Download - Wayra London 2014 Portfolio
Wayra London2014 Portfolio
Table of Contents
Overview of Wayra UK teams p.3-4
Overview of Wayra UnLtd teams p.5
Wayra UK Executive Summaries
Cloudwear p. 7
Doutissima p. 8
Earnt p. 9
Geneix p. 10
GeniusMatcher p. 11
iNovar p. 12
LevBet p. 13
Living Indie p. 14
Lobster p. 15
MedArkive p. 16
OpenDesk p. 17
Paperfold p. 18
Passive Eye p. 19
RotaGeek p. 20
Skim.it p. 21
Sqwiz p. 22
Team Match p. 23
Yoyo p. 24
Wayra UnLtd Executive Summaries
Applyed p. 26
Pocket Explorers p. 27
Policy in Practice p. 28
Proversity p. 29
Represent p. 30
Roadio p. 31
The Busking Project p. 32
Tonguesten p. 33
Virtually Free p. 34
An online website about health and beauty in Brasil; our aim is to become the numberone online forum in Brasil related to Q&A in Health and Beauty. Our business ismodelled on a French website that was bought in 2008 for €130m.
Doutissima
Our product, “iwunta”, is the first intention-based messaging platform. It allows usersto gather nearby friends for spontaneous events and daily routines. Broadcasting aniwunta notifies only the friends nearby, ensuring that every invitation is immediate andrelevant. We recently partnered with Samsung.
Cloudwear
A mobile advertising platform that allows brands to reward user achievements insideof existing health and fitness apps.
Earnt
A digital healthcare company specialising in drug-to-drug and drug-to-geneinteractions. Our products combine the power of big data with intuitive UX and datavisualisation to create one place where doctors can personalise medicine.
Geneix
We combine computer vision and 3D technology to create one hardware free solutionfor mapping, positioning and navigating in any indoor location. Our technology has 3non-provisional pending patents.
GeniusMatcher
We have 2 main areas of expertise: the creation of interactive data visualisations usingtechnologies like Flash, and the development of a solution (MyBI2Go) and theassociated engine (the 2Go Portal) that enables organisations to access businessintelligence (‘BI’) content on the move in a 100% secure environment.
iNovar
A derivatives trading platform for sports bets. We bring leverage to sports betting forthe first time, while avoiding unmanageable risk for firms
LevBet
We offer a new way to experience live music. We live stream concerts to anyinterconnected device, working with the coolest events and venues in London andSpain to bring quality music to 1000s of fans around the world.
Living Indie
A marketplace for digital content created by social media users. It’s like iTunes for user-generated content, which we believe deserves to be treated in the same way as anyother product, service, or work of art.
Lobster
A SaaS platform allowing pharmaceutical marketers to deliver any content across anychannel, together with data about which messages are consumed by which doctors.This provides increased control on marketing costs and the ability to improve returns.
MedArkive
Overview of Wayra UK Companies
A global online marketplace for a furniture collection that is digitally designed andcan be downloaded and fabricated locally. We connect customers directly withworkshops so that designer furniture made to order becomes accessible andaffordable.
OpenDesk
We are disrupting the way email is presented. With Paperfold, emails are presented intiles allowing you to click on content (links, clips etc.) without having to click into theemail.
Paperfold
A self-powered GPS locating device that never needs recharging, making it ideal forpersonal use and for keeping track of an organisation’s personnel or valuable materialassets.
Passive Eye
Online employee scheduling for businesses, retail, and the health sector. Weempower employers to organise and disseminate employee work shifts, removing thepain associated with staff scheduling, and saving time and money for businesses.
RotaGeek
Pinterest for written content. Our NLP text summariser allows you to skim large webarticles into 100 word summaries, making it easy to save for later or share withfriends and colleagues.
Skim.it
An instant website builder for small businesses. In under 30 seconds, Sqwiz builds amobile-ready website on top of users’ existing Facebook pages. The new website ispre-filled with content from the relevant Facebook page, and remains connected withit for further content updates.
Sqwiz
We develop psychometric tools to help companies better understand their employeesand teams. Our proprietary personality questionnaire produces visual, insightfulreports to improve talent development, team effectiveness, and recruitment.
Team Match
A marketing engine for offline retailers, powered by in-store mobile payments. Yoyo isa fast and easy way for consumers to pay and get rewarded at different retailers witha single destination app (think Starbucks’ payment and loyalty app for multipleretailers.
Yoyo
A digital admissions platform and data analytics tool for schools, saving time, moneyand stress for both schools and parents
Applyed
We connect children with the natural world through an iPhone app, website, andoffline content. We’ve taken the best bits of kids’ social networks and bridged thiswith real world outdoor activities to create the ultimate entertainment platform foryoung children and their parents.
Pocket Explorers
We address the welfare system and focus on supporting people on low incomes. Ouroutcome-focused, scalable software has improved people’s understanding of welfarereform, helped people into work, increased the effectiveness of support services, andled to direct cost-savings for our clients.
Policy in Practice
A platform bridging the gap between employers and education through free onlinecourses linked to career opportunities for youngsters who are Not in Education,Employment or Training, school leavers, and graduates.
Proversity
A software company building a professional platform to help connect vocationalstudents and local employers
Represent
An app that helps young people learn to drive better and more safely. Drivinginstructors can record in real time a student’s progress through the driving syllabus. Aprofile is created for each driver that can be used by advertisers to deliver offers anddiscounts to reward better driving training.
Roadio
We enable buskers to receive digital donations on the street, selling CDs, connectingtheir audiences, and gaining recognition for what they do. Passers-by can find outwho’s busking in the vicinity, follow their favourite buskers, and get involved in events.
The Busking Project
We use artificial intelligence to map video subtitles and music lyrics onto educationalframe-works for learning English
Tonguesten
We develop apps that use games and gamification to improve mental healthproblems. We adapt proven therapy techniques and make them into digital tools tobe used by individuals themselves.
Virtually Free
Overview of Wayra UnLtd Companies
Executive Summaries
Wayra UK
www.cloudwear.com
@cloudwear
Our product, iwunta, is a messaging platform thatgathers nearby friends for spontaneous activities anddaily routines like going to the movies, getting coffeeor working out.
Every time people want to go out with friends, theyhave to search through contacts, guess who's nearby,bother friends that can't go, and receive 'No' inresponse, simply because people are busy.
iwunta is a real-time matching platform thatconnects you with nearby friends for spontaneousactivities and events. For example, broadcasting"iwunta #seeWicked", notifies your nearby friendsand invites them to join you for the show tonight.
When users broadcast what they do, we couple witha commercial response. For example, if I broadcast"iwunta #coffee", we deliver coupons and offers forStarbucks.
Althought iwunta works on all iOS and Androidphones, it also works well on wearable devices, likeSamsung's Gear 2 smartwatch. As one of the first-to-market on wearables, we can establish ourselves asthe leaders of wearable messaging.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
� Partnered with Samsung at the 2014 MobileWorld Congress in Barcelona
� Released iwunta onto iOS, Android, SamsungGear 2
� Assembled team from California
� Multiple patents pending
� Oversubscribed seed round
Intention-based messaging for mobile and wearable devices
Milestones
Evan Tann
CEO
Started a company out of New York with General Electric and OMD. 16 years experience programming, and built cloud software for Harvard/ MIT.
Wendell Brown
Chairman
Sold past companies to Microsoft and AOL, co-founded LiveOps which grew to $150 m + annual revenue.
Why Invest?We are an experienced team with multiple prior exits, strong engineering, and key internationalpartnerships.
Karthik Gollapudi
Head of Product
Computer science engineer with past product management experience.
We have key international partnerships, prior B2Band B2C success among team, a strong engineeringteam, access to the Silicon Valley/American andEuropean markets, and patents protecting revenueand growth strategies.
Status: Beta testing UK, Europe, US
Why Invest?We have an experienced team with first-class investors and 7 million monthly unique visitors to
our site.
www.doutissima.com.br
@Doutissima
Online web site about health and beauty in Brazil;our aim is to become the number one online forumin Brazil related to Q&A in Health and Beauty.Modelled on a French website that was bought in2008 for €138m.
