOMING DOCUMENTARY, JAZZ.

WHEREVER THEY APPEAR, IN PRINT OR

FILM, LEONARD’S PHOTOGRAPHS PAY

TRIBUTE TO THE GREAT MUSICIANS WHO

CREATED THE SOUND THAT IS AMERICA—

EX

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ITIO

NP

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ANOF

HERMANLEONARD

BY PHOTOGRAPHER

FREE OPENAN

D TO THEPUBLIC

EXHIBITION

RECEPTION

FRIDAY

7 2000A

PR

IL

7 PM

EXHIBITIONDA

TE

S 1-30

20

00APRIL

STATE LIBRARY OF LOUISIANA701 NORTH 4TH STREET UNDERWRITTEN BY

COMMUNITY COFFEE

WITH SLIDE PRESENTATION BY

HERMANLEONARD

AND JAZZ

PERFORMANCE

BY THE BILL

GRIMES TRIO.

OPENING RECEPTION

JAZZ!C

ON

TA

CT

REFERENCE DESK AT THE STATE LIBRARY

225 342-4913

LOUISIANA CENTER FOR THE BOOK

888 487-2700

ADDITIONALINFORMATION

VIE

WIN

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MONDAYFRIDAY

8:00 AM4:30 PM

THE CLIENT: Partner’s Ltd.

THE CHALLENGE: Our client, Partner’s Ltd. was overstocked with white buck shoes.

We needed to find a creative way to move inventory without having a “sale.”

OUR THINKING: We wanted to do something fun and tongue–in-cheek that let the

consumer know the price had been reduced (without starbursts and slash marks.)

We had been re-branding the store for almost a year to appeal to a younger, hipper

clientele. We knew this ad said it all.

WHY IT WORKED: Every retailer has two favorite words. Sold out.The ad not only

cleared away the stock room, it cleared away the stodgy image the store once had.

Forty-EightBucks.

The Walkover Shoe for Women

THE CLIENT: Louisiana Office of Tourism

THE CHALLENGE: Get travel writers excited about attending a breakfast

promoting Francofete, a yearlong celebration of the French influence in Louisiana.

OUR THINKING: We wanted this invitation to really evoke the spirit of France.

Travel writers coming to Louisiana are already well aware of Louisiana’s French

heritage, so we chose a style of illustration that gave a nod to the Belle Époque and

Toulouse Lactrec’s posters for the Moulin Rouge.The theme was carried through

the day of the event with cancan girls in attendance.

WHY IT WORKED: The breakfast had an unprecedented turn out, with travel

writers eager to put a new spin on Louisiana’s culture, music, architecture and food.

Alexandria/Pineville Area Convention & Visitors BureauAquarium of the Americas/Entergy IMAX® Theatre

Arnaud’s RestaurantBaton Rouge Area Convention & Visitors Bureau

Best Western Hotel AcadianaBest Western Inn on Bourbon

Blaine Kern’s Mardi Gras WorldCajun Coast Visitors & Convention Bureau

Comfort Inn LafayetteThe Court of Two Sisters Restaurant

Destination Management, Inc. New OrleansFrench Quarter Hotels

Grand Casino AvoyellesHoliday Inn French Quarter

Houma-Terrebonne Tourist CommissionIberia Parish Convention & Visitors Bureau

Lafayette Convention & Visitors BureauLafourche Parish Tourist Commission

Longue Vue House and GardensMonroe/West Monroe Convention & Visitors Bureau

Mulate’s Cajun RestaurantNew Orleans Metropolitan Convention & Visitors Bureau

New Orleans PaddlewheelsNew Orleans Steamboat Company

Prejean’s RestaurantShreveport-Bossier Convention & Tourist Bureau

Southwest Louisiana Convention & Visitors BureauSt. Tammany Parish Tourist Commission

Travel New Orleansdate

time

place

T hursday, April 15, 1999

12:45 pm - 2:00 pm

C arver B allroom

radisson hotel boston

n t a Spring Meet Louisiana Luncheon�

�

� �

�

�

�

Welcome to chez louisiane. Make yourself at home,

s ’il vous plaît. In a few moments, we will present lunch

and entertainment (the hors d’oeuvres of your Louisiana visit).

