emea webinar - an introduction to real user measurement
DESCRIPTION
In this webinar, you will discover: How Real User Measurement delivers greater insight about your customers’ online interactions and takes the guesswork out of performance management testing Why Real Time Monitoring can tell you what is possible and help focus on delivering against key business metrics How mPulse can help set accurate goals based on how fast your website should be to meet end users expectations and demandsTRANSCRIPT
Introduction to
Real User Measurement
© 2013 SOASTA. All rights reserved. 2
Agenda
Introduction to RUM
Why RUM First
Demo of mPulse
Questions & Answers - input via Chat
Hosts:
Chris Addis & Oliver Hunt
© 2013 SOASTA. All rights reserved. 3
Speed is a means to an end,
not the ultimate goal
Happy
Customers
Spend &
Stay
Around
© 2013 SOASTA. All rights reserved. 5
Unhappy Customers Leave YouFrustrated customers = lost business
Boun
ce
Rate
Load Time
*Bounce Rate Defined: http://en.wikipedia.org/wiki/Bounce_rate
o Study for a cross section of
sites
o 8 Million pages
o 1.5 Million Visits
o 50 different dimensions
• Browsers
• Geographies
• Bandwidth Classifications
© 2013 SOASTA. All rights reserved. 6
Unhappy Customers Don’t BuyA case study from the world’s largest retailer
o 2011 – Walmart presents
findings from a RUM study
done to show the impact of
site performance on
revenue
o Results are staggering
• 1s improvement = 2%
conversion lift
• 100ms improvement = 1%
increase in incremental
revenueSource: SF WebPerf Meetup - http://minus.com/msM8y8nyh#2e
© 2013 SOASTA. All rights reserved. 7
Unhappy Customers Damage your Brand
© 2013 SOASTA. All rights reserved. 8
So if we want happy customers, everything we
do should put the user first,
© 2013 SOASTA. All rights reserved. 9
Which means our performance measurement
should focus on measuring users
© 2013 SOASTA. All rights reserved.
How fast am
I?
How fast should I
be?
How do I get
there?
© 2013 SOASTA. All rights reserved.
How fast am
I?
How fast should I
be?
How do I get
there?
http://www.flickr.com/photos/usnavy/
How do you
measure a
user?
© 2013 SOASTA. All rights reserved. 13
Users are different in many waysDifferent locations, browsers, pages & devices
© 2013 SOASTA. All rights reserved. 14
But all users use computers
&/or mobile devices
© 2013 SOASTA. All rights reserved. 15
So put something inside the computer
But not these computers
http://www.flickr.com/photos/luc/
http://www.flickr.com/photos/luc/
These computers
© 2013 SOASTA. All rights reserved.
How Fast Am I?
Instrument Every Interaction On Your Web Site
Copy Paste View
Results
© 2013 SOASTA. All rights reserved.
How fast am
I?
How fast should I
be?
How do I get
there?
© 2013 SOASTA. All rights reserved. 20
Start with the behaviors you care aboutMeasure them using RUM
Bounce
RateConversio
n
Revenu
e
Likes, Shares,
EtcComment
s
Items
Sold
Signup
s
© 2013 SOASTA. All rights reserved. 21
Then plot how speed changes the metricsExample: Bounce rate vs. page load time
© 2013 SOASTA. All rights reserved. 22
Choose a metric value to targetExample: 30% Bounce Rate
© 2013 SOASTA. All rights reserved. 23
Derive the required speed from the chartExample: 3.5 second load time for a 30% or better bounce rate
3.5 sec
© 2013 SOASTA. All rights reserved. 24
Understand what is need to reach goalsTo get a bounce rate of 15% the load time needs to be 2 sec
2 sec
© 2013 SOASTA. All rights reserved.
How fast am
I?
How fast should I
be?
How do I get
there?
© 2013 SOASTA. All rights reserved.© 2013 SOASTA. All rights reserved. 26
Find variations to focus on
o Geographic variations
o Browser variations
o Bandwidth variations
o Page variations
o Time variations
o Day variations
© 2013 SOASTA. All rights reserved.© 2013 SOASTA. All rights reserved. 27
Page variations
© 2013 SOASTA. All rights reserved.© 2013 SOASTA. All rights reserved. 28
Browser variations
© 2013 SOASTA. All rights reserved.© 2013 SOASTA. All rights reserved. 29
Geographic variations
© 2013 SOASTA. All rights reserved.© 2013 SOASTA. All rights reserved. 30
mPulse supports all of these
© 2013 SOASTA. All rights reserved.
mPulse
Collect
everything
Map to business
objectives
View real
user data in
real time
Real Time, Real User Intelligence
SOASTA mPulse
SOASTA mPulse
www.soasta.com/mpulse