We provide a simple way to educate the population.Doutissima specializes in covering a wide array ofsubjects, including health, medicine, pregnancy andbabies, psychology, sexuality, nutrition and fitness.
Advertising-based business model . We sell CPM tocorporate and brands, and are on a run rate of 150keuros per year.The company is going to achieve 2 – 3 M$ rev in2014
Description
Problem/Solution
Business Model
Competitive advantage
We launched the web site in July 2013 and currentlywork with 100 doctors. We publish around 15-20news items per day, have 7m unique monthly visitorsworldwide, and recently raised €500k investment.
Health & Wellness with Doutissima
Milestones & Traction
Sven Lung, CEO
CEO and Founder Chairman Brandalley UK, which grew to €150m in 8 years. Former partner at DFJ Esprit.
Olav Ostin, Chairman
Managing Partner at DFJ Esprit Secondaries.
We have competition in Brazil but we are currentlyduplicating a well known site in France calleddoctissimo, and are using their technology platformto launch our forum. There is no competition interms of the forum in Brazil. Our target is to generate80 % of our traffic from the forum and to be thelargest forum in Health and Beauty.
Financial requirementsOur primary requirement is services ,as we aresetting up an office in Sao Paulo with 3 people (2sales and 1 VP Marketing and sales) by the end ofMarch.
Status: First sales Latin America
Market Opportunity
E-health in Latin America is still a relatively openopportunity.
www.earnt.co
Earnt is a mobile advertising platform that allowsbrands to reward user achievements inside ofexisting health and fitness apps.
Existing fitness apps only offer virtual rewards -points, badges, levelling up inside a game. There areno rewards or motivators with real world value tohelp users stay on track.
Earnt rewards real achievements with real rewards. Ifa user has just beaten her best running time, Earntrewards her with discounts on sportswear andtrainers. If she beats her goal inside a diet trackingapp, we reward her with discounts from healthyeating companies.
We charge brands a fixed fee per reward claimed.
1 in 4 adults in the UK & America will download anduse a fitness app this year. The mobile advertisingindustry will be worth $95bn by 2018.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
� 4 app partnerships secured prior to launch, withaccess to 100,000+ users.
� 5 paying brand partners secured before launch.
Rewards you for staying healthy using the apps you know and love
Traction
Joe Leese
CEO
Designer, previously worked freelance for Adidas, Heineken, Unilever and others
Domen Gluhar
VP of Sales
Experienced entrepreneur and salesman, with extensive experience in startups
Other rewards platforms operate on the principle ofhigh volume and low accuracy. Our system makessure we get the right rewards to the right users at theright moments, offering better conversion rates andimproved ROI.
Financial requirements
We are currently raising £300k to build on existingproducts, grow our team and launch internationally.
Why Invest?We have an experienced team, working on a product for a rapidly growing and largely untapped market.
Yr 1
Yr 2
Yr 3
R: 1.5 m
R: 5 m
R: 200k
Financial projection
Status: Beta testing UK & US
www.geneix.com
@GeneixLTD
Geneix is a digital healthcare company specialising indrug-to-drug and drug-to-gene interactions. Ourproducts combine the power of big data withintuitive UX and data visualisation to create oneplace where doctors can personalise medicine.
Some people don’t respond to medications whilstothers suffer from side effects. This is due to a ‘one-size-fits-all’ approach to prescribing and createsadverse drug reactions which in turn cost lives andmoney.
InterAct is a platform where doctors access,understand and act upon their patient's unique data- personalising medicine and reducing adverse drugreactions. This approach improves safety, tolerabilityand compliance.
We licence our software to electronic medical recordproviders or online patient platforms. This includesan initial integration fee and yearly service supportcharge.
Description
Problem/Solution
Business Model
The healthcare IT industry is set to grow to $56.7billion in 2017, with our specific market,computerised physician order entry (CPOE) systems,growing to an estimated $1.5 billion. Adverse drugreactions currently cost the NHS £2 billion a year.
Market Opportunity
Passionate about personalising medicine
In 2013 we won £48,000 in a competition run by ICtomorrow, a subsidiary of the Technology StrategyBoard. Since then, we've built our first beta app andsigned our first commercial agreement.
Milestones
Mark Bartlett
MD & Co-founder
Masters in pharmacogenetics, previously a medical administrator at the NHS (UCL Hospitals).
Adam Harman-Clarke
CTO & co-founder
Doctorate in theoretical physics, previously a quantitative consultant specialising in data analysis and software development.
Why Invest?We have created innovative software that has demonstrated good market traction and has thepotential to change the way physicians prescribe.
Morgaine Matthews
Head of Comms & UX
Masters in Science Communication, former digital copywriter and creative in healthcare advertising.
Competitive advantage
Unlike our competitors, we take a user-centredapproach to design and have access to a largeestablished data base.
Financial requirements
We are raising £200,000 to integrate InterAct intothe clinical setting.
Customer segments:
Electronic medical record providers (EMRs) are ourprimary market, with our first integration andstrategic partnership agreed. This will enable us toreach ~50 NHS trusts.
Status: MVP UK & Europe
GeniusMatcher combines computer vision and 3Dtechnology to create one hardware free solution formapping, positioning and navigating in any indoorlocation. Our technology has 3 non provisional pendingpatents.
Reaching any place we want is easy using GPS, but oncewe enter venues we are lost and end up missing a lot.Meanwhile, the venues spend money to attract visitorsbut disconnect from them once they come close.
GeniusMatcher has developed a hardware free indoornavigation solution based on computer vision and 3Dtechnology, solving the problems of positioning,navigation, mapping and contextualizing indoor andoutdoor venues.
Venues pay a monthly subscription to access premiumfeatures.
There are 100K shopping centres worldwide, 49K+airports, 55K museums, 300K+ hospitals, and 500kconferences a year.
Description
Problem/Solution
Business Model
Market Opportunity
Competition
� 2 pilots in Israel (Azrieli TLV, Grand Kanyon Haifa)� 1 pilot in UK (Weston Favel)� 7 customers in Spain� Spanish Association Magazine partner� Pilots in progress:
- Telefónica On The Spot- BCSC conference
Hardware-free 3D Indoor Navigation
Traction
Why Invest?Our experienced team has patent-pending technology, a substantial market opportunity, and isalready starting to generate revenue.
www.geniusmatcher.com
@geniusmatcher
Status: First sales UK & Europe
Frida Issa, CEO
Serial Entrepreneur with expertise in business development, fund raising and team creation. 7 patents registered. BSc. Computer Science and MIS.
Pablo Garcia-Morato, CTO
Serial entrepreneur with expertise in areas such as augmented reality, 3D, and computer vision. 7 patents Registered. MSc. in Telecommunication
Jorge Garcia-Morato, COO
Previously founded a start-up in the sports sector and was COO of a technology start-up. BSc. & MSc. in Economics & Business Administration
www.inovarcorp.com
@inovarcorp
iNovar has 2 main areas of expertise; the creation ofinteractive data visualisations using technologiessuch as Flash etc. and the development of a solution(MyBI 2Go) and the associated engine (the 2GoPortal) that enables organisations to access businessintelligence (‘BI’) content on the move in a 100%secure environment.
Companies struggle to access corporate information(e.g. KPI dashboards, reports etc.) whilst on the movewithout compromising the security of the data.
MyBI 2Go delivers all of the functionality users arefamiliar with on their laptops together with theattributes of a mobile device whilst implementing a100% data secure environment, without any re-engineering.
License revenues and/or subscription revenues, inaddition to service fees
Gartner estimated in 2012 that the market formobilising Business Intelligence content would beworth $2.5 billion by the end of 2013. We believethat they are a year out in the timeline but not in theamount of change being undertaken.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
Started development of MyBI 2Go from1st principles.
Information at the speed of business
Milestones
Mark Hilliam, CEO
Previously President, Business intelligence Division of Exxova. Co-inventor of the MyBI 2Go technology and was a senior Sales VP with BusinessObjects before joining Exxova.
