eletronic marketing

Electronic Marketing : Internet Marketing, Database Marketing and Direct Marketing

Trainings by Vidya Bhagwat

Objective :

• E-marketing objectives define what you want to achieve through your e-marketing campaign. They set the reasons why your business wants to go online and allow you to estimate and monitor the progress of your online marketing activities. They also provide an incentive to focus on critical areas and formulate strategies to help achieve intended objectives.

• Different businesses may develop different e-marketing objectives depending on their individual circumstances.


Introduction :

• "Marketing has changed. Traditional advertising does not work, brochure-like websites do not work, the web has given people ultimate freedom of choice and of goods. When there are no monopolies and constrictions, interrupting people's lives is not effective marketing anymore." Damien Mulley

• There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. Clue train Manifesto

• An online marketer now needs to find where people are congregating online and needs to engage them in a meaningful way. Be it in matching with what they are looking for, watching how they interact and understand what they’d like or listening to their natural opinions on your company or market and reacting to that.


Benefits To Buyers

Buying a new home is one of the most exciting (and stressful) events in a person's life! We want to take the stress & uncertainties out of the process by listening to your questions, addressing your concerns, & providing expert advice along the way.

We enjoy educating buyers on all the different aspects of the real estate buying transaction - from what style of home might work best for them, to the different financing options available to them. We cover down payment, closing costs, mortgage insurance & title insurance questions as well as inspection, appraisal & home warranty issues.

Real Estate Consultants, Inc. specializes in residential real estate purchases - homes or rental properties. And since that's our specialty, we have a vast amount of knowledge & expertise in that area to help you make the best decisions possible for you & your family.


Types of Network

Having access to an Internet network is vital in today's

fast-paced society for accomplishing on-the-go tasks such as scheduling last-minute business meetings and communicating during emergencies. Several types of secured, Internet networks exist to allow for this communication. Internet networks use a variety of wireless signals, physical wired connections and hardware devices to achieve connectivity goals.


Internet Explosion• As its popularity has grown, the Internet has become the backbone of

the modern, information-driven economy. It has been a major force behind the globalization of business, giving companies a new way to connect with existing and potential customers around the world. The Internet has also become a major source of “infotainment” for young and older people alike, allowing them to chat with other users and find resources on every hobby and interest imaginable.

• While the Internet has proven to be an invaluable source for educational information, it also is a method for disseminating pornography and other “indecent” material. Although no single authority regulates the Internet, numerous legislative initiatives have targeted it for censorship. The private sector has also taken some steps on its own: in 1995, for example, the online service CompuServe decided to block subscriber access to pornographic pictures and discussion groups on the Internet. A year later, however, the service reversed its decision in response to criticism from free-speech activists and other groups. As Internet use became increasingly widespread in subsequent years, regulation remained a frequent topic of debate.


Benefits

• The most important benefit is the level of convenience that the buyer enjoys. In contrast to the bustling local courthouse or a crowded auction hall, buyers can bid for quality merchandise on auction websites from the comfort of their own homes. Moreover, the auction is open round the clock till it draws to a close. Hence, the buyer can bid at a suitable time from any convenient place. It gives buyers considerable time to ponder over their bids.

• Bidders can choose from a wide variety of listings that also display essential information of any product under consideration. such as pricing, description, and so on. Good auction websites always maintain transparency on the mode of operation. Online auctions also foster privacy, security, anonymity, and easy access.

• There are no geographical barriers for bidding. Buyers can virtually bid for products from any corner of the world.


• E-Business (electronic business) is using technology to improve your business processes. This includes managing internal processes such as human resources, financial and administration systems, as well as external processes such as sales and marketing, supply of goods and services, and customer relationships.

• The way in which you manage your business relationships has not changed, but the way they are referred to when using E-Business tools has. They are becoming more often known as:

Business to business (B2B).Business to consumer (B2C) (also known as E-Commerce). Government to consumer (G2C).Government to business (G2B).

E-Business


E- Commerce

• Electronic commerce, commonly known as E-commerce or E-Commerce, is trading in products or services conducted via computer networks such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well.

• Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business. It is a Market entry strategy where the company may or may not have a physical presence.


• Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to:

• Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.

• Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

• Adding advertisements to email messages sent by other companies to their customers.