Your entrée ? oh- la- la! It ‘s waiting for you and

your clients in louisiana where you’ll find

wonderful new fairs, festivals, events and exhibits all honoring

FrancoFête, our year-long celebration of Louisiana’s

exciting French heritage. For dessert? Plenty of praise and repeat

bookings. Ummm! Now that’s what we call a satisfying meal.

So enjoy yourself as we present a show that gives you a taste of

FrancoFête, 300 years of french influence in Louisiana.

Bon Appétit!

�

s p o n s o r s

Le Menu de la

THE CLIENT: Louisiana Downs

THE CHALLENGE: Find a better way to promote the opening of racing season

with a memorable outdoor board that communicated the fun and entertainment

value of Louisiana Downs.

OUR THINKING: Gambling in North Louisiana is not exactly embraced with

open arms.We needed to move the focus away from gaming and position

Louisiana Downs as an entertainment option. Humor allows us to have fun

with the audience, letting them know that Louisiana Downs doesn’t take itself

too seriously.

WHY IT WORKED: The strong visual elements and simple direct copy quickly

communicated our message. It was a record opening and record attendance

for the entire season.

THE CLIENT: Zea’s Rotisserie

THE CHALLENGE: To extend our client’s restaurant brand into packaged goods.

OUR THINKING: Zea’s restaurants are very fun, hip places with a lot of energy.

With fresh ingredients as the central theme, the positioning is all the fun of eating

great food. We wanted the packaged goods to reflect that same philosophy. We also

had to make it work for a diverse range of products from herbal tea to hot sauce.

We chose packaging that said freshness and added labels that were very colorful

and contemporary without being too trendy.

WHY IT WORKED: Customers wanted to bring the restaurant experience home

and immediately responded to the compelling graphic design of the private label

products. Some even said they hated to use the product, because it looked so

good in the pantry!

THE CLIENT: MidSouth Bank

THE CHALLENGE: Create a series of compelling black and white newspaper

ads addressing issues important to banking customers and reposition MidSouth

as a progressive financial institution on a par with the large syndicated banks,

like BankOne.

OUR THINKING: MidSouth Bank had been perceived as a somewhat conservative

community bank. We wanted to change that perception, without alienating their

current customer base. We chose strong, dramatic images unrelated to banking and

asked a question of our reader to draw them in and make the connection with the

visual and banking products.

WHY IT WORKED: These half page ads ran for 8 weeks and helped MidSouth Bank

open 20% more accounts than it had in the previous 8 weeks.

N.A.

It’s Time to Love Your Bank Again385-6500 / www.midsouthbank.com

AOL Keyword: MidSouth Bank

How Has Your Bank Kept Up withChanging Technology?

No doubt,the technology revolution has had

dramatic impact on the banking industry.

And while some financial institutions have

created services that have made banking more

impersonal, a t MidSouth, we’ve used

technology to br ing us c lo ser to our

customers. (Yes, a real person still answers the

phone.) With that in mind, our internet service

was developed to simplify the way banking

and paying bills is done. Customer response to our

online service has been phenomenal and we surpassed

our first year enrollment goals by over 500%. With a

customer satisfaction rating of 9 8 % f o r t h e 1 0 t h

c o n s e c u t i v e y e a r a n d a commitment to

breaking technology it’s easy to

understand why MidSouth is the fastest

growing bank in Louisiana.

So you see, it isn’t just a question

of how fast can you move.

It’s all about keeping things in focus.

Member FDICLafayette / Breaux Bridge / Cecilia / Jeanerette / Jennings / Lake Charles / Morgan City / New Iberia / Opelousas / Sulphur

It’s the age-old adage, but in today’s

financial market its meaning rings truer

than ever. As many banks try to stay

focused on the big picture they loose

sight of the individual customer’s needs.