Glenn Hilliam, CTO
Previously Chief Architect, Exxova. Co-inventor of the MyBI 2Go technology and was Chief Scientist at Crystal Decisions before their purchase by BusinessObjects.
Why Invest?We have a unique developed solution, a team who have worked together for some years,backlog of user enquiries (in the form of NDA's and evaluation requests) and paying customers.
David Monks, COO
Previously VP Global and VP Channels, Exxova. Founding MD of Computacenter and has spent 30 years in the UK market with both resellers and consulting businesses within Business Intelligence.
MyBI 2Go is the only solution which requires no re-engineering of content and which does not involvetransfer and subsequent storage of data on themobile device and hence is faster and more secure.As a result of our ‘no data moves’ approach we arefully compliant with data protection legislation.
Financial requirementsWe are currently raising $2 m to fund sales build up
Feb 2013
May 2014 Awarded Telefonica Global Servicesproject to deliver interactive mobiledashboard as part of major bid response.
2Go app released to iTunesOct 2013
Sales operations commenced and firstcustomer (Met Police in UK) signed
Jan 2014
Status: Revenue Global
June 2014 5 clients so far: Met Police, Marks &Spencer, Alghanim, Orange BusinessServices and Telefonica have generatedrevenues of approx. $120k since Jan.
www.levbet.net
Levbet is a derivatives trading platform for sportsbets (an OTC sportsbook, specialising in options,futures, swaps, binaries and trading for immediateprofit realisation). We bring leverage to sportsbetting for the first time without unmanageable riskfor firms.
Sports bettors are using trading strategies that are astechnically advanced as those used to trade financialmarkets. However, inferior firm technology severelylimits the profitability of these strategies.
LevBet introduces derivative contracts, bringingleverage to betting for the first time, withoutunmanageable risk for firms. Now you can makesubstantial profits from views on small trendmovements, without having to tie up a huge amountof capital.
LevBet derives revenue by market making (we makespreads and a commission on winnings), and viaSaaS.
• 16B USD market for online sports betting globally
• 10% per year growth for the last decade
• Market size would double with the likelyderegulation of either Asia or the USA
• We target the ‘sophisticated’ users who make up25% of this market.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
3rd place, IE Business School accelerator
Leveraged sports betting
Milestones
Jacob List
CEO & Founder
Passionate punter, lawyer and finance academic. Heavily involved in the seed stage of successful startup blanklabel.com
Miguel Garcia Martinez
Engineer
6th year career software engineer. He has had a number of previous entrepreneurial endeavours with Victor programming bots to trade or extract data from Betfair.
Victor Vallejo Carballo
Sports Trader
Sports trader for a major sportsbook with background in actuarial and financial science.
LevBet has developed the only functional models andtechnology for supplying its products. These are nottrivial to replicate and are in a state of continuousevolution. Our R&D focus is the opposite to most ofthe betting industry.
Financial requirements
£500,000 to accelerate turning our beta into a fullyfledged real money sports book.
May 2013
June 2013 Finalist WAYRA Madrid
Completed 1st functional option pricingmodels for bets
Nov 2013
Commenced Beta testingApr 2014
May 2014 Secured £67,500 investment
Status: Beta testing UK & Europe
Why Invest?LevBet captures the banker’s psyche to deliver this lucrative demographic a sports bettingsolution in one of the world’s most compelling growth industries.
@livingindietv
www.livingindietv.com
We offer a new way to experience live music. We livestream concerts -in full HD- to any interconnecteddevice. We work with the coolest events and venuesin London and Spain to bring quality music to 1000sof fans around the world. We promote the socialexperience of watching gigs with friends.
For numerous reasons -- tickets sold out, distancefrom venue, lack of time, disability -- people can't getto gigs in person. Also, fans often need helpnavigating the "tyranny of choice" in the musicindustry.
We provide a curated service of the best indie andelectronica gigs streamed live to any internet-connected devices. Also an archive of those gigs,making it easy for fans to discover and share excitingnew music.
For now, our business model is primarily B2B, withrevenue generated via sponsorships, ads and brand/media partnerships. Further along, a combination ofcrowdfunded streams, pay-per-view & subscriptions.
The growth of live streaming is exponential. In 2013every month 150 million people watched live eventson the internet, iRocke estimates that in 2014 morethan 380 million people will watch live streamedconcerts. The spending on digital music in the UK isgrowing at 25% CARG annually.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
We have generated approximately £20,000 inrevenue. We have streamed 35 concerts from the UKand Spain, including a Grammy winner. We havemore than 50.000 concert views and a socialcommunity of more than 10,000 people
Live Concerts. Everywhere.
Traction
Andres Sanchez
CEO
9 years as managing consultant on EU projects; founder of JamonPop Music Festival & Free Configuration magazine.
Alfonso Fiz
CMO
Engineer in industrial design and serial entrepreneur in audio-visual and internet businesses.
Jorge Fernandez
CTO
9 years as Head of IT with consultancy firm Econet; founder of recently exited ecommerce site BuyDeal.
There are several providers but there’s no portaloffering a continuous programming of live streamingconcerts in HD focused on pop/rock/indie music witha library, payment platform and live chats. We focuson empowering the experience of watching a gig livepromoting to watch it with friends as a football game.
Financial requirementsWe are currently raising £300k
Our StoryWe embody several mega-trends that are shaping the future of digital: online video, livestreaming, branded content. We have the know-how, the tech and the business acumen tomake it happen.
Niels Footman
Marketing
8 years in media & communications, including with Hill&Knowlton, CNNGoand Hachette.
Status: Revenue UK, Europe, Latin America
Why Invest?We are creating the future of user generated content. It is a validated business model and atthe same time an ambitious vision for future, in which we help to commercialise user-generated content that is currently being pirated or otherwise not fully taken advantage of.
www.ilobster.it
@lobster_it
Lobster is a marketplace for digital content createdby social media users. It’s like iTunes store for user-generated content. We believe that user-generatedcontent deserves to be treated in the same way asother product, service or work of art. Our mission isto build the platform where that can happen.
User-generated content (e.g. on Instagram, Flickretc.), covering valuable events worldwide cannotlegally be used in the media. Traditional photostocksoffer a limited range of standardized, typical contentat high rates and narrow license terms. From theuser perspective, social media content is often stolenor copied illegally and amateur users can’t earn ontheir content as professional photographers inphotostocks do, despite often good quality andunmatchable range of content.
Lobster has created the first automated, universaland legal marketplace that captures user-generatedcontent and, at the user’s discretion, makes itavailable for purchase.
We use a marketplace business model, taking a 25%commission on every transaction.
The market is estimated at $2 bn in images alone andup to $4-5 bn including other digital media. We willtarget 3 market segments: 1) Marketing and digitalad agencies; 2) News agencies and bloggers; 3)Peer2peer users (including partnership programswith Weebly, Wix, Prezi)..
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
� MVP launched on Instagram and Flickr.
� There are now over 50,000 items in the database,and we have interest from content buyers topurchase subscriptions.
� Mini Seedcamp Moscow & Web ready 2013finalist.
� Projecting best case revenue at $1m andtargeting 17,5m content pieces in the database inthe next 12 months.
Monetize your social content
Milestones
Olga Egorsheva
CEO & Co-founder
Previously Strategic Development Manager at DHL. MSc in International Management and Marketing.
Maria Iontseva
UX & Co-founder
Previously UI Designer at ABBYY and InterTrust Co.
Andrew Dmitriev
Product & Co-founder
Head of Lingvo testing group at ABBYY
At Lobster, we understand that we can leverage onexisting social content and make it available, asopposed to asking the users to post to ‘yet one moreapp’; we have made social content easily searchable,and created a user-friendly purchasing and sellingexperience. Finally, we are always current onmetadata without storing the content itself and thuslimiting the users on the space used or creatingcomplex selection mechanisms.
Financial requirementsWe are raising a £350 k seed round. This will be usedto kick-start our mobile apps and to acquire newcontent sources, boosting the user and contentacquisition.
