dv8 magazine sneaker edition

DV8 Sneaker Issue 1.indd 1 7/6/08 2:01:47 PM

12 / Lexani Lifestyles

13 / Krazy Bear Clothing & Kicks

14 / The Dirty Souf Yankee

22 / PF Flyers

26 / Casey Customs

37 / Vlado Footwear

38 / Laced Up

41 / All Souled Out

42 / Factory 413

24 / Fetti

24 / thesnkrbox.net

32 / Fly Kickz

32 / TWay Customs

8 / Shoes that Pop

20 / Bwana Spoons

25 / King of Sneaker Customs

28 / Slushie Kicks

28 / uniQue De$igns

33 / Young Talent

39 / Milkshake Kicks

39 / Mizzee Customs

40 / Gearex

43 / Keep Company

11 / News & Trends

21 / Ladies First - Sneakers in B.E.D.

27 / Back in the Day - Chuck Taylors

30 / Sneaking Around Town

34 / Store Spotlites

44 / Hott Ish

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Readers,

In this my very first issue as Managing Editor for DV8, I think of my very first pair of sneakers. Like everyone else, I had to have a pair of Chuck Taylors. Understand that they were a basic black with white lining shoe, nothing extravagant. But it was the simplicity in the sneaker that convinced me that the style of Converse was undeniable. In this issue for our historical piece, a writer chronicled the story of Chuck Taylors. Everything is included from the story behind the name, to the manufacturing, of the classic sneaker. Those self-proclaimed sneaker heads will truly enjoy this issue.

In this issue, we are bringing together some old school flava, with the signature DV8 stamp of approval. We are bringing together, news and trends, along with profiles and stories from every inch of the Earth. What we like to hear most, is that other countries love sneakers as much as we do. Our resident sneaker diva Rhetta Peoples, has written an intriguing story on sneakers and the conversion into dressy-casual for the Ladies First column; and as usual, we will also be including our store section with reviews of all the stores that sneaker heads love.

This issue you will find that we have more editorial and fashion, or as our publisher likes to call them, sneak-its. We aim to keep you interested throughout page one, up until the end of the issue.

I am very happy to be here, and hope to stay for a while.

James R. [email protected]

Publisher/EICDesmick Perkins

Contributing EditorJames R. Sanders

Staff Writers

Ahmad Chaudhary, Shadeed Eleazer, Isaac Kuhlman, Rhetta Peoples, Matthew Stebbins, Melissa Stewart

Contributing WritersBeverly Bryan, Sandra Burciaga, Erin Guernsey,

Justin McCleary, Rahiem Shabazz

ContributorsKimberly Claxton, Sahara Hill, Sharon A. Lavens,

Torian Perkins, Nikki Wells, Steve White

Marketing/AdvertisingThe Barter System

Public Relations

D. Perkins

PromotionsStaff

Design/Layout

Nick Bommersbachfor Eskoblah Graphics

For subscription information and all other requests direct all inquiries to

DV8 Magazine 1744 Alvarado Terrace Atlanta, Georgia 30310

or please call (877) 605-1976

DV8 Magazine Sneaker Edition is published quarterly. Reproduction in whole or in part of any text, photograph or illustration without written permission from the Publisher is strictly prohibited. The Publisher assumes no responsibility for unsolicited manuscripts, artwork or

photographs. Printed in the United States. All rights reserved.

sTAFFLeTTer FromThe EdiTor


rom the Vans checkerboard slips that graced the feet of surfer kid, Spicoli, in the 80’s flick Fast Times at Ridgemont High, to the 90’s tennis ball like Jim Shoe by Airwalk, skate shoes have progressed into walking works of art. With durable functionality fused with iconic imagery, talented artists and designers have made such kicks a sought out collector’s item.

Shoes that

Pop!!!

F

story by: Sandra burciaga

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A modern day Andy Warhol, minus the albino like features, So Cal native Carson Grier has brought a new pop art into the millennium. More widely known for his insane micrography, a Jewish art developed in the 9th century, he is one of the first American artists to successfully experiment with this intricate style. Instead of using various lines and strokes, the formation of minuscule script brings the picture to life. Integrating this legendary art form with his love for pop art, Grier captures the essence of renowned musicians, famous politicians and cinematic figures through the very words that made them who they are today. Blessed with an eye for aesthetics, Grier is the epitome of raw talent at its best. No formal training, or fancy art school on his resume, just 30 years of solid experience spawned from an artistic lineage. The man was born with it!

Heavily influenced by Warhol, Grier too shares a passion for music and pop culture. “I wanted to revolutionize what he did. I wanted to modernize it and put my name out on something that no one else was doing.” says Grier. During his time with Los Angeles Pop Art LLC, he created a powerful scene from Oliver Stone’s classic film, Scarface. Composed entirely of the original 300-word screenplay, it took a poppin 467 hours to complete. With his work inducted into the Reagan Library and the Fender Guitar Museum, he has also worked with celebrity clients Alice Cooper, Tommy Lee, Joss Stone, and Halle Berry just to name a few.Now check this! Grier has taken his innovative pop imagery and micrography skills to footwear. Hooked up with skateboard industry heavy hitters, C1RCA footwear, Grier will be designing all the art work on

the highly anticipated Adrian Lopez pro 50’s. As part of C1RCA’s premiere line, C1RCA Select, the shoes are set to hit the shelves in the spring of 2009. You can expect some detailed designs depicting the lifestyle and persona of famed skater Adrian Lopez. To complement these fresh kicks, matching apparel from sweatshirts, hats and more will complete this ensemble.With the possibility of a future collaboration to compose an entire custom line, Grier is currently experimenting on four more shoes with C1RCA. From vibrant hand painted pop icons, loud metallic prints and detailed micrography, the possibilities are endless with this hot new duo. Hope for the best, expect the best and sport nothing but the best.Interested in getting your own custom artwork or kicks? You can holler at Grier andcheck out more of his work via myspace. http://www.myspace.com/carsonpopartPop!!!

“They say time changes things, but you actually have to change them yourself.”

Andy warhol

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New blood will be heading up PUMA this year with a major change in management. Giorgio Belloli (33) has been appointed Chief Executive Officer of the London-based fashion firm Hussein Chalayan, a subsidiary of Sportlifestyle company PUMA. He will take up his role on May 19, 2008. In this newly created position, he will be responsible for securing short and long-term growth, profitability and desirability of the fashion brand Hussein Chalayan, according to a PUMA release. PUMA also recently participated in a Boston boat race, in which they released a PUMA-themed boat which was endorsed by actress Salma Hayek.

by: James R. Sanders

Adidas has taken a voyage into the past, with their newest summer line, which features, Converse-like shoes with the classic Adidas array of colors. The line is available, at select Adidas stores, including Major.

Adidas Fall/Winter line is promising to be its greatest yet, with their teaming with Diesel for the collection which is currently in stores, according to a recent press release by the folks at Adidas. The two new product themes Craftsmanship and Tech rave will be exclusively available in Adidas Originals stores worldwide. Both categories offer men’s and women’s styles combining footwear, apparel and accessories, according to Adidas official website.

The sneaker brand, NIKE is sponsoring a video contest for the true sneaker fiends. The “Show us your better” contest is open to almost anyone. For official rules, those interested should visit the NIKE website. Winners receive the ultimate SPARQ Training Dream Package.

True sneaker heads, will enjoy a little news about the art that they proudly sport on their feet. DV8 brings to you the news that matters

about the sneakers that matter to you.

ON THE

STREETS

SOON!!!


If you know anything about Lexani, it is probably that they make super shiny chrome rims where you can see the reflection of your shoes. Now they have launched their own footwear and apparel line. Lexani Lifestyle is a new way to see independent enterprises. With so much support for the Lexani (and side-company Asanti) wheels, it was not hard to start getting into fashion. The swagga, the shine, the Cali Canvas, the LMS-001 and LMS-002, along with the Blockstar Hi and Low and the 760 and 880 Runners; make up all nine of the Lexani shoes. Diverse, unique, classic, stylish,

sophisticated and “street” are just a few adjectives to describe these shoes without seeing them. The swagga seems to jump out immediately with its multiple fabrics and classic clean look. It is almost like an Air Force 1 that has been pre-customized. Obviously, the Forces have their own culture, and Lexani is not trying to copy or take away from that image; but at the same time, how can an urban footwear company not start with a style that is so widely popular for the tweaking process to begin? The snake-skin looking panels, the mesh panels, the multiple color combinations and the smooth full-grain leather uppers make this sheik shoe a sure success. In fact, the black and Kelly-green model graces the cover of this issue.It has a lot of the same materials and color combos of the swagga, but with a little “country club” feel to it. Think beefy street look meets the swanky social look.

