e commerce group assignment
TRANSCRIPT
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E-COMMERCE GROUP ASSIGNMENTName: Cham Ho Leung, Tiger 10086542a
Lai Hong U David 10066242a
Leung Tsz Fung, Fung 10084689a
Poon Chun Ming, Eric 10084120a
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Language |Privacy Policy | F.A.Q | Affiliate | Site Map
© 2011Hike-King.com Product
Home Page
About Us
Hiking Resources
Shops
Membership
Forum
Contact Us
Footwear
Clothing
Accessories
Bags
Others
Banner ads
Feedback channel
Log-in functionSearch engine
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HIKE-KING
Mission: Treat hikers as king all-round, first-tier services
Goal/Objective: First Year: Balance costs Following year(s): Make profits
So that we can continue our services
Target customers: Hikers Folks who love outdoor activities
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Product: FootwearClothingAccessoriesBags
Service: Hiking recommendationTour
Information contents:MapSafety guideline
WEB BUSINESS: BUSINESS-TO-CUSTOMER
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COMPETITORS ANALYSIS: E-TAILER Overlander
Sizable, ExperiencedPhysical + Website Stores: 9
e.g. Mong Kok Flagship Shop
Features Full range of products Comfortable shopping experience Free Technical & Buying Guide Membership Program Special Event Sponsor Outdoor Activities
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COMPETITORS ANALYSIS: E-TAILERPeak Sport Yahoo ShopNo physical storeMode
1)View
2)Contact
3)TradeNo bidding & Evaluation Save Transaction Fee
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COMPETITORS ANALYSIS: CONTENT PROVIDERSHiking.com.hkFirst Content Providers for hikers Information:
WeatherTrailDetailGeneral Knowledge Others
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INFRASTRUCTURE:
Mixed responsibility Build the website by ourselvesHost the web server outsourcing (by Hostingspeed)
3 databasesCatalog databaseCustomer databaseOrder database
2 serversVideo serverAds server
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SECURITY
Use SSL to encrypt the transactionsEncode private information To protect Internet communicationsTo Secure channels of communication
Protecting networksFirewall: Set by the hosting company
filter unwanted packet apply as gateways
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SECURITY
Protecting servers and clientsShould use anti-virus software to do thatSet by hosting companyNo need to upgrade the OS system No need daily updated the anti-virus software
Reduce the cost
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PAYMENT
Use credit card(VISA, MasterCard)Most common payment method
Use Paypal Protect customer sensitive financial detailsBuyers trust PayPal Buyers can use credit card in Paypal
Provide policy statementShow how to protect customers’ private information
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E-MARKETING SOLUTIONHOW SHOPPERS FIND US?
Search Engine most direct way Yahoo, Google, Sina etc.
Facebook Page word of mouth
Related Websites Blogs Forum Affiliate
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E-MARKETING SOLUTIONKEEP CONTACT WITH CURRENT CUSTOMERS
Database, cookiesRecords and Historiesunderstanding visitors behavior
Customer Relationship management system create customer profile e.g. product and usage summary, contact history
Personalizationbase on the customer profilepersonalized e-mail advertisement
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E-MARKETING SOLUTIONATTRACT COMPETITORS CUSTOMERS AND POTENTIAL CUSTOMERS
Online AdvertisingDisplay ads:
banners in webs
Search engine keyword e.g. hiking
Opt-in e-mail Video-ad
social network e.g. Youtube and Facebook
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E-MARKETING SOLUTIONADVANCE IN CUSTOMER SERVICE
FAQprovide solutions to question of visitors towards
our website or serviceE-Pay
Credit card, PayPal etc.Shopping Cart
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DESIGN LAYOUT
Home Page
About Us
Mission, History
Hiking Resources
Safety guideline, Hiking trails(map) , Video
Shops
Footwear, Clothing, Accessories, Bags, Others
Membership
Membership discount, Tour guide
Forum
Contact Us
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ANOTHER FUNCTIONS
Shopping Cart Just tick the item and put it into shopping cart Accumulates a list of items for purchase Calculates a total
Online catalog Product with pictures and description Click on the designated product with more information Have different angle of product With product comparison
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2-YEAR INCOME
Estimation: 1200 members
Type(S) Expected Amount(s)
Sale of physical good(1200 X $750)
900,000
Tour Service Revenue (600 X 5 X $30)
90,000
Subscription($120 X 2 X 1,200)
288,000
Other revenue – Advertising($1500 X2 X12)
36,000
Total 1,233,000
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2-YEAR EXPENDITUREType(S) Expected Amount(s)
Advertising & Promotion 300,000
Web Design Cost 3,000
Web Hosting Cost($98$66X12X2)
1,584
Domain Name Cost($99X2)
198
Salary (10,000 X 3 X12)3 Staff : Online Q/A + Trader + Tour guide
360,000
Cost of goods sold(1200X300)
360,000
Total 1,024,782
Profits: ~ $200,000
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RECOMMENDATION AND CONCLUSIONAccessibility rules
To convenience disabled users to view our webExtend to International scale
Conclusion:Combination: Store + Information+ SharingNovel, considerate idea, multi-function
Success