Download - Your guide to the new brand identity, products, and launch ... · Your guide to the new brand identity, products, and launch timing. ... A new mix of products in ... 100 Customer

Your guide to the new brand identity, products, and launch timing.

FOR IBO USE ONLY

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Your home is the backdrop to your lifeIt’s your favorite breakfast spot, playground, and movie theater. Dreams happen here, laughter is the soundtrack, and love is valued most of all.

Keeping such a special place clean and safe requires you to be uncompromising in the products you choose.

LEGACY OF CLEAN® products are made with naturally derived ingredients, but what truly sets them apart is how well they work.

They’re Better. Naturally.

Better, because they clean and wash more effectively.

Naturally, because of dermatologist-tested formulas that won’t harm your home or the people you love.

Live your legacy

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A New LegacyIntroducing a fresh, new look and feel for your beloved LEGACY OF CLEAN® brand.

New PackagingThe packaging is now easier to use, and features a new logo and a distinctive, new design. Extensive market research with IBOs and consumers has shown that the new package design is strongly preferred over the previous packaging.

New StoryHow we’re talking about our products is also changing. When researchers ask people what the LEGACY OF CLEAN brand stands for, they overwhelmingly say, “better for the environment.” And, while that’s still true, an important part of the story is being overlooked: the outstanding performance and effectiveness of LEGACY OF CLEAN products! Many competitors’ “green” cleaning products simply don’t work, while products that do work often contain harmful chemicals you wouldn’t want to expose your family to. We believe that cleaning products should be both highly effective and safe for you and your loved ones.

New AudienceThe LEGACY OF CLEAN brand is targeting a younger audience, because that’s when many people develop their loyalty for specific cleaning brands. Of course, we all love LEGACY OF CLEAN products, and they’re used by people of all ages. But you’ll find that the improved brand and packaging is extremely appealing to younger audiences today.

Enduring TraditionWhat hasn’t changed about the LEGACY OF CLEAN brand – and what will never change – is the fact that our amazing cleaning formulas are still better for you, your environment, and the people you love.

100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner.

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key differences to keep in mind when talking about the brand

NEW!Introducing the Ultimate Clean.LEGACY OF CLEAN® SA8® Supreme Laundry Detergent is a one-step, high-performance blend that combines the cleaning power of SA8 Laundry Detergent with color-safe bleach and a detergent booster. It removes tough stains, so laundry comes out whiter and brighter, yet it’s gentle enough for everyday use.

Available in December.

Fresh Scent 10-9851 3 kg/6.6 lbs./up to 58 loads $29.60 P846B2518Y2518

Old New

Target audience: Environmentally conscious families

Generation Y women and young moms

Priority: The earth’s environment

Your home environment

It’s about: Amway’s legacy and heritage in cleaning products

Your legacy in the hearts of the people you love

Ingredients: Better for the environment

Derived from nature

POSITIVELY CLEAN SINCE 1959.©

Better. Naturally.

IMPROVED!One box cleans it all.LEGACY OF CLEAN Intro Bundle

A new mix of products in updated packaging will help you convert new IBOs and customers to the LEGACY OF CLEAN brand with this 11-piece intro bundle:

• SA8 Laundry Detergent – 1 kg

• Fabric Softener, Floral – 1.5 L

• Prewash Liquid – 500 mL

• TRI-ZYME® Detergent Booster – 1 kg

• L.O.C.® Multi-Purpose Cleaner – 1 L

• L.O.C. Multi-Purpose Wipes – 96 wipes

• Kitchen Cleaner Spray – 946 mL

• Bathroom Cleaner Spray – 946 mL

• DISH DROPS® Dish Liquid – 1 L

• SCRUB BUDS® Scouring Pads – 4 pads

• FREE Microfiber LEGACY OF CLEAN Cleaning Cloths – 3-pack ($6.99 value)

Available in March.

(replaces 10-5519) 11-8176 $85.95 P2500B7307Y7307

100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner. 5

IMPROVED!The ultimate stain remover. We’ve improved Classic Prewash Spray and it’s now branded LEGACY OF CLEAN®.The new formula actually performs better than our Classic Prewash Spray with no irritating fumes and a better scent. It still provides the ultimate solution for almost any stain, including lipstick, ink, motor oil, and many more.

Available in December.

11-0403 350 g/12.3 fl. oz. $9.85 P281B838Y838

IMPROVED!One drop cleans a lot. LEGACY OF CLEAN DISH DROPS® Dishwashing Liquid now comes in a great Citrus Scent as well as in the Original Scent!

Available in February.

Citrus Scent 11-8720 1 L/33.8 fl. oz $9.80 P274B834Y834

What’s New and What’s Improved

We’ve also improved these LEGACY OF CLEAN products with minor formula upgrades:

• SA8® Delicate Laundry Detergent has a new, light scent

• Liquid Prewash now has an improved dispensing system with better fabric absorption

• Soft Cleanser has more cleaning agents.

• Automatic Dish Tablets has an improved biodegradable formula

Share the brand’s new look with these great LEGACY OF CLEAN sales aids!• NEW! DISH DROPS Dispenser Bottle (10-7890)

• NEW! L.O.C.® Multi-Purpose Wipes sampler card (available in the New IBO Welcome Kit and can be purchased separately)

• NEW! Sampling Pouch coming soon

What’s the Same?Other beloved LEGACY OF CLEAN product formulas remain unchanged!

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LaundryWatch for Laundry products to start launching in December, with a full rollout in January.


