duane reade’s smart approach to private label & branded neighborhood environments
DESCRIPTION
Duane Reade’s Smart Approach to Private Label & Branded Neighborhood Environments . What are we doing? • Intro (aka, who are you and what’s a “ Drug Store News ?”) • Set the table — DR in brief • Rebranding: stores, private brand • Q&A. WHO IS DSN?. 12x/Year 38k circ. 80+ years. - PowerPoint PPT PresentationTRANSCRIPT
Duane Reade’s Smart Approach to Private Label
& Branded Neighborhood Environments
What are we doing?• Intro (aka, who are you and what’s a “Drug Store News?”)
• Set the table — DR in brief• Rebranding: stores, private brand • Q&A
12x/Year38k circ
80+ years
WHO IS DSN?
WHO IS DSN?
100K unique visitors
250K views
Websitee-newsletters
DSN.TVDSN+
Duane Reade: A very brief history
DR: A brief history• 1960. Founded Cohen bros. - Lower Broadway• 1992. 37 stores - Sold to Bain - $239 million • 1998. 67 stores - Public offering• 2004. 239 stores - Sold to Oak Hlll - $700 million• 2010. 257 stores - Sold to Walgreens - $1.2 billion• 2013. 253 stores
DSN Sept. 24, 2012Walgreens: The
Transformerhttp://drugstorenews.com/digital-editions
The Original Transformer“Duane Reade had started the new
drug store concept, and now you see a lot of that influence coming
back to Walgreens and accelerating where we’re headed…
a lot of what we’re doing that acquisition helped to accelerate.”-Greg Wasson, president/CEO, Walgreen Co.
DSN, Sept.24, 2012
Health & Daily Living Store
“What I saw was an opportunity to move away from a very specific, needs-driven reason to shop and
become a place where people want to shop.”
-Joe Magnacca, president daily living products and solutions, Walgreens
DSN, Sept.24, 2012
What’s a Health & Daily Living Store?
What’s a Health & Daily Living Store?
What’s a Health & Daily Living Store?
What’s a Health & Daily Living Store?
What’s a Health & Daily Living Store?
CONTENT RELEVANCE,CONTENT RELEVANCE,CONTENT RELEVANCE…