Up next is the Cali Canvas which, along with the Blockstars, may have shades of a Chuck Taylor All-Star and a Nike Blazer but have their own style. Oddly enough the upper of the Cali Canvas reminds me of the Michelan Man’s stomach. Other classic styles go into this same category, but decline to be bold so they can appeal to everyone. That being said, look to the Cali Canvas and Blockstars to give you that extra push that more mainstream shoes can not give.The 760s and 880s are a runner in the same concept of the Nike Cortez. Obviously, the Cortez is an icon (and the first shoe Nike ever made), but at the same time, it is limited in what it can offer for style.The LMS shoes, on the other hand, look like a freak combination of the 760/880 Runners and the Shine. Taking a little bit from here and a little bit there a smooth middle ground seems be made.I could sit here all day and talk shoes, but really the only way to get to know these shoes is to check them out. Available at www.lexanilifestyle.com, these shoes may give that extra kick in the pants (terrible pun intended) to go out and cruise the streets on the straight chrome 22s Lexani molded for the trip.

LifestyleLexaniby: Isaac Kuhlman

12 DV8 Magazine


What do you expect from a guy with over sixty pair of kicks? A die hard sneaker fiend is what you get and Edgar Herrera is prepping to tear up the bay area with his creative hand designed shoes. Only two years into the sneaker hustle, banging out a few custom kicks a week is already bringing a steady clientele. Named after his toddler son Jayden ‘Bear’ Herrera, Krazy Bear Kicks, is Herera’s way of paying homage to the love of his life and the grind behind his hustle. “Being successful for my kid is why I keep doing this.” Edgar says. “When I was in school, everybody was wearing the same thing. I didn’t want to be like everyone else. That is boring. So when I started painting my shoes, kids were offering me money for my shoes, so I started making them for other people.”Coming from an artistic background, Edgar’s dad and brothers all have an eye for artistic expression. Drawing was something that was an inherent trait. “My older brother actually went to school to study art and I even took art classes when I was younger.” recalls Edgar. So what do you get with Krazy Bear Kicks? Wild bright colors that stand out and make a statement. For more information about Krazy Bear Kicks, visit: www.myspace.com/krazybearclothing, or email Herrera at: [email protected]

Clothing & KicksKrazy Bear

By: Melissa Stewart

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Sneaker freaks across America might bite their tongues after saying it, but they should all say a little “thanks” in their head to the VH1 music channel. That’s right, VH1. Without their Hip-Hop Honors week, there might not be a designer like Christina Mallas. In October of 2006, there happened to be a custom shoe design contest that she decided to enter. “They said all materials were being provided, including sneakers, so I was like ‘Why not?” said Mallas. She won in the category of “Best Color.” This boost of confidence spring-boarded her decision to go on and start her own career as a designer, photographer, and promoter.She decided to start designing from then on. Since then, she has put her DSY (Dirty Souf Yankee) stamp on just about everything that can be painted. She puts a female’s touch on her designs as well. Not afraid to give anything a try, Mallas is customizing everything from sneakers to shirts to hats to high heels—yes ladies, heels. With so many custom shoe designers out there, it is hard to stick out, and Mallas is looking to make a big splash with both genders. Mallas makes everything unique by using the pop-est of color combinations, and the graffiti-like artwork is street essential. Or to quote her personal adage, “You can’t get fresh until you get dirty.”Mallas works with many underground artists/rappers/singers (especially out of New York) including Darq, Saigon, Young Hot Rod, Shauna Danielle, and Steph Jones to name a few. She attends many local hip-hop and fashion shows, and makes appearances at other events that incorporate fashion, music and culture. Of course, all of this does not keep Mallas busy enough as she also does her own photography and models her own designs. She is always busy promoting her line as well. In fact, DSY is a one-woman production.Pictures available on her website http://www.myspace.com/dsy, prove that Mallas is a very talented artist. Fixing up shoes like Reebok Classics, Air Force 1’s, Chuck Taylor’s, or what is known to some in the business as the “standards” is just the beginning of the road. As one travels further through the site, snapshots of trucker hats, which are graphically enhanced to the point they may actually blow the mind that is beneath the cap, begin to surface. Jewelry, bras, boots, hoodies, pants, and even the s h o e b o x e s g e t c u s t o m i z e d . Wh a t m o r e c a n a p e r s o n ask of a designer? Mallas can literally be found “in da club” rocking her fashions. To get an itinerary of any public appearances she might make just check her website. Mallas has been involved with other companies such as Amount Entertainment, S. Vision Entertainment, and What’s Poppin through her photography and promotional abilities. She is quickly solidifying herself in the urban culture scene of various genres, and it all started with a quirky l i t t le contest on a corporate television network. Who would have guessed?

The Dirty Souf YankeeThe Dirty Souf YankeeChristina MallasBy: Isaac kuhlman

14 DV8 Magazine


New erANew Generation

For AA by: Rahiem shabaZZ


Rap’s biggest superstars, New York cultural icon Spike Lee, and your favorite comic book super heroes l have join forces in the New Era evolution. Hip-hop icons such as Ludacris, Fabolous and Greek hip-hop star Nivo, were all chosen as candidates to customize their own headwear to be retailed by their adorning fans. Recognized by its signature logo on the left hand side of its uniquely designed hats, it is the leading headwear manufacturer in the industry. Not only is New Era the official on-field cap of Major League, where fitted hat enthusiast can purchase the one-color selection of their favorite team, they can also fit themselves in a matching shirt


The head apparel company taps into the youthful demographics by strategically partnering with DC Shoes. The New Era 20/94 series matches the different colorways of each DC Shoe. Mostly known for its skate, snow and surf gear, DC Shoes’ recognition as a collaborative product of New Era continues to drive consumers to its flagship stores.

While New Era understands the market and is utilizing the virtual world to stay connected, New Era campaign, the customized designs of their limited edition items continues its dominance in music videos as well as the runways of Paris with its street-smart solution to urban style.

Although New Era is known for its urban fashion flair it also makes upscale headwear such as the classics Gatsby and the more fashionable Fedora for the sophisticated looking men. The elegant collection is prominently displayed at its newest flagship store in downtown Atlanta with its most popular fitted New Era 59Fifty. The Atlanta store is stocked with an array of Atlanta inspired hats, which line the walls as the décor for the store, which is neatly fitted in the center of downtown.

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Tentacles, Horns and Scales, oh my! Unique was the title of his latest show in the innovatively hip land of Tokyo, Japan. Urban folk artist Bwana Spoons, won’t be showing any “ass plastic” up in this joint. But the fortunate will be able to view some of his latest works of art coming at you in shape shifting forms of toys, paintings and of course some colorfully delicious Dekline sneaks.Working with Dekline now for a consecutive four seasons, Bwana has designed some fantasy like kicks. Whether rainbowlicious, shiny metallics or mossy like an enchanted forest, each shoe is out this world unique. “There are piles of footwear companies that hire artists to slap a print on a shoe, but working with Dekline is like family now,” said Bwana. “They work with me to get the most out of what we do together.” His work has graced the panels of such Dekline models as the Captain, Aristo, Sixer, and more. You can find tiny little creatures embossed on some of Bwana’s creations. A known few to be lurking on these kicks are “Steven that bat” and “Killer the whalegator.” Raised in the woods, his family is just as creative as he is. His mom is a crafter, while pops held it down as an electrician with keen woodwork skills. Since Bwana didn’t get an art school education, you can say his detailed renderings of all his favorite Star Wars figures he did as a child definitely paid off. “No, I didn’t go to school,” said Bwana. “I went to City College to take general studies for a little less than a year. I was on my way to the Bart banks in San Francisco. I was like, ‘I think I’m just going to skate the Bart banks.’ That was the last time I never went back to school.” College education or not, Bwana has proven himself a unique and talented artist, bringing everything he renders to life. From zines, comics, paintings, silk-screened prints, toys, and footwear, he’s worked with some notable companies. His illustration work clientele includes but certainly is not limited to Nike 6.0, Nickelodeon, Monsieur T, Dogtown skateboards, Vans, Converse, and of course Dekline.