Product Promise New SKU Old SKU

SA8® Supreme Laundry Detergent – Powder

The ultimate clean. 10-9851 3 kg/6.6 lbs./up to 58 loads $29.60 P846B2518Y2518

11-0956

SA8 Laundry Detergent – Powder Exploding crystals rinse clean. 10-7856 1 kg/2.2 lbs./up to 33 loads $12.10 P346B1031Y1031

10-7856

10-7858 4.5 kg/9.9 lbs./up to 150 loads $43.75 P1249B3718Y3718

10-7858

SA8 Laundry Detergent – Liquid Naturally powers out tough stains.

Floral Scent 11-0477 1.5 L/50.7 fl. oz./up to 50 loads $19.80 P554B1685Y1685

10-7863 33.8 fl. oz./up to 33 loads

11-0478 4 L/135 fl. oz./up to 133 loads $44.50 P1244B3783Y3783

10-7864 101.4 fl. oz./up to 100 loads

Light Scent 10-3278 4 L/135 fl. oz./up to 133 loads $44.50 P1244B3783Y3783

10-7866 101.4 fl. oz./up to 100 loads

SA8 Delicate Laundry Detergent – Liquid

Worry-free clean for fine fabrics. 11-0479 1 L/33.8 fl. oz./up to 66 loads $16.45 P469B1398Y1398

10-7867

Fabric Softener Softens naturally. Less static cling.

Floral Scent 11-7778 1.5 L/50.7 fl. oz./up to 75 loads $13.50 P378B1148Y1148

10-7869 33.8 fl. oz./up to 50 loads

11-7780 4 L/135 fl. oz./up to 200 loads $30.20 P844B2567Y2567

10-7870 101.4 fl. oz./up to 150 loads

Original Scent 11-7781 4 L/135 fl. oz./up to 200 loads $30.20 P844B2567Y2567

10-7872 101.4 fl. oz./up to 150 loads

Prewash Liquid Removes nature’s stains, naturally.

11-2958 500 mL/16.9 fl. oz. $5.55 P155B472Y472

10-7875 32 fl. oz.

Prewash Spray The ultimate stain remover. 11-0403 350 g/12.3 fl. oz. $9.85 P281B838Y838

11-1281

All Fabric Bleach Whiter whites. Safe on colors. 10-7873 1.2 kg/2.6 lbs./up to 40 loads $9.75 P279B829Y829

10-7873


11-7774

TRI-ZYME® Detergent Booster Makes detergent clean better. 10-7874 1 kg/2.2 lbs./up to 40 loads $9.35 P267B795Y795

10-7874


11-7775

SKUs that don’t change are in green.

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surfaceWatch for Surface cleaning products to start rolling out in February.



L.O.C.® Multi-Purpose Cleaner The world’s most versatile cleaner.

Liquid E-0001 1 L/33.8 fl. oz. $7.05 P201B599Y599

10-7876

Wipes 11-0485 Four 24-count packs $11.40 P324B969Y969

10-7877

Soft Cleanser Scratch-free scouring. 11-0486 500 mL/16.9 fl. oz. $5.90 P169B503Y503

10-7887

Metal Cleaner Keeps cookware looking new. 11-2160 250 g/8.8 oz $5.10 P145B432Y432

11-6390

Kitchen Cleaner Cuts grease naturally.

Spray 10-7878 946 mL/32 fl. oz. $5.10 P145B432Y432

10-7878

Liquid Refill 11-2536 1 L/33.8 fl. oz. $12.60 P359B1070Y1070

10-7880

Wipes 10-7888 Two 24-count packs $8.90 P253B756Y756

10-7888

Glass Cleaner Safe, ammonia-free shine.

Spray 10-7881 946 mL/32 fl. oz. $5.10 P145B432Y432

10-7881


10-7883

Bathroom Cleaner Confidently clean without scrubbing.

Spray 10-7884 946 mL/32 fl. oz. $5.10 P145B432Y432

10-7884


10-7886

SKUs that don’t change are in green.

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dishWatch for Dish products to launch in March.



DISH DROPS® Dishwashing Liquid

One drop cleans a lot.

Original Scent 11-0488 1 L/33.8 fl. oz. $9.80 P280B834Y834

10-7889

Citrus Scent 11-8720 1 L/33.8 fl. oz. $9.80 P274B834Y834

10-7891 16.9 fl. oz.

SCRUB BUDS® Pads Long lasting. Rust free. 11-0490 4 pads $7.00 P199B595Y595

10-7887

Automatic Dish Detergent Cleans better with less. 11-0489 1.4 kg/3.08 lbs./up to 46 loads $10.65 P303B904Y904

10-7893

Automatic Dish Tablets 10-9867 60 tablets $23.95 P684B2034Y2034

11-0955

©2013 All rights reserved. Printed in the USA. 66030ENA

DECEMBERLEGACY OF CLEAN® SA8® Supreme Laundry Detergent and LEGACY OF CLEAN Prewash Spray (formerly Classic Prewash) launch this month.

JANUARYLook for the rest of the rebranded LEGACY OF CLEAN Laundry products to start launching this month.

FEBRUARYImproved Surface and Dish products will start hitting service centers in February as they become available.

MARCH & BEYONDImproved LEGACY OF CLEAN Intro Bundle launches in March.

Celebrate the successful refresh of the LEGACY OF CLEAN brand!

Prices and PV/BV are staying the same!You’ll notice we’re not raising prices, except in cases where we’ve also increased the size of a product. All LEGACY OF CLEAN products will still pay full PV/BV.

Pay attention to your Ditto® orders.Check carefully to make sure you update your DITTO® profile to ensure you continue to receive your LEGACY OF CLEAN product favorites.

At-a-glance Launch Calendar

Download - Your guide to the new brand identity, products, and launch ... · Your guide to the new brand identity, products, and launch timing. ... A new mix of products in ... 100 Customer

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