Download - Social media for job seekers
IF YOU ARE GOING TO SPEND 2/3 OF THE REST OF YOUR LIFE WORKING – SHOULDN’T IT BE
SPENT DOING SOMETHING YOU ARE PASSIONATE ABOUT?
WHO AM I?Tim McMahon, Jr.Chief Social Media
Strategist and Personal Branding
Consultant
www.mcmsocialmedia.com
facebook.com/mcmsocialmedia@tmcmahon12
Or Just Call or Email me at:[email protected]
603-721-9628
Be Social!
A Job Seeker’s Guide to Personal Branding in a Digital World
Presentation Objectives:
• To help Job Seekers identify their current “personal brand” and the message it sends to potential employers.
• To dispel the myths and realities of the Web 2.0 job search.
• To provide an action plan for building, marketing and managing your brand through social media
The Problem
• Prospective job seekers are often unaware of the message that their “social presence” sends to both their connections as well as anyone who happens upon their accounts…including potential employers.
• In today’s digital economy, it should be virtually expected that a potential employer can and will do a “Google search” of a prospective employee.
The Solution
• Developing a sound virtual branding strategy is essential to ensure that a job seeker’s reputation is not negatively impacted prior to or during a job search.
• Utilizing online tools from LinkedIn to Facebook to creating a professional blog can ensure that the correct message is consistently conveyed.
Why Bother?
• Conversations, discussions, photos and the like are happening online whether you are monitoring them or not.
• The key is in a person’s ability to effectively respond to, react to, and ultimately shape those conversations.
4 Things You Won’t Leave This Presentation Without…
1. Tips and Tricks to Identify Your Personal Brand– Where are you now and how would you like others to perceive you? Creating a
consistent profile is essential in today’s digital workspace.
2. 5 Steps to Building Your “Online Empire”– It all starts with content…good content! We’ll discuss the various sources of
content available, and how to use it effectively in order to be viewed as a “thought leader”.
3. How to Select the Right Online Tools– There are literally hundreds of tools out there and more popping up everyday – so
where should you spend your time? We’ll take a look at the best options for today and even identify a few that could make an impact in the years to come.
4. How to Effectively and Efficiently Monitor your Online Reputation– You shouldn’t have to spend hours every day searching through every social
network to see what people are saying or posting about you. We’ll identify a couple great (and free) tools that can make this process MUCH easier!
Words of Wisdom from Gary V. – Author of “Crush It!”
Love Your FamilyWork Super HardLive Your Passion
Words of Wisdom from Gary V. – Author of “Crush It!”
• 1st Generation built their brands on TV, movie screens, radio, magazines and newspapers – The next generation will do the same online at a much lower cost!
• Traditional resumes are going to be irrelevant
• Hiring decisions will be made because of your online connections
Personal Branding STARTS With You!
IXRoman Numeral 9
If someone were to type your name into Google, what would
come up?
Develop Your Professional Presence!
• Professional Email Account• Sign up for LinkedIn• Change Privacy Settings on Facebook• Blogging / Vlogging• Twitter, YouTube (2nd largest search engine)
Are You LinkedIn?
How Private Are You??
5 Steps to Building Your “Online Empire”
For both candidates and companies, social media offers a way to:
1. Digitize referrals
2. Market Yourself
3. Conduct research
4. Publicize Your Intentions and Needs
5. Connect with those who have similar interests and goals.
Digitize Referrals
Conduct Research
Connect with Others
Looking forward, social networks lead all other recruiting channels for planned investment by employers as the
economy recovers:• 46% of respondents plan to spend more on social recruiting in 2010 than 2009
• 36% will spend less on job boards
• 38% will spend less on third party recruiters and search firms
• For candidate quality, respondents rated social networks significantly higher than job boards who landed in last place, just above search engine optimization
• Referrals were the most highly rated for candidate quality.
• 92% of those hiring in 2010 currently use or plan to recruit via social networks
• Of this group, 86% use LinkedIn, 60% use Facebook and 50% use Twitter for recruiting
1. Identify Your Passion2. Come up with 40-50 topics you could write or talk about in a blog
centered around your passion3. Name Your Brand4. Buy your name using a .com 5. Start your blog on Wordpress, Tumblr, Posterous6. Start sharing your brand by posting comments and questions on other
peoples blogs7. Join 20 active Facebook Fan pages related to your brand8. Sign up for Ping.fm or Hootsuite so you can post your content to
multiple places.9. ??10. ??
10 Things You Can do Today!