Status: First sales UK, Europe, US
@medarkive
www.medarkive.com
The MedArkive SaaS platform gives pharmaceuticalmarketers control to deliver any content across anychannel together with information about whichmessages are consumed by which doctors. This givesthem increased control on marketing costs and theability to improve their returns.
Pharmaceutical companies spend $27 billion annuallyon marketing to doctors. Yet have no verifiable real-time data on which specific campaign elements leadto more prescriptions and higher revenue.
We help the pharmaceutical industry to deliver highvalue marketing content across any channel, driveuser engagement through easy 1Click access to thecontent, and track return on marketing investmenton a granular level.
We sell subscriptions to pharma to our businessintelligence big data analytics and charge publishersto secure the content they license to pharma.
Pharma spend $27 billion dollars per year onmarketing towards doctors, and marketing spend ondigital media is set to double over the next 2 years.We estimate our market segment to be in excess of£200 million.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
Our sales strategy is based on selling services topublishers first and using those leads to generatesubscriptions from pharma. Although still in softlaunch, we are building agreements with close to40% of the publishing market and have great interestfrom big pharma.
SaaS marketing distribution
Milestones
Jacob Flindt, CEO
7 years in the medical publishing creating and selling content and solutions to pharma.
Shiv Kumar, CTO
4 years in web and mobile development.
Johannes Harl, CFO
6 years in SME and startups
We provide the only integrated delivery tool and bigdata business intelligence service in the pharmasector. The nearest competitors focus on singleelements of campaigns and sales channels.
Financial requirements
We will be raising £500,000 towards building a globalsales organisation.
Why Invest?With agreements with up to 40% of the publishing market already we are on a fast track to success.
Status: First sales Europe & US
@open_desk
www.opendesk.cc
OpenDesk is a global online marketplace for afurniture collection that is digitally designed, can bedownloaded and then fabricated locally. OpenDeskconnects customers directly with workshop so thatdesign furniture made to order becomes accessibleand affordable.
Today, many consumers and small businesses desirewell-designed, quality furniture but end up buyingfrom traditional retailers (often IKEA) because theprice difference is just too large.
OpenDesk offers value to customers by connectingthem directly with designers who have high qualityproduct designs, and ‘makers’ who can fabricate theproduct nearby the customer. This makes OpenDeskproducts 2-3 times the price of IKEA products butonly 10-20% of the price of comparable woodendesigner branded furniture.
We sell furniture directly to customers from theOpenDesk website with quality and finishing levelguaranteed. Secondly, we provide a marketplace toconnect customers with local workshops where wetake payment and facilitate the transaction.
The initial focus of OpenDesk is the £650mworkspace furniture for SME’s in the UK. Theplatform is inherently global and suitable forexpansion into consumer home furniture andfurnishings, a market of circa £130b (EU+USA).
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
� Launched July 2013 with an exhibition in theLondon Design Museum.
� Over 300,000 unique visitors on the site in first 9months, resulting in >15,000 downloads (paid &free) and a revenue of £60,000.
� Won a £250,000 R&D grant to develop theplatform (which may be patentable).
Design for open making
Milestones & Traction
Nick Ierodiaconou
Co-founder
Co-designed the original OpenDesk and TED Prize winning WikiHouse open source construction system.
James Arthur
Co-founder & CTO
Full stack developer; co-founded WikiHouse & Green.tv; worked with Nokia, Sony & IDEO on crowd-sourcing & social web platforms
OpenDesk offer customers creative, high endfurniture without a designer price tag. There are noextra costs for small orders or for customizations,and product delivery is within 10 days instead of 6-12weeks. We believe it is difficult for competitors toquickly copy this Open Making system because itrequires very different design & business processes.
R: 5 m
Ian Bennink
CEO & Co-founder
Co-founded two startups & has worked as Global Marketing Director for Philips Lighting & Head of Project Management for Nokia China.
Tim Carrigan
Co-founder & CFO
Previously managing partner at WPP and Chairman and CEO of mobile agency Ad.IQ
Status: Revenue UK, US & Europe
Why Invest?Our experienced & award-winning team has identified a substantial market opportunity and is already generating revenue.
www.paperfold.me
@PaperfoldApp
Paperfold is developing a visual email app for mobiledevices.
Email is under-designed and many people find itfrustrating to use.
Paperfold is an email application with a focus ondesign and making everyday actions seamless for theuser.
We will make money through enhanced email displaysold to brands on a Saas/rental model.
Description
Problem/Solution
Business Model
There are 4.6bn email addresses in the world and thenumber is growing. Email is the number one activityacross all major devices. Digital Marketing reliesupon email for customer engagement more than anyother channel.
Market Opportunity
Email should feel like this
Pitched at LAUNCH Festival, SanFrancisco.
Milestones
Shash Deshmukh
Managing Director & Co-founder
Engineering graduate from Oxford University. Worked for an angel investor in London & previously founded a b2b start-up through a regional incubator.
Eva Liparova
Marketing Manager & Co-founder
Experienced marketing specialist. Previously ran her own brand agency start-up and also worked in product design, social design, advertising and theatre.
Why Invest?Together we have the right combination of a strong, scalable product, experienced management,a strong fundraising history and a network from which to grow.
Financial requirements
We’re looking at two scenarios - raising 1m & raising2m to support the launch and post-launch.
Target Market
We’re targeting 18-35 yr old iPad-owning consumers.
Status: Beta testing UK, Europe & US
Feb 2014
Apr 2014
May 2014
June 2014
Apple Store special event in SanFrancisco.
Opened San Francisco satellite officeat WeWork on Market; crossed 2000signups, 100+ UDIDs. Blog launched.
Ran an iOS developer Event sponsoredby Thomson Reuters, NEO, Recce &Fetch, opposite WWDC.
www.passive-eye.com
Passive Eye is a self-powered GPS locating device thatnever needs recharging, making it ideal for personaluse, for institutions such as schools and for keepingtrack of an organisation's personnel or valuablematerial assets.
It's human to delay or even neglect tedious andrepetitive tasks - like battery recharging. If the powerfor a device isn't available when needed, a device iscompletely useless. For keeping track of vulnerablepeople such as Alzheimer sufferers or toddlers, a failureof a locating device could cause great anguish.
Passive Eye is a portable device that both harvests andgenerates all the power it requires on the device itself.It is self-sustaining, maintenance-free and doesn’t needbattery recharging or replacement. Users can setmultiple geo-fences and view location data on a map,and an alarm will be sent if the 'host' crosses aboundary. If positioned on something that shouldn’tmove, like a valuable sculpture, an alarm will be sentthe moment movement is detected.
Revenue is generated by selling the Passive Eye deviceplus a subscription agreement that permits the deviceto connect to the mobile network for the sending oflocation data and for the user to access the web-basedinterface.
The GPS market is valued at over US$28 billion and issplit into 3 broad areas: vehicle-based telemetricdevices, mobile phones and tablets, and portable GPSlocating devices. Our focus is on the portable GPSmarket.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
We have built a quantity of pre-production prototypesfor beta & stress testing, and for sales demonstrationsto potential dealers and strategic business & marketingpartners. We have selected the components and chipsets and are about to engage a designer to produce thedesign for the printed circuit board.
The self-powered GPS locator that never needs recharging
Current status
Dr JJ Huang
Co-founder
Responsible for design of the kinetic power generator, development of the power-management control logic, and design of components on the printed circuit board.
Dr Kenneth Tong
Co-founder
A noted authority on wideband design and the RF harvesting technology.
Like all other portable GPS devices, Passive Eye displaysthe location of the device on a map and provides theinformation for users in a web page. All other portableGPS devices require periodic battery recharging. Ourprimary differentiator is that our Passive Eye device isself-powered and never needs recharging.
R: 5 m
Jerome Rush
Co-founder
A serial entrepreneur, has founded and matured many businesses. Responsible for the concept and business design.
Passive Eye
Financial RequirementsWe are raising £100k for the design and production of aquantity of pre-production prototypes, built to a highprofessional standard, and the marketing effort neededto generate tangible expressions of commercial interestin order to support the funding needed for volumeproduction.
