TechTalksEffects of UI/UX Designs
on Customer Satisfaction & Loyalty
Abhay Desai(Co-Founder, Bee Logical)
Agenda• Introduction UI/ UX
• Types/ Approaches to UI/UX Design
• What differentiates a Good design from a Bad one
• Factors to remember while creating a Good UI/UX design
• Effects of UI/ UX on Customer Behavior
• Use cases of increased Customer Satisfaction & Loyalty
UI != UX
• What to make?
• Visual Elements
• Desirable
• Focus on tools• What to achieve?
• Experience
• Credible
• Focus on interaction UI
UXDesign
Design
Types &
Approaches
UI/UX
GOAL
o Pleasing to eyes
o Simple to use
o Minimize the effort it takes for user to accomplish their work
Principles for UI/UX
o Layout
o Content Awareness
o Aesthetics
o Consistency
o Minimize user efforts
LayoutOrganize different areas of the
screen or document for
different purpose.
Content
Awareness
User should always be
aware of where they are
in the system and what is
being displayed.
Aesthetics Designing interfaces that
are pleasing to the eyes.
Design
Process
o Identification of User and Context
o Structural & Navigational Design of Interface
o Compositional Design of Interface
o Visual Design of Interface
o Design of the product’s Prototype
o Usability Testing of Prototype
o UI Specification
Tools
o Balsamiq Mockups
o Axure
o Pidoco
o Visio
o InDesign
o Moqups
Factors to remember
while creating a Good UI/UX Design
instead ofMulti-columns
Try One Column Layout
instead ofFragmenting
the UI
Try Merging Similar Functions
instead ofTalking about
Yourself
Try Social Proof
instead ofShowing it once
Try Repeating your Primary Action
instead ofShowing equal
choices
Try Recommending
instead ofPrompting for Confirmation
Try “Undo”
instead ofTargeting Everyone
Try Telling who it’s for
instead ofAsking too many
Try Fewer Form Fields
instead ofFalse Bottom
Try Suggesting Continuity
instead ofDrowning with
links
Try Keeping Focus
instead ofShowing changes
instantly
Try Transitions
instead ofWasting attention
Try Fewer borders
instead ofFeatures
Try Selling Benefits
instead ofAsking to do
extra work
Try Smart Defaults
instead ofReinventing the
wheel
Try Conventions
instead ofDisordering
Try Grouping related items
Case study: Improve & track online
customer satisfaction (Lufthansa)
Case Study : YouTube Comments
THANK YOU!
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