At MidSouth Bank we see both the forest

and the trees. Our customer’s needs ARE

the big picture. So big, in fact, that we

attribute our success directly to MidSouth’s

customer satisfaction rating. For the past ten

years, independent research has given us a

satisfactory rating of 98%; unheard of in

almost all industries, especially banking.

Today our asset base allows us to provide

critical financial services to businesses of all

sizes and our internet site is being

utilized by a rapidly growing number of

current and new customers.

We’ve been called a bank with vision. It isn’t hard to accomplish when

you see eye-to-eye with your customers.

N.A.




What Does Your Banker See?

Is Your Bank Working With You or Against You?

This may seem like a strange question. But if

you’re a small business owner, the thought

has probably crossed your mind. At

MidSouth Bank, we know that small

businesses are the lifeblood of our

community. We also know that these

businesses need a strong financial partner

who understands the local economy, will take

the time to analyze their business plan and

has the resources to help them expand

and thrive. As the fastest growing

community-owned bank in Louisiana, we

provide more than the strength of our asset

base. We also offer a multitude of specialized

commercial banking services, such as our

Cash Management Program and A/R Access,

which helps business customers better

manage their cash flow.

So you see some banks may claim

to have a lot of muscle.

At MidSouth, we put ours to work for you.

N.A.




THE CLIENT: Mulate’s Restaurant

THE CHALLENGE: Mulate’s had not had boiled crawfish on its menu for four years.

We needed to reintroduce this seasonal menu item at a time when almost every

seafood restaurant was advertising the same thing, boiled crawfish.

OUR THINKING: Our instincts told us to veer away from the traditional Cajun

seafood ads for crawfish season.We used humor and created a print and radio

campaign with the look and feel of old fifties sci-fi movie posters and trailers.

WHY IT WORKED: Mulate’s ads for crawfish season were such a departure from

everything else, people not only understood that crawfish season was back, but that

it was back and bigger than ever at Mulate’s. Customers demanded T-shirts and we

were more than happy to have 100’s of walking billboards spread the word.

THE CLIENT: Terrebonne General Medical Center

THE CHALLENGE: Create a campaign that positioned this large regional medical

center as a hospital in touch with the local community.

OUR THINKING: Our idea was to not just use testimonials with local people,

but to establish TGMC as the hospital that “takes care of the people who take

of the community,” like policemen, fireman, teachers, etc.

WHY IT WORKED: The client and the community embraced our idea.

The ad campaign led to an ongoing PR initiative sponsored by the hospital

which featured hometown heroes.

8166 Main Street 985 873-4141www.tgmc.com

He’s back on the job today. But in 1997, a heartattack and triple bypass surgery left Brian fighting forhis life instead of fighting fires. Thanks to the heartspecialists at TGMC, he’s doing what he loves to do,protecting our community. Brian has a specialthanks for the hospital staff. He says technology canonly get you so far. You need people around you whoreally care. We know exactly what he means. And we’reglad to have Brian around.

EVERYTHING YOU NEED. EVERYONE YOU TRUST.

When Brian Hebert needed rescuing, he came to us.

Brian HebertHOUMA FIRE CHIEF

When Pat Kee got sidelined,he let us call the plays.


It isn’t often that people come to the hospital thinkingthey have the flu and it turns out to be a heart attack. Butthat’s exactly what happened to Coach Kee. When theexperienced emergency department team assessed hisflu-like symptoms they immediately ran an EKG. A callto a cardiac specialist and an angiogram revealed 99%blockage in three arteries. Soon he was recovering fromtriple bypass surgery and claiming to have an angel onhis shoulder. Today, he thinks of 2001 as hischampionship season. So do all his friends, family andevery member of his team.