Status: Prototype UK & US
When April Jones was abducted in October 2012, a friend remarked that it was a shame you couldn’t put a locating chip in a child. “Well” I said, “even if you could, you’d have to keep taking it out to change the batteries”. This got me thinking about the feasibility of a self-powered device
Our Story
@potentiallyco
www.potentially.co
Our core expertise lies in occupational psychology, data-visualisation and engaging technology design. We havedeveloped a ‘talent science’ solution that fuses intelligentpsychometric analysis with smart technology andpackages it in an incredibly intuitive and visual platform toenable companies to manage the people-side of theirbusiness more effectively.
How do you build the perfect team? And how is it, thatcompanies bring in smart, experienced talent, only to thenput them in teams and situations where theyunderperform, then spend £1000s on training, teamdevelopment... There is no ‘perfect’ team.... but thatdoesn’t mean we can’t use science and technology to helpus build better teams!
Potentially uses smart psychometrics to help companiesunderstand the strengths and potential of their peoplebetter – a great tool for talent development. We thenprovide predictive analytics to visualize team dynamics,identify blockers, and boost team effectiveness – a greatnew way to manage and appraise teams. We also useMatchmaking technology to help companies form betterperforming teams. Finally, we help in the final stage of thehiring process to find the candidate with the best teamand organizational culture fit. We are also looking into aconsumer focused version for individuals.
SaaS subscription models for HR analytics and recruiting.Freemium model for Consumer Personality Reports.
� 90% of top companies use psychometrics, creatinga £5bn global market.
� UK corporations spent over £8bn on talentdevelopment and improving collaborationbetween employees in 2012.
� The global self-improvement market is worth£20bn. Over 800,000 people search online forpersonality tests, every month.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
Milestones
Norbert Morawetz
CEO
PhD in organisational economics and Lecturer at Henley Business School. Extensive experience in managing multidisciplinary teams and research.
Abdul Waheed
CTO
10 yrs experience in software development for a major publisher. Highly experienced team leader.
Why Invest?Proprietary, intelligent psychometrics & data analytics, beautiful design, huge market, talentedteam. What could be more interesting than understanding people? The human mind is the finalfrontier!
Angelo McCaw
Marketing
BSc in Business Information and author of Monster’s Guide to Teamwork.
Financial requirementsWe are raising £360k to accelerate product and businessdevelopment.
� MVP tested & developed with over 6,500 users inHigher Education.
� 85% of users improved teamwork skills.
� First sales of MVP to universities, industry andrecruitment companies.
Status: Beta testing UK, Europe, US
Trevor Bezzina
Partnerships
MBA. 10 yrs experience implementing content, operational and talent management solutions
� Platform – Rather than producing individualreports, our platform allows us to viewpersonality in context of a team, as part of anorganizational culture etc enabling a whole newrange of analytics
� Dynamic questionnaire – Same quality results astop competitors with a third of the questions
� Visual, intuitive design drives employeeengagement
� Platform + Business Model companies can scaleour solution to their entire business – as oppositejust the leadership team
Next Generation Talent Development Solutions
@RotaGeek
www.rotageek.com
RotaGeek delivers online employee scheduling forbusinesses, retail and the health sector. Weempower employers to organise and disseminateemployee work shifts. We take away the pain,headache and tears associated with staff schedulingand save businesses time and money.
Most organisations schedule staff and many usepaper rosters. These are onerous to generate,difficult to disseminate and are a rigid one-waytransfer of information that become rapidlyoutdated.
We empower employers to manage staff, createschedules, manage annual and sick leave, employeeswaps, manage staff across multiple locations,perform working time directive (EWTD) analysis andto approve and share schedules in one click.RotaGeek instantly disseminates shifts and makesscheduling a dynamic flexible process to supportbusinesses.
We have a software-as-a-service model, charging amonthly subscription of between £1 to £10 peremployee.
There are 3.5M & 154M shift workers in the UK andUSA respectively. At a rate of £1 per user, this marketalone is an estimated £570M. RotaGeek is equallyapplicable to European and international businesses.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
Testing with paid users, and first
paying customer acquired
Rotas made easy
Milestones
Chris McCullough, CEO
Trained as an Emergency Medicine doctor. Previously co-founded Spiral Blue Medical Courses, RemedyUK, and HealthUnlocked (social networking for patients).
Roy Pounder, Chairman
Expert in hours of work and the European Working Time Directive. He has published widely on the issue and was the hours of work lead for the Royal College of Physicians, London.
Nick Mann, CTO
Experienced programmer in environments ranging from large travel and legal corporations to small start-ups. Coded the initial site for HealthUnlocked.
We are well placed to disrupt the stagnant rosteringmarket by virtue of our sector knowledge and agile,cost-effective solution. Our business & retail modulesexceed the specification of any currently availablecompetitor.
Financial requirementsWe are not currently looking for active investment inRotaGeek. We plan to build a customer base in theUK over the next 6 months and will be reviewing ourfunding position as we consider internationalexpansion in Q4 2014.
Our StoryRotaGeek began as a solution for doctors in the NHS and in 2014 developed into a full business scheduling service.
March 2014
April 2014
May 2014
First retail contract
Accepted into Wayra UK and
secured first national retail trial
with O2
Status: First sales UK & Europe
@weareskimit
https://skim.it
Skim.it is the Pinterest for written content. Our NLPtext summarizer allows you to skim large web articlesinto short 100 word summaries. Making it easy tosave for consumption later (on mobile devices), orshare valuable info with friends and colleagues.
With over a trillion web pages in existence, there isso much information at our fingertips. But what dowe do with the good content that we find? Currenttools for saving and sharing are intrusive and lead toinformation overload.
Skim.it creates skim-readable summaries of what youdiscover online and lets you sort them by topic forfuture reference and for sharing with like-mindedfriends and colleagues.
We charge subscription fees for private canvases.We also allow general users to opt in to an ad shareCPM model. Finally, we license our summarizationAPI to businesses with text heavy data to assist in BigData analytics, visual representation, or for moredigestible consumption.
We will initially be targeting bloggers and publishers.The ‘digital 1%’ of internet users that produce over300 million blogs worldwide, in an industry that isworth over $62 billion.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
In March, we pivoted away from a news-basedconcept and have built a beautiful, responsive MVPin just 2 months. We have recently launched ourBeta product, and are growing our highly engageduser base at an average of 1.5% per day, with a 36%bounce rate, and an average time on site of 11mins.We are also in talks with 3 large corporations,including a FTSE 100 company who are testing ourNLP API for use in their product.
The smart place to save, sort and share the best of the web
Milestones
Lloyd Jennings, CEO & Founder
Programmer & web designer for over 8 years. Previously managed a successful events business at the age of 21, and ran and marketed a successful online music magazine.
Why Invest?We have an experienced team of successful entrepreneurs and developers and a product that isvaluable not only for the consumer market but also for medium to large businesses. We arealready demonstrating traction and have 3 committed investors.
Jack Hampson, CMO & Co-founder
Exited his first business, Adapt-Mobile , aged 25 for $3m. Over 9 years experience in international product strategy & marketing. Worked as Senior Director for NASDAQ company, reporting to the board.
Although we are not alone in this space, we have asuperior edge with our summarization API allowingusers to quickly skim read links to get the best bits.Our competitors have been successful in one area orthe other, focusing on saving images or saving forlater with very complex user interfaces. We havesimplified the whole concept to make it as easy asclicking a button.
Financial requirementsWe are raising £400k Seed investment for a 12month runway. Over 50% funding has already beenpledged by 3 Angels.
Status: Beta testing Global (English speaking)
@sqwizapp
www.sqwiz.com
Sqwiz is an instant website builder for smallbusinesses. In less than 30 seconds, it builds a mobileready website on top of users' existing Facebookpages. The new website is pre-filled with contentfrom the relevant Facebook page and staysconnected with it for further content updates.
Many business owners struggle to prepare the initialcontent for their website before its first launch. Onthe other hand, it's very common for them to postcontent on Facebook. Many of them even start as aFacebook-only web presence.