Growing up in a small town where no one really knew much about skateboarding, Bwana grew up skating. In total dismay of the pressure and dependencies of team sports, he enjoyed the independence and fun that derived from skating. It is no surprise that he has worked with so many skate related companies. Cheerfully modest, Bwana claims he was not too great of an artist when he first started out professionally. “I sucked for a long time. Back then when I would’ve been going to school, I was doing boards for Dogtown and I got to say man, that was Dogtown’s darkest years,” Bwana said with a laugh. “There was a lot of bad graphics. And a lot of those bad graphics, they were my graphics.” Hard to believe, with a resume as shiny as the reflective, glow in the dark embroidery on his “Bwana Night Time” models, part of Dekline’s limited “Top Shelf” series. Aside from working with Dekline and creating some insane toys with Japanese toy makers, Gargamel. Bwana has more projects in the makes; he has a skateboard deck series coming out in the fall with the infamous Foundation skateboards. Synonymous to all his work, the series is highly anticipated and sure to grab your attention. Not to mention, all the little creatures that dwell with in the textiles of some of his shoes with Dekline, you will soon be able to own. “A toy company called StrangeCo is trying the whole series of characters,” said Bwana. “It’s taking a while. We’ve been working on it for a year, but before it hits the shelves it will be another year. It takes a while to do toys on a larger scale.” Soon enough, fans from all over will have the chance to adorn their living quarters with these quirky little species. Can’t wait for all these goodies? You can check much of Bwana’s work at the super cool Grass Hut. Based in beautiful Portland, Oregon, it’s a gallery boutique of some fine handmade goods. If you’re lucky, you just might meet him.

www.bwanards.blogspot.com/grasshutcorp.com/blog/

Living in the Nowwith Bwana Spoons

by: Sandy Burciaga

20 DV8 Magazine


When I was about 10-years old, my mother and my oldest sister, Rhea, brought me a comic strip about a little girl who wouldn’t take off her sneakers to wear any other type of shoe. I remember my mom handing me the comic strip saying, “Here, Rhetta, this is you all the way!” I posted that comic strip on the fridge to remind everyone that to love me, was to accept me and my sneakers.Ever since I can remember, my favorite footwear has been a pair of sneakers. Now that I’m…um, GROWN, my favorite footwear remains the same. Not just because they are generally comfortable, but because they can be extremely sexy. There was once a time when we could only wear sneakers to certain places. Now I wear sneakers to bed and guys love it! I can’t begin to tell you how many compliments I get wearing them there. “That’s right, I said it. My work in bed, calls for a good pair of sneakers. So, I guess you can call me a sneaker freak.”Oh, did I mention that my bed is an acronym for my Basic Everyday Duties? I’ve done the corporate dress code thing and wore shoes that killed my feet, ones that shifted discs in my back and how can I ever forget those that made me taller than any other man on God’s green earth? But now I wear sneakers to B.E.D. And today, more and more women are doing the same.Naturally, sneakers are not widely accepted in corporate America, whether we find them sexy or not. So I admit that I sell out from time to time and even I have to bow down to the almighty corporate dress code every now and then, but I do it only when it’s completely necessary. My best girlfriend, Tiffany, is a white collar, corporate America, computer-programming specialist. She will only purchase a pair of sneakers simply for comfort, style and whether or not they are easy to clean. Tiffany’s favorite childhood sneakers were a good old pair of Chuck Taylor’s. When I asked Tiffany about her feelings on wearing sneakers in corporate America Tiffany said, “Women get tired of wearing heels every day to fit the model of corporate America. Allowing women to wear sneakers to work on a casual day is a blessing to their feet.” Tiffany adds, “My work ethic is not going to change if I’m wearing sneakers. You never know, my work ethic just might improve!” I bet that’s the mindset of many women in corporate America today. Karen Fray, a die-hard sneaker lover, believes sneakers are sexy and appealing to the opposite sex because it gives women an athletic look. Karen adds, “I love my classic Pumas with the white and pink laces. They could be worn with or without socks.” Karen adds, “However, my favorite brand is Nike. I have a pair that is 5 years old and I am looking all over for another pair just like it.”

Fashion designer and model, Kimora Lee Simmons has allowed women to simply ooze sex in all of her hot Baby Phat fashions. She has also designed some of the sexiest sneakers on the market today and coupled with the hottest clothing, her designs redefine what women look like in non-traditional footwear and clothing in general. There’s no tiptoeing around the fact that Kimora’s designs are meant to catch the eye of the opposite sex as well as boost the appearance of the hot mama that’s sporting her styles. Fox (riders) has dedicated a line of clothing and sneakers to women. What’s hot about these sneakers is that they seem to represent a strong feminine quality that is undeniably sexy to guys. It’s like “that hot girl sitting on the back of her guy’s motorcycle” look. Many designers are making it more acceptable to wear your sneakers in B.E.D. But in comparison, let’s get one thing straight. I don’t think that we can compare how we feel in a sexy pair of sneakers to how we feel when we put on our favorite pair of high heels. Maybe that is a great example of the varying degrees of sexiness. However, there’s more variety today for women when it comes to sexy shoe choices than just the standard high heel. What’s funny is that men seem to admire the same varying degrees of sexiness that we do. Spencer Tukes, a marketing expert in the Atlanta area said, “Sneakers on a woman are definitely sexy. I like to see a woman in clean sneakers. There is nothing more of a turnoff than seeing a woman in dirty shoes. Because if your sneakers are dirty, my thinking is, more than likely other things on you are dirty as well. A woman’s sneakers are just as important as any other piece of clothing. They play a role in your sex appeal just like anything else.” After that conversation, I ran out to the store to buy a box of Tide and some Shout. Sneakers are no longer only for that wonderful female track star or the hoopster from around the way. Their transformation over time has become sexy and that has made sneakers a “must have” for us women. Wearing them to B.E.D. is liberating and as some men would put it, even “stimulating”. As for me, being in B.E.D. with my sexiest sneakers is hot. And, as opposed to my corporate attire, my husband seems to appreciate my exciting liberation from the white collar. In short, mediocre, simple, functional sneakers are out…Sexy; hot, trendy sneakers are in!

By: Rhetta Peoples Customs By: King of Sneakers Custom

Why we Love to Wear our Sneakers in B.E.D.Ladies First



The indelible branding of PF Flyers began over 70 years ago and has reached a new height with the signature Bob Cousy sneaker. The legendary Ex-Boston Celtic player fondly called “the Cooz” by fans and sports enthusiasts became basketball’s first point guard. Throughout, the 50’s and 60’s, the company was in its most popular state of being. However, between the 70’s-90’s, things changed due to a buyout by Converse in 1972. In 2001, it seemed to be an optimistic year when New Balance purchased the brand however it remained dormant for another two years before it reemerged with the popular canvas-duck sneaker.

The acronym for PF is Posture Foundation, which is a technology used in the making of the sneaker. According to its manufacturer, the wedge-like insert helps move the weight to the outside of the sneaker, providing comfort while reducing leg strains; this being the reason it became popular in the sports arena. Currently, a sneaker is being designed for legendary rocker Johnny Marr (Modest Mouse and The Smiths) which is expected to bring newfound popularity to today’s generation to new heights.

Seven decades later, P and F still holds fast to its originality and namesake. Utilizing innovation coupled with their customized approach to fashion and style, the highly respected apparel company was able to stay on the cutting edge by offering a variety of selections such as: PF Flyers Glide, “The Boom Box”, PF-Flyers Center Hi Sandlot, PF Flyers Center Hi Re-issue, PF Flyers Derby and PF Flyers Number 5 sneakers.

The company, once known as a fashionable active footwear manufacture, has extended its reach into the apparel industry, specializing in men and women fashion. The sun-weathered color of their women’s line is turning heads on runways throughout the United States and Overseas.

PF FlyersResurfaces to Claim it’s Position

By: Rahiem Shabazz

22 DV8 Magazine


DV8: So, exactly what got you started in the custom sneaker business?Fetti: Well, I started when I was very young drawing on sneakers and jeans. As a teenager I decided to stop doing silly things with my God given talent and put it to use.DV8: Where did your inspiration for your designs originate? Fetti: My inspirations drew from various areas such as hip-hop, graffiti, and my brother who is also an artist. I’d also have to say Crayola because I loved the box of 64 crayons because of the different colors besides the primaries!DV8: How would you describe your style and technique to someone who might not be familiar with custom designed sneakers?Fetti: My style is unorthodox; I can do basic but with crazy color patterns that people never thought of. I also add beautiful fabrics to compliment the original colors of the sneakers, and I can do characters and letters to my client’s preference.DV8: What would you say makes your creations unique in comparison to other custom sneaker designers?Fetti: My designs are unique because I tend to do extra ordinary designs. A perfect example would be last year when I did a design where the checks on the AF1’s had mirrors! Another favorite were the Bacardi Adicolors I did during the launch of the series. Those sneakers had real Bacardi in the stripes! When I step out in my designs some people admire from afar, while the majority ask where I got them. Once I give them my card and let them know that I actually designed them, you can see the shock written all over their faces! I don’t know if it’s because I’m a female or the design is too crazy for them to comprehend, or both!You can find this designers work at: www.myspace.com/fettidbiasi or www.femalesneakerfiend.com