Electronic Marketing


Basic Website Types

1. Personal Websites

2. Photo Sharing Websites

3. Writers / Authors Websites

4. Community Building Websites

5. Mobile Device Websites

6. Blogs

7. Informational Websites

8. Online Business Brochure/Catalog

9. Directory Websites

10. E-commerce Websites


1. Personal Websites :Your Internet Service Provider may offer you free

server space for you to create your own website that might include some family photos and an online diary. Usually these will have a web address (URL) looking something like this: www.your-isp.com/~your-user-name/. This type of site is useful for a family, teenagers, grandparents, etc. to stay in touch with each other. This type is not advisable for a small business because the URL is not search engine friendly and the limited server capabilities your ISP offer may not be sophisticated enough for a small business website.

2. Photo Sharing Websites :These types of website are cropping up like fleas

on dog. There are web companies like, Flickr.com, Photosite.com, and Google's Picasa. There could easily be over a hundred such sites that offer free photo sharing paid for by their online advertising. Also, many digital cameras and photo printers now come with software enabling mere mortals to create digital photo slide shows and upload them to the web.


3. Writers / Authors Websites :Writer's and Author's websites are part of what's

known as the Writer's or Author's Platform in the publishing business. The platform includes, a website, a Face book presence, blog, Twitter account, and the old fashioned mailing list. Many publishers will ask a prospective client about their platform. In other words, "If we publish your book, what sort of a reader base do you already have that we can count on to buy your new publication?" Fairly weighty request, wouldn't you say? For now, let's concentrate on the website part.

4. Community Building Websites :These websites build online communities of

people who want to interact with other people socially or meet people who share their interests. The best known website of this type is probably FaceBook.com. There is also Linkedin.com, and let's not forget the old MySpace.com just to mention a few. For sharing and discussing mutual interests, there are online forums for practically any subject you can think of. Forum websites can be a great source of information and help for the small business person. (I'm sure there is a forum dedicated to your type of business.


5. Mobile Device Websites :Although in its infancy, the use of mobile devices

(cell phones, PDAs, iPods, iPhones, etc) will become much more widespread and prevalent. One problem is that standard websites are difficult to view and take a long time to download on some of these devices with their small screens and wireless connections. Websites whose pages are narrower in width and take up less bandwidth work much better for mobile devices. A new domain designation has been created to identify websites that are "mobile friendly". That is .mobi, as in www.xislegraphix.mobi, if I had such a site. If you have a small business that would benefit from being viewed on a mobile devise, you should consider investigating the possibilities now and get in on the ground floor of this trend that is only going to expand.


6. Blogging Websites :People took the words Web Logs and shortened it to

Blogs—online diaries, journals, or editorials, if you will. My, how Blogs have taken over the Internet. A person used to be outdated if he/she did not have a website, now having a blog is de rigeur. A blog owner will log-on daily, weekly, or whenever, and write about whatever is going on in their lives or business, or they may comment on politics and news.

7. Informational Websites :A major informational site is wikipedia.org, the online

encyclopedia. And it is unique, because it allows visitors to contribute and edit articles. Now your small business may not want such a comprehensive site, but if you have information to share of sell, an informational website would fill the bill. Suppose you have a landscaping business. You could create a website that lists plants with their definitions and planting and caring instructions. This would be helpful to people, and you would use it to lead people to your nursery. Of course you could "hybrid" this site with e-commerce and also sell your plants online.


8. Online Business Brochure/Catalog Websites :In the days before the Internet, we used the print,

radio, and television media to spread the word about our businesses. Now we can cast a large net, reaching literally millions of people with just one website. With your online brochure or catalog, you can show anyone who looks for and finds your website, photos and descriptions of your products or services. To some this may sound like an Ecommerce Website, but there are many businesses that deal in products or services that are not sellable over the web—think hair-stylist, dentist, or day-care center.

9. Directory Websites :Just as we used to use the printed Yellow Pages in

phone books to find services and businesses, today we have website directories. The Yellow Pages has one, YP.com. Directories can be dedicated to a certain topic or industry, or they can encompass geographical areas. Search Engines, such as Google.com and Yahoo.com can be considered directories, but since their databases are so large, rather than searching alphabetically, one enters a search term in the search field.


10. Ecommerce Websites :

Ever hear of Amazon.com? It's one of the grand-daddies of all ecommerce websites. But you don't have to be an Amazon to sell your products online. There are millions of small businesses who use their ecommerce websites to sell their products over the Internet. Just about anything that can be sold in a brick-and-mortar store can be sold online—with much less overhead! Is an Ecommerce Website right for you?


Direct Marketing

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response Advertising.

eletronic marketing

Education

internet marketing

database marketing

effective marketing

online marketing activities

emarketing campaign

direct marketing objective

internet networks

vidya bhagwatbenefits