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.Y U N US 'l)' s o c i a l b u s i n e s s

BALKANS

START UP funding

Erasmus Plus ECORL Project

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be prepared

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+ - • Fundraising can be costly and

• More money can amplify the success

• More money speeds up results

• Leveraging power contacts and influences

• Capital is cri:cal for staying afloat

• Brand and visibility benefits

• Grow bigger and faster

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8me consuming

• Giving up control

• Burden of owning others

• Too much money destroys founders’ rela8onships

• Pressure to water down or detour from your plans

• Can become destructed by addi8onal demands

• Profits dilu8on

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I

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• Financing:

– To build your dream into reality , or

– To speed up the machine

Fundraise to reach the next milestone or round of funding

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Most startup are dead before they get here

Customer Discovery Customer Valida8on Customer Crea8on

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Adapted based on Ash Maurya

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“I call my product “The Wheel”, but so far I’ve been unable to attract any investor”

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Best 8me to raise money from outside investors

Customer Discovery Customer Valida8on Customer Crea8on

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• Lean to love rejec:on

• Love learning from rejec:on

• Rejec:on is awakening even though is a rude one

• New types of rejec:ons mean you’re making progress

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• Fundraising is not as easy as readings in TechChrunch

• Needs right mindset and expecta:ons

• Give yourself about 18-24 months of nurturing

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• Idea conceptualiza:on

• Market research

• Planning your business

• Tes:ng the market waters

• Finding strong cofounders

• Building a board and network of supporters

• Prototypes and beta testing

• Launch of MVP expanding early adopters/users

• Gaining some trac:on and revenues

• Proof demand and potential for scale

• Clarify you breakeven point

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• Know what investors want and give them the right signals

• What they want varies widely from one to the other

• What for sure they don’t want is: – To lose money

– To be made to look foolish

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1. A well thought and researched idea and plan 2. Organiza:on (a good team) 3. Integrity of character 4. Answers to obvious questions 5. You know what you don’t know and have a plan to get it 6. Market poten:al 7. Proof of demand 8. You have passion and have put your heat in it 9. You have and will keep skin in the game 10. Feedback from others 11. They can get along with you – a good match 12. You are coachable 13. Safety of their capital and time

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14. Passion for your product of service 15. An opportunity to help them get closer to their goal

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Profits

Break Even

Losses

Idea stage Early Stage Later stage Expansion Stage

Design Stage

Seed Stage

Start-up Stage

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Private Equity Investment Bank

Private Equity Grants Loans VC/CVC

• Contest & grants • Accelerators &

Incubators • Crowdfunding • Business Angels • Sod loans • Strategic Investors • VC/CVC

• Own savings • Overdrads • FFF • Grants & contests • Government • Accelerators &

Incubators • Crowdfunding • Business Angels

• Own savings • Overdrads • FFF • Accelerators &

Incubators

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• Product presales

• Trade equity or services for startup help

• Ren:ng out your assets

• Revenue-based financing

• Factoring/invoice advances

• …

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A strong team of entrepreneurs

… are strongly commiLed

… have inside & out knowledge

… have a workable plan

Real market opportunity & impact

… problem/solu8on & product/market fit

… sustainable advantages

… profitability

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