by: Justin McCleary

DV8: How did you get involved in custom sneaker designs?KOJO: I have been in the fashion game since 97. I started with a T-shirt line called “Shadytimes” in Florida. I was also a buyer and manager for Atlanta’s “Mack Cab” clothing company, and I was also a sales rep. for “School of Hard Knocks” and “Palis”.DV8: So, what inspired you to get involved in fashion and custom sneaker designing?KOJO: Life and change is what inspires me to push the envelope and be wild with customizing. I know that in this game you have constantly allow yourself and your creativity to evolve, you got to be 3000!DV8: How would you describe your style and technique?KOJO: I would have to say that my style is Classic, Clean and my technique is 100% laser, which allows for some pretty flawless creations. I believe cleanliness and detail are key ingredients in customizing. It’s not just about your image but the application along with substance.DV8: What kind of response have you received since launching your line?KOJO: Overwhelming, due to such high demand THESNKRBOX.NET is relaunching, this site will allow people to sit in the driver’s seat of this laser technology. They’ll be able to create their very own custom kicks by uploading designs. We’ll put the designs on the sneakers using laser technology. This is revolutionary for a designer to allow customers to create their own designs.DV8: What can we expect to see from you in the future?KOJO: Along with THESNKRBOX - ETCHADECK.COM, PRIMEBRIM.COM, and WOODALLIONS.COM will be launching that allow for custom lasering on skate decks, caps, and wooden medalions respectively. Also, as we speak wrapping up work for Jack Daniels, Nike, and Moet & Chandon, among others for some pretty exclusive product. Shout out to the crew, Hesk Co., Phase 9 Media, Sophia Baphomet, and many others. Come to table, it’s time to eat! You can find items from this designer at: THESNKRBOX.NET

by: Justin McCleary

fetti

24 DV8 Magazine


The girls who created King of Sneakers Custom Footwear are determined to change the stereotype that men are the dominating force behind the custom sneaker industry. Adriana Gutierrez and Sarai Morales began taking an interest in sneakers back in the 1980s and in 2002 they decided to form King of Sneakers Custom Footwear. The girls handle every aspect of the business from painting the sneakers to marketing and public relations.

According to Gutierrez, King of Sneakers Custom Footwear designs “urban art fashion for the hip-hop nation.” All of the custom sneakers the girls produce are hand painted with detailed designs over the front of the shoe. They are able to use any color requested even though Gutierrez admits red and yellow tend to be the most difficult to work with. In the past they have customized sneakers with everything from portraits to corporate products. Their most popular designs include “UGK PIMP-C Forever Sneakers” and “The Kanye West Sneaker.”

“We are not limited by opinions of what is in season or a trend,” said Gutierrez when asked what she liked most about designing. “Instead of being in a gallery it is walking art that can be enjoyed by the masses.”

In the future the girls will begin making collectors series sneakers including a “Rip Collection” that will feature sneaker designs of such artists as Tupac, Eazy E and Big Pun. They will also move into customizing clothing as well as women’s shoes, which will include heels and boots.

Celebrities such as Wyclef Jean, Bun B, Bishop Lamont and Too Short as well as many underground artists have all purchased sneakers from King of Sneakers Custom Footwear. To purchase your own pair of customized sneakers from the girls that are rocking the industry visit their website at www.kingofsneakers.com or www.myspace.com/kingofsneakers.

KING OFSNEAKERSCUSTOM

THE GIRLS BEHIND KING OF SNEAKERS CUSTOM FOOTWEARPROVE THEY CAN RUN WITH THE BIG BOYS

BY: ERIN GUERNSEY



Pat Casey of Casey Custom Sneakers was never one to run with the pack. His interest in designing custom sneakers came from the fact that he couldn’t find a pair he liked in any store. Casey felt all of today’s major sneaker designers were running on the same track and producing similar products. “I started selling hard to find or rare looking sneakers that were not sold in stores,” said Casey. “The thing that grabbed my attention was the reaction people had when they had a rare product in front of them.”Casey Custom Sneakers, which is based in Philadelphia, Pa., started almost a year ago and caught fire simply by word of mouth. At first Casey kept quiet about his sneaker designs just to see peoples’ reactions, but he finally owned up to his creations once he noticed all the attention the shoes were getting. “Not only am I customizing for people in the United States, but I am customizing sneakers for people in the United Kingdom, Australia, France, Germany and Canada,” said Casey. “It’s just amazing to me how people can spread a word so fast.”Casey draws much of his inspiration from his life and surroundings. His designs have a dark, raw and hard look. He is not into bright colors and glossy shine. His style is extremely unique and customers are guaranteed to receive a one-of-a-kind pair of sneakers as Casey refuses to make the same sneaker twice. In the past Casey’s work has ranged from simple bandana layouts on accent panels to elaborate airbrushed designs of a client’s favorite sports team or music artist on the entire shoe.“My style is like no other,” said Casey. “I can do anything to a sneaker. I am so far above and beyond just painting and airbrushing that people have put me in my own category.”Even with business booming Casey claims to be a low-key person and wants to keep his sneaker customization business the same. He does not make personal

appearances, attend sneaker or fashion events and he does not pay to advertise his sneakers. Casey has designed sneakers for music artists, athletes, models, producers and DJs. Some of his well-known clientele include Kimbo Slice, Pitbull, Everlast and Dannyboy of La Coka Nostra, Torch, DJ Freddy Fred and Bill Brown as well as The Game and his Blackwall Street Family. The starting price for a pair of custom sneakers by Casey is $100. The price goes up depending on the style and detail involved in the design. “I try to make the price as affordable as possible,” said Casey. “I hear a lot of people say quality depends on the price a person pays. Well, I don’t believe in that! I think quality is judged on a reputation and the individual behind the product that is being made.”As for future projects Casey claims to always be doing something new. Every week he adds photos of four new sneakers that he has created for clients to his Myspace page. This spring he will launch the Casey Custom Sneakers online store at www.caseycustomsneakers.com. Casey does not like to sit and chat about his future projects … he would rather be out working on them. “Trust me … Casey Custom Sneakers is going to offer a lot more than just custom sneakers,” said Casey. “Clothing would be something I would definitely be interested in putting a twist to, but I am waiting for someone to come with an offer in a direction I could see.”To purchase customized sneakers from Casey visit www.myspace.com/pccustomsneakers, www.kiksnink.com or call 610-883-3773. Casey’s sneakers can also be found at 264 Customs located at 7303 Melrose Avenue, Los Angeles, CA 90046.

Why Be Part of a Trend When you can Create your OwnCasey Custom Sneakers takes designs to a whole new levelby: James R. Sanders

26 DV8 Magazine


While the appeal of most sought after sneakers is innovative style, rarity or high performance features, the Converse Chuck Taylor All Star’s cache derives from its unchanging nature.The Chuck Taylor has achieved the status of elder statesman among athletic shoes in part because of its place in history. The century-old sneaker could have become a relic and, while there is a pair of Converse on display at the Smithsonian, the shoe weathered the decades and never left the streets. Up until the 1970s the canvas and vulcanized rubber Chuck Taylor was king on the American basketball court. Consequently, they were the shoes kids dreamed about at night. Pricier than other brands, chucks were the Air Force Ones of their day.“If you were caught in any other brand, you were a total twerp,” sports writer Frank Deford recalled in his column.A lot of this was thanks to their namesake semi-pro ball player Charles “Chuck” Taylor, who made some suggestions to improve the design of the All Star. The first converse all stars, produced in 1917, were brown with black trim had no ventilation eyelets. Taylor got his first pair in 1918. In 1921 he joined Converse to become what may have been America’s first player endorser. Taylor started teaching basketball clinics and publishing the Converse Basketball Yearbook making a name for himself and the shoe. Taylor’s name was added to the ankle patch in the 1930s making them among the first shoes to bear a player’s name. Taylor hit the road for 35 years hosting basketball clinics all over the world and always traveled with a trunk full of his shoes. The All Star was soon considered the only thing for a serious athlete to wear.Little has changed about chucks since then. Ventilation eyelets appeared on the outer sole in 1946 and eventually moved up onto the canvas. During World War II, modified chucks were worn for basic training in

the armed forces. After the war, the ankle patch took on its current look.In the early 1960s the low-cut “oxford” chucks were introduced and in 1966 seven more colors are introduced. It’s funny to think this caused a stir at the time when today chucks are available in a mind-altering array of colors, materials and patterns. One wonders what early ball players would think of chucks with double tongues, double uppers or the knee-high model. The ever-multiplying designs of the Chuck Taylor certainly helped keep it alive long after Puma, Adidas, Nike and Reebok took over on the basketball court.In Where’d You Get Those, his retrospective of New York City sneaker culture, Bobbito Garcia wrote, “There was a ball player I had gym class with in ’80-’81 at Brooklyn Tech. He was the only crusader still wearing canvas on his feet, but I had to give it up to him. His red Chucks were always fresh out the box, laces always b-boy neat, and he always wore red t-shirts to dip them out. That’s when I knew Chucks had staying power, even at a point in functionally they paled in comparison to the cushioning that leather sneakers were providing. They just looked to def to be forgotten.” By the late ’70s everyone from b-boys and punk rockers in New York, to skaters on the west coast were adopting and adapting the former king of the basketball court to their own purposes. At the same time companies such as Nike were coming up from behind and changing the way shoes were made and sold. Other Converse sneakers such as the One Star, Dr. Js and the Weapon enjoyed some popularity but ultimately both the business and the technology had gotten away from Converse. In 1996, Converse came out with the Converse All Star 2000, a leather performance basketball shoe bearing the classic Chuck Taylor insignia but it also looked more like an identity crisis than an update. The former leader declared bankruptcy in 2001 and the