With Sqwiz, those businesses can reuse the contentthey already created on Facebook to quickly build apersonalised, mobile-ready website. Sqwiz also savesthem time afterwards when they are updatingFacebook page, because they are also updating theirwebsite at the same time.
We're charging monthly/yearly subscription forhosting a website. Additionally we'll add a market-place for copywriting, translation, simple design jobsetc.
There are more than 25 million small businessFacebook pages that are active, and over 40% ofthese don't have a website. 75% of SMEs don't havea mobile website.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
Launched Slovenian version, which is currentlyhosting close to 1000 websites. Since theintroduction of premium plans in April, we havegenerated around €10,000 of revenue. Secured£24.5k angel investment.
Instant website builder for small businesses
Milestones
Luka Pecavar
CEO
Has founded and exited successfully from several companies. Expertise in marketing and product development
Zare Manojlovic
CTO
10 years experience in web-based businesses
We developed a unique "go to market" concept thatis minimizing our customer acquisition costs. Ourautomatic system pre-builds a personalisedexperience for each user and follows him after theyleave Sqwiz.
Financial requirementsSqwiz have raised £75k. We are planning to startraising a £700k round in November, which will beused to expand the team and expand to the US,Australia and South America.
Why Invest?We address a huge, underserved market and have very low customer acquisition costs. We have already completed proof of concept and are generating revenue.
R: 5 m
Jure Smrekar
CPO
10 years experience in web/mobile business
Janez Smrekar
CDO
11 years experience in graphic/web design
Status: Revenue Europe, US, Australia, Latin America
www.justyoyo.com
@justyoyo
Yoyo is a marketing engine for offline retailers,powered by in-store mobile payments. Yoyo makesmobile relevant for retail in the physical world. It is afast and easy way for consumers to pay and getrewarded at different retailers with a singledestination app (think Starbucks’ payment andloyalty app for multiple retailers).
Consumers face long queues and irrelevant offers,while retailers face long queues and a lack ofknowledge about their customers.
Yoyo integrates with existing retailer Point of Sale(“EPOS”) to deliver seamless mobile experience toconsumers while also providing a web-basedautomated marketing engine that uses insight fromtransactions and basket data to manage loyalty andtarget customers with offers.
From the customer’s perspective, downloading theYoyo app allows them to create an account, top up,pay quickly, automatically collect loyalty stamps orpoints, receive and redeem rewards and offers,check transaction history, and share with friends.
Percentage of transaction volume paid through Yoyo(up to 2.5%) plus a percentage of the value of offersredeemed by existing or new customers (up to 20%).Customers use Yoyo for free.
Our prime target is high street retail chains with highlevel of footfall in large urban areas, initially in thefood and beverages sector (UK alone represents£11bn). Our initial focus is to create a consumernetwork through universities and corporatecampuses in London to bring to high street retailchains.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
Yoyo was founded in 2013, with VC and businessangel backing. We launched at Imperial College inJanuary 2014, where we are live in 35 outlets andcurrently processing over 30k transactions permonth. By July 2014 Yoyo will have 5 universitieslive, in addition to 2 independent chains and 2 EPOSvendors.
Pay fast, get rewarded
Milestones & Traction
Alain Falys
CEO & Co-founder
OB10 founder ($550m exit), Buy-Vip(exit) and Visa.
Michael Rolph
CCO & Co-founder
Previously worked with FirstData, PayPal, Barclaycard and Zapp.
Dave Nicholson
CPO & Co-founder
Founder of Zopa, and worked previously with Egg and Smile.
� Yoyo combines payment and loyalty in a singleproposition, whereas competitors such as PayPalor Square focus only on the mobile paymentaspect.
� We are creating a large consumer network viauniversity campuses in order to attract nationalchains.
� Yoyo turns EPOS vendors into resellers of Yoyowith a revenue share deal. Therefore, oneintegration with an EPOS software createshundreds of new Yoyo retailers and high barriersto entry.
Financial requirements
We closed a $5m seed funding round in May 2014.We will be opening the next round soon.
Status: Revenue UK, US & Europe
Executive Summaries
Wayra UnLtd
@ApplyedUK
www.applyed.co.uk
For Schools, Applyed digitises admissions andprovides data analytics on potential students.
For Parents, Applyed is a platform to find the besteducation for their child.
The admissions process is archaically paper-based,making it costly, laborious, time consuming andstressful for both schools and parents. Schools alsodon’t know what schools they’re losing students to.
Currently, parents find it difficult to find the bestschool for their child. This is due to a lack oftransparency around what is available.
Applyed is a digital admissions platform and dataanalytics tool for schools, saving time, money andstress for both schools and parents. The dataprovided to schools informs them which otherschools students are applying to and rejecting/accepting over their school.
For parents, Applyed provides a platform for enteringschool preferences and identifying the schools thatbest suit the requirements of their child.
We charge schools a fixed annual licence fee, plus aset-up fee. We also provide data to schools, which isfree for all schools in year 1.
We are the first school-focused product in thismarket.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
UCAS for primary and secondary schools
Traction
Andy Davis
CEO
Former Wayra Programme Coordinator and Business Developmer for a mobile app. Also previously co-ran a social enterprise and co-founded a football site in 2010.
Joshua Evans
CTO
Founded GraduateApplications.com. Former Product Manager and Data Analyst for Dunn Humby. 1st Class degree in Chemical Engineering.
Our StoryLast year, my younger sister applied to 7 independent schools. The whole application process was painfullypaper-based, so having identified this problem, I created a solution to it.
We have strong connections with schools andrelevant commercial and technical experience.
Financial requirementsIn Q3 2014, we’ll be raising £250k to expand oursales and development team.
� Contacted by 23 schools.
� Entered advanced negotiations with ForestSchool and Felsted School.
� Started conversations with a pipeline of 7schools and a consortium of 24 nurseries.
We help parents find the best education for theirchild, reducing the barrier to entry for disadvantagedfamilies.
Social Impact
Status: First sales UK
@pocketexplorers
www.pocketexplorers.com
We connect children with the natural world through aniPhone app, website and offline content. We’ve takenthe best bits of kid’s social networks, like MoshiMonsters and Club Penguin, and bridged this with realworld outdoor activities to create the ultimateentertainment platform for kids aged 5-11 and theirparents.
Children have become disconnected from the outsideworld, and 43 million children worldwide are classed asoverweight. Parents need ways of entertaining theirchildren, whilst recognising their new digital interests;schools are looking for ways to augment their students’learning outside of the classroom; brands are looking forways to reach families in an engaging way; and outdoorattractions want to appeal to a new digital generation.
Our first product, PocketExplorers, is a digital platformencouraging children (under 12’s) to be more active andexplore the great outdoors. We aim to be the brand fortoday’s young explorers growing up in a digital world bycombining the best elements of online and offline in anew exciting interactive platform.
The platform will be free, but there will be an upgradeto a membership package for premium content.Revenue will also generated through in-app purchases,the sale of merchandise, and relevant advertising.Finally, we will provide data to select partners (e.g.information on footfall, activity and engagement).
Our addressable UK market is the 4.8 million primaryschool children aged 5-11 and their parents and schools.The outdoor retailing industry is a large and growingmarket worth £1.5 bn.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
� The iPhone app and website have been built andare in private alpha for testing and bug fixingbefore Beta release and App Store roll-out.Expected release date of June 2014.
� Seed Funding: £20,000 in funding to build themobile app and website
� Opt-in database: Over 3,000 contacts in key targetaudience (parents of children aged 5-11)
Connecting digitally-savvy kids to the outdoors
Milestones
Hannah Catmur, CEO & Founder
International Design and Communication graduate
Hannah’s storyDuring my degree, I researched heavily into technology, specifically its growing popularity andthe effects of this on a young generation. It became apparent that children were not spendingenough time outdoors; they were becoming less active and losing touch with the natural world.
Tom Miller, Content
We have a strong brand, content and partners: Wehave worked closely with focus groups to develop abrand relevant to our audience, with lots of engagingcontent available from launch, and key partners onboard to help drive engagement.
Social ImpactWildd provides a platform to enhance learning, playand interactions with nature and the outdoors.
