emea webinar - an introduction to real user measurement
TRANSCRIPT
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Agenda
Introduction to RUM
Why RUM First
Demo of mPulse
Questions & Answers - input via Chat
Hosts:Chris Addis & Oliver Hunt
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Unhappy Customers Leave YouFrustrated customers = lost business
Bou
nce
Rat
e
Load Time
*Bounce Rate Defined: http://en.wikipedia.org/wiki/Bounce_rate
o Study for a cross section of sites
o 8 Million pages
o 1.5 Million Visits
o 50 different dimensions
• Browsers
• Geographies
• Bandwidth Classifications
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Unhappy Customers Don’t BuyA case study from the world’s largest retailer
o 2011 – Walmart presents findings from a RUM study done to show the impact of site performance on revenue
o Results are staggering
• 1s improvement = 2% conversion lift
• 100ms improvement = 1% increase in incremental revenue
Source: SF WebPerf Meetup - http://minus.com/msM8y8nyh#2e
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So if we want happy customers, everything we do should put the user first,
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Which means our performance measurement should focus on measuring
users
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Users are different in many waysDifferent locations, browsers, pages & devices
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How Fast Am I?Instrument Every Interaction On Your Web Site
Copy
Paste
View Results
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Start with the behaviors you care aboutMeasure them using RUM
Bounce RateConversion
Revenue
Likes, Shares, EtcCommen
ts
Items Sold
Signups
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Then plot how speed changes the metricsExample: Bounce rate vs. page load time
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Derive the required speed from the chartExample: 3.5 second load time for a 30% or better bounce rate
3.5 sec
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Understand what is need to reach goalsTo get a bounce rate of 15% the load time needs to be 2 sec
2 sec
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Find variations to focus on
o Geographic variations
o Browser variations
o Bandwidth variations
o Page variations
o Time variations
o Day variations
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mPulse supports all of these
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mPulse
Collect everything
Map to business objectives
View real user data
in real time
Real Time, Real User Intelligence
SOASTA mPulse