Converse factory in Lumberton, North Carolina closed its assembly line that year. Nike, however, snapped up the brand in 2003 making it a subsidiary. So, it was not to be the end of the All Star but it was the end of the Made in America patch the heel once bore.In the capable hands of Nike’s marketing staff the shoe has reached a mature stage of self-knowledge, reflection and even giving back — in the case of Converse’s participation in the Product (Red) campaign. To celebrate the brand’s 100-year anniversary, Converse has commissioned 100 sneaker collaborations with musicians, graphic and graffiti artists worldwide, contributing a portion of sales to the HIV/AIDS fight in Africa. Much is being made of Converse reaching the hundred-year mark. Converse’s new campaign features a series of shoes reflecting on the history the All Star has witnessed — literally from the street level. In 2003, Converse signed 83-year-old John Isaacs, the only living member of the New York Rens in a celebration of this history. The Harlem Renaissance AKA The Rens, founded in 1923, was one of the early barnstorming black fives. In the early days of basketball teams were called fives and, like all sports, it was racially segregated. Touring the country through 1949 the Rens changed the way the game was played and won the first World’s Championship in 1939, and they did it in Converses.The Converse Black Fives series commemorates three eras of basketball with three shoes in distressed leather and vintage details. According to Converse spokesperson Jason Thome, the Black Fives Rens 1933 All Star is modeled stitch-by-stitch after an original pair the company found on eBay. It’s like owning a piece of sports history — without that tell-tale “historic” aroma.

by: Beverly Bryan

History for Your FeetOne of the World’s Oldest Sneakers Still Looks Fresh



In September 2005, four men walked into a boutique in Atlanta and found themselves perusing the custom sneaker selection. As the lack of appeal became evident, they decided that they could create something better than what was currently being sold. After speaking with the owner, he gave them an opportunity to create their own. Coincidentally, rapper Big Boi was playing a show a few days later and happened to pick up the pair fresh off the wall. Soon after, the owner ran to the back room, grabbed 7 pairs of Air Force 1’s, let them do their thing; the rest is history.

Today, Slushie’s considers itself a type of “wearable art” that is created through painstakingly detailed use of acrylic paint with each pair taking about 4-7 hours. Using precise details and an incredible use of dots and color ways reminiscent of A Bathing Ape’s Nigo, these young men are creating a brand and style that is unparalleled in the scene.

The abilities of the consumer to work directly with the artist’s to help create a conglomeration of minds and an amalgamation of ideas helps Slushie’s define their unique style. Not only is Slushie’s creating art for your feet but they have also brought their works to the canvas.

Currently working on some large scale (4’x6’!) pieces, Slushie’s is attacking the art world from all directions. With the talent and drive of these young men combined with their current clientele such as Lebron James and Big Boi, I have a feeling we will be seeing a lot more from them in the near future. To purchase and customize your own pair of Slushie’s, visit slushiekicks.com.

by: Matthew Stebbins

A love of art and passion for sneakers came at an early age for the man who simply goes by the name of “uniQue.” This name embodies who he is as a person which is why uniQue decided to name his company uniQue de$igns when it opened in 2006.

It all started back in high school when uniQue decided he wanted to be different from everyone else. If other kids were wearing a certain shoe or clothing item, he was not interested. Also during this time uniQue watched a graffiti documentary that included a segment on designing shoes. This documentary is what ignited his interest in becoming a shoe designer. The first pair he created and decided to test out at school was customized with Marvin the Martian. After such a huge reaction, uniQue started customizing shoes for his classmates.

“I’m still growing each day and can’t believe I made it this far in the sneaker game,” said uniQue. “I learned so much from customizing. It’s more of a passion than anything else.”

To design his sneakers uniQue pulls inspiration from his family, the hip-hop culture, DJs, break dancers and his two favorite artists, Picasso and Andy Warhol. UniQue describes his style as original. He will create anything that he finds interesting and will always put a twist or theme into the shoe design. In the past uniQue’s sneaker designs have included cartoons (Sponge Bob and Pink Panther), comic book characters (Spider-man), sports teams (New York Yankees and Pittsburgh Steelers) and special edition sneakers featuring portraits of Notorious B.I.G. and Tupac.

In the future expect to see more celebrity portraits, splatter paint and possibly some Japanese influenced artwork in uniQue’s creations. To purchase a pair of sneakers from uniQue de$igns visit www.sneakerskins.com or www.myspace.com/blaqueartz.

by: Erin Guernsey

The Creations of one Young Designer Add a

uniQue Twist to the World of Sneaker Customization

28 DV8 Magazine


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DV8 - How did you get started? TWay - It started from being a money-fatigued college freshman that had to choose buying books over sneakers. To counter that, I used a few markers and tried making my own. I guess the rest is as they say – history.DV8 - What were some of your inspirations? TWay - Inspiration comes from anything at anytime; sometimes on my commute, in class, during church, or at the ball games.DV8 - Describe your style/technique? TWay - All of the shoes are done by hand without stencils or tape so that each and every shoe of its kind. They’re more than just sneakers, rather original pieces of art.DV8 - What makes your designs unique? TWay - The fact that it’s all done by hand and the designs have not already been used on another sneaker, gives them that extra uniqueness.DV8 - What has the response been to your line since you’ve started? TWay - At first not many people (except for some close friends) saw what I envisioned and its future, so there were some mixed responses. Once I completed sneakers for some of the Pistons players and Worldwide Wes, those people finally came around.DV8 - Aside from your own personal work, what other designers do you admire? TWay - I’m a fan of C2, SoleJunkie, and my man from Big3Customs. DV8 - Can we expect any future projects? TWay - Definitely. Some more projects with other pro athletes, and we are also currently developing a clothing line…much more to come from the T.WayCustoms brand.DV8 - Where can we find your merchandise? How to order? TWay - Visit www.twaycustoms.net, www.myspace.com/twaycustoms, & our facebook.com profile listed under “T.WayCustoms” to purchase the clothing & accessory items, check previous sneaker projects, & to keep up with the numerous future endeavors.

DV8 - How did you get started? FK - I started designing sneakers in December of 2006 but since I was a kid I’ve always had a passion for art whether it was music, painting, or just writing down my thoughts. Although I never really drew, I’ve always been able to use different types of canvas to express my style. Designing sneakers offers me an outlet to do that; I get a chance to create walking pieces of art.DV8 - What were some of your inspirations? FK - My husband and my family definitely inspire me to push it to the limit and continue to be creative. Every art, writing and music teacher I’ve ever had has definitely inspired me in more ways than one. I guess you can say that I am inspired by art as a whole whether it’s a Vincent van Gogh painting or a crazy piece of graffiti on a wall. DV8 - Describe your style/technique? FK - I like to create styles and designs that haven’t been done before. If it has been done, I try to figure out ways I could do it better. It all starts with a simple idea, a cool canvas and I just build from there. DV8 - What makes your designs unique? FK - I try not to do what’s been done before; from color combinations to patterns, I try to change it up. I want Flykickz to be that company that can get women who wear shoes everyday to change up there style and slide into a custom pair of sneakers by FlyKickz.DV8 - What has the response been to your line since you’ve started? FK - I’ve gotten a lot of good feedback from people willing to tell me what they think about my work and how I can make my work better. It’s been cool.DV8 - Aside from your own personal work, what other designers do you admire? FK - I admire designers who are creative, continue to do their own thing and are motivated by the work that they create.DV8 - What can we expect to see from you/any future projects? FK - More colors, more patterns and definitely more concepts.DV8 - Where can we find your merchandise? How to order? FK - You can check out my work and place orders Online at www. myspace. com/flykickz_designs or email me@ [email protected] .

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“Straight crack for sneaker fiends,” these are the five words Caszzie Gary uses to describe his custom kicks. Gary is a designer originally from the Chicago area and now lives in South Bend, Indiana. He has been working on his designs for about two years, and he picked up the passion because he also wanted to be original.

“In high school I always had the newest kicks when they came out. Then everyone started to get the same shoes. So I had to think of a different way to stand out,” Gary says. Gary has been working with a clientele that he has built mostly from the computer age via networks such as Myspace. His customers include Young Hot Rod and JR Writer, a couple of young artists who Gary hopes to propel into further success.

Looking into the future, Gary looks to have enough success through his work to eventually take care of his family, and though he knows it is difficult work, he looks forward to all the benefits that his hard work can provide.

