NE-IA Key Club District Board
Using the Kiwanis Brand Book
Why Use Branding?
● Easy Recognition● Identifiable Style● No Confusion
● Group Identity
The Logo Game
Which of these logos are correct?
What is acceptable then?What is acceptable then?
What is acceptable then?Example of a Correct Club Logo Example of an Incorrect Logo
What is acceptable then?Example of a Correct Club Logo Example of an Correct Logo
So how do I get a correct logo?
...and how do I know if it is right?
[email protected] to http://www.kiwanis.org/ , Click on Member Resources, Scroll to Bottom, Click on Logos and Assets
Typography● Headings○ 60-80 pt
● Body Content ○ 10-16 pt
● Long form/editorials○ 10.5 pt
• 5 Colors
Colors
Pantone 295 Blue
Pantone Gray 6
Pantone Black
Pantone 291 Light Blue
Pantone 872 Gold
• Importance
• Unification
• One brand, One Kiwanis
Colors
• Why just 5?
• Support the photography
• Don’t overpower
Colors
• Examples
Colors
Photography Tips
• Candid photos shows someone's personality.
• When taking photos be sure to capture the emotion of the
moment.
• Avoid pictures of inanimate objects and people standing still
posing.
• The best shots focus on people who are active.
• Focus your photos on service, leadership, and fellowship.
Photography
Don’ts
Photography
Dos
Now It’s Your Turn
Which Picture Would Be The Best to Represent Kiwanis?
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For further questions email: [email protected]
Questions