Game designer with expertise in computer graphics and programming.
Status: Alpha testing UK
@deven_ghelani
www.policyinpractice.co.uk
We address the welfare system and focus onsupporting people on low incomes. We haveoutcome-focused, scalable software that hasimproved people’s understanding of welfare reform,helped people into work, increased the effectivenessof support services, and led to direct cost-savings forour clients.
The current welfare system is incredibly complex,hard to understand, and process-oriented. Ourcustomers are managing the biggest change to thesystem since its inception, affecting 19m individuals.Our software makes the incredibly complex welfaresystem clear and simple for people to understand.Our tools are outcome-focused and visual, helpingpeople to identify tangible ways to increase theirincomes.
We sell an annually-recurring software licence for ourservices to intermediaries (e.g. local authorities,housing associations). This is supplemented by policyand consultancy services.
The current UK market for our benefits software is£12 million per year. We have just launched a newintegrated budgeting product, which doubles ourTAM and are exploring international expansion inIreland and Spain
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
#1 on Google
We make policy work for people on the frontline
Milestones
Deven Ghelani
Founder & CEO
Expert on welfare policy with previous roles at the Centre for Social Justice, KPMG, a VC-backed start-up & a top 30 law firm.
Lisa Stidle
Head of Operations
Combines an MSc in Poverty and Development with experience in frontline roles at poverty-related organisations.
Mashhood Rastgar
CTO
Lead developer, with a 1st in Computer Science from UCL.
We are policy-led experts with practical frontlineexperience and are at the heart of major reform tothe welfare system. An outcome-focused approach isat the heart of our products and services. Ourcompetitors reflect the process-driven nature of thecurrent welfare system.
Financial requirements
We will be raising £160k in 2015-16
Our StoryOur founder claimed benefits and saw how the welfare system works (it doesn't). He is now arecognised expert on welfare policy at the heart of the biggest change to the system since itsinception. Policy in Practice is at the heart of making welfare work.
Apr 2012
Jun 2012
Feb 2013
Unltd level 1 Award Winner
Free app launched
First policy report commissionedOct 2013New budgeting product launchedApr 2014
May 2014 Winner of UnLtd Big Venture Challenge
Social ImpactUsers of our software are 7 times more likely tounderstand their benefit entitlements and welfarechanges. We have helped clients get 3 times as manypeople into work. We reach 20,000 users eachmonth.
Status: Revenue UK & Europe
@proversity_org
www.proversity.org
Our platform bridges the gap between employers andeducation through free courses delivered 24/7 on anydevice, linked to career opportunities for youngsterswho are Not in Education, Employment, or Training,school leavers and graduates.
Education was not designed for the challenges learnersface today, including rising tuition fees, a highlycompetitive job market, and limited exposure toprofessional work environments and opportunities. Noris education prepared for the challenges of today’semployers, which include skills shortages, globalisation,demographic shifts and rapidly evolving technologies.
We work with employers to build educationprogrammes that help to attract, recruit and developearly career talent from all social backgrounds. Learnersare provided with opportunities to learn for personaldevelopment, professional development andemployment.
Employers provide the revenue stream for Proversityby paying for course development and hosting on ourplatform.
Global Sector Value and Growth:� Corporate eLearning Market ($25bn dollar 25.2%
CAGR)� Global Recruiting Software Market ($1.2bn dollar
14.5% CAGR)� MOOCs Market (3.17m users 24% CAGR)
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
� 1st Round of funding (£55k) achieved.
� Product MVP developed & testing with D&AD.
� Pilots being produced with Lloyd's Register and theInstitution of Engineering and Technology.
� Contract signed with Lloyd's Register, Secured Bankof America, and Network Rail.
The digital university built by employers
Milestones & Traction
Carl Dawson
Managing Director
HR Director with 12 years experience in the tech and nuclear sectors. Has successfully built early-stage companies and spin-outs.
Why invest?We are a ruthless blend of experience, innovation and delivery - spanning a huge swathe ofcultural and demographic backgrounds, yet with one aim - connecting globally employers andtalent based on ability not background.
Krishan Meetoo
Creative Director
We have a second mover advantage in terms oftechnology, with the likes of Coursera & Udacityhaving developed MOOC solutions, and we have firstmover advantage in our target audience of AIM andFTSE-listed companies.
Social ImpactWe are changing the way that employers source talentto include a far more diverse audience, as well assupporting school & university leavers in employabilityskills
Tech geek with 9 years experience in ‘disrupting products’ (BBC, NHS & JLR). Champion in Lean startup and UI/UX design.
Kwabena Aning
CTO
14 years specialising in System Architecture, Analytics and APIs with DataCenterDynamics and Pepsi. Lectures at UL..
Paul Merrick
COO
Lecturer at University of Manchester and 20 years as a professional development expert for brands.
Status: First sales UK
@ThisIsRepresent
www.thisisrepresent.com
Show what you can do
Bruno Hannibal-Taylor
CEO
He has the vision and the drive. Previously ran a service design consultancy
Michael Blatherwick
Developer
Has been writing code since he was a child
Why invest?We are a dedicated team who are passionate about changing young people’s lives and haveleveraged great support from national partners with the potential to deliver at scale.
Boris Divjak
UX Designer
10 years agency experience. Understands what we need to build and why.
Dave Flectcher
Board Member
12 years experience of running a software agency
Status: MVP UK
Our premise is that by helping young people showcasetheir skills through projects and personal experiences,employers will find it easier to identify their talent.
Our current aim is to have 100,000 college leavers andstudents creating and sharing their profiles to secure jobswithin the next 2 years
Represent is a software company building a professionalplatform to help connect vocational students and localemployers.
Lack of work experience makes it difficult to stand out.Traditional CVs are a struggle to write and don’t giveemployers evidence of skills or personality. Meanwhile,employers are overwhelmed by generic and irrelevant CVs,and shortlisting processes are a lottery.
Represent is an alternative CV platform that helps youngjob seekers to showcase their skills, interests and characterand connects them to matching career opportunities. Weprovide local employers with a self-service juniorrecruitment platform to find bright young talent.
Revenue will come from pay-to-advertise opportunitiesand a monthly subscription model for apprenticerecruiters.
� 500,000 school leavers each year don’t go to university.
� 510,000 apprentices started in 2012.
� 85% of all apprentices are employed by SMEs.
� 50% of business plan to offer apprenticeships within the next 5 years.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
Milestones
Traditional jobs boards ask for standard CVs and offerpassive job notifications. Our technology will activelyrecommend opportunities based on evidence of skills andinterests.
For employers, major Jobs boards such as Monstergenerate too many inappropriate candidates of all ages.Recruitment consultancies are too expensive andinappropriate for junior roles.
Social Impact
� 2 pilots delivered with youth organisations and schools.
� Secured funding and support from Telefonica, Nominet Trust, Big Issue Invest, Young Foundation ,and UnLtd
� Currently developing closed beta due to launch in Sept 2014.
@RoadioHQ
www.roadio.com
Roadio is an app that helps young people learn to drivebetter and more safely.
Despite 1.2 million taking their driving in the UK testeach year (spending on average £1,000+ in the process)the majority fail, and of those who pass, one in five goon to have a road crash within 12 months.Through the Roadio app, learner drivers can connectwith their instructors to log all practice, track progress sothey can visually and objectively measure their increaseddriving proficiency, and access a growing set of research-backed educational resources.
We generate revenue through advertising targeting thedesirable 18-25 age group and lead-generation revenuefrom car insurers, manufacturers and suppliers.
The learner driver market is a gateway to multibillionpound markets such as car purchasing (£60 billion UK),car financing (£88 billion UK) and car insurance (£19bnUK). Roadio is positioned to be the entry point to thesesegments.
Beyond the UK, there are an estimated 13 millionlearner drivers annually across Europe and up to 51million globally.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
The essential app for driving instructors and learner drivers
Milestones
Mawuli Ladzekpo
Co-founderSon of a driving instructor, background in entrepreneurship (founder of national financial publication for young people) & finance (investment banking and venture capital). BA Hons PPE from Oxford University.