He does work with other canvases (not just shoes). As of now, his website (http://www.myspace.com/tha_king87) does not contain any photos or links to his other work, but he does work with hats, purses, shirts, wallets, and basically anything he can get his hands on. On the same website you can see his work with some excellent footwear including some Nike Air Max 90’s, Air Jordan 8’s, Nike Air Force 1’s, Chuck Taylor Converse All-Stars, and some Adidas’ Superstars as well. The designs range from just a few brush-up highlights to accentuate the already-great footwear to the full-on graphic to make the shoes one-of-a-kind and original.

Of all the shoes he has worn or designed, Gary’s favorite shoes are the Air Jordan VIII’s and the Air Jordan XII’s. These are obvious classics in the sneaker world, and a huge part of a lot of young people’s lives over the last 15 years. Look for this young designer to really step up to the next level. With luck, his shoes may end up on feet all across America.


YoungTalent



Sneaker Villa is based in Philadelphia, Pa. All of their stores are located west of Pennsylvania state capitol, Harrisburg, with the exception of the Wilmington Del., site which provides easy access to customers based in Maryland, and the Virginia area. Sneaker Villa is not only a place to satisfy your discriminating urban fashion tastes, but also a place for the community gather, featuring store events including open mic contests as well as The Take a Chance school tour in an effort to bring the positive aspects of urban culture to the youth. And bring the celebs on they do, as Reverend Run of Run DMC fame, and lately, from Run Athletics made an appearance at the Reading, Pa. location on March 18th to promote his latest, the Run Athletics Icon. Boxing legend Pretty Boy Floyd Mayweather also made an appearance at the Broad St, Philadelphia Location on April 3rd!

Located in Frederick, Md., Social Study was founded by April Reardon in 2003. Not only specializing in exclusive Nike products, her boutique also carries Creative Recreation, Good Bully, Hellz Bellz, Lemar & Dauley, LRG, Mama, Orchard Street, Penny Candy and Upper Playground to name a few. Of particular note is Penny Candy, which is owned by area local AJ Naylor who is also known as DJ Twoteks. Additionally, Social Study is also socially active by hosting biannual charity benefit fashion shows/parties. Most recently, on March 20th, their show titled BECAUSE raised over $2000 for the women of Congo via the website of Women for Women International. Friends to those downtrodden and friendly to the simple cat looking for an out of the ordinary pair of sneakers, Social Study also has sister stores that include Velvet Lounge, a women’s shop, as well as Pit Crew Skateboards. Since all three are located next to each other you might as well bring your significant other and see what each has to offer if you ever make a trip to Social Study! Frederick, MD is a short venture from the Baltimore/Washington area as well as Philadelphia!

These days, shoe collecting is not limited strictly to urban culture and has hybridized with the likes of skating culture. One of the most popular results of this crossover, the Nike Dunk was originally a basketball shoe that became the basis for the Air Jordan I. That said, if you are looking for a shop that is more than a sneaker shop and need to fill your jonesing for more than just kicks and need trucks, a deck, grip tape or even want that whole board built, Sneaker Hub in South Hackensack, N.J. maybe the store for you. Family owned and operated for over 30 years just next door from the original location, the store also carries your favorite brands like Nike Quickstrike and Tier 45 to DC, Supra, Clae, Puma, Reebok, Fila, hoodies, jeans, tees and sweaters and more for men, women and kids. They even have a side for the “grown man”, featuring dress clothes, shoes and boots according Natalie Velez, the granddaughter of the founder and present proprietor. Not just limited to helping you look and perform you best while out on the town or on the ramp, Sneaker Hub is committed to helping the community by donating to charities and interestingly, with the help of the mayor and town officials, the construction of a skate park! http://www.myspace.com/sneakerhub “Currently we are one store. But maybe someday I would like to Open a few more locations...one is enough for me. I can’t be greedy. I grew up around my customers and their families...I don’t want to abandon them,” says Velez.

SoCial STudy

SNEaker hub

For those of you in Western Michigan, All City Kicks in Grand Rapids, is there to make sure your feet stay hot and bakery fresh, even during those freezing Midwestern winters with brands like Nike, Clae, Creative Recreation, New Balance Tier 1, Lacoste Stealth, Clark’s Wallabees, Adidas, Alife as well as clothing lines Lemar and Dauley, Crooks and Castles, Acapulco Gold, Rocksmith Tokyo, LRG, Triko and King Stampede featuring enough colors to make sunglasses necessary when entering their location! They also stock coveted New Era hats in hard to find styles. Even better news to sneakerheads not in the vicinity of All City, is that they ship out orders and even accept Paypal which all of us should be familiar from constant Ebay hunting for that special pair! For those of you willing to make the drive, All City is about three hours from Detroit, Chicago and only an hour from Lansing!

SNEaker villaAll CiTy kiCks

34 DV8 Magazine


Sportie LA is a premier line of sneaker and apparel stores and has been around since 1985. Having been cited in such mainstream and respected titles as Details, GQ and Seventeen as well as on CNN and even on Jimmy Kimmel Live, Sportie LA has been a popular stop for such celebrity heavyweights as Jay-Z, Eve and Chad Hugo of the Neptunes. Though their physical locations are all in the Los Angeles, Calif., area, for those who want a piece of the exclusive-league action, they have many styles available through their website, SportieLa.com. Brands they sell include Adidas, Converse, Creative Recreation, DC, Lacoste, Gravis, Onitsuka Tiger, PF Flyers, Pro Keds, Puma, Reebok and Sperry. In addition to shoes, they also carry apparel including beanies, hoodies, track jackets as well as bookbags.

Poshwear Inc. is the newest store we have featured in this issue and is committed to the latest styles at reasonable prices. Founded only a year ago by Justin Pinero who has been interested in hot kicks and gear since he was a kid, they are located in Woodside, N.Y., which is in Queens on Long Island in New York City. Justin carries Nike, DC Shoe Co and Shmack sneakers and shoe laces in every color imaginable as well as non sneaker items such as Shmack decks, Roman decks, Black Label clothing, Lesche clothing and Jab Jab clothing. Konkrete, Shut, Palis and Cavi are a few of the other brands he stocks. Posh Wear is also your hookup for fitted hats! Though they specialize in Men’s wear, they also carry products for everyone in the family from your girlfriend to your little one. Though they have not had any store events, Justin is eager to be able to hold major events in the future as well as be able to open a second store!

SPorTie LA

Poshwear

Sneaker Bistro, a self-proclaimed seller of “urban luxury streetwear” is located in Patchogue, N.Y., which is on the eastern end of Long Island. Brands they carry include 10 Deep, Creative Recreation, Crooks and Castles, Dave White, DC Life Shoes, Diamond Supply Co, GRBG, Jason Mark Sneaker Solution, Kid Robot, Lemar and Dauley, Mighty Healthy NYC, Nike Quickstrike, NOT4EVERY1, Orisue, Reebok Lifestyle, Reme Designz, Sneaker Pimps and The Hundreds. They are the place to get all of the flash from NYC without having to travel to the big city! For those of you who are familiar with the hit Speed Channel show Unique Whips, Reme of Reme Designz brings his talents from the world of automotive customization as a number one in Unique Autosports owned by Will Castro. The entire Unique team has amped up cars for celebs such as 50 Cent, LeBron James, Mark Ecko and Patti LaBelle to name a few! Sneaker Bistro would also like to remind you that they are available to take phone orders for certain models! Give them a ring at 631-730-7132!

all sneaker stores written by: Ahmad Chaudhary

sNeaker BisTro



Vlado Footwear is a company based out of Los Angeles that strives for “affordable luxury,” as they state in their mission statement.

Vlado Footwear is founded by Jill Kim and Ted Chun, siblings aiming to keep a family orientated atmosphere.

Their intentions are simple: make stylish, comfortable shoes that are reasonably priced. The material is often the selling point of the shoe; this can especially be seen in such shoes as the Pony Hair.

They call it the Pony Hair because they use actual pony hair on the (top part) the shoe. There are other shoes that inspire a certain sentiment with their styles. The Benjamin is a shoe that uses the hundred-dollar bill as the classic urban fashion statement. Much like musicians and artists have used money as a cultural icon, Vlado speaks to the people through their own type of art.

Another clever design is the Home Run. These shoes have classic stitching for the support and durability of a shoe that needs to stay together like a normal shoe, but it also emphatically blasts the traditional stitches of a baseball seam onto the shoe as a bold, eye-catching addition to an already classic-looking shoe.

On the business end of Vlado, the company is actually comprised of two footwear lines, Luxury Kicks and 4NF. Luxury Kicks is the more classic (and first footwear line in the Vlado company), while 4NF is on the edgier side of the market. Both have their unique aspects, while both share commonalities with each. Luxury Kicks is the footwear line for the classically trained footwear aficionado with the keen sense that a shoe should never be plain. In fact the plane of the shoe should be the expression that suits the person wearing the shoe. A true sneaker freak will enjoy every nuance that these shoes have to offer.

