engel&voelkers yachting

Engel & Völkers Yachting – The Licence System

Engel & Völkers Yachting


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Table of contents

1 Engel & Völkers Yachting – Global market potential

2 Engel & Völkers Yachting – Business fields for licence partners

3 Engel & Völkers Yachting – Advantages

4 Engel & Völkers Yachting – Locations

5 Engel & Völkers Yachting – Support

6 Engel & Völkers Yachting – Success stories

7 Engel & Völkers Yachting – Fact Sheet


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Engel & Völkers Yachting – Global Market Potential

Brokerage

2.680

22.000

Currently available

Yachts between 50m-70m

Yachts betw. 30m - 50m

Yachts betw. 15m - 30m

The market

Yachts betw. 0m - 15m91.800

Yachts over 70m

277

260


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Sales figures in 2010*

205 € 12.4 Million

*Worldwide sale of Yachts over 24 m

Number of sales Average asking price in EURO


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Price changes in 2010*

441 € 4.4 Billion

ø 13%

Number of price changes in EURO

Average price reduction in %

Number of price changes

* Worldwide changes in prices of yachts over 24 m


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Newly-build & refits in 2010

105

* Worldwide new-build projects of yachts over 24 m

Number of new-build orders Number of refit orders

234


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Engel & Völkers Yachting – Advantages of the licence system

Building Advisory

Charter

Brokerage

Moorings

Licence Partner

■ Brokerage – Sale of motor- and sailing yachts

■ Charter – Rental of motor- and sailing yachts

■ Moorings – Rental and sale of berths

■ Building advisory – Newly-built and refit

■ Brokerage comission -> 10% of the sales price

■ Charter comission -> 20% of the charter price

■ Building Advisory comission -> 5%-7% of order volume

■ Moorings -> 5%-10% of the price (sale & rental)


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2 Engel & Völkers Yachting – Business Fields for licence partners







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Engel & Völkers Yachting – Advantages

What makes the Engel & Völkers franchise system so successful?

Our core values: competence, exclusivity and passion.

How do you benefit as a partner from the name Engel & Völkers?

Through your positioning as a world-renowned premium brand.

What does the international Engel & Völkers network offer you?

Reciprocal client referrals through worldwide connections.

What support do you receive as an Engel & Völkers partner?

Innovative IT solutions and comprehensive care.

How soon does the purchase of a licence pay off?

Right from the beginning as the success story of existing licence partners shows.

What doors does an Engel & Völkers licence open for you?

It is the key to successful entrepreneurship.

What does an Engel & Völkers licence offer you as an industry professional?

Attractive growth prospects, both qualitative and quantitative.


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Engel & Völkers Yachting – Locations

■ Madrid

■ Marbella

■ Mallorca

■ Bodrum

■ (London)


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Christian Völkers, Founder

„Behind every successful business there is a strong team.

Together with our partners, we know how to make use of these

strengths worldwide.“


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Inigo Nicholson - Engel & Völkers Yachting Licence Partner Madrid

„Engel & Völkers partners profit from a first-class image. Our

clients come to us because we have access to the right yachts

and prospective buyers.“


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Harry Peralta - Engel & Völkers Yachting Licence Partner Marbella

„As a partner, you are not only supported while starting up, but

long after as well. This gives a huge sense of security from the

start.“


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Jan Schmidt - Engel & Völkers Yachting Licence Partner Mallorca

“Acquiring my licence has brought entirely new opportunities:

access to exceptional yachts and the corresponding clientel.“


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Haver Tanbay - Engel & Völkers Yachting Licence Partner Bodrum

“Being in a global network really pays off.In no time I was able to

showcase prestigious yachts all over the world to my clients.“


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Engel & Völkers Yachting – Online Tools

External – Communication chanels outside the Engel & Völkers network

Newsletter

- Facts and data about the Yachting industry as well as information about E&V Yachting

- Notification about special appointments, events, yachts, shows, fixtures, new

licence partners, licence areas and shops

- Monthly e-mail service

- consignees are yacht owners and potential buyers or charter clients

Circular

- overview of all listed yachts with detailed specification and pictures

- monthly e-mail service

- consignees are all yacht broker

Publication

- Information about the changes of all listed yachts or notices of new exclusive orders (CA´s)

- immediate mailings

- consignees are all brokers


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Engel & Völkers Yachting – Broker Software GO!3

Web-Based

In-house E&V software (programmed in house)

Management of following data:

- customers

- yachts

- activities

- owner

- referrals

Connection to customer data

Reports:

- list of customers

- list of yachts

- list of activities

Creation of exposés

Connection to internet


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Engel & Völkers Yachting – Academy

In 1996 Engel & Völkers founded an in-house academy as the first Real

Estate Agent worldwide

The courses transport know-how for the domains residential, commercial and

yachting. They are subdivided in basic- and advanced courses

All employees, assistants, licence partners and brokers receive a

comprehensive training

Practical orientated sales strategies, software courses, manager trainings

and corporate identity knowledge will be taught in the in-house academy

In 2007, 1420 training days were detained

Development of local academy concepts in different countries in order to

meet the requirements on international markets


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Engel & Völkers Yachting – Advertisement

