Long, Unwieldy Title That Is Less Awesome Than This Presentation(We Swear)
Tim NekritzAssoc Director of Public Affairs/Director of Web CommunicationAlyssa Levenberg, sophomore/web starSUNY Oswego
Uncomfortable truth #1
If all your goals are marketing goals, you’re doing it wrong.
Shameless baby photo insertion
Awesome truth #2
We’re in the business of improving lives!
Our threefold goals
•Address institutional/strategic communication goals•Help users find info they want•Help your own students with their goals and passions
Institutional/strategic goals
•Recruitment•Transition•Retention•Involvement•Well-being•Student success
“I WANT A FACEBOOK!” is not a goal
“I WANT MORE FOLLOWERS THAN OUR RIVAL SCHOOL!”
is not a goal
“I WANT TO MAKE A VIRAL VIDEO!”
is not a goal
Uncomfortable truth #2
•You can’t control everything, especially the Internet
Awesome truth #2
You and your students can create just about anything amazing on the Internet!
Think like a coach
What skills do you want?
Actively recruit
Put them in position to succeed
Think in terms of depth
Let them play
Our rule
We don’t approve blog posts.We approve bloggers!
Uncomfortable truth #3
Our audiences generally don’t care about our mission statement or org chart.
Awesome truth #3
Incoming students love to hear from current students!
Practical examples at Oswego
•http://youtube.com/sunyoswegovideo•Alyssa Explains It All•Kwame Belle’s Bucket List•Head2Toe Health with Heather•Blogging evolution
Alyssa Explains It All
Kwame Belle’s Bucket List
Head2Toe Health with Heather
Blogging evolution
Finding our way
OLD:• What I did today• Recruited for major, background• Unstructured, often abandoned
NEW:• You’re a reporter/ambassador with a beat• Provides structure, direction• Improved participation• Content strategy supported
Win/win feedback
We coordinate, monitor and solicit feedback from incoming students (FB2017).We use that info to create videos, blog posts.
Pause for questions?
Thanks for listening!
• Email: [email protected]• Twitter: @timnekritz• Facebook: www.facebook.com/tim.nekritz
• Alyssa Levenberg: @LyssLyss15• http://www.youtube.com/
imdaddyslittlegirl14