The 4NF is an acronym for Fearless Fashion Freedom and Fun. With cool ideas like a wallet chain on the ankle of the shoe and a skull and crossbones image on the boisterous upper, 4NF looks to break away from the pack—and its parent line, Luxury Kicks—by using the same style concepts in a wildly different manor. Basically, the shoe becomes an extension of the rest of the wardrobe. If there can be a gold necklace with a skull on a person’s shirt and a wallet chain with a skull patch fashioned to the pants, then why is it so hard to imagine that the same continuing symbolism is still pulsating down to the shoes?

Look for this line to take some brave steps in the ever-evolving footwear game. The company is so versatile in its approach to culture that it can go from a lay-around, Sunday-afternoon, fancy dinner or cocktail lounge-type shoe such as the Elite to the work-inspired Boot; which is given away by its name and stands alone in its own right. Even the shoes by themselves double or even triple in their function. The primary objective is to just make sure the consumer looks good when they are wearing the shoe regardless of what they are using.

VlaDo Footwearby: Isaac Kuhlman



Laced Up is the go to place for the discriminating sneaker head in the Atlanta area. Nestled in the burgeoning suburb of Edgewood on the Eastern edge of Atlanta, the store is a place not only for the ultra-cool and famous like Big Boi, 1500 yard season star rusher Clinton Portis of the Washington Redskins, Jamal Lewis of the Baltimore Ravens and Atlanta’s own songwriter, guitarist, producer Dallas Austin, rapper T.I. and R&B singer Usher, but a place for the above average sneaker head, who would not only shop there because of the A-list clientele. Why they shop at Laced Up will be certainly evident with a store visit, or hopefully after you read this article. Laced Up is fueled by the driven determination and the personable nature of owner Ernel Dawkins who has culled a successful shop after only being in the business since February 2005. I had the opportunity to speak with Ernel over the course of several weeks. Our first phone conversation was brief, but of course, it came with good reason as every few minutes he was personally attending to a customer. I did not ask, star-struck even, every time he went away who was at the door, but with the clients mentioned above, anyone’s mind would be racing as to who it was...Usher? Clinton Portis? WOW! Can you get me his autograph?! But I opted to let Ernel take care of business as he needed and decided to stick to my planned questions.When I asked him what he thinks separates his store from the rest, he responded with being “personable” and “carrying other than the top three brands...Adidas, Nike and Reebok”, the former notion of which was constantly proving during our conversation and the latter in which he specified brands like Ben Sherman, Diadora, and Lotto and PF Flyers. I was surprised by Diadora and Lotto, two Italian brands I had not heard of since the early 1990’s. Ben Sherman of course, is a popular British brand whose styles are closely associated with the Mod movement of the 1960’s. PF Flyers, due to detailing and not having been produced for over a decade, hold an air of distinction over the similarly designed same era Converse.Converse’s Chuck Taylor, an example of that design, the once common model- cotton duck canvas sports shoe that refuses to die despite varying in popularity over the years. It was one of my personal favorites growing up in the 1990’s though they were not cool then as Jordans and Adidas Sambas were the local rage. I asked Ernel if he had any personal favorites when he was growing up. He mentioned that he always enjoyed Pumas with fat laces as well as the Nike Cortez, the revolutionary first running shoe to feature continuous cushioning end to end, choices which I found to be intriguing since they are both subtle, low key designs that are simplistic yet classy, traits that are not unlike the Ben Sherman and PF Flyer lines. Since Ernel also stocks designs from the Big Three, I asked him if he has any surprise sellers. He responded with a null answer. Most of what Laced Up carries are very low production models and vary from similar products in such areas as materials and color combinations. Despite his current career as a sneaker maven, Ernel started out as a school teacher who spent too much time in sneaker stores, the latter of which I am also very guilty of. He mentioned that he used his good credit to turn his sneaker fetish into a business that for now at least only has one location. Be on the lookout because Ernel and Laced Up are eyeing up second a spot on Peachtree Street in the Ten Midtown location of Atlanta, to open sometime in 2009!

by: Ahmad Chaudhary

38 DV8 Magazine


Hailing from New York City; Milkshake sneakers, a subsidiary of Steuben Ave Inc., is an organization that is focusing strictly on the increasing demands of high-end women’s custom sneakers. Maintaining the mantra of “Art for your feet,” Milkshake brand released an extremely interesting and vibrant spring collection for 2008. Entitled the Milkshake Spring 2008 Bloom line, these sneakers use a multitude of pastel colors and original artwork along with simple sneaker designs to bring a very fresh and unique look to the women’s custom sneaker world.

Along with the sneakers, Milkshake is delving into a nearly untapped world of customized sandals. Continuing the trend of bright colors and spring themes, these sandals can keep your feet looking cool even on the hottest of summer days.

By catering strictly towards the woman’s demographic of custom footwear, Milkshake is able to isolate and expand on ideas and themes that would otherwise be ignored in the world of sneakers. With its subtle use of pinks, light greens and lavenders along with flowers and various other unique patterns, the 2008 Bloom line is a force to be reckoned with amongst female sneaker fiends. For updates, new releases and contact information, visit http://www.milkshakekicks.blogspot.com/ and keep your feet as fresh as a blooming rose on those warm summer days.


DV8 - How did you get started? Mizzee - I was given an airbrush set for Christmas in 1998 but I did not have a compressor to work with the paint so I got antsy and decided to just use the paint with a brush. I only wanted it for sneakers since my friends would get there shoes airbrushed at a local vendor and I thought I could make some extra money Ironically enough, I just got an airbrush for my birthday from a friend less then 8 months ago. DV8 - What were some of your inspirations? Mizzee - Anything from graffiti, cartoons, fashion, animals, music, and toilet stains. Hell evens some other artists. Most of the time I just see a shoe and just brainstorm stuff/ideas on the spot, the rest is execution. DV8 - Describe your style/technique? Mizzee - Versatile to say the least, it’s hard to put a finger on one type of execution because I do so many things to keep others off balance as well as cornering my market. One day I’m painting swirls, next day its fades, then its fabric, graphic work, engraving etc. My goal at the end of the day is not to be one dimensional; it’s a gift and a curse.DV8 - What makes your designs unique? Mizzee - The fact that I simply don’t care about what others think (unless it’s a customer’s order). When you try to please everyone and not try something new you stay stagnant, especially when you have artists putting teddy bear fur on sneakers (what up mannie!). That and the fact I can do the craziest designs and still be wearable. A lot of good artist overdo stuff and make the product borderline un-wearable/tacky. I think I balance out extraneous and simplicity very well.DV8 - What has the response been to your line since you’ve started? Mizzee - It’s been varied from good to great… I’m going to say good for the most partDV8 - Aside from your own personal work, what other designers do you admire? Mizzee - That’s easy, methamphibian, Jor1, sbtg, Emmanuelabor, Mache, Evolvedfootwear, SekureD, Tangible thoughts, TTk, pshh its tons of fish in the sea that im missing… blame my head not my heart. DV8 - What can we expect to see from you/any future projects? Mizzee - Other then tons more kicks, I’m going to say a website which should be up this year. I have procrastinated about it long enough. I’m also working on some collaboration with some other artists who I have respect for. Call it the us vs. them seriesDV8 - Where can we find your merchandise?Mizzee - myspace.com/mizzeecustoms or just email me at [email protected]



What you wear on your feet says a lot about your personality and sense of style. Rocking a pair of kicks with wild colors and bold designs or deep colors with smooth lines says that you’re either off-the-chain or a smooth-cat. Getting your gear at GEAREX helps you

set the tone for who you want to be…whenever. You don’t always have to be smooth or off the chain. In business since ’96, GEAREX offers sneaker fiends a quality shoe with a unique style at an affordable price. Dr. Woo, the veteran shoe’s designer has over 30 years of design experience including experience with brands like Jordache, U.S. Polo Association, FUBU

and other brands. With the entire production and design team housed out of their Paramount, California headquarters, GEAREX is fortunate to keep costs low to offer customers an array of colors and designs that are competitive to the constantly changing styles and demands of the

sneaker market. In order to get your sneaker fix, you don’t have to look too far. GEAREX is located in retail stores throughout the United States, Mexico, Puerto Rico, Germany, Canada, New Zealand and the UK with an emerging presence in larger retail stores. However, the brand is

seeing a significantly strong presence in Puerto Rico where the style and substance of the shoe is in great demand. “We have a really big presence in Puerto Rico right now…The bright colors go in and out of style here in the states because of the changing seasons, but its pretty warm over there all year long so they can rock the bright colors anytime of year.” says Sam Ko, Vice

President of Marketing, Sales, Public Relations, Production and Development.To get affordable yet stylish kicks and to learn more about GEAREX, go to www.grxusa.com.

