The State of Corporate Social Media in 2012 -
some key findings
Useful Social Media asked 650+ social media practitioners about how social is managed in their company, and their plans for the future.
This is what we found...
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
To download a free copy of the whole State of Corporate Social Media Briefing, go to usfl.so/CSM12Briefing
7%
93%
93% of companies say social media is becoming a more important part of their
marketing strategy
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
70% of B2C companies will see a budget increase for social media in 2012
30%
70%
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
43%
57%
57% of social media teams are part of the marketing department
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
24%
76%
76% of companies plan on using social for reputation monitoring in 2012
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
44%
56%
56% of companies will use social media to deliver customer service this year
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
32%
68%
68% of companies say that they're not confident in measuring the impact of
their social media activity
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
21%
79%
79% of businesses feel that current social media metrics are insufficient
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
59%
41%
41% of European companies say that they can link revenue to social media activity
65%
35%
But only 35% of Americans say they can
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
1/3 of B2C companies still use external agencies to run their social media
activity
67%
33%
If you want some more...39 pages of analysis, charts, statistics and trends
Clear benchmarks and best practice
A look into the future
Insight into the differences between B2B and B2C companies
A global outlook with stats from around the globe
..then download the full briefing, for free, at usfl.so/CSM12Briefing