Download - Social Media as a Volunteer Recruitment Tool
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Social Media as a
Volunteer Recruitment Tool
December 2, 2009
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Goals
To get an overview of the primary social media tools
To harness the power of social media to promote volunteer opportunities & recruit volunteers for your agency
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Issues
Personal v. Professional lines blur
Depending on the size of your organization, you may have to take on the role of the social media marketer
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The Social Media Revolution
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The Social Media World
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Basic Tools
Flickr
YouTube
Blogs
Wikipedia
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Open a Facebook fan page rather than a group
Provides access to powerful statistical information
Updates appear on fans’ homepage feeds
You can brand it with an official URL facebook.com/youragency
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Facebook Widgets
Help you create Facebook badges to add on your homepage and newsletters
Link your Facebook fan page to your Twitter account
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It’s a form of micro-blogging (140 characters)
Use URL abbreviators to compress long websites
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Twitter Directories
Get listed!
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Flickr
Upload photos of your volunteers in action!
It’s a great way to create an archive
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Flickr
Photos can be Shared with friends of volunteers
Downloaded by local media/press
Add them to themed groups to maximize exposure
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You Tube
Get a Flip Video camera to record your activities
Volunteers can share them with their friends
Videos can be embedded in your website
Powerful statistical information
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Build your network to promote activities on your status
Create a company profile to generate traffic to your site
Join appropriately themed groups and post volunteer opportunities there
Group admins send out e-blasts daily with the group postings
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Blogs
Have volunteers, clients, and staff blog about an activity to generate buzz
Embed video and use photos from the event
Link the blog to your website
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Wikipedia
Create an entry for your organization describing its history and mission
Wikipedia helps generate traffic to your website where they will find volunteer opportunities
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Add This
Sign up and paste the code to help your content go viral
Users can share your content with friends
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Your marketing strategy will evolve as the tools evolve.
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Always stay on message…
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Resources
Facebook.com/facebookpages
Mashable.com
Readwriteweb.com
Beth's Blog: How Nonprofits Can Use Social Media
Social Media Governance
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Thank You
You can download this presentation:
http://slideshare.net/fbroder716