Foot FetishGearex

By: Melissa A. Stewart

40 DV8 Magazine


Here is a little background on the Lupe Rhyming Ape tee...“The design features a Rhyming Ape logo with Lupe Fiasco’s face superimposed into the countenance, and of course, his classic rimmed glasses. (A spin on the BAPE brand that Lupe has been so fond of). Below the logo are two detailed mics crossing like skull bones.The prolific rapper dropped an infamous trilogy of mixtapes known as Fahrenheit 1/15: Part I, II, & III. The last mixtape known as “A Rhyming Ape” features Lupe Fiasco rapping over Gorrilaz beats and include some of his most thought-provoking rhymes ever released.This t-shirt commemorates Lupe Fiasco as his self-proclaimed nickname “A Rhyming Ape”.”

My work has been on tour with the Sneaker Pimps (the largest touring sneaker art exhibition featuring talented urban artists from all over the world). Have a look at my portfolio. If you are interested in a custom quote, or have any questions, please send an email to [email protected]

All sneakers you see here are custom hand painted - I create a wide variety of designs - from sports logo’s, simple color patterns, camouflage themes, to more complex unique designs.

None of the shoes you see here on this site are for sale, however any design can be replicated.

DV8 - What type of paint do you use?ASO - Angelus Leather Paint - it’s a flexible permanent acrylic paint, used by all the Pro’s.

DV8 - What types of sneakers will you customize?ASO - Any brand, as long as it is a leather or canvas surface - Adidas, Nike, Puma, Reebok, New Balance, etc.

DV8 - How long will it take you to paint a pair of sneakers?ASO - Turrnaround time is typically 1-2 weeks

DV8 - How much does it cost for a pair of custom kicks?ASO - It really depends on how and what you want done to the sneaker - contact me with your concept and I will give you a quote.

Also,Make sure to check out our t-shirts!

Ezra - All Souled Outwww.all-souled-out.comwww.myspace.com/[email protected]

All Souled Outby: melissa Stewart



Between filming for his skateboard video parts and throwing down the beats at local LA hot spots, Hyde and the Green Door, celebrity skater Chad Muska has managed to make time for his newest business venture, Factory 413. Conveniently nestled on the north side of LA’s busy Fairfax Avenue, Factory 413 exudes all the class of a couture shop paired with the raw edge of the skateboarding lifestyle. “It’s definitely more of a high end clothing boutique, meets a skate shop kind of, but minus the hard-goods,” shares Muska. With all the success coming from Muska’s Supra pro model, the Skytop, there really wasn’t any outlet in LA that always had the product available. “It sort of came together with my partner Angel Cabada, he owns KR3W and Supra … Our goal was to basically create a store with in Los Angeles that would always have the newest Skytops and any other Supra shoes that we pick, all the latest KR3W clothing and stuff like that,” said Muska. “We wanted a sort of storefront place to showcase all the stuff that I’m involved with and working on, whether it’s shoes or clothing.” With his own cut and sow line in the works, Factory 413 also carries Mary-Kate and Ashley Olson’s clothing line, The Row, along with LA based Kova & T. Muska’s even added his own vintage collection of old fits that he’s been collecting over the years. From original Kiss T-shirts to boy band New Kids on the Block, there’s a versatile mass to choose from. Shoppers can also complement their new threads with some flashy accessories of vintage jewelry and sunglasses. “I just wanted to always be like a store where you can come in here and buy something that you’re not going to be able to buy in any other store in LA,” shares Muska.

Factory 413 is a one-stop shop to style you out from the toes up in the most exclusive manner. Taking inspiration from all over the spectrum, Muska attributes a variety of looks when designing and merchandising. With an emphasis on high fashion, he’s always in tune with French Vogue, Italian Vogue, and keeps tabs on all the fashion weeks in Paris, Milan and Tokyo.

“I have inspiration from all over the place … This month I might be inspired by one thing, like punk rock concerts or something, and next month by who knows, sunglass manufacturing,” says Muska. “I don’t know man, you never know, every week is a new inspiration … It’s sort of like the vintage stuff that we’re putting in here. It’s a lot of the stuff that inspires the stuff that we’re doing ‘new’ now days. Some of the new Skytops might be inspired from a Cazal sunglass that was from the 80’s. Everything is feeding off each other here whether it’s the old or new stuff.”Whether you love him, or you hate him, Muska is definitely a trendsetter, paving the way for what’s hot and what’s not, in street-wear couture. Although skateboarding has led him to where he is today, he has without a question evolved into a thriving entrepreneur. “I’ve always just enjoyed just designing and creating. Some of the stuff I’ve done people have loved, and some of the stuff I’ve done, people have hated,” adds Muska. “You just have fun. I’ve never been a designer that tries to please the masses. I usually do what my heart tells me to do and what I feel is cool at the moment. Like I said, sometimes it works, sometimes it backfires.” Factory 413 is definitely working. With a selective array of quality apparel and accessories, a modern boutique layout and a wide variety of beats gracing the airwaves, Factory 413 is “fresh as fuck!” Cruise by in person or check it out online, you won’t be disappointed. www.factory413.comhttp://www.myspace.com/factory413

factory413 by: Sandy Burciaga

42 DV8 Magazine


Una Kim, CEO and main designer of Keep, makes sneakers for the women she knows — something she feels very few other sneaker companies are doing.Kim wore sneakers all her life but was consistently disappointed by the weak overtures mainstream sneaker companies made to the female consumer. The female version in the major brands of athletic and skate shoes tend to come with a lot of “bells and whistles” as she puts it. “That’s more a manifestation of what the company thinks of women than of what women want,” she said.It turns out, the men’s style often came a lot closer to satisfying her desires — and the desires of the other women she knew. “Myself and every girl I’ve ever known were always buying men’s shoes,” said the entrepreneur. The only problem with that is boys four and a half’s can be hard to find. “We were embraced by smaller independent stores,” she said.But getting her kicks into Urban Outfitters was still the big breakthrough. Today the sneakers have parking space in stores from Japan to the U.K. with six new styles coming up. Part of Keep’s strength she said is that the sneaks fit in anywhere: from exclusive sneaker outlets to skate shops and women’s boutiques. Some of Kim’s designs are even named for the women who have inspired them. “She has an amazing style that transcends all kinds of everything,” Kim said of her now-immortalized friend.Keeps come in vibrant, fun colors but there is nothing stereotypically girlie about them. The fall collection features a blend of traditional, almost-preppy patterns such as argyle and way traditional Mayan textiles. If the combinations sound intense it helps to understand where Kim is coming from.

Growing up in Baltimore skateboarding and playing music, Kim and her friends took inspiration from punk, hip-hop and whatever they encountered. “We were just like sponges and we were psyched on everything,” she said.For the people she came up with in the independent music community the shoes will resonate on a deeper level. Even the silhouettes reflect Kim’s roots. She created most of the designs herself and said the inspiration came from the sneakers she loved as a kid: Keds, Vans and the Tretorns Kim explains were the ultimate in cool when she was in the fourth grade. Connections to friends and people Kim admires thread through every part of Keep.“We don’t do collaborations unless it comes in a much more organic way,” she said —like the collaboration with artist Ashley Macomber. Kim had known and admired Macomber and her work for some time before asking her to work with Keep.It’s a long story and that’s just the kind of thing that inspires Kim. “What I really like about a product is the narrative behind the shoes,” Kim said. Kim has been to Guatemala and learned a lot about the different patterns used by the women who weave and wear the fabrics Kim incorporates into footwear. Each pattern means something and tells you something about the wearer. “I love the narrative of textiles. I love how textiles can be a language,” she said. While Keeps come in only women’s sizes, Kim sees no reason why men shouldn’t wear the shoes too. After all they go up to size women’s 14, which is 12 and a half in men’s sizes. “The goal was always to do a company in a way that I could believe in,” she said. Soon Keep will be more than a sneaker company. Come the fall, Keep will include a full line of women’s clothes and accessories.

KEEPing It Real

Rad sneakers for rad girls

by beverly

bryan



Yours Truly Brandwww.yourstrulybrand.com

Funky Urbanwww.funkyurban.net

Flagship Labelwww.myspace.com/freshmonastery


Sol Munkiwww.solmunki.com

Sol Munkiwww.solmunki.com

SWNDLwww.swndl.com

SWNDLwww.swndl.com

Vanswww.vans.com

Vanswww.vans.com

Vanswww.vans.com

Hott Ish!DV8 Sneaker Issue 1.indd 44 7/6/08 2:05:22 PM

420 Vintage Running CollectionUnisexRetail $55New Balancewww.newbalance,com

Unltd WorchesterMensRetail $65Ecko Unltdwww.soholab.com

Unltd Phranz CrosswindMens

Retail $65Ecko Unltd

www,soholab.com

Rhino Red ECKO PhaydeWomensRetail $60Ecko Redwww.soholab.com

Rhino Red ECKO PhaydeWomensRetail $60Ecko Redwww.soholab.com

Rhino Red ECKO PhlourishWomensRetail $62Ecko Redwww.soholab.com


HottIsh!

Hott Ish! deve8magazine.com 45


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