PROJECT: MBBS CONSULT

In the Beginning

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India is now the 4th

Largest Economy of theWorld.

We are now 1.2 billionstrong nation.

Projected at 1.4 billionby 2026

Rural: Urban ratio @69:31 which by 2030will be 60:40

Source: Census 2011

Some More Statistics

India is supply constrained: Shortage in Beds: 0.9 Beds per thousand population as

against the global average of 3.3 per thousand.

Shortage in Physicians: 0.6 physicians per thousand population against the global average of 2.7 per thousand.

Shortage in Nurses: 1.3 Nurses per thousand population against the global average of 2.8 Nurses per thousand.

Shortage in Medical Seats: 500,000 Medical aspirants fight for 35,000 MBBS Seats while 100,000 PG aspirants fight for 23,000 PG seats

India lacks a strong Medical Education Infrastructure.

Creating a gap in Healthcare Delivery at various levels.

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WHO World Health Statistics 2010

The Challenges of the Future

Increase in Population: 1.4 billion by 2026

Shift in Demographics

Increasing pool of Geriatric population:currently 96 million to 168 million by 2026.

Dual Disease burden

a) Urban India battling with Lifestyle Diseases suchas COPD, Diabetes, Cardio-Vascular diseases.

b) Rural India is still struggling with CommunicableDiseases such as Tuberculosis, Typhoid etc.

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Lack of Infrastructure and Manpower

a) Dearth of quality and trained staff for better patient care.

b) Poor infrastructure and reach in Tier 2/3 Cities and Ruralareas to attract quality doctors.

c) Limited number of quality faculty, Faculty Recruitmentand Retention.

d) Non-Standard Content and Limited Research scope.

e) Limited ability to provide clinical training

f) Non-availability of quality teaching aids.

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The Challenges of the Future

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Common Challenges for Teaching and Learning

A 1st year MBBS student @ a Medical

College

• I have attended a lecture on neuro-anatomy• I could not visualize the key concepts delivered and could not relate it to clinical application• I referred to multiple books in library but problem is persistent• Is it because of large class group teaching or because of inexperienced faculty ?

• I have attended a practical lab of physiology• Since it was done in large group, I could not get a chance to perform anything because of limited resources• I referred to multiple books but could not get any help because it was all theory without any interactivity• I checked freeware on internet but it was impossible to get anything relevant and credible

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Common Challenges for Teaching and Learning

A Professor of Anatomy @ a Medical

College

• I took a lecture yesterday of neuro-anatomy• It was very difficult task to make student visualise and integrate key concepts• It is very challenging to deliver a lecture to a large classroom and in an interactive/ interesting way that keeps the students engaged throughout

•I will be taking a practical lab in the evening, my challenge is how to get all the students perform the lab with limited resource available • It is very challenging for me to do a quick and ongoing assessment of my students learning/ understanding of key concepts

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Dean of a Medical College

•Due to lack of cadavers and ban on animal, its becoming very difficult for the students and faculty to assess practical knowledge. I definitely need some solution which can address this!

•There are tons of small vendors offering point solutions like Video CDs/ simulation tools of individual subject, but I need a one stop credible solution which has value for money for my unused infrastructure.

•I will love to have a system which brings transparency in terms of performance, feedback of both the faculty as well as students!

Common Challenges for Teaching and Learning

Why do we need this project?

Union Health Minister, GOI, CII, Healthcare Summit, 2010

“India needs additional 900,000 doctors to cater to the needs of the growingpopulation. In order to fulfill this demand, the key challenge is the lack of trainedfaculty and support staff. Because of the long gestation period and high attrition ofdoctors to developed countries (around 5000 doctors/ year), the quality of educationis compromised”

India has 314 Medical College , 290 Dental College and 1200 Nursing College.

Market research identifies four key areas of health professional education market :

Lack of visualization of key concepts

Lack of integration between clinical and non clinical subject areas/ topics

Lack of enough practical skills

Lack of standardized and timely assessments

Issues Problems Solutions

Lack of human resource

Declining Faculty Student Ratio

Inexperienced Faculty

Lack of standard teaching aids

Visualisation of concepts Interactive 2D/3D Animation, Videos, Graphic

Integration between different topics

Videos, interactive Animation, Simulation, Slide deck

Non Availability of ongoing assessment

Continuous assessment modules

Lack of practical exposure

Restriction on animal experimentationInadequate patient load in newer colleges Lack of adequate cadavers

Lack of practical Skills Interactive AnimationSimulation Tools, Procedural Videos,

Why do we need this project?

The Concept

MBBS Curriculum

Must Know

Difficult Concepts

Theoretical Concepts Practical Skills

Simulation

Easy Concepts

Desirable To Know

Must know and difficult theoretical concepts

Must Know difficult practical concepts

MBBS Consult

Product Structure

Demo: Image Based Graphic

Demo: Simulation

Demo: Video

About Reed Elsevier

World’s leading medical publisherand information provider : $10B inrevenue globally, more than 130years old.

Best Selling titles include

The Lancet

Gray’s Anatomy

Guyton’s Physiology

Robbin’s Pathology

Netter’s Anatomy

Davidson’s Medicine

Our Vision

“We provide healthcare organizations, professionals and their

patients world-class content and technology solutions that

optimize decisions and actions to improve quality, safety and

cost effectiveness of care.”

“Contribute to the progress and application of science, by

delivering superior information products and tools that build

insights and enable advancement in research”

Our Overarching Objective

Role ELSEVIER can play

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MBBS Consult - a Web Based, e-learning tool for use by medical/dental/ nursing colleges in order to supplement teaching/ learningprocess. It will provide modules with :

2D / 3D AnimationGraphicsSimulationVideo’sClass room assessment Slide deck

MBBS consult will help bridge the gap between demand for qualityeducation & severe lack of availability of faculty, skills & teaching aids

Product Structure

Demo: Image Based Graphic

Demo: Simulation

Demo: Video

Thanks!!

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