E-COMMERCE_GROUP 4_VIETTOURNguyễn Thành Tới 1132300340Trần Duy Khánh 1132300226Hà Kiều Anh 1132300143Bùi Thị Hà My 1132300253Nguyễn Hoàng Ân 1132300158

TABLE OF CONTENT

I. Business description 1. Market opportunity 2. Drawbacks

II. Competitors analysis III. Marketing strategy IV. Impact of E-Commerce in business V. Business and Revenue model

BUSINESS DESCRIPTION

Establish by a group of student in EIU Mission: We are here to help the foreigners tourist

connect with the local guides via Internet to have an extremely amazing travel and experiences in Vietnam

Vision: expand our business into global size and become the best web page for tourist

Our service: creating the web site that allow the tourist connect with local tour guides and get the travel services providing by them

MARKET OPPOTURNITY

Travel market

The rising trend of banking system and

service

The increasing of busy working life

style

Different kind of famous destination in

Vietnam

MARKET OPPORTUNITY

Drawbacks

Scammers

Price fluctuation

TWO BIGGEST COMPETITORS

COMPETITOR ANALYSIS

COMPETITOR ANALYSIS

STRENGTHS have a sustainable loyal

customers as well as reputation.

have a wide network with diversified local tourist guides and destinations for consumers.

expert for administration and experience in tourism.

WEAKNESS do not have a deep

information and knowledge about culture in Vietnam.

cannot immediately solve the problems for consumers when they have troubles.

MARKETING STRATEGY

Market is increasing day by day

Tourism contribute a great deal of money to GDP

Update the tour service for customer everyday to make sure that customers always have the newest services

Set up the suitable price for long and short trip

MARKETING STRATEGY

For example: 20 million VND for Mekong River Trip in six days for 6 people.

Why appropriate?Impact of E-commerce

Reducing the cost of business registration

Impact of E-commerceRole of E-commerce

Building Customer Relationships

Reducing the cost of business registration

Impact of E-commerceType of E-commerce

BUSINESS MODEL

REVENUE MODEL

Transaction fee

Advertising fee