Addressing relevant target groups

Selective media: daily newspaper & financial press, lifestyle & professional magazines

Communication for market positioning & product segmentation

Supports brand and awareness – development of brand image

Establishment of consciousness

Multiplication of brand recognition for the Engel & Völkers AG


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Engel & Völkers Yachting – Brochure

Presentation of the Engel & Völkers Yachting Department

Connects pictures with information about Engel & Völkers Yachting

Services

Shows buyers and sellers advantages

Global Presentation in Yachting Shops as well as in Real Estate Shops

(cross-selling)

Distribution to potential customers and international VIP`s


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Engel & Völkers Yachting - Exposés

Single Exposè:

The most important specifications

Exterior view should be effective in advertisement

Presentation in shop window – worldwide (cross-selling)

Multilateral Exposè:

Technical Overview about the yacht

Specification and characteristics

Comments / Recommendation

Pictures ( Exterior and Interior )

Footprint

For potential customers


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Engel & Völkers Yachting – Online Tools

Internal Communication chanels inside the Engel & Völkers network

Inhouse screen saver (will be installed on each E&V PC)

- provides current messages as „news ticker“ from all over the world

- Information about all E&V departments

- current data about the shops, offices, licence

partners and commissions

-

Updates

- current information about internal changes

- regular mailings via e-mail from the headquarter to

all shops


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Engel & Völkers Yachting – E&V Life

Entire E&V Know-How is pooled

Contains documents, handbooks, market reports, templates, letters,

marketing tools and instructions for the daily business of the different

business areas and the headquarter

Regular updates with new documents

Social Networking (notice board, discussion forum, own profile)

Employee database worldwide

Picture database

Press archive

E&V applications (OWA, GO, printshop, sales tool, screen saver)

Events

Digital birthday calendar

Notice board „New Employees“


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Engel & Völkers Yachting – Charter Deals 2008

Elysia

Type:

Year:

Length:

Charter Price:

Accomodation:

Ferretti

2007

24.05 m / 78.9 ft

45,000.- Euro / week

8 guests in 4 cabins


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Printemps

Type:

Year:

Length:

Charter Price:

Accomodation:

Diaship-Heesen

1987

34.14m / 112 ft




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Monaliza

Type:

Year:

Length:

Charter Price:

Accomodation:

Westship Yachts

2001

42.67 m / 139.99 ft

110,000.- Euro / week

10 guests / 7 crew


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Islander

Builder:

Year:

Length:

Charter Price:

Accomodation:

Australian Yacht Builders

1991

58.52 m / 192 ft

240,000.- Euro / week

12 guests


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Engel & Völkers Yachting – Charter Deal 2009

Choco

Type:

Year:

Length:

Charter Price:

Accomodation:

Sunseeker 86

2008

26.45m / 86.10 ft


8 guest 4crew


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Engel & Völkers Yachting – Sales Deals 2009

Blowzy

Type:

Year:

Length:

Asking Price:

Accomodation:

Heesen Yachts

1998

47.6 m / 156.02 ft

10,000,000.- Euro



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Fancy One

Type:

Year:

Length:

Asking Price:

Accomodation:

Overmarine

2005

31.55 m / 103.2 ft

4,900,000.- Euro

7 guests / 4 crew


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Pegaso

Type:

Year:

Length:

Asking Price:

Accomodation:

Proteksan Turquoise

2002

53.41 m / 175.2 ft

26,500,000.- Euro

12 guests / 11 crew


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Marlena II

Type:

Year:

Length:

Asking Price:

Accomodation:

Overmarine

2005

31.35 m / 103.2 ft

4,900,000.- Euro

7 guest / 4 crew


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Clarena II

Type:

Year:

Length:

Asking Price:

Accomodation:

CRN Ancona

2010

72 m / 237.6 ft

58,000,000.- Euro

up to 20 guests


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Maisha

Type:

Year:

Length:

Asking Price:

Accomodation:

Cobra Yachting

2008

38.2 m / 125.4 ft

10,500,000.- Euro



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Engel & Völkers Yachting – Facts & Figures

■ Worldwide Direct-Licence-Concept

■ Licence fee is 47.500 EUR incl. licence-partner-training

■ 12,5% Royalty Fee

■ Duration of 10 years with optional prolongation of 5 more years

■ Referral disposition of 80/20 cross-system (Residential/Commercial/Yachting)

■ Commission split between yachting partners: 60/40 (60% buyer, 40% seller)

■ Area exclusivity for yachting shop


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Engel & Völkers Yachting – Further Information

Engel & Völkers Yachting GmbH

Javier Marfany Azagra

Phone: + 34 629262502

E-Mail: [email protected]

mailto:[email protected]

engel&voelkers yachting

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