Pat Kee, head football coachTERREBONNE HIGH SCHOOL

When triplets left Jennifer Bonvillain speechless,she knew just who to talk to.


Teaching others to articulate comes naturally toJennifer and she’s made a name for herself in ourcommunity helping people over come a variety ofspeech impairments. Needless to say, words escaped herwhen she discovered she was expecting triplets. She turnedto TGMC, with our volumes of experience inprenatal care and a very impressive record fordelivering high-risk mothers and multiple births. Nowwith three healthy, growing babies she has a lot to sayabout the excellent care she and her babies received.Will she be back for another pregnancy? That’s onesubject where she’s still not talking.


Jennifer BonvillainSpeech Language Pathologist

The following marks are Graham Group original concepts and designs.

Artists’ Alliance

Jefferson Street Market

Baseline Bash

MidSouth Bank

Bella Figura

River Ranch

Bizmunity GameCity Getaway

Since opening in 1979, the Graham Group has built its reputation on great creative work.

Recognized for both stellar designs and breakthrough concepts,

our work has won untold regional and national awards.

But the real reward comes from the results we achieve for a diverse roster of clients.

More than selling products and services, great creative helps build great brands.

Here’s our category experience and a few of the clients we’ve worked with:

AUTOMOTIVE

Acura of Baton Rouge

Sewell Cadillac / Chevrolet

ECONOMIC DEVELOPMENT

Jeff Davis Parish Economic Development

Lafayette Economic Development Authority

Louisiana Capitol Park

New Orleans 24/7

EDUCATION

Centenary College

Episcopal School of Acadiana

Louisiana Department of Education

LSU Department of Psychology

The University of Louisiana at Lafayette

FINANCIAL

Charles Schwab

City Bank of Baton Rouge

First National Bank of Lafayette

First NBC / New Orleans

Great Companies of America Mutual Fund

Jefferson Guaranty Bank

MidSouth Bank

Rapides Bank

Unicor

United Companies

Wesla Federal Credit Union

FOOD PRODUCTS

Bernard Foods

Cajun Cookin’ brand (Pet Foods, Inc)

Casa Fiesta (Bruce Foods)

Community Coffee

Louisiana Dairy Industry Promotion Association

Tony Chachere’s (Creole Foods, Inc)

HEALTHCARE

Baton Rouge General Medical Center

Brownsville Medical Center

Cardiovascular Institute of the South

Durham Regional Hospital

Healthcare International

Lafayette General Medical Center

Lakeview Regional Medical Center

Longview Ambulatory Surgical Center

Louisiana Dental Association

Louisiana Healthcare Review

Orlando Regional Cancer Center

Professional Research Consultants

Rapides Regional Medical Center

Slidell Memorial Hospital

South Central Regional Medical Center

Terre Haute Regional Medical Center

Terrebonne General Medical Center

Texas Children’s Hospital

USAble Life Insurance

Willis Knighton Medical Center

Woman’s Hospital

Women’s & Children’s Hospital

INDUSTRIAL / MANUFACTURING

Acme Truck Lines

Aggreko

Conoco

DEMCO Energy Services

Drilling Services of America

Frigidaire Home Products

Lemoine Companies

Newpark Environmental

Offshore Energy Services

Petrolog

Poulan WeedEater

SAFE Planning, Inc.

SouthWest Electric Power Company

Stuller Settings, Inc.