Nick Daniels
Co-founder
15+ years in mobile and web development at organisations such as the BBC, Forward Internet Group. MSc Engineering from Durham University.
We are bringing together in one app all the differentservices people need in order to become ready to passtheir test; we have established priceless key industryrelationships, and we know the market well becausedriving tuition is the family business
Financial requirementsWe are seeking to raise a £150,000 angel round tosupport product development and growth
Why invest?We are the early-movers in a market which has so far been underserved by technology, despiteclear demand. Our product, skills and industry relationships mean we're poised to win thedriver training market.
Social ImpactRoad crashes are the biggest killer of young people inthe UK and globally. Our tools, resources and businessmodel produce better trained, safer drivers and targetkey issues that are not addressed by the traditionaldriving test. Our key social impact KPI is the number oflearner drivers who use our app and avoid experiencinga road crash within 6 months of passing their drivingtest. 1 in 5 people on average crash within 6 months ofpassing — our app is designed to reduce that statistic.
Nick Rowley
Advisor
Founder and CEO of a2om, international driver training organisation
We have secured distribution arrangements with theleading driver safety resource company in the UK.Roadio is also provided to Michelin employees as anemployee benefit - they are required to use the app tolearn in exchange for free driving lessons.
Status: Beta testing UK
@buskingproject
www.thebuskingproject.com
We give buskers a way of receiving digital donations onthe street, selling CDs, connecting their in-person andonline audiences and gaining recognition for what theydo. Through them, we reach their audiences, who cansee who’s busking in the vicinity right now, find theworld’s best buskers, become their “biggest fans”, andgo on Geocaching-style busker treasure hunts.
Street artists face several problems. These includeattracting donations in a cashless society, negativestereotypes about busking, performing to a crowd whonever know who you are, and the difficulty of getting"discovered" on the street.
Our app gives a digital solution to sell music and makedigital donations via phones, while also linking buskers'live and online social networks; our products (books,documentary, press) dispel misconceptions; and our sitehelps buskers be “discovered”.
We will take 10% of busker album sales; provide afreemium service; merchandise; and sponsorships. Wewill be giving buskers a financial incentive to connect usto (and sell to) their audiences.
A single busker has a minimum of 1,000 people walkpast per day. That’s 200,000 a year. We believe eachbusker is worth £10 in sales. There are roughly 0.25million buskers worldwide (several thousand in the UKalone), and dozens of international buskerfests.
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
Keeping free art on the street
Milestones
Nick Broad
FounderHas been filming and writing about buskers for the last eight years, and running The Busking Project for the last four.
Vivian Doumpa
Researcher
Presented previous work on street performance to the UN, and will do so again in September.
We’re already active in 55 countries, having spent fouryears creating a reputation amongst this naturallycynical social group. It’s an undervalued market, and,as such, there is nobody else catering specifically forbuskers on a large scale, and even those who caterlocally do not offer the same features or as wide anetwork.
Our storyI lived with a man who made people weep, children dance, strangers make eye contact andcommuters miss their trains, with just his violin. Yet what he was doing is illegal.
Social ImpactBusking has lifted many people out of poverty, and it islive entertainment that everyone has access to (evenbeggars). We’re stopping busking being legislated out ofexistence. We want 25,000 buskers signed up this year.
� Over 685 buskers registered from 55 countries, andwe haven't begun a marketing campaign yet (wejust post to Facebook).
� 1 million video views.
� Featured on US National TV.
� Press in 13 countries, including Independent, CNNGo, Guardian, BBC, Channel Thirteen, CBC, NMEMagazine.
� MVP launched.
� Book published.
� Invited to present our work to the UN inSeptember.
Status: MVP Global
@weareT10
www.tonguesten.com
Tonguesten uses artificial intelligence to map videosubtitles and music lyrics onto educational frame-worksfor learning English (ELT).
Learning English is hard and boring for both native andnon-native speakers. Beginners have a churn rate of>75% in current solutions, and 1 in 5 school leavers areunable to read properly.
Instead of trying to change behaviour, Tonguesten’ssolution rides on top of what users already do. Our firstproduct, Rebeats, is a wrapper on top of YouTube - thesimplest game on the market to improve your English. Amobile, gamified, adaptive and personalised learningexperience.
We crowdsource semantic data about our content forsale to advertisers, publishers and rights holders.We also sell our core technology and wrapper as a realtime engine to existing rights holders to allow users touse their normal viewing habits to improve English.Finally, for the B2C market, we create automatededucational games using proprietary content.
The English as a foreign language industry is expectedto reach $200 bn by 2017, with 2 bn people learningEnglish by 2020 - but only 4% of the content is digital.The demand for digital content learning is evidencedby competitors' rapid growth (e.g. Busuu, Voxy,Duolingo, Babbel).
Description
Problem/Solution
Business Model
Market Opportunity
Competitive advantage
Learn through what you love
Milestones & Traction
Jonathan Walton
CEO
Serial entrepreneur in music and media, and language enthusiast. Previously Director at Lemez and Fridel.
Ronald Zeleznjak
CTO
Over 9 years experience as an app developer. Previously Senior software developer at Five Minutes Ltd
Anna Walton
Chief Research Officer
Counselling psychologist with a background in child development. Previously Director at Yummy Discoveries.
All existing education materials are manually created,making language books expensive for end users. Ourmodel disrupts the "buy a book a year" model of ELTwith a digital solution that is personalised to eachuser's interests. Our AI technology gives us a pipelineof products in both B2B and B2C sectors.
Financial requirements
We are seeking £500k to grow the team, build out theproduct, strengthen IP and acquire customers.
Why invest?Tonguesten's long pipeline of products will disrupt education thanks to its artificial intelligencetechnologies and original IP that is hugely, quickly and easily scalable. We are a company with aserious long term vision.
Social ImpactOur product is available free to end users on a B2C basisin same-language literacy, ensuring maximum socialimpact for state schools by removing cost from theequation entirely.
� IC Tomorrow Digital Innovation TV winners, 2012 .� TSB Smart Grant for Innovation winners, 2013.� Public Beta launched in May 2014� Robust partnerships for testing language school
students worldwide (Brazil, Bosnia, UK)
Status: Beta testing Europe, Latin America, Asia
@VrtlyFree
www.virtually-free.com
Virtually Free develops diagnosis-specific softwarethat delivers evidence-based computerised cognitivebehavioural therapy using games and game dynamicsto maximise engagement.
1 in 4 of us will suffer from mental health problemsat some points in our lives. The large majority arebest helped by therapy but access to it is limited bylong waiting lists or high costs. Self-administeredcomputerised cognitive behavioural therapy worksbut only 10% of people who start finish thetreatment course.
Virtually Free adapts proven computerised cognitivebehavioural therapy methods and deliver them asmobile apps with high production values. We usegames and game dynamics to maximise engagement.
We currently generate revenue via consumer appsales. Our future B2B model is selling licenses tocorporations and insurers for prevention / less costlytreatment and to therapists/providers to reduceface-to-face therapy consultation time and make itmore productive.
We are focused on the anxiety disorders market,which is estimated at $50 bn in the US alone.
Description
Problem/Solution
Business Model
Market Opportunity
Serious games to improve mental health
Dr Andres Fonseca
CEO
Consultant psychiatrist and a self-confessed geek, he knows about the mind and computers. Member of the Royal College of Psychiatrists.
Dr Russell Green
Consultant Psychiatrist
A practising psychiatrist, member of the Royal College of Psychiatrists, and resident arachnophobe.
Why invest?We will be the global provider of self-administered therapy worldwide solving an enormousglobal problem
Richard Flower
CTO
20 years experience of developing games, including Tomb Raider.
We have released 2 apps in the last 9 months, andhave seen over 16,000 organic downloads, over£5000 in revenue, and 70% completion of PhobiaFree. We have also received significant global mediaattention.
Traction
We aim to improve the world’s emotional healththrough the use of technology by making therapymore appealing, more accessible, and more afford-able.
Social Impact
Status: Revenue UK, US & Latin America
