Social Media Strategy

Mostafa Sheshtawy

Mostafa Sheshtawy @msheshtawy

Mostafa Sheshtawy © 2015

It’s not about the TOOLSSocial before Media

Mostafa Sheshtawy © 2015

But we will talk about themA LOT

Mostafa Sheshtawy © 2015

What is your favorite Social Media channel?

Mostafa Sheshtawy © 2015

Mostafa Sheshtawy © 2015

Audience

Who

• Who are we speaking to?

• Who is our customers?

Content Strategy

Why

• Why are we creating this content?

• Why will the customer care?

Social Strategy

How

• How is the content published?

• How are the channels different?

• How will customers react?

Editorial Execution

What

• What are we going to create?

• What is the posting schedule?

• What will be promoted?

Reporting

Where

• Where did we succeed?

• Where did we not succeed?

• Where are the new potential?

Steps to Successful Social Media Strategy

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The Laws of Social Media Marketing

*http://www.entrepreneur.com/article/218160

You will not go to jail if you don’t follow it

Mostafa Sheshtawy © 2015

Listen more. Talk less. Talk about what you listen. Join Discussions.

The Law of Listening

*Image Source

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How do people communicate?

Listen Interpret Respond

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How?

• Stay up to date to what customer (comment, like, share) on your posts.

• Search on hashtags and topics. #CupCakes #Qatar

• What are competitors doing

• Who are potential partners

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Tools

• IceRocket

• Tweetdeck

• Hootsuite

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Mostafa Sheshtawy © 2015

Be Specialized. Build a brand. Don’t be all over the place. Create a unique Word.

The Law of Focus

*Image Source

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Coca-Cola

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Oreo

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How?

• Make sure the logo is the same on all channel

• Similar colors/fonts/visuals

• Consistency of visuals, and flow of visuals

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Quality over Quantity. Posts & Followers. Consistency. If you cannot create, curate.

The Law of Quality

*Image Source

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Created vs CuratedWhat % suits you best? [Rule of third] 1/3 is promotion, 1/3 is curating and sharing ideas, 1/3 is interactions

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How?Well designed visuals work best.

14 Tools to create great visuals

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Great quality content brings quality customers - indirectly.

The Law of Compounding

*Image Source

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How do people find content?

Shared SearchedStumbled

upon

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It doesn’t happen overnight. The 4 P’s of Entrepreneurship Patience, Persistence,

Perseverance, and Passion

The Law of Patience

*Image Source

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Find influencers in your field, get their interest. Do partnerships. People trust People.

The Law of Influence

*Image Source

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Mostafa Sheshtawy © 2015

How?

• Define the influencers [field, followers, impact, etc]

• Find them. [Klout] Google Search [Blogs]

• Engage with them. [Twitter list]

• Maintain Engagement [Take it offline]

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Mostafa Sheshtawy © 2015

Add a value to the discussion & the world.

The Law of Value

*Image Source

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How?

• Green ways to make Cupcakes.

• How to make your followers’ lives better.

• Give tips and tricks on what makes you unique.

• Give aways. [music industry]

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Acknowledge people offline/online. Remember, it’s SOCIAL media. Your network is your worth.

The Law of Acknowledgement

*Image Source

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Know your users

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Don’t disappear. Respond, fast.

The Law of Accessibility

*Image Source

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Expectations?

Mostafa Sheshtawy © 2015How to handle social media comments

How?

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Be human

The Law of Reciprocity

*Image Source

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The power of a customer is growing

Make them love you, relate to you and you will win

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What did we learn?• Steps for Social Media Strategy and The laws of social

media.

• Listening is the starting point. [How people communicate]

• Created and Curated content.

• Focus, and bring high quality.

• Patience, and how people find content.

• Influencers and partners.

• The value you bring to your followers.

• Acknowledge people, and don’t disappear.

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MobileMobile is the future.

Mostafa Sheshtawy © 2015

PartnershipSocial Media partnership is the best way to reach

new engaged audience. Why to use it?

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AdvertisingWe will all do it at one point

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Psychographics > Demographics

Who you are vs What you do

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Mostafa Sheshtawy © 2015

Learn• Social Media 101

• Crash Course on Social Media Marketing

• The End of Demographics: How Marketers Are Going Deeper With Personal Data

• Free Digital Marketing Tools

• Pinterest Search about Social Media Marketing

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Followers -> Customers

Call to action, free Stuff, exclusive offers, promote, testimonials, review.

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Call to Action• It’s the verb in the sentence.

• Take a break, have KitKat• Visit our website…• Hungry? get a cupcake…

• What’s in it for the customer?

• Motivate your followers

• Show a lot, ask to buy a little.

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Call to Action

To make it better, consider:

• Good design to stand out

• Offer quality

• Limit the options

• What worked & what didn’t

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• Competitions work great (for some businesses)

• Offers work great for everyone

• Exclusives and call to actions

https://woobox.com/

Competitions

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ReportingAm I doing well?

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Metrics

• What do you want to measure?

• What is success?

• What is failure?

• What to do after you know

• Change, and re-evaluate

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Metrics