INSURANCE

Blue Cross and Blue Shield of Louisiana

Louisiana Workers’ Compensation Corporation

Starks & Company

Starmount Life Insurance Company

US Agencies

MEDIA

Guaranty Broadcasting

Red River Radio

The Times of Acadiana

WAFB Channel 9

NON-PROFIT

Acadiana Arts Council

Acadiana Symphony

Bayou Girl Scout Council

Children’s Museum of Acadiana

Faith House

Louisiana Senior Olympics

Natural History Museum and Planetarium

New Orleans 24 & 7

Shreveport Opera

Shreveport Symphony Orchestra

United Way of Acadiana

PROFESSIONAL SERVICES

Abbott, Simses, Knister & Kuchler

Domengeaux,Wright, Roy & Edwards

Ellis-Apple

Heritage Sports Center

I.W. Miller Group

Lemle & Kelleher, LLP

Perret Doise

Preis, Kraft & Roy,Attorneys at Law

Simon, Fitzgerald, Reed, Cook & Welsh

Snelling Personnel Services

Stone Pigman,Walther & Wittman

Tree Medics

Universal Personnel

REAL ESTATE

Blind River Properties

CDT, Inc

Foutz Real Estate

River Ranch

RR Company

The Pond

Van Eaton and Romero Realtors

RESTAURANT / FOOD SERVICE

(140 restaurants in LA)

Bank At 500 Jefferson

Barley & Rye Seafood Restaurants

Bella Figura

Blimpie Subs and Salads

Burger King / Sydran Services, Inc.

Burger Tyme

Cajun Pier Restaurant

Catfish Shak

Charley G’s Seafood Restaurants

Checkers Double Drive Thrus

Chili’s Grill and Bar

Cisco’s Mexican Restaurants

City Club of Lafayette

Cork n’ Cleaver Restaurants

D´Lite’s of America

Fast Track Double Drive Thrus

Hub City Diner

James Coney Island

Le Meridien Hotel / La Gauloise Bistro

Louisiana Market & Bakery

Metro Bistro

Moxie’s Deluxe Grills

Mulate’s Restaurants

Outback Steak House

Popeye’s Chicken

Semolina Pasta Restaurants

Smoothie King International

Sonny’s Barbeque

Zea’s Rotisserie

RETAIL

Brother’s on the Boulevard

Camellia Cleaners

Dixon Smith Interiors

Johnson’s Furniture

Kitchens Extraordinaire

Mall at Cortana

New Orleans Custom Linens

Partner’s

Paul’s Jewelry

St. Rose Nursery

Taylor Clark Gallery

Wilson’s Jewelers

TECH/TELECOMMUNICATIONS

Cellular One

CenturyTel

CMA Computer Consultants

Computer Support Associates

Creative Data Research

Fixturestore.com

Point to Point Communications

Precision Cartographics

Radiofone of New Orleans

SBC Communications

Southern Technologies

Tubular Technology

Zydetech

TRAVEL,TOURISM AND GAMING

Atlanta Hilton

Baton Rouge Area Convention & Visitors Bureau

Baton Rouge Hilton

Bonne Fete

Capitol Hilton

Creole Nature Trail National Scenic Byway

Crown Casino

Cypress Bend Golf Resort and Conference Center

Festivale Internationale

First Nation Gaming

Grand Casino Avoyelles

Grand Casino Coushatta

Jeff Davis Parish Tourist Commission

Lafayette Convention & Visitors Commission

Lakes Gaming

Le Meridian Hotel - Cancun, Mexico

Le Meridien Hotel - New Orleans

Le Richelieu Hotel

Louisiana Downs Racetrack

Louisiana Lottery Corporation

Louisiana Office of Film & Video

Louisiana Office of Tourism

McLean Hilton

New Orleans Metropolitan Convention and Visitors Bureau

O’Hare Hilton

Palmer House Hilton

Paragon Casino Resort

Perdido Beach Resort

Pittsburgh Hilton

Sheraton Baton Rouge

Southwest Louisiana Convention & Visitors Bureau

Washington Hilton

West Feliciana Parish Tourist Commission

Westin Hotel / Riverbend Grill

For a sample of our award-winning radio

and television commercials call us at

1-800-324-7143

To learn more about us log on to

graham-group.com

i d e a s

i m a g e

i n n o v a t i o n

1-800-324-7143

graham group creative infusion

Documents

dizzy gillespie

ken burns history

o u i s

jazz project

c e n t e r f o r t

street baton rouge

billie holiday

exciting design