engaging families through social media
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- 1. and discovering the benefits of virtual sharingBy Eliana Tardio
2. WHAT IS SOCIAL MEDIA?The term Social Media refers to theuse of web-based and mobile technologies to turn communication into an interactive dialogue.Social media is present in manydifferent forms. The most popular are: 3. Facebook is a social networking service and Web sitelaunched in February 2004, operated and privatelyowned by Facebook, Inc.As of July 2011, Facebook has more than 800 million active users. Twitter is an online social networking and microblogging service . It enables its users to send and read text-basedposts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey andlaunched that July.Twitter rapidly gained worldwide popularity, with 200 million users as of 2011, generating over 200 million tweets andhandling over 1.6 billion search queries per day 4. YouTube is a video-sharingwebsite, created by three former PayPal employees in February2005, on which users can upload, share and view videosA blog (a blend of the term web log) is a type of website or part of a website. Blogs are interactive, allowing visitorsto leave comments, and evenmessages each other via widgets on the blogs and it is thisinteractivity that distinguishes them from other static websites. 5. Being successful at socialmedia Is not as easy as opening a facebook page, twitter account, youtube vlog page or a blog.In order to be successful, youllneed to build something called : Social Authority" 6. What is SocialAuthority?Social authority is developed when an individual or organization establishes themselves as an "expert" in their given field or area, thereby becomingan influencer in that field or areaSo, as the State wide non for profit organization serving children with special needs, it is most important webecome a Social Authority for EarlyIntervention 7. We areLEADERSWe areEXPERTS! 8. How to engage families throughsocial media?It is important to understand :- Social media is not about overtmarketing- It is all about starting a conversationexpecting that you can achieve asignificant influence in thatconversation- Social media is measured byINFLUENCE- INFLUENCE is gained by credibility- CREDIBILITY is gained through 9. Do we have possibilities in such a big and competitive market?In the Edleman Trust Barometer report in 2008, the majority (58%) of the respondents reported they most trusted company or product information coming from "people like me" inferred to be information from someone they trusted.In the 2010 Trust Report, the majority switched to64% preferring their information from industryexperts and academics. According to Inc.Technologys Brent Leary, "This loss of trust, andthe accompanying turn towards experts and authorities, seems to be coinciding with the riseof social media and networks." 10. Statistics talk by themselves Social networking now accounts for 22% of all time spentonline in the US.A total of 234 million people age 13 and older in the U.S.used mobile devices in December 2009.Twitter processed more than one billion tweets in December2009 and averages almost 40 million tweets per day Over 25% of U.S. internet page views occurred at one of thetop social networking sites in December 2009, up from 13.8%a year before Australia has some of the highest social media usage in theworld. In usage of Facebook Australia ranks highest, withover 9 million users spending almost 9 hours per month onthe site. The number of social media users age 65 and older grew 100percent throughout 2010, so that one in four people in thatage group are now part of a social networking site. As of June 2011 Facebook has 750 Million users. 11. The best of allSOCIAL MEDIA is freeand very simple to use You can open a blog atwww.blogger.comAfter you open a blog connect it to afacebook non profit page with www.facebook.com andwww.involver.comTweet in www.twitter.com 12. The future of social mediaThe Nextweb.com, a very famous blog about social media talks about the future in social media like this : * We will no longer be passive media consumers. Media will interact with usin dynamic ways on all platforms. Just like gamers playing WOW today, we will all become a part of a virtual world unknown to us yet, where we will all be avatars in the game of life. 13. My personal experience with social media Mother of two children with Downsyndrome, migrant, no previous experience onsocial media. 14. ARE WE READY FOR THE FUTURE?