[techtalks] effects of ui/ ux designs on customer satisfaction & loyalty
TRANSCRIPT
TechTalksEffects of UI/UX Designs
on Customer Satisfaction & Loyalty
Abhay Desai(Co-Founder, Bee Logical)
Agenda• Introduction UI/ UX
• Types/ Approaches to UI/UX Design
• What differentiates a Good design from a Bad one
• Factors to remember while creating a Good UI/UX design
• Effects of UI/ UX on Customer Behavior
• Use cases of increased Customer Satisfaction & Loyalty
UI != UX
• What to make?
• Visual Elements
• Desirable
• Focus on tools• What to achieve?
• Experience
• Credible
• Focus on interaction UI
UXDesign
Design
Types &
Approaches
UI/UX
GOAL
o Pleasing to eyes
o Simple to use
o Minimize the effort it takes for user to accomplish their work
Principles for UI/UX
o Layout
o Content Awareness
o Aesthetics
o Consistency
o Minimize user efforts
Content
Awareness
User should always be
aware of where they are
in the system and what is
being displayed.
Design
Process
o Identification of User and Context
o Structural & Navigational Design of Interface
o Compositional Design of Interface
o Visual Design of Interface
o Design of the product’s Prototype
o Usability Testing of Prototype
o UI Specification
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