What…

• How Sub-Regional ESS targets relate to local

governments and activity centres

• What do these employment targets mean for

activity centre plans, economic development

strategies, commercial strategies

Why?

• How to practically use D2031 projections as a

means for strategy development/assessment

• Progression from sub-regional employment

targets to strategy development

• Identify key components of strategies post

D2031/Activity Centres Policy

Then

Network City, State Planning

Policies

Local Planning

Scheme/Commercial

Strategy

Structure Plans

Development Applications

Decis

ions

Maturity

Activity

Economy

Employment

Now

Directions 2031, Activity

Centres Policy

Strategic and Statutory

Planning

(State and Local

Government)

Economic

DevelopmentE

mplo

ym

ent

(

Activitie

s)

Decision Flows

Land U

se

Pla

nnin

g

Users (residents, workers and

visitors)

Land Uses

Econom

ic

Driv

ers

Eco

no

mic

Driv

ers

Users (residents, workers and

visitors)

Activities

“ Local planning strategies and district structure

plans should define employment locations and

job targets for activity centres, consistent with

sub-regional targets.”

Activity Centres Policy

Need

Key Assumption…

Key assumption – Activity centres (not only retail)

are the functional economic units of our

metropolitan economy

Therefore any understanding of the

metropolitan/sub-regional economy must begin

with an understanding of how activity centres act

individually, and as networks

Assumptions

Sub-Region

• Employment quality

• Agglomerations of activity

• Centre-based/non-centre based

• Population distribution

Centre

• Hierarchy

• Maturity

• Plot Ratios (scale)

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

Current EmploymentFuture Employment

Employment Allocation

Strategic Metropolitan Centre -

Joondalup

Consumer and

Producer

Services

Knowledge

Intensive

Consumer

Services

Knowledge

Intensive

Producers

Services and

Export

Total

Employment

Current (2006) 7,040 2,250 1,274 10,564

Future (2031) 7,365 3,340 8,230 18,936

Difference 326 1,090 6,956 8,372

Percentage

Change5% 48% 546% 79%

Strategic Metropolitan Centre -

Joondalup

2031 Floor space and Land Requirements

PLUC Employment Floorspace/

Employee

Floorspace

(NLA) NLA/GLA

Floorspace

(GLA)

PRI 26 47 1,232

0.85 1,450

MAN 704 33 23,428

0.85 27,562

STO 759 158 120,087 0.85 141,278

SER 917 62 57,056

0.85 67,125

SHP 2,654 32 84,923

0.85 99,910

RET 598 48 28,922

0.85 34,026

OFF 6,403 20 128,064 0.85 150,664

ENT 714 43 30,957

0.85 36,420

HEL 6,102 32 195,270 0.85 229,730

RES-

226 - 0.85 -

UTE 58 54 3,138

0.85 3,692

Total 18,936 36 673,078

791,857

Strategic Goals

• Overall creation of an additional 8,400 jobs by 2031

• Creation of 7,000 strategic jobs

• Creation of 1,100 KICS jobs

• The development of an additional 300,000 sqm (nla) of

commercial floorspace

Informing Strategy

Problem definition is the start….not the end

✓

Informing Strategy

? ? ? ?

Economic

Development Logic

Flow Post Directions

2031

1. Goals2. Population-Driven

Activity3. Strategic Activity4. Making it Happen

1.

2. 3.

4.

Application

Centre Plan

1

Centre Plan

2

Centre Plan

3

Centre Plan

4

Centre Plan

5

Centre Plan

6

Centre Plan

7

Centre Plan

8

• Understanding local economic

drivers

• Employment expectations and

gaps

• Agglomeration economies

• Population projections

• Current and future activity centre

maturity

• Land-use constraints

Commercial

Strategy

(land use)

Economic

Developmen

t Strategy

(employmen

t)

So…….

• We have a window of opportunity to influence policy and

private sector behaviour

• The precedents set in the next 6-12 months will define

the expectations over the life of the these strategic

policies

• Economic development practitioners must play a

significant role in setting examples/expectations – it can’t

be left to planning!

• This requires not only challenging proponents…but your

own internal structures