state of corporate social media 2012 - selected findings
DESCRIPTION
This presentation highlights some of the key findings from Useful Social Media's State of Corporate Social Media briefing for 2012. The full briefing features 39 pages of statistics, analysis and insight on all aspects of corporate social media adoption, measurement and future plans. You can download a free copy of the briefing at http://usfl.so/SCSM12SSTRANSCRIPT
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The State of Corporate Social Media in 2012 -
some key findings
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Useful Social Media asked 650+ social media practitioners about how social is managed in their company, and their plans for the future.
This is what we found...
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
![Page 3: State of Corporate Social Media 2012 - Selected Findings](https://reader033.vdocuments.mx/reader033/viewer/2022060109/555846b9d8b42ac6078b5374/html5/thumbnails/3.jpg)
To download a free copy of the whole State of Corporate Social Media Briefing, go to usfl.so/CSM12Briefing
7%
93%
93% of companies say social media is becoming a more important part of their
marketing strategy
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To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
70% of B2C companies will see a budget increase for social media in 2012
30%
70%
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To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
43%
57%
57% of social media teams are part of the marketing department
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To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
24%
76%
76% of companies plan on using social for reputation monitoring in 2012
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To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
44%
56%
56% of companies will use social media to deliver customer service this year
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To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
32%
68%
68% of companies say that they're not confident in measuring the impact of
their social media activity
![Page 9: State of Corporate Social Media 2012 - Selected Findings](https://reader033.vdocuments.mx/reader033/viewer/2022060109/555846b9d8b42ac6078b5374/html5/thumbnails/9.jpg)
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
21%
79%
79% of businesses feel that current social media metrics are insufficient
![Page 10: State of Corporate Social Media 2012 - Selected Findings](https://reader033.vdocuments.mx/reader033/viewer/2022060109/555846b9d8b42ac6078b5374/html5/thumbnails/10.jpg)
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
59%
41%
41% of European companies say that they can link revenue to social media activity
65%
35%
But only 35% of Americans say they can
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To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
1/3 of B2C companies still use external agencies to run their social media
activity
67%
33%
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If you want some more...39 pages of analysis, charts, statistics and trends
Clear benchmarks and best practice
A look into the future
Insight into the differences between B2B and B2C companies
A global outlook with stats from around the globe
..then download the full briefing, for free, at usfl.so/CSM12Briefing