+
The Intangible Value of Social Social Media for Businesses Jason Cruz | jsncruz.com MRM//McCann Manila
@jsncruz
+ First Assumptions
@jsncruz
1. You’re ready to admit that social media management is something that deserves attention & money.
2. You’re ready to get rid of all previous assumptions about social media marketing.
+Social Media, the Tool
+ Businesses Are Social
Source: blog.linkedin.com/
@jsncruz
Source: sproutsocial.com
+ Powering up Connections
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Smell What the youth would
give up to keep a mobile phone or laptop
Source: McCann Truth Central
+ A Country BIG on Social
@jsncruz
#8 Biggest Facebook country globally
Source: socialbakers.com
The fact is, if your business is missing on social, you’re missing out on business.
@jsncruz
+Social Media, the Truth
There is no ROI* for social media marketing.
@jsncruz *Based on the traditional understanding of what ROI is.
@jsncruz Source: MRM//McCann social listening study, 2013.
Tagged vs. Untagged Brand Mentions
Untagged Tagged
+ The True Value: The Intangibles
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1. Consumer engagement 2. Relationship-building 3. Brand-building 4. Communities and Superfans 5. Product development
+Social Media, the Channel
+ Consumer Engagement
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+ Relationship-building
@jsncruz
42.7%
58.0%
Netbase social listening study (2013).
+ Brand-building
@jsncruz
+ Communities and SUPERFANS
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+ Product Development
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+Takeaways
+ Takeaways
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1. Listen and observe 2. Leave no question unanswered 3. Leap into (calculated) risks 4. Lead conversations 5. Learn from insights
Thank you!
Questions and comments? Twitter.com/jsncruz
Jsncruz.com/contact
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This presentation is available for download.
jsncruz.com
slideshare.net/jsncruz
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+ Image Sources
n Slide 14: dillandigi.com/wp-content/uploads/2013/06/Green.jpg
n Slide 14: tigr.net/wp-content/uploads/2014/10/Big_Red_ButtonhytStandard.